Mr.

Wallace Hall
Business & Computer Science
Jonesboro Middle School
 Wikipedia’s Definition
O logo is a graphical element
(ideogram, symbol, emblem, icon, sign)
that, together with its logotype (a
uniquely set and arranged typeface) form
a trademark or commercial brand.
Typically, a logo's design is for immediate
recognition.[1] The logo is one aspect of a
company's commercial brand, or
economic or academic entity, and its
shapes, colors, fonts, and images usually
are different from others in a similar
market. Logos are also used to identify
organizations and other non-commercial
entities.
mcdonalds logo." wikipedia.com . Web. 29 Jun 2011.
<http://en.wikipedia.org/wiki/File:McDonald%27s_Golden_Arches.svg#filehistory>.
 Have It Your Way
"burger king logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Burger_King>.
M’m! M’m! Good!
"Campbell Soup Logo." wikipedia.com. Web. 29 Jun 2011.
<http://en.wikipedia.org/wiki/Campbell_Soup_Company>.
 Save money. Live better.
"Walmart Logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Walmart>.
"tony the tiger." brandsoftheworld.com. "Frosted Flakes." wikipedia.com. Web.
Web. 29 Jun 2011. 29 Jun 2011.
<http://www.brandsoftheworld.com/logo/ton <http://en.wikipedia.org/wiki/File:Frosted-
y-the-tiger>. Flakes-Box-Small.jpg>.

They’re Grrreat!
 Think Outside the Bun
"taco bell logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Taco_Bell>.
 Tips for Creating a Logo
O Must be resizable: make sure it still
looks good when size is reduced
O Must look good in black & white as well
as in color
O Choose type carefully: must be able to
read when small; use only one font (no
more than two)
O Keep it Simple
O Recognizable from different angles
O Must relate to the business or product
 Just Do It
"nike logo." logoblog.com. Web. 29 Jun 2011. <http://www.logoblog.org/nike_logo.php>.
Excellent Logo – the Nike Swoosh
•Resizable
•Simple
•Recognizable from any angle
•Looks good in any color and
black & white
•Makes you think of speed and
things being “right” (check mark)
"nike logo." logoblog.com. Web. 29 Jun 2011. <http://www.logoblog.org/nike_logo.php>.
 Wikipedia’s Definition
O A slogan is a memorable motto or phrase
used in a political, commercial, religious
and other context as a repetitive
expression of an idea or purpose.
 Tips for Creating a Slogan
O Keep it short and simple. (No more than 10 words.)

O Make it memorable. (Puts a picture in your mind.)

O Explains what you do and how it benefits the customer.

O Ask yourself what you want the customer to remember

about your business.

O Use keywords for your business; use thesaurus.

O Be creative!

O Get input from others. Make several and ask which is

best.
 Excellent Slogans
O “Betcha can’t eat just one.” – Lay’s
O “Breakfast of Champions” – Wheaties
O “Have it your way.” – Burger King
O “Just Do It” – Nike
O “You’re in good hands with Allstate.” –
Allstate Insurance Company
O “I’m Loving It” – McDonald’s
O “Eat fresh” – Subway
 Summary
The logo and slogan should present a positive
image for your business.

A lot of thought should be given to the creation

of the logo and slogan as they should be used
for the life of your business.

“You should not change your slogan as often as

some people change their Facebook status.”

Wallace Hall, Jonesboro Middle School