SOURCES OF INFORMATION

The below table shows, from where did the respondent get the information about the
BIKE.

Sources of information No of respondents

Offers 15

Advertisements 27

Referred from friends & relatives 33

Technology 10

Finance Schemes 15

Total 100

15% 15.00% Offers

Advertisements
10%
Referred from friends &
relatives
27.00%
Technology

Finance Schemes
33%

INFERENCE:
From the above table 15%of people known from offers, 27% of people known from
advertisements, and 33% of people known from their friends and relatives, 10% of people
known from technology, 15% of people known from finance schemes.

SATISFACTION WITH HERO MOTOCORP LTD BIKE:

HERO Performance Mileage Features Price pickup Reliability Brand Image

Excellent 10 25 24 02 05 08 20
Very good 25 24 15 18 06 02 20
Good 10 21 25 12 15 35 25

Average 21 10 10 14 5 6 8

Poor 0 2 1 8 2 3 1

100%
90%
80%
70%
60%
50% Poor
Average
40%
Good
30% Very good
20% Excellent
10%
0%
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Pe Br

INFERENCE:

From the above table 17% of the respondents preferred PERFORMENCE as their main
motive, 22% of the respondents preferred PRICE as their main motive, 4%of the respondents
preferred FEATURES as their main motive, 22% of the respondents preferred TRANSPORT
as their main motive, 2% of the respondents preferred RELIABILITY as their main motive,
21% of the respondents preferred BRAND IMAGE as their main motive.
PERFORMENCE:

The following table shows that, some of the brands of bikes respondents selected
performance as
their main motive.

Brand No of respondents
HERO 32
BAJAJ 35
HONDA 30
SUZIKI 03
Total 100

No of respondents

HERO
BAJAJ
HONDA
SUZIKI
Total

INFERENCE:

The above table shows that Bajaj and Honda companies are the competitors with HERO
Bikes.

PRICE:
The following table shows that, some of the brands of respondents selected PRICE as their
main motive.

Brand No of respondents
HERO 31
BAJAJ 18
HONDA 42
SUZIKI 9
Total 100

No of respondents
120

100

80
No of respondents
60

40

20

0
HERO BAJAJ HONDA SUZIKI Total

INFERENCE:

The above table shows that HONDA is the competitor with HERO MOTO CORP
LTD.

PICK UP:

The following table shows that, some of the brands of respondents selected PICK UP
as their main motive.
 Brand No of respondents
HERO 50
BAJAJ 10
HONDA 30
SUZIKI 10
Total 100

No of respondents
100
90
80
70
60
50
Axis Title 40
30
20
10
0
HERO
BAJAJ
HONDA
SUZIKI
Total

INFERENCE:

The above table shows that HERO is the best.

MILEAGE:

The following table shows that, some of the brands of respondents selected MILEAGE as
their main motive.

MILEAGE No of respondents
HERO 50
 BAJAJ 10
HONDA 30
SUZIKI 10
Total 100

No of respondents
120

100

80
No of respondents
60

40

20

0
HERO BAJAJ HONDA SUZIKI Total

INFERENCE:

The above table shows that HERO is the best.

RELIABILITY:

The following table shows that, some of the brands of respondents selected RELIABILITY as
their main motive.

Reliability No of respondents
HERO 35
BAJAJ 15
HONDA 30
SUZIKI 20
Total 100
 No of respondents
120

100

80
No of respondents
60

40

20

0
HERO BAJAJ HONDA SUZIKI Total

INFERENCE:

The above table shows that HONDA is the competitor with HERO .

FEATURES:

The following table shows that, some of the brands of respondents selected FEATURES as
their main motive.

FEATURES No of respondents
HERO 35
BAJAJ 15
HONDA 30
SUZIKI 20
Total 100
 No of respondents
120

100

80
No of respondents
60

40

20

0
HERO BAJAJ HONDA SUZIKI Total

INFERENCE:

The above table shows that HERO is the best.

BRAND IMAGE:

The following table shows that, some of the brands of respondents selected BRAND IMAGE
is their main motive

Brand Image No of respondents

HERO 40
BAJAJ 20
HONDA 30
SUZIKI 10
Total 100
 No of respondents
120

100

80
No of respondents
60

40

20

0
HERO BAJAJ HONDA SUZIKI Total

INFERENCE:

The above table shows that HERO is the best.

Respondents:

Respondents who want to buy the BIKE of a particular brand:

Brand No of respondents
HERO 40
BAJAJ 15
HONDA 30
SUZIKI 15
Total 100
 No of respondents
120

100

80
No of respondents
60

40

20

0
HERO BAJAJ HONDA SUZIKI Total

INFERENCE:

The above table shows 40% of the respondents want to buy HERO BIKES.