AFSHAN AMJAD

33 B ½ MM Alam Road Lahore, Pakistan. (Canadian/Pakistani)

 Strategic Market Positioning  Support Services  HR dynamics

 Stock Maintenance & Supply  Territory Growth/Development  Distribution Channelling
 Team Building  High-Impact Sales Presentations  Training & Development
 Loyalty Building  ERP System Experience  Accounts Handling
 Brand Management  Event Management  New Business Development
Career Objectives:
Challenging position in a Senior Management role in a growth-oriented organization, which offers diverse job
responsibility and the potential for advancement

Summary of capabilities:
A sales, marketing & services professional with over 14 years of diversified experience in business development and
Sales management areas, including development of solution strategies, establishing new territories, building
distribution channels, creating winning sales force, designing and implementation of marketing strategies, loyalty
building, Corporate services, development of one stop shops, accounts handling, identifying prospects for future,
Branch Management, team building, coaching, operational risk handling and financial management

 Consistent delivery of sales targets with a view to remain at par with the monthly run-rate.
 Pro-actively gearing up sales efforts, in line with changes in business strategy and constantly bringing innovative
ideas in sales generation and providing tailor-made solutions.
 Fostering a culture for teamwork through encouraging cross-selling efforts across all channels within the branch
and other Consumer Banking units.
 Strong organizational skills with the ability to plan, perform, prioritize multiple tasks under tight deadlines in a
dynamic environment
 Enhancement of the bank’s image by maintaining a customer friendly and vibrant environment within the branch,
community activities, and close contact with other service providers and external business partners.
 Directing the sales effort through development and execution of structured sales plans based on sound knowledge
of market variables and customer needs.
 Liaising with Marketing and contributing in the development of new products and actively participating in
launching products like staff training, campaigning and monitoring of business targets, so as to derive maximum
mileage out of roll-out.
 Continuous review of processes, resources & procedures to ensure that service standards are met through
capacity planning, removal of bottlenecks and workflow changes.
 Ability to lead, coach and motivate team.
 Customer retention efforts with personal involvement in complaint resolution and feedback from customers.
 Good communication and interpersonal skills with ability to build long term relationships
 Act as a catalyst in achieving coordination among the various units within the branch, Cash Management, Asset
Sales and Direct Banking to ensure that customers get coordinated solutions. 
 Capacity to work constructively in both internal and external multi-stakeholder teams.

Career History:
Nov 2012 to date
Branch Manager (VP)
Standard Chartered Bank Lahore
Standard Chartered bank is an international Bank with AAA rating and is present in more than 150 countries
in the world. Joined as a Branch Manager (MSAR Branch Lahore) in the Banking Leadership Program, the
key responsibilities are to achieve the monthly targets through sales team and to make sure that all the sales
is done through SCB way. Making sure that the branch performance is high and is keeping up the standards
of SCB by providing best customer services and by avoiding all kinds of risks that have zero tolerance in
consumer banking. As a BLP, I have achieved the winner award at Singapore training amongst the BLP
international team. I have successfully trained branch employees for effective customer services and
communication skills.

July 2011 to Nov 2012

Senior Manager Corporate
ZONG CM PAK PVT LTD Lahore
Zong CM Pak is a telecom company based in Pakistan owned by the world’s biggest Chinese telecom
company China Mobile. Reporting to Regional Manager Corporate Sales, main responsibilities included
Corporate Accounts management and retention, development of solutions for corporate services team,
providing total customer satisfaction to corporate accounts and developing processes for lead generation for
sales through existing and new customers, developing retention tools and implementation of policies and
procedures & event management for the corporate clients, training and development of key accounts
managers for effective and efficient management of key customers.

Mar 2010 to July 2011

Manager Sales
Pakistan Telecommunication Company Limited (PTCL) Lahore
PTCL is the pioneer telecom establishment of Pakistan. Reporting to SM, the responsibilities are to cater the franchise
and regional distribution sales operations; also to achieve all the monthly targets and to expand the retail foot print for
all the products in market. I have successfully managed all three segments along with the appreciation of the
management. I have effectively trained customer services staff at PTCL one stop shops for effective customer services
and SAP for inventory management.

Oct 2007- Feb 2010

Assistant Manager. Logistics & Distributions
PTCL-Pakistan Telecommunication Limited Lahore
As Assistant Manager Logistics & Distribution, reporting to General Manager, performed multi task jobs, like on
demand supply to direct and in direct channels for all the products, daily, weekly and monthly reports to management
and other relevant departments like finance and support services; have successfully established a configuration center
within company premises. Forecasting demand and budget for marketing, POS material, warehousing, delivery and
stock analysis were also the part of job.

March 2006 – Sept 2007

Manger HR & Marketing
Better Life Scandinavia Limited Lahore
. Better Life is a Scandinavian trading house for health care and nutrition products. My major responsibility was to
manage HR functions and marketing. Successfully conducted trainings for staff and distributors, developed a new
franchise channel, and launched successfully 14 new brands for the company in open market with full campaign and
promotions.

Jan 1998 – Dec 2002

TANABANA PVT

Academic:
2004 MPA (HR) Punjab University 3.63
1990 Bachelor of Arts Kinnaird College Lahore 1st Div
2
Professional Training:
 Operational Risk training in Singapore
 SAP Inventory management Module
 Customer Care System
 Communication Skills Training by PTCL
 D Base III conducted by “University of The Punjab” Lahore.
 .Attended 10 days workshop on “Real World Management Skills”, conducted by “Human Resource
Development Centre”, University of the Punjab
 Attended 4 weeks Workshop on “Communication Skills” conducted by “Iqra University Lahore Campus”.

BLP AWARD WINNER

Singapore.

Other Skills and Information

 Excellent communication skills
 Strong analytical skills
 People management
 Time management
 Computer proficiency
 Strong organizational skills with ability to delegate
 Strong Interpersonal skills