PROJECT REPORT

ON

A Comparative Study of Mobile Services Provided By Vodafone & Other

Telecom Company

Academic Session (2007-2011)

SUBMITTED TO

PROF. KHALI CHARAN

Submitted by

MADESH.R
(08RWC08066)

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 ACKNOWLEDGEMENT

It is a pleasure to thank all the people who directly or indirectly in many ways
have assisted me in my project related studies and contributed in the process of
making this project.

which I have to undergo for the partial fulfillment of the BBM. I wish to put

on record my sincere gratitude to the following person PROF Mr khali charan without

whose support the completion of this project would not have been possible.

With immense pleasure I am to present this project on “A Comparative Study of

Mobile Services Provided By Vodafone & Other Telecom Company” At the very

outset, I would like to express my profound sense of gratitude to the authorities of

vodafone Telecom Company Specially stand for providing me opportunities to access

the record on the basis of which this project report stands.

I express my special thanks to PROF. KHALI CHARAN (Project Guider)

for guidance & encouragement in project maintenance.

MADESH.R

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 DECLARATION

I do hereby declare that the project entitle “A Comparative Study of Mobile

Services Provided By Vodafone & Other Telecom Company” submitted to the

institute of T-JOHN COLLEGE,BANGALORE partial fulfillment of the

requirements for the degree of BBM Final year of my own and that has not been

submitted previously to any other institution including this university or published at

any time before.

PLACE: BANGALORE.

DATE:

MADESH.R

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 LIST OF CONTENTS
 ACKNOWLEDGEMENT
 STUDENT DECLARATION
1  INTRODUCTION

2  RESEARCH METHODOLOGY

•  RESEARCH DESIGN
 DATA COLLECTION &SOURCES
 SAMPLE SIZE & AREA
3  COMPANY PROFILE

 HISTORY
4  DATA ANALYSIS & INTERPRETATION

5  FINDINGS & SUGGESTION

6  BIBLIOGRAPHY

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 EXECUTIVE SUMMARY:

This project is based on telecom sector as the telecom sector is growing at a very
good pace. The telecom company which I have selected for my project is
VODAFONE. The reason behind selecting Vodafone is its various schemes in
product & service category & also its future policies where the company is coming
out with lots of new & affordable schemes for its customers. Vodafone is a UK based
company & has various branches all over the world. The company was started in the
mid 70’s & since then it has never looked back. The products & services offered by
Vodafone is of a very high quality & also at an affordable rates. They have various
plans for various customers depending on the status of the customers.

Vodafone has various product categories ranging from chargers, internet, mobile
phones, headsets & headphones & many more. In the service category it has internet
services which include broadband internet & PC internet services.

Apart from the products & services normally offered they also came out with some
interesting & unique product like the I phone. This was one of the biggest events in
the history of Indian telecom industry. The phones were available at around 32000-
36000 Rs which has a unique feature called as 3G system.

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Vodafone also came out with cell phones for the poor which was a part of their social
responsibility toward the poor class people of the society. The phones were available
in the range of 1000 Rs -1500 Rs which was one of the successful strategies of
Vodafone.

According to the 2002-2008 data VODAFONE captures the market with 17.56 % &
is at the 3rd position just after Bharti with 24.69% & Reliance with 17.68%.

Vodafone also came out with one of best& most attractive advertisement which no
one has ever seen before called as “VODAFONE ZOO-ZOO’S”. This advertisement
was a part of VODAFONE’S marketing strategy to boost its sales during the IPL 2
season. This was one of the master moves by VODAFONE to introduce ZOO-ZOO
during the IPL 2 season which was a “SUPER-HIT”.

VODAFONE is planning to come with its own accessories stores which would be a
one-time shop for its customers wherein the customers will get all the products under
one roof. Vodafone’s future plan is to become no.1 telecom company by the year
2010-2011 which does not seems to be very difficult keeping in mind the progress it
has made in the last 5 years.

Vodafone has added around 5 million subscribers in the year 2008-2009 which makes
it the 3rd largest telecom company in the world. Vodafone has joined hands with one
of the world largest & the best car racing company F1 MCLAREN MERCEDES to
host the 2 day event. This is the part of the promotion strategy of Vodafone to
become the world wide leader in telecom industry.

Vodafone is also the official sponsor of the England Cricket Team for the Npower
test series . It has also shaken hands with the most popular football tournament UEFA
CHAMPIONS LEAGUE football which is a part of the promotional strategy of
Vodafone.

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CHAPTER-1

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 INTRODUCTION

The survey would enable us to find the knowledge and behavior of customer.

Information was collected to know whether the customer know about the services of

“VODAFONE”or not .The information will help to analyze the position of Vodafone

with respect toits product awareness among customer, retailerand dealers so that a

corrective action can be taken to increase product awareness. Also I tried to find the

various factors that are influencing the behavior of the customers while calling on

“141” and what action can be taken to increase number of recharges after each call on

141 to increase company’s revenue.

The survey would enable us to find the knowledge of retailers. This phase is called

“ VOICE OF THE RETAILERS” .In this phase preference is given to the retailers to

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know whether the retailer are satisfied by the services provided to them fro

VODAFONE or not. It was necessary to know which services provider is number 1

according to them. Or is there any problem they are facing from Vodafone

distributors or any other kind of problem they are facing. Information collected from

different zones in such a manner that they will not know that the person who is taking

his interview is from VODAFONE or is a customer so that we will get a true

outcomes from his interview. If we will tell him that we are from VODAFONE than

he will never give any true information to the person who is taking his interview. This

phase will make it clear that who is the market leader.

This Survey is designed to bring about a sharp understanding of the market potential

for telecommunication products. The corporate support to different brands. The study

is made to assess and access the consumer desire from versatile angles leading to

skim out the potentially of market strengthening Vodafone cellular action plan

meeting future target not only this much but it also makes a gesture to assess the

current to rest competitors of telecommunication.

The following are the main objectives of this survey:

 To find out the degree of market potentiality for Idea.

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  To study the present and future needs of mobile along with corporate support

to a particular brand of telecommunication connection in comparison to other

competitor of telecom.

 To study the impact of attributes like price quality of connectivity and services

etc. for preferring a particular brand of telecommunication connection.

 To assess the potentiality of respondent as future target customer for

Vodafone telecommunication.

 To find out the problems being faced by retailers

 While selling Vodafone’s plans or connection

Check the knowledge of the customers, retailer and dealers for the services

The measures to create more awareness amongst retailers for latest products.

To find out the main reasons for reduction in usage of VODAFONE, followed by,

retaining the existing customer, regaining the lost customer, regaining the lost

customers and how to attract the new customer

To track the present market leader according to the voice of retailers.

We will be the communications leader in an increasingly connected

world

Vodafone Group Plc is the world's leading mobile telecommunications company,

with a significant presence in Europe, the Middle East, Africa, Asia Pacific and

the United States through the Company's subsidiary undertakings, joint

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ventures, associated undertakings and investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In

the United States the Group's associated undertaking operates as Verizon

Wireless. During the last two financial years, the Group has also entered into

arrangements with network operators in countries where the Group does not

hold an equity stake. Under the terms of these Partner Network Agreements, the

Group and its partner networks co-operate in the development and marketing of

global services under dual brand logos.

At 30 June 2008, based on the registered customers of mobile telecommunications

Ventures in which it had ownership interests at that date, the Group had 269

million customers, excluding paging customers, calculated on a proportionate basis

in accordance with the Company's percentage interest in these ventures.

The Company's ordinary shares are listed on the London Stock Exchange and

the Company's American Depositary Shares ('ADSs') are listed on the New

York Stock Exchange. The Company had a total market capitalisation of

approximately £79 billion at 30 June 2008.

Vodafone Group Plc is a public limited company incorporated in England under

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registered number 1833679. Its registered office is Vodafone House,

TheConnection, Newbury, Berkshire, RG14 2FN, England

CHAPTER-2

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RESEARCH METHODOLOGY

Preplanning is sin qua non for any kind of work. Preliminary

preparation leads to reach closer to the successful

achievement of the target. Initially the topic of work upon

was decided and basing on which certain imitative to

minimize the gap between planning and achievement was

taken. Finally a questionnaire was framed in such a fashion

focusing certain most important points.

(a) Large no. of customer.

(b) Availability of various telecom and non telecom outlet.

(c) Quality of coverage for existing outlet.

(d) Total no. of existing telecommunication user and their level of

satisfaction.

(e) Availability of basic amenities in a particular city / town /

village.

(f) Finally assessing the exact living standard of the people in a

particular city / town / village.

Data Surface : Primary Data.

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 Research Approach : A survey of telecom and non

telecom outlet.

Research Instrument : Schedule A schedule was

prepared and used for collection the primary data. The

schedule consisted of question related to:-

(a) Usage of telecommunication connection and their coverage

connectivity.

(b) Availability of various accessories of telecommunication.

(c) Present condition of existing telecommunication system.

(d) Availability of various towers in the particular area.

Objective Schedule:

To gather the full detail to arrive at the present and accurate

living standard. Comparison to other telecom with special

reference to idea.

Sample Size: 500

Structured questionnaire help in collection data, (Primary data). Secondary data were

collected by the internet (www.vodafone.com).

MARKETING RESEARCH - AN INTRODUCTION

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 Marketing basically consist of spotting the need of customers and meeting

them in the best possible manner. Marketing Research plays key role in this

process. It helps the firm acquire a better understanding of the consumer, the

competition & The marketing environment. It also aids the formulation of

marketing Mix.

Today carrying out research relating to customers products and market

requires specialized skills sophisticated techniques

DEFINITION OF MARKETING RESEARCH:

“Marketing research is the systematic gathering recording and

analyzing of data about problems relating to the marketing of goods and

services. “

AMERICAN MARKETING ASSOCIATION

CLASSIFICATION OF MARKETING RESEARCH PROBLEM

The various marketing research problem can be classified based on the

subject matter of research as shown below:-

1. Research on Product

2. Research on Market
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3. Research on consumer

4. Research on advertisement and Promotion

5. Research on distribution

6. Research on Price

7. Research on competition

8. Research on Sales method

Research on Products includes studies on the competitive position of a

product /brand : the level of consumer acceptance of a products/ brands etc.

consumer research includes.

Studies on consumer behavior. Buyer Motives consumer loyalty.

Consumer resistance etc.

Research on market includes market share analysis demand analysis

determining market characteristics, market segmentation studies . Analysis of

market territories etc.

Characteristics, market segmentation reveals trends in competition,

evaluates the marketing progress of majors competitors. Shops their strengths

and weakness and analysis their vs. Performance.

Research on distribution includes studies on distribution policies

transportation, warehousing etc.

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 Research on advertisement and promotion includes studies on

advertising effectiveness, studies on media and their relative effectiveness and

cost- benefits of sales promotion etc.

MAIN STEP INVOLVED IN MARKETING RESEARCH

 Defining the marketing problem tom be tackled and identifying the marketing

research problem involved in the task

 Specifying the information requirement

 Developing the research design & research procedure.

 Gathering the information

 Analyzing the Information & Interpreting it in terms of the problem being

tackled.

 Preparing the Research report

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TECHNIQUES OF MARKETING RESEARCH

Marketing Survey:-

Marketing survey is one of the most widely used M.R. Techniques

market survey is at times viewed as synonyms with market research. It is just

one method of collecting the marketing information required for carrying out

a given marketing research task.

STEPS IN MARKET SURVEY

PLANNING THE SURVEY

1. Problem definition

2. Selection of the survey method

3. Sampling

4. Questionnaire development

5. Pilot survey

FIELD WORKS

1. Selection and training of investigator

2. Collection of data

3. Supervision

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ANALYSIS AND INTERPRETATION OF DATA

1. Editing

2. Tabulating, Processing & Interpreting data

3. Statistical analysis & Interpreting

REPORT MAKING

1. Summarizing findings & Recommendations

2. Report writing

OBJECTIVES OF THE RESEARCH

The main aim of research is to find out the truth which is hidden

and which has not been discovered yet. Though yet each research

study has its own specific purpose thesis can be:-

1. To gain familiarity with a phenomenon or to achieve new insights into it

(exploratory or formative research).

2. To portray accurately the characteristics of a particular individual

situation or a group (descriptive research).

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 3. To determine the frequency with which some thing occurs or with which

it is associated with something else (diagnostic research).

4. To test a hypothesis of a casual relationship between variables

(hypothesis- testing research).

TYPES OF THE RESEARCH

The basic types of Research are as follows:

1. Descriptive Research:

The major purpose of this research is sales promotion

activities in telecom with special Reference to idea Cellular.

2. Analytical Research:

In this Research the researcher has to use facts or information

already available and analyze these to make a critical

evaluation of the material.

3. Applied Research:

It aims at finding a solution for an immediate problem facing

a society or a industrial / business organisation.

4. Fundamental Research:

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 It mainly concerned with generalization and with the

formulation of a theory.

5. Quantitative Research:

It is based on the measurement of quantity or amount. It is

applicable to phenomena that can be expressed in terms of

quantity.

6. Qualitative Research:

It is concerned with the qualitative phenomenon is

phenomena relating to or involving quality or kind.

7. Conceptual Research:

It is related to some abstract ideas or theory.

8. Empirical Research:

It is data based research coming with conclusions, which are

capable of being verified by the observation and experiment.

9. Diagnostic Research:

Such a research follow case study method or in depth

approaches to reach the basic casual relation.

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10. Exploratory Research:

The objective of this research is the development of hypothesis

rather than their testing.

RESEARCH PROCESS

Formulating the Research Problem

Extensive Literature Survey

Preparing the Research Design

Determining Sample Design

Collection the Data

Analysis of Data

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 Preparation of Report

Function of Research Design

 Statement of evidence needed to solve the problem.

 Anticipation of what will be done with the data to provide

answer to problem.

 Specification of evidence from where it will be obtained and

how.

 Statement of basic schemes whereby answers will be revealed

and validated.

 A guide for the calculation and approval of the feasibility and

cost of project.

 Provision of blue prints or plan 6 or guiding the work.

Types of Research Design

There are three types of Research Design.

 Research Design in case of exploratory research studies.

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  Research Design in case of descriptive and diagnostic

research studies.

 Research design in case of hypothesis- testing research

studies.

My Research Design

My research was exploratory research so I am discussing only

exploratory research design. In exploratory research design

hypothesis is developed on the basis of the influencing

variables which are available. The main purpose to do

research design is to find new ideas for which the researcher

must always remain alert. There are three principles stages of

exploratory research design.

First Stage: Survey of secondary information sources.

Second Stage: Interview with knowledge persons.

Third Stage: Examination of situation that are analyses to

the problem.

Sampling Design:

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It refers to the technique or the procedure the researcher

would adopt in selecting item for the sample.

Different Types of Sample Designs:

There are basically two types of sample designs:

1. Non- probability sampling.

2. Probability sampling.

Methods of Data Collection

There are two types of data:

1. Primary data

2. Secondary data.

Primary Data:

The primary data are those which are collected a fresh and for

the first time and thus happen to be original in character.

Secondary Data:

In the case of secondary data the nature of data collection

work is merely that of complication.

Collection of Primary Data:

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1. Observation Method.

2. Interview Method.

3. Through questionnaire.

4. Through schedules.

Collection of Secondary Data:

1. Various Publication of the Central, State and local

government.

2. Technical and trade journals.

3. Book magazines and newspapers.

4. Report and publications of various associations connected with

business and industry, bank stock exchange etc.

5. Reports prepared by research scholars, universities economists

etc. in different field.

Collection of My Secondary Data

In my research study I used only primary data and I collected

it through the questionnaire methods, I collected these data

from JAYNAGAR 4 T H block Nagar.

Limitation of Research Report

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1. The finding of this survey were made on the basis of the data

provided by the people.

2. We have to collect the information according to the

convenience of the people hence the data may not be accurate.

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CHAPTER-3

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1. COMPANY PROFILE

2. PRODUCT PROFILE

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.

HISTORY

Vodafone over the years

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Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then

known as Racal Telecom Limited, approximately 20% of the company's capital

was offered to the public in October 1988. It was fully emerged from Racal

Electronics Plc and became an independent company in September 1991, at

which time it changed its name to Vodafone Group Plc.

Following its merger with AirTouch Communications, Inc. (‘AirTouch’), the

company changed its name to Vodafone AirTouch Plc on 29 June 1999 and,

following approval by the shareholders in General Meeting, reverted to its

former name, Vodafone Group Plc, on 28 July 2000.

Key milestones in the development of Vodafone can be found in the following

sections, organized by year:

2009
Vodafone acquires a 70% stake in Ghana Telecom for $900 million

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(July)Vodafone launches the M-Paisa mobile money transfer service on

Afghanistan's Roshan. Afghanistan is added to the Vodafone footprint. (February)

2008
A consortium led by Vodafone Group is awarded the second mobile phone

license in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA and

Tele2 Tele communication Services SLU from Tele2 AB Group. (October)

Vodafone announces completion of the acquisition of Hutch Essar from

Hutchison Telecommunications International Limited. (May)

Safaricom, Vodafone’s partner in Kenya announces the launch of M-PESA, an

innovative new mobile payment solution that enables customers to complete

simple financial transactions by mobile phone. (February)

Vodafone agrees to buy a controlling interest in Hutchison Essar Limited, a

leading operator in the fast growing Indian mobile market, (February)

Vodafone announces agreements with both Microsoft and Yahoo! to bring

seamless Instant Messaging (IM) services to the mobile which can be

accessed from both the PC and mobile handsets. (February)

Vodafone signs a series of ground-breaking agreements which will lead to the

mobilizing of the internet. You Tube agrees to offer Vodafone customers

specially rendered You Tube pages on their mobile phones. With Google,

Vodafone announces its intention to develop a location-based version of Google

Maps for With eBay, Vodafone announces it is to offer the new eBay mobile

Service to customers, With MySpace.com Vodafone announces an exclusive

partnership to offer Vodafone customers a My Space experience via their mobile

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phones. (February).

Vodafone reaches 200 million customers (January)

2007
Sale of 25% stake in Switzerland's Swisscom (December)

Sale of 25% stake in Belgium's Proximus. (August)

The number of Vodafone live! customers with 3G reached 10 million in March 2006.

We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May 2006.

Launch of mobile TV capability and Vodafone Radio DJ, which offers a

personalized, interactive radio service streamed to 3G phones and PCs.

3G broadband through HSDPA launched offering faster than 3G speeds.

Japan business sold to SoftBank.

‘Make the most of now’ global marketing campaign launched.

Sir John Bond succeeds Lord MacLaurin as Chairman.

2006
We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobile a.c.

(Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-use service for

customers who want to use voice and text services with minimum complexity (May).

Introduction of Vodafone Passport, a voice roaming price plan that provides

customers with greater price clarity when using mobile voice services abroad

2005
We launched our first 3G service in Europe with Vodafone Mobile Connect

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3G/GPRS data card.

We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and

Luxembourg.

Vodafone live! with 3G launched in 13 markets (November).

2004
At the GSM Association Awards Ceremony in Cannes, France, we won the

mobile industry's most prestigious awards in two categories, Best Consumer

Wireless Application or Service and Best Television or Broadcast Commercial

for its global consumer service, Vodafone live! Our premium handset for

Vodafone live!, the Sharp GX10, won the Best Wireless Handset Award for the

Sharp Corporation.

Vodafone live! attracts 1 million customers in its first six months.

Verizon Wireless and Vodafone co-operate on laptop e-mail, internet and

corporate applications access for the US and Europe.

Arun Sarin succeeds Sir Christopher Gent as Chief Executive.

2003
We trial our global mobile payment system in the UK, Italy and Germany. The

trial enables customers to purchase physical and digital goods using their mobile

phone.

We launch the first commercial European GPRS roaming service. Customers

are able to seamlessly access services such as corporate e-mail, intranet and

personalized information on their mobile phones, laptops or PDAs over GPRS.

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The Vodafone Group Foundation is launched, with plans to contribute £20

million to community programmes, guided by the Group Social Investment

Policy.

In October, we announce the launch of Vodafone live!, a new consumer

proposition, and Mobile Office, a new business proposition. In November,

Vodafone Remote Access is launched as part of Mobile Office. The service gives

business customers an easy way to connect to their corporate LAN to access e-

mail, calendar and other business specific applications whilst on the move.

2002
We acquire Ireland's leading mobile communications company, Eircell.

Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance

agreement'.

The Group completes the acquisition of a 25% stake in Swisscom Mobile.

We introduce instant messaging to our networks, a faster and more efficient way

to communicate using text messages via SMS or WAP.

First global communications campaign launched in August. The campaign

features TV, cinema, print, online and outdoor media, each version asking the

question, 'How are you?'.

First Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading

mobile operator. The agreement is the first of its kind in the mobile industry and

means Vodafone and TDC Mobil will cooperate in developing, marketing and

advertising international roaming products and services to international

travellers and corporate customers.

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We make the word's first 3G roaming call (between Spain and Japan).

2001
On 4 February, terms are agreed with the Supervisory Board of Mannesmann

by which Mannesmann would become a part of the Vodafone community. The

transaction almost doubles the size of the Vodafone Group.

The agreement to acquire Mannesmann AG receives European Commission

clearance on 12 April 2000.

Verizon Wireless is launched in May, the combination of Vodafone Air Touch's

and Bell Atlantic's US cellular, PCS and paging assets.

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Board Members

John Bond - Deputy Chairman

Chief Executive -Vittorio Colao
John Buchanan - Deputy Chairman
Andy Halford - Chief Financial Officer

Chairman : Sir John Bond

Meet the board

Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006 having

previously served as a Non-Executive Director.

The Deputy Chairman, John Buchanan, is the nominated senior independent

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director and his role includes being available for approach or representation by

directors or significant shareholders who may feel inhibited from raising issues with

the Chairman. He is also responsible for conducting an annual review of the

performance of the Chairman and, in the event it should be necessary, convening an

annual meeting of the non-executive directors.

The Company considers all it’ s present non-executive directors to be fully

independent. Read the terms of appointment for non-executive directors.

The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.

Chief ExecutiveVittorio Colao

Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008,

having previously served as a Board Director.

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 John Buchanan - Deputy Chairman

Board director since: 1 April 2003

Board committees: Nominations and Governance Committee and Audit Committee

John Buchanan is a member of the Nominations and Governance Committee and of

the Audit Committee and, solely for the purposes of relevant legislation, is the

Board's appointed financial expert on that Committee. He retired from the Board of

BP Plc in 2002 after six years as Group Chief Financial Officer and executive

director following a wide-ranging career with the company. He was a member of the

United Kingdom Accounting Standards Board from 1997 to 2001. He is the Deputy

Chairman of Smith & Nephew plc and a non-executive director of AstraZeneca

PLC and BHP Billiton.

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 Andy Halford - Chief Financial Officer

Andy Halford became the Chief Financial Officer of the Company in July 2005. He

joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK

operating company, and in 2001, he became Financial Director for Vodafone's

Northern Europe, Middle East and Africa Region. In 2002, he was appointed Chief

Financial Officer of Verizon Wireless in the US. Prior to joining Vodafone he was

Group Finance Director at East Midlands Electricity Plc.

What we do

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Mobile is always at the heart of what we do, but now we are moving into integrated

mobile and PC communication services.

We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed

Download Packet Access), but also using fixed line broadband services like DSL

(Digital Subscriber Line).

Our customers benefit from a complete Vodafone experience in and out of their

homes and offices. They are notified about email with our consumer push email

service, access existing instant messaging services on the move, and share images

and video captured on their handsets.

We offer a suite of products that, starting with voice calls, offers our customers an

alternative to a traditional fixed telephone line. Vodafone Zuhause in Germany and

Vodafone Casa in Italy, provide our customers with an easy-to-use mobile service,

combined with low-cost fixed line telephony and DSL (Digital Subscriber Line)

broadband. We have extended our reach into the office by delivering richer business

applications and integrated fixed and mobile services, such as higher speed internet

access.With developments in technology we can provide integrated mobile and PC

offerings to give our customers a consistent experience whether they are at home or

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on the move.

Products and Services

• Voice
•
• Data
•
• Fixed and other services
•
• Devices

Technology

• How do mobiles work?

•
• Mobile evolution
•
• Network infrastructure

• Privacy Policy |
•
• Terms & Conditions |
•
• Mobile Version

Data services

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 We offer a number of products and services to enhance our customers’ access
to data services, including Vodafone live! for consumers as well as a suite of products
for business users such as Vodafone Mobile Connect data cards and internet-based
and corporate email solutions.

Vodafone live! – Internet on Your Mobile

Quick stats:*
2 million customers
Simple and secure browsing of online services
Unlimited browsing tariff available
Vodafone live! offers 750,000 songs
Vodafone live! includes selection of latest games on handsets
Mobile TV has an average of 850,000 subscribers a month

“Internet on your Mobile” offers easy to use and secure browsing, including Google
search, an unlimited browsing tariff and access to some of the most popular online
services.

You can use your mobile to access and update your social networking profiles, view
and upload YouTube videos, buy and sell items on eBay, and check locations on
Google Maps.

You can also chat to friends easily with Yahoo! and MSN instant messaging using an
easy to use dedicated interface.

Using the new Vodafone live! mobile and PC music player you can search for music,
artist pages and previews from a catalogue of more than 750,000 songs. Music from
some of the world’s greatest artists is available, with music secured from agreements
with major record labels such as Sony BMG Music Entertainment, EMI, Universal

43 | P a g e
Music, Warner Music, as well as independent music labels.

Mobile TV offers an average of 20 channels from both local and international

broadcasters. Vodafone has local agreements with broadcasters, such as the BBC,
ZDF, RAI, Pro-Sieben, Channel 4 and RTL, as well as international broadcasts from
HBO, Fox, NBC Universal, Warner Brothers, UEFA Champions League, Vodafone
McLaren Mercedes and MTV, ensuring diverse and relevant mobile content.

Vodafone Mobile Connect

Quick stats:*
2.7 million customers
Built-in 3G broadband on 44 laptop models
7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with HSPA
technology

Vodafone Mobile Connect enables you to access the internet on your laptop or PC via
Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB modems.

Business customers can access services such as email, corporate applications and
company intranets using the service.

Vodafone Mobile Connect card:

You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,
including Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you need to
make an internet connection from your computer using a mobile network is installed
and configured, allowing you to work on the move.

The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds
which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising HSPA
technology.

44 | P a g e
Vodafone Mobile Connect USB modems:

There are a range of Vodafone Mobile Connect USB modems with exclusive designs.
The USB modems are “plug and play” compatible, allowing for a fast set up and
making the device easy to use.

Privacy Policy

Vodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or "our") is

committed to respecting your privacy and to complying with applicable data
protection and privacy laws. You can visit www.vodafone.com ("Site") without
disclosing any personally identifiable information about yourself.
We have provided this Privacy Policy Statement to help you understand how we
collect, use and protect your information when you visit the Site. We wish to help you
make informed decisions, so please take a few moments to read the sections below
and learn how we may use your personal information.

For the purposes of this Privacy Policy Statement "Vodafone Group" means
Vodafone Group Plc and any company or other entity in which Vodafone Group Plc
owns (directly or indirectly) more than 15% of the issued share capital.

You should read this notice in conjunction with the Terms and Conditions of use for
the Site.

Personal Information Collection

We endeavour to collect and use your personal information only with your knowledge
and consent and typically when you use services, make customer enquiries, register
for information or other services, or when you respond to communications from us
(such as questionnaires or surveys).

45 | P a g e
The type of personal information we may collect could include, for example, your
name and postal address, date of birth, gender, telephone and fax numbers, email
address, and lifestyle and other information collected on registration or through
surveys. If you choose to provide us with personal information it will be used in
support of the intended purposes stated at the time at which it was collected, and
subject to any preferences indicated to you.

You acknowledge that by providing data to us, you consent to the processing of your
data in accordance with this Privacy Policy Statement.

Access to your Information

You can write to us at any time to obtain details of the personal information we may
hold about you.*

Data Protection Manager (SAR)

Vodafone Limited
Vodafone House
The Connection
Newbury
RG14 2FN
England

Please quote your name and address. We would be grateful if you could also provide
brief details of what information you want a copy (this helps us to more readily locate
your data).

We will take all reasonable steps to confirm your identity before providing you with
details of any personal information we may hold about you.

*we may charge GBP10.00 to cover the administration costs involved.

46 | P a g e
Information Security
Please be aware that communications over the Internet, such as emails/webmails, are
not secure unless they have been encrypted. Your communications may route through
a number of countries before being delivered - this is the nature of the World Wide
Web/Intranet. Vodafone cannot accept responsibility for any unauthorised access or
loss of personal information that is beyond our control.

Transferring your information outside of the European Economic Area**

It may be necessary to transfer your personal information to other companies within
the Vodafone Group located in countries outside of the EEA. This may happen where
our servers or such companies are based outside of the EEA or where you use our
services and products while visiting countries outside of the EEA. The data protection
and other laws of these countries may not be as comprehensive as those in the UK or
the EU - in these instances we will take steps to ensure that your privacy rights are
respected.

**The European Economic Area (EEA) currently comprises the Member states of the
European Union plus Norway, Iceland and Liechtenstein.

Privacy Support
Vodafone reserves the right to amend or modify this Privacy Policy Statement at any
time and in response to changes in applicable data protection and privacy legislation.

If you have any enquiry about Vodafone's data protection and privacy policy or
practices, please write to:

Data Protection Manager

UK Regulatory
Vodafone Limited
Vodafone House
The Connection

47 | P a g e
Newbury
RG14 2FN
England

Terms & Conditions

Please read these Terms and Conditions carefully. These are the general Terms and
Conditions governing your access and use of this website ("Site"). If you do not agree
with them, you should not proceed any further on the Site. By continuing to use the
Site and/or any of the services shown on the Site, you agree to be bound by these
Terms and Conditions.

1. Use of content

1.1 The services that we are providing to you via the Site consist of the Content and
the Functionalities available on the Site or otherwise provided to you as a result of
your use of the Site ("Services").

1.2 You acknowledge and agree that you are only permitted to use the Site and the
Services as expressly set out in these Terms and Conditions or on the Site.

1.3 You agree that the Site and the Services are for your own personal use only on a
single computer or device.

1.4 You may not

• copy, disclose, modify, reformat, display, distribute, licence, transmit, sell,

perform, publish, transfer or otherwise make available any of the Services or
any information learned by you whilst using the Services or accessing the Site

48 | P a g e
 • remove, change or obscure in any way anything on the Site and/or the
Services or otherwise use any material obtained whilst using the Site and/or
Services except as set out in these Terms and Conditions
• reverse engineer or decompile (whether in whole or in part) any software used
in the Site and/or the Services (except to the extent expressly permitted by the
applicable law)
• copy or use any material from the Site and/or the Services for any commercial
purpose
• remove, obscure or change any copyright, trade mark or other intellectual
property right notices contained in the original material or from any material
copied or printed from the Site or obtained a result of the Services.

1.5 Any use of caching, http accelerators such as Harvest, Squid, Netscape proxy or
Microsoft Catapult, or similar technology is permitted, however, you have the
responsibility of ensuring you are viewing the most recent version of the web-page on
content.

1.6 You may establish a link or "deep link" to the Site from your site, provided that
you have obtained Vodafone's prior written consent and that in Vodafone's sole
discretion, the context is relevant and the link or its description is not detrimental to
Vodafone.

2. Your Obligations

2.1 You warrant that you will only use the Site and the Services in accordance with
these Terms and Conditions and in an appropriate and lawful manner and by way of
example and not as a limitation, that you shall not (and shall not authorise or permit
any other party to):

2.1.1 receive, access or transmit any Content which is obscene, pornographic,

threatening, racist, menacing, offensive, defamatory, in breach of confidence, in

49 | P a g e
breach of any intellectual property right (including copyright) or otherwise
objectionable or unlawful;

2.1.2 circumvent user authentication or security of any host, network or account

(referred to as "cracking " or "hacking") nor interfere with service to any user, host or
network (referred to as "denial of service attacks") nor copy any pages or register
identical keywords with search engines to mislead other users into thinking that they
are reading Vodafone's legitimate web pages (referred to as "page-jacking") or use the
Site or the Services for any other unlawful or objectionable conduct. Users who
violate systems or network security may incur criminal or civil liability and Vodafone
will at its absolute discretion fully co-operate with investigations of suspected
criminal violations, violation of systems or network security under the leadership of
law enforcement or relevant authorities;

2.1.3 use the Site and/or the Services to advertise or offer to sell any goods or services
for any commercial purpose without Vodafone's written consent;

2.1.4 knowingly or recklessly transmit any electronic Content (including viruses)

through the Site and/or the Services which shall cause or is likely to cause detriment
or harm, in any degree, to computer systems owned by Vodafone or other Internet
users;

2.1.5 hack into, make excessive traffic demands, deliver or forward chain letters,
"junk mail" or "spam" of any kind, surveys, contests, pyramid schemes or otherwise
engage in any other behaviour intended to inhibit other users from using and enjoying
the Site and/or the Services or any other web site, or which is otherwise likely to
damage or destroy Vodafone's reputation or the reputation of any third party.

2.2 You acknowledge that chat, discussion group or bulletin board services and
similar services that may be offered by Vodafone ("Public Communication Services")
are public communications and your communications may be available to others and
consequently you should be cautious when disclosing personal or sensitive

50 | P a g e
information or any information which may identify you. Vodafone is not responsible
for, and does not control or endorse any Content of any Public Communication
Services.

3. Your Information

Vodafone's usage of your personal information is governed by the Vodafone Group's

Privacy Policy Statement (link to privacy policy at the foot of this page), which forms
part of these Terms and Conditions.

4. Proprietary rights

4.1 All Trade Marks used on the site and/or the Services are the trade marks of
Vodafone or one of the Vodafone Group companies. You shall only make fair use of
the Trade Marks and will not use the Trade Marks, whether design or word marks: (1)
as or as part of your own trade marks; (2) in a manner which is likely to cause
confusion; (3) to identify products to which they do not relate; (4) to imply
endorsement or otherwise of products or services to which they do not relate; or (5) in
any manner which does or may cause damage to the reputation of Vodafone or the
Trade Marks.

4.2 You acknowledge and agree that the Services and the Site or any part thereof,
whether presented to you by Vodafone, advertisers or any third party are protected by
copyrights, trademarks, service marks, patents, or other proprietory rights and laws.
All rights are expressly reserved.

4.3 You are only allowed to use the Site and the Services as set out in these Terms
and Conditions and nothing on the Site and/or the Services shall be construed as
conferring any licence or other transfer or rights to you of any intellectual property or
other proprietary rights of Vodafone, any member of the Vodafone Group or any third
party, whether by estoppel, implication or otherwise.

51 | P a g e
4.4 You hereby grant to Vodafone a perpetual, irrevocable, royalty-free, world-wide
licence to reproduce, transfer, modify, adapt and/or publish any Content provided by
you to us by email, post or otherwise on the Site and/or the Services as Vodafone sees
fit and without notice to you, unless you have indicated otherwise in such
communication.

5. Costs

5.1 Use of the Site is currently free. However, Vodafone reserves the right to charge
for access to part or all of the Site in the future, subject to giving you clear notice
when entering any part to which charges apply. Some services may be chargeable as
indicated on the Site and in any accompanying terms and conditions.

5.2 You will need to provide all equipment necessary to access the Site and the
Services on the Internet and be liable for the payment for the local telephone call
charges at the rates published by the telephone operator with whom you make your
local calls or any other Internet access charges to which you may be subject. If your
equipment does not support relevant technology including but not limited to
encryption you may not be able to use certain Services or access certain information
on the Site.

PRODUCT PROFILE

BASIC SERVICES

 Clip

 Call Hold/call waiting

 Call conference

52 | P a g e
  Clir

 Itemised Bill (Post Paid)

 SMS

 Call Barring (CBARR) (Post Paid)

CALLER LINE IDENTIFICATION PRESENTATION (CLIP)

Clip identifies the caller by displaying the number of the caller on the handset. This

allows you the benefit of accepting or rejecting the call; although, at times caller Line

Identification may not appear due to technical problems in the originating network.

CALL HOLD/ CALL WAIT

This feature allows you to receive or make another call, while you are already busy

with a call, without disconnecting it . You can receive or make a second call, by

putting the first call on hold. You billed for both the calls. You can activate call

waiting by using the menu of your cell phone

CALL CONFERENCE (CC)

This feature allows you to have a teleconference with up to five people at the same

time, from wherever you are. You can conference with either cellular or landline

phones, including STD and ISD calls. To make a conference call simply make your

first call. Then put the first call on hold and dial the next number. To conference,

scroll through the handset menu and select the conference feature. Now your call are

connected . to invite another person follow the same steps again

53 | P a g e
 Note:

 Call conference is a handset dependent feature

 You are charged for the time on hold and conference

 The originator of the calls will be charged for all the calls initiated by

him.To use the facility you need to activate the “call waiting” feature on

your handset.

CALLER LINE IDENTIFICATION RESTRICTION (CLIR)

Now, with CLIR you can restrict your cellular phone number from being

displayed on the receiver’s cellular phone. This means, you can maintain

complete confidentiality of your number. This feature might not function across

operator networks, but will definitely restrict caller ID when called within the

same cellular operator network’s Mobile numbers.

ITEMISED BILLING

An itemized bill gives you the details of all calls made and received, and of all the

other facilities you availed of, on your mobile number during a month. It also

carries details of the number called/ received, time and date of the call, duration

and the amount charged.

SHORT MESSAGING SERVICE

54 | P a g e
 This feature allows you to send and receive messages to and from, respectively;

almost all national and international cellular operators. SMS allows you access to

services lime receiving stock quotes, horoscopes, Jokes messages, email, news

and many others. It comes as an in built feature to all Vodafone subscribers.

Vodafone offers an array of Services that help you manage your calls better. From

caller Identification to call waiting, from call divert to call conference Vodafone

redefines convenience. Most of these features are optional and can be availed of

on request and carry a nominal subscription charge. To activate any feature call

our customers care or visit any Vodafone ‘n’ U Showroom.

CALL DIVERT (CD)

With call Divert, you can divert an incoming call to another cell phone (be it

Vodafone or Airtel/ Essar or BSNL cellular Phone ) or even a landline number

(within Andhra Pradesh local dialing list). You can divert your calls.

VALUE ADDED SERVICES

Just when you thought you had the cake, we made it possible for you to eat it too.

Introducing THE VODAFONE Value Added Services, a vibrant bouquet of "little

conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all

those "itsy bitsy" wants of yours that together make up THE BIG SMILING

PICTURE.

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 SMS based services to Voice based ones, the vodafone range cuts across all

modes of communication to ensure the BEST VALUE for your money.

So be it downloading the latest ring tones or sharing the freshest of blonde jokes, be it

checking the status of your cousin's train arrival time or arranging a pick up for your

boss's delayed flight, vodafone hands you the power to do it all.

You could also book a surprise movie ticket or deliver those dainty dandelions

for your date or access the latest cricket scores or some serious stock information; or

maybe even play downloadable games or chill out with some zany chats with buddies

on-line.

VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND

EXCITING AS YOUR DESIRES.

SMS SERVICES -

 vodafone Buzz - Subscription Services - 4560456

 SMS Short Code

 Text Messaging

 Dynamic Voice Mail Service

GPRS/EDGE

56 | P a g e
  vodafone Buzz - Subscription Services - 4560456

 SMS Short Code

 Text Messaging

 Dynamic Voice Mail Service

VOICE

 Say vodafone -456

 Ganesha Speaks - 181

 Back ground Music

VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE

vodafone’s 3G compatible network supports general Packet radio

service (GPRS) and EDGE, which allows you to access internet websites and

information portals on your mobile, making it possible to stay informed and

remain truly connected in this dynamically changing and competitive

environment. Gone are the days when connecting to a website from the

mobile took as long as 2 – 3 minutes. GPRS compatible handsets ensure that

as a user, you are “ always on”. There is no need for a dial up connection or

any ISP connection.

Now you can now carry the world Wide Web in their pocket – the

vodafone world. Read email, get stock quotes, check the weather, read the

57 | P a g e
latest news and even chat with friends and “Buddies” on Idea Network, yahoo,

MSN and ICQ while on the move.

One of the mind – blowing applications on GPRS/EDGE in

multimedia Messaging Service (MMS). Vodafone is among the pioneers in

the country to provide MMS. This latest innovation in the area of mobile

communication provides you the ability to communication provides you the

ability to communicate not just in voice or text but also in full color images.

Now you can send your emotions to your near and dear ones; with

photographs, attach voice clips and append text too. Just in case the receiver

does not have on MMS handset, even then the photographs can be accessed

from our website http.//www. vodafone co.in// for your convenience, we have

also created a library of photo album and voice clips, from where you can

choose and send photographs. Further, you can also compose your own MMS

message on the above – mentioned website and send it across to a cellular

phone or any e-mail ID.

With the introduction of GPRS on its networks, vodafone also

supports the use of the GPRS phone as a modem, providing busy lap top

armed executives, like most of you; the opportunity to log in wirelessly while

“ on the go” . thus now you can surf the Internet using our GPRS connectivity

with your computer.

58 | P a g e
ADVANTAGE OF VODAFONE GPRS

 High speed and “ always on “ internet on the move

 Internet access on prepaid also

 Liberation from the shackles of dial - up or ISP connection.

 Receive voice calls or SMS even while logged on to GPRS.

 Revolutionary concept of charging - only for what you send and receive

 Offers MMS, a platform to communicate not just in voice or text but also in

full color images.

59 | P a g e
CHAPTER-4

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 For Telecom Outlets

Are you selling Sim card?

Yes No
72% 28%

28%

No
yes
72%

Which type of sim service Provided ?

Pre Paid Post Paid Both
70 % 20 % 10 %

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 10%

20% Pre Paid

Post Paid
Both
70%

Are you sell recharge voucher’s ?

Yes No
68% 32%

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 32%
Yes
No
68%

Which kind of recharge vouchers sell mostly ?

Paper Recharge Electronic Recharge Both

45 % 30% 25 %

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 25%
Paper Recharge
45%
Electronic
Recharge
Both

30%

How many Network available at your outlet ?

Two Four Six All available
10 % 35 % 25 % 30 %

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 10%
30%
Two
Four
35% Six
All available

25%

Which Network you prefer to sell ?

Vodafone BSNL Idea Airtel Tata Reliance
30% 20% 10 % 20% 08% 12%

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Vodafone 20%
30%
BSNL
Idea
20%
Airtel
Tata
08%
10%
12% Reliance

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What’s the consumer need and demand at you outlet ?
Better service Better scheme Both of them
25 % 35 % 40 %

25%

40% Better service

Better scheme
Both of them

35%

67 | P a g e
Do you have any problem with any service provider ?
Yes No
39 % 61%

39%
No
Yes
61%

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Would you like to prefer those service provider who provide
better service and attractive margin ?

Yes No
90 % 10 %

10%

Yes
No

90%

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Are you satisfy with the current Vodafone plans and service ?
Yes No Can’t say
35 % 25 % 40 %

35%
40% Yes
No
Can’t say

25%

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 For Non Telecom outlets
Do you sell Sim & Recharge?

Yes No
70% 30%

30%

Yes
No

70%

71 | P a g e
Why don’t you sell recharge to your existing customer?

Financial Problem Unawareness of Unavailability of Other reason

Schemes Service
39% 24.5% 16.5% 20.%

Financial P roblem
20.00%

39% Unawareness of
S chem es
16.50% Unavailability of
S ervice
Other reason
24.50%

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Do you know the attractive margins & schemes?
Yes No
59% 41%

41%
Yes
No
59%

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Is there any demand of Sim & Recharge?

Yes No Upto some extant

60% 30% 10%

10%
30%

No
Yes
Upto some extant

60%

74 | P a g e
 Does you existing loyal customers have use of mobile?
Yes No
83.60% 16.40%

16.40%

Yes
No

83.60%

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Would you like to sell Sim & Recharge when your customer
demands?

Yes No
90% 10%

10%

Yes
No

90%

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CHAPTER-5

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 RECOMMENDATIONS

Vodafone cellular is the growing and big competitive

industries, today in telecommunication sector there are many

company, like BSNL, Airtel, Reliance and now idea & TATA

has also launched his telecommunication service TATA

Indicom, so, Vodafone has to face many competition in the

market in the case of sales promotion activities in telecom with

special reference to vodafone cellular, so, Vodafone has

improve thee tower in the Rural area also I want to

recommended to Vodafone cellular to established there tower

as fast as they can do so, Vodafone is a big and stable

company so they have to improve themselves as a good

telecom service provider.

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 FINDINGS

There are different reason in the different to markets

for not using the Vodafone cellular. The limitation's which

was found by me are as under.

1. Lack of proper advertisement and hoarding Vodafone cellular

are firstly emphasizing on the urban area & developed markets

only.

2. Lack of tower's of the Vodafone cellular in many places.

3. Lack of regular visit is the small markets.

4. Lack of information provided by the company to the rural area

people.

5. Lack of taking interest in the eastern karnataka.

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 CONCLUSION

With this the researcher come to the conclusion part of

the research report. It was a wonderful experience for the

researcher of working on the topic selected by him. Although

it was not an easy task collecting information in the

competitive market of telecom services. But taking up the

challenge itself was very interesting.

• It is clear from the analysis Vodafone cellular is much better

than other telecom due to the survey of jaynagar 4th block

Nagar according to the customer of jaynagar 4th block Nagar

living standard of high people and lower people.

• By the survey I have found that there are many telecom

company but and many competitors in market but no any one

defeat the Vodafone cellular.

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• Many activity of Vodafone cellular as tariff plan, Recharge, there

activity customer satisfaction and prove all the best of other telecom.

CHAPTER-6

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 News paper : Times of India.

: Deccan herald

: Indian express

Internet : www.vodafone.com

82 | P a g e
83 | P a g e
 QUESTIONNAIRE

OBJECTIVE : - Viability and Presence of telecom product in non telecom

outlets with reference to Bangalore city.

Name of the owner……………………………………………………………

Shop Name…………………………………………………………

Address………………………………………………………

Contact no.………………………………………………………

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 For Telecom Outlets

Q1. Are you selling Sim card?

YES NO

Q2. Which type of sim service Provided ?

PRE PAID POST PAID BOTH

Q3. Are you sell recharge voucher’s ?

YES NO

Q4. Which kind of recharge vouchers sell mostly ?

PAPER RECHARGE ELECTRONIC RECHERGE BOTH

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Q5. How many Network available at your outlet ?

TWO FOUR SIX ALL AVAILABLE

Q6. Which Network you prefer to sell ?

HUTCH BSNL IDEA

AIRTEL TATA RELIANCE

Q7. What’s the consumer need and demand at you outlet ?

BETTER SERCIVE BETTER SCHEME BOTH OF
THEM

Q8. Do you have any problem with any service provider ?

YES NO

Q9. Would you like to prefer those service provider who

provide better service and attractive margin ?

YES NO

Q10. Are you satisfied with the current Vodafone plans and
service?

YES NO CAN’T SAY

86 | P a g e
 For Non Telecom outlets

1. Do you sell Sim & Recharge?

A. Yes B. No.

2. Why don’t you sell recharge to your existing customer?

A. Financial Problem B. Unawareness of Schemes

C. Unavailability of Service D. Other reason

3. Do you know the attractive margins & schemes?

A. Yes B. No.

4. Is there any demand of Sim & Recharge?

A. Yes B. No. C. Upto some extant

5. Do you existing loyal customers have use of mobile?

A. Yes B. No

6. Would you like to sell Sim & Recharge when your customer demands?
A. Yes B. No.

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