Philippine Christian University

Dasmarinas, Cavite
GRADUATE SCHOOL OF BUSINESS AND MANAGEMENT
MASTER IN BUSINESS ADMINISTRATION

COURSE SYLLABUS

Course Code / Course Title : Bus. 501 / Global Business Environment

Type of Course : Major Subject
Term / Time / Room. : 2nd Tri/Semester/5:30-9:30PM/Zoom Room

COURSE DESCRIPTION:

The course deals with global/international business focusing on fundamental shift occurring in the world economy that will
respond to the issue regarding the economic performance of countries. Other issues such as national differences in political economy
and culture and the implication of these differences for ethical decision making, trends on the political economy of international trade
and investment, global monetary system, and the strategies and structures that firms adopt to compete effectively in the international
business environment. Moreover, the course introduces brief but interesting case studies that will introduce to students to critical
issues and often challenge their preconception.
The PCU/ GSBM Vision / Mission and values are integrated in the course.

COURSE OUTCOMES:
At the end of the course, the learner will:
1. Identify and describe the international business environment facing global operators.
2. Explain the role of strategy in the international context.
 3. Evaluate the cross functional issues that affect the implementation of business plans.
4. Assess the importance of leadership, strategic direction and change management within the international business context.
5. Evaluate the impacts of the different political and legal systems that organizations operate within.

COURSE OUTLINE & SCHEDULE:

PART I. Introduction and Overview

1. Globalization - February 9, 2021
Opening Case: "A Low-Budget Cola Shakes Up Market South of the Border"
Individual Reaction Paper

PART II. Country Differences

2. National Differences in Political Economy - February 9, 2021
Closing Case: "Ford, GM Fight Over Brightest Labor Market"

3. Differences in Culture - February 11, 2021

4. Ethics in International Business - February 11, 2021
Case: "Counselors Now Target Japanese Overseas"

PART III. Cross-Border Trade and Investment

5. International Trade Theory - February 13, 2021
6. The Political Economy of International Trade - February 13, 2021
Case: "Japan, Mexico Hammer Out Final Details on Trade Deal"

7. Foreign Direct Investment - February 16, 2021

8. Regional Economic Integration - February 16, 2021
Case: "Lincoln Electric's Harsh Lessons from International Expansion"

PART IV. Global Money System

9. The Foreign Exchange Market - February 18, 2021
10. The International Monetary System - February 18, 2021
Case: "Hongkong's Economic System"

PART V. Competing in a Global Marketplace

11. The Strategy of International Business - February 20, 2021
12. Entering Foreign Markets - February 20, 2021
Case: "The Moral and Ethical Responsibility of MNEs"

13. Exporting, Importing, and Countertrade - February 23, 2021

14. Global Production, Outsourcing, and Logistics - February 23, 2021
Case: "Outsourcing: Jobs in Jeopardy"

15. Global Marketing and Research and Development - February 25, 2021
16. Global Human Resource Management - February 25, 2021
Case: "Transplanting Corporate Cultures Globally"

TEACHING METHODS / STRATEGIES

• Lecture - all topics/theories will be discussed and presented by Professor
• Individual Presentation - reaction paper shall be presented and submitted through email
• Case Analysis - the case study may be individual or group depending on the size of the class
• Directed Research - a journal paper or a research paper shall be made individually or in group as final exam

COURSE REQUIREMENTS:
• Attendance and Active Participation
• Oral Presentation of Business Cases
• Reaction Paper
• Research Work
COURSE ASSESSMENT / EVALUATION:

• Attendance 20%
• Oral Report/Quizzes 20%
• Case Study/Analysis 20%
• Reaction Paper 20%
• Final Exam 20%
100%

COURSE RESOURCES/REFERENCES:

Adekola & Sergi. Global Business Management; A Cross Cultural Perspective. Ashgate Publishing Company. 2007

Hill, Charles W.L. & Hernandez-Requejo, Global Business Today: Global Edition. 7th Edition. McGraw- Hill/Irwin. 2011.

Morrison, Janet. The Global Business Environment: Meeting the Challenges. 4th Edition. Palgrave Macmillan. 2016

Wibbeke, E.S. Global Business Leadership. Elseveir Book Company. 2009

Bartlett, Christopher A. Transnational Management, 5th Edition, McGraw-Hill. Educ. (Asia). 2008.

Prepared by:

EMMANUEL M. SANTIAGUEL, Ph.D.

Faculty