EVENT

MANAGEMENT
SERVICES
Prepared by: Noel Ligutan
PLAN AND DEVELOP
EVENT PROPOSAL OR BID
This module covers the knowledge, skills,
behavior, and motivations required to plan
and develop proposals and bids for the
staging of meetings and events. Depending
on the context, this role could be
performed by a wide range of individuals
including event managers, local or
regional tourism managers, venue
managers and marketing managers
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AN EVENT BRIEF

An event occasion brief maybe a total

diagram of the occasion you're arranging
to run. Composed sometime recently any
down-to-earth plans are made and long
sometimes recently the date of the
occasion. It incorporates any points of
interest important to the occasion and
how you anticipate it to run such as key
dates, confinements, etc. It could be an
archive that ought to allude to all
through the arranging of the occasion so
that you just can track your progress

and remain centered. That being said

things do alter quickly when arranging
occasions but any alterations made
ought to be an advancement of the
initial thought set out in your brief.
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TIPS FOR WRITING

AN EVENT BRIEF
To begin the brief process, you
must give a clear overview of
the event. This may include
details of the event's structure,
the purpose of the event, and a
clear description of what you
want to happen during the
course of the event. The aim of
the project should be included
here. (including targets and/or
any ethos).

The date of the event must be

specified, including dates of any
interviews, meetings, and other times
in which you must attend) At this
point, the commitments people need
to make, in terms of times, should be
made clear.
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The date of the event must be

specified, including dates of any
interviews, meetings, and other times
at which you must attend. At this
point, the commitments people need
to make, in terms of times, should be
made clear.

The venue/location must be

specified.

Your target audience should be

decided on before planning to put in
the brief.

If there are any partners from outside

groups that you are working with,
they should be included in your brief,
stating what they do, and how they
are involved in the event.

State a clear budget at the start of the

event to plan around. This budget should
be outlined in the brief.
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Income and expenditure targets

should be included. For example,
stating ticket prices if applicable,
and expected profit from the event.

All management/main roles in the

event must be specified, with a brief
description for each so people know
what they are putting themselves
forward for.

Lastly, any necessary contact details

should be put in the brief so that any
questions about the brief can be
answered.

An event brief can be used as part of a

the recruitment process for leadership
roles on the event you are planning.
Application forms can be attached.
In the professional world an event brief
often accompanies job adverts for
freelance project coordinators.
07

LIAISING WITH
CUSTOMERS

Businesses must cooperate with customers to

meet their needs if they expect the customers

continued business. This may be as simple as

answering the phone in person, pressing the

shirts with or without starch as the customer

requested, or putting the salad dressing on the

side when asked. It may also be more

complicated, but critical to meeting the needs

of that customer and others like them. (Dr.

Philip R. Geist, Area Director, Ocala.com)

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WHAT LIAISE
ENCOMPASSES:
Listen to your customers.
Take the time to identify customer needs by asking
questions and concentrating on what the customer is
really saying. Listen to their words, tone of voice,
body language, and most importantly, how they feel.
Beware of making assumptions – thinking you
intuitively know what the customer wants. Do you
know what three things are most important to your
customer? You should, or you risk losing the customer
to your competition.

Interact with your customers.

If your customers are mothers with young
children in car seats that they have to unbuckle
and carry into the business, ask them what would
be more convenient for them. It may be adding a
delivery service, switching to a location with a
drive-up window, or creating a “5 minute only”
parking spot directly in front of the business so
they can leave the children in the car and watch
them from the business. The interaction begins
with greeting the customer when they enter the
business, inquiring about how they can be helped
today, and ensuring that all staff are friendly and
smile at customers.
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Accomplish meaningful change.

Listening and understanding customers’ needs is
the beginning of improving customer service,
actually making changes to facilities, layout,
policies, or procedures is the follow-through that
will make a difference. But you do need to be
consistent about the changes you make. And you
need to keep doing them or you won’t see the

Inform customers of the changes

you have made to improve service to
them.
You can tell them personally, post notices and
signage in your business, but a “new changes,”
“our policies,” or updated FAQ section on your
website. You can also set up a Facebook page if
you don’t have one and update the page if you
do, or send Tweets to existing customers.
However, don’t post items for the sake of posting,
make sure that your information is meaningful
and useful. Adding useless information to your
sites to boost SEO will not create satisfied
customers.
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Survey your clients to identify

emerging needs, and to confirm that
existing ones are being met.
A customer satisfaction survey encourages your
clients and customers to give your business vital
feedback on issues that can affect customer
retention. There are many templates available
online for customer service surveys, and you can
either e-mail them to clients or use a service like
Survey Monkey.

Encourage your employees to focus

on customer service.
Each employee represents your business to the
people he or she is interacting with. Each
transaction represents a ‘moment of truth’. After
the experience, the customer can be a raving
fan/advocate for your business, merely satisfied,
or an unhappy customer who can destroy your
business through bad word-of-mouth.