Maria Cecilia - JC2B
The Belgium
communication method:
it COMBINED WITH ORAL
Quick & DIRECT
As employees are all equipped with a
wireless DECT telephone, employees
can directly relay a message to any
other employee or to a superior in
any cases of emergency or any
question.
two-way communication
If there are any plans for expansion to
other countries, a two way
communication about details and plans
is crucial, especially to avoid mistakes.
This also encourages motivation
amongst the employees and therefore,
higher productivity can be achieved.
Chocolate Nation
Immediate feedback
The sender can assure that the message is
understood and will be acted upon.
Messages relating to customer service will
reduce and prevent mistakes and will
produce high quality of customer service.
This leads to well brand image and
reputation.
TIME saving
The museum is large and has 14
themed areas. A situation, say, an
error in the audio guide and needs an
immediate repair or a new device,
the employee can just request the
need using the technology.
communication BARRIERS
PHYSICAL - NOISE
wrong media &
technical terms
Museums are generally visited by
If, say, an employee is asked to
children. Screaming and crying
create an award post regarding
voices can make it hard for the
their win of the prestigious
receiver to fully comprehend the
Gault & Millau Culinary
sender’s message.
Innovators Marketing Award
Or if employees are production
and the superior explains orally
area.
about all the details that should
May cause mistakes and a cost of
be inserted.
time.
The employee(s) may not fully
Mistakes done can negatively
understand and remember the
influence customer service (e.g.
full context, and end up
receiver was told to order more
making a mistake.
of all the 10 different kinds of
This dangers their brand
chocolate, but there is lack of
reputation and wastes time and
understanding)
production costs.

formal communication networks
the integrated network
Provides a two-way communication which
enhances employee motivation and
productivity. It allows an open discussion or
brainstorming of ideas on, say, how to
increase the number of visitors to exceed
above 100,000 visitors.
Suitable for Chocolate Nation as employees
could communicate with each other regarding
day-to-day runnings and customer service, e.g.
about the interactive set-up of the experience
The Belgium
Chocolate Nation
the circle network
A possible two-way communication
where each person can communicate
with its adjacent joints.
Can come up with a quick solution to
any emergency problems or conflicts
Maria Cecilia - JC2B
the wheel network
A possible two-way communication that
allows maximum understanding of every
employee about all the procedures and
policies.
A strong leadership will aid in faster decision-
making, with reduced mistakes. This will help
in maintaining its reputation and its title on
the list of the top 3 of the Tripadvisor.
Highly suitable when they decide to expand to
other countries, where each branch manager
will communicate to the superior.