FOR IMMEDIATE RELEASE February 12, 2021

Contact 1: Greg Lyons

Chief Marketing Officer, PepsiCo
glyons@pepsifakeemail.com

Contact 2: Rob Wade

Alternative Programming Chief, Fox Media
rwade@foxfakeemail.com

Cherries Wild, A new television primetime game show by Fox Media and
PepsiCo hosted by Jason Biggs to premiere in February 2021.

Los Angeles, CA, February 14, 2021:

Fox Media will premiere a new primetime game show in February 2021 where contestants have
the chance to win up to a $250,000.00 Jackpot. The show will be hosted by the American Pie
movie franchise alum Jason Biggs with PepsiCo uniquely collaborated with Fox on the
upcoming television show.

In the half-hour television show, two contestants will compete against each other in two
rounds of trivia. During this time, they will also attempt to “solve the slots” in an effort to win
the jackpot. Every time a question is answered correctly, participants will either receive cash, a
cherry, or a chance to spin the slot machine. Towards the end of show, the casino reels will spin
on an oversized slot machine where contestants will then attempt to capture all five cherries.

“We are excited to partner with our longtime friends at Pepsi on Cherries Wild,” Fox
Entertainment’s alternative programming chief Rob Wade said in a statement. “This is a bold
concept that best illustrates the limitless possibilities that can be accomplished when two
great brands join forces to deliver audiences a wildly entertaining program and an equally
dazzling product”.

Rob Wade, has also stated that the show originated as a show before a Pepsi commercial and
the cola brand is just sponsoring it. Fox Media has promised that the weekly half-hour
television series will not be a long commercial for Pepsi products.

Fox Media is a subsidiary of Fox Corporation (NYSE: FOX), an American mass media company
headquartered in New York City, New York.

PepsiCo (NYSE: PEP) is an American multinational food, snack, and beverage company
headquartered in Harrison, New York.
References:

Gatollari, M. (2021, February 14). Does 'Cherries wild' have a fake audience? Wide angles show
vast emptiness. Distractify. https://www.distractify.com/p/cherries-wild-fake-audience

Mitovich, M. W. (2020, December 16). Fox and Pepsi team for cherries wild game show, hosted
by Jason Biggs. TVLine. https://tvline.com/2020/12/16/fox-cherries-wild-game-show-jason-
biggs-host/#!
 PEPSI PRESENTS:

Wild Cherries!
Fox Media and PepsiCo
“Wild Cherries” Television
Series Promotion
Situational Analysis (SWOT)
PepsiCo
• Established in 1956, the company
posted a net profit of $68.6B in 2020
• Relies heavily on purchasing media
advertising to promote products.
• Stable company with a creative
marketing department who
successfully campaign target
audiences.
• Loss of market share due to increasing
competitor startups and existing
competitor's launch of successful new
products.
Fox Media
• Established in 1986, the company
posted a net loss of $2.5B in 2020
• Relies heavily on companies to
purchase advertising time for
operations.
• Stable media company with a
dedicated national audience while
aiding in the success of other
company’s campaigns.
• Loss of ad purchase time due to
parent company overhead
governmental and ethical crises
trickling down to sister company.
Media Product Definition
• Utilize existing Fox Media audience to create a
television series that will appeal to the adult
working class audience.
• Bring brand awareness to PepsiCo’s millions of
drinkers to the television series.
• Include a familiar host that the intended
audience is well familiar with.
Communication Strategies
• National news release utilizing Fox Media’s
existing infrastructure to promote the series
• Create brand awareness by creating social
media campaigns for the series for enticement
of the vested companies millions of social
media followers.
• PepsiCo to establish advertising branding on
its’ products to promote brand awareness that
consumers are also eligible to win prizes.
Launch Strategies
• Phase 1
– Establish collaboration duties and responsibilities
– Define target audience and product goals and expectations
• Phase 2
– Select product from pitch ideas develop preliminary promo run
– Research product with Nielsen research and focus groups
– Alter product and make changes to create an effective end
product
• Phase 3
– After show is launched, perform data analysis of ratings
– Release survey to Niesen Analytics for further research

Phase 1
Phase 2
Phase 3

July Aug Sep Oct Nov Dec Jan Feb Mar Apr May
Success Metrics
• Increased viewership on Fox media
• Increased PepsiCo products purchased
• Increased third party advertising interest on
Fox platform
• Stable and increased viewer ratings