Although differing in a variety of ways, women are at risk of heart disease in their lives

as men are, albeit in different ways. “Women can develop symptoms that are subtler and

harder to detect as a heart attack because they are much more likely to have atypical heart

attack symptoms. While men tend to receive classical symptoms such as chest pains, women

are much more likely to get fewer common symptoms such as indigestion, shortness of breath,

and back pain, sometimes even in the absence of obvious chest discomfort" (Barouch, 2021).

Furthermore, while women share the same usual risk factors of heart disease such as diabetes

or genetics, women can also develop heart disease from menopause or pregnancy

complications. Because of these varying factors, women possibly don't always recognize these

symptoms of heart disease and mention these to a doctor after heart damage has already

occurred. Also, because their symptoms differ from men's, women might be diagnosed less

often with heart disease. It is with these additional key points that women should be extra

cautious and aware of their health for a long and fulfilling life.

Here at The National Heart, Lung, and Blood Institute, we have improved the lives of

individuals in the Phoenix, Arizona area chapter for over 50 years as a verified scientific

government entity established for the American consumer to procure verified scientific articles

and information. Our benefits improve the lives in our members on a semi-generic level and

inclusive to all genders, sex, and ethnicity. Topics such as weight loss, diabetes, common

illnesses, nutrition, and the like benefit our viewers on a daily basis.

The issues arise that these topics are already covered on a variety of alternative sources;

those that specify topics geared toward women with heart disease information on file, will

allow us to maintain a competitive advantage and give our viewers a better information source
for their health choices for a better future. The NHLBI has the advantage of being a global

leader in the research, mentorship, and education programs to promote the prevention and

treatment of heart, lung, and blood disorders by a larger budget and an ethical research group

(NHLBI, 2021), while other sources have the potential for misinformation or conflicting content.

The National Heart, Lung, and Blood Institute would focus its’ efforts into three key

publics for their women’s heart disease awareness campaign: viewers, the target audience in

the general public, and specialist/primary care publics. Women’s heart disease research and

articles would be written and issued as a highlighted article on the main websites Women’s

Health page.

Brochures and fact sheets could then be made from the original research and then

distributed to heart disease specialists across the country and to women’s health primary care

physicians’ offices. This information would take the role of a supplemental aid to medical

professionals educating their clientele and for patients to view themselves in the lobby.

To establish awareness with the target audience in the general population, rather than

creation of a campaign from scratch, it would be much more beneficial to partner with an

already established campaign, such as “Go Red for Women”, an American Heart Association

campaign. This would not only reinforce the non-profit’s mission, but the NHLBI would have the

advantage of having a higher chance of success reaching their target audience.

References:
 Barouch, L. (2021). Heart disease: Differences in men and women. Johns Hopkins

Medicine, based in Baltimore, Maryland. https://www.hopkinsmedicine.org/health/conditions-

and-diseases/heart-disease-differences-in-men-and-women

NHLBI. (2021). Home | NHLBI, NIH. Retrieved January 24, 2021, from

https://www.nhlbi.nih.gov/