TREEHOUSE TOY LIBRARY

EXECUTIVE SUMMARY

 Description of the Business

The Treehouse Toy Library.
Owner : Elizabeth Bartley

 Motives for Business

To earn money in a manner that will also benefit the community. The Library will give
back to the community, strengthen, and assist many people who have children and
need support, by providing them with options through the use of facilities and the
hiring of its property.
I have ongoing personal experience in helping children to improve their fine and gross
motor skills and overall development through the use of toys. Having worked with my
son, to target and activate certain muscles in his body taught me to have a working
knowledge.

I have good connections

I have experience
I have skills
I have personal experience
I will be successful due to

The Opportunity and Strategy

Industry Conditions : the

 Business Goals and Objectives

To enhance the community and give

 The Target Market

Families, carers, Dadch, Schools, Disability unit Newcastle.

 Financial Assistance Required

Businesss Loan, from any of the following banks, - Westpac, National Bank,
Commonwealth bank, St George, Anz, ING, HSBC, continuing to find other
financial institutions to apply for a loan.

 Financial Projections
 Financial Summary
1. BUSINESS STRUCTURE AND LEGAL REQUIREMENTS

1.1 LEGAL AND ADMINISTRATIVE REQUIREMENTS

1.1.1 Local, State or Federal Government Regulations

1.1.2 Insurance

1.1.3 Restrictions/Requirements

1.1.4 Contracts

1.2 TRADING NAME

1.2.1 Description
Tree house Toy Library

1.2.2 Registration
BN Reg ?IPAustralia

1.3 LEGAL STRUCTURE

1.3.1 Description

1.3.2 Legal Implications

1.3.3 Tax Implications

1.4 BUSINESS PREMISES

1.4.1 Details
Lease Residential or commercial Properties

1.4.2 Alternative Sites

Warehouse
2. MARKET RESEARCH AND ANALYSIS

2.1 MARKET RESEARCH

2.1.1 Methods Used to Research the Marketplace

Word of mouth
Survey
Mentor from owner (Nina )
http://www.toylibrary.com.au/index.html

2.1.2 Research Results from the Marketplace

Kids love playing with toys
New-untouched market for carers, with children.
Different from current business such as Lollipops playground, or
Megamania as these are toys to hire and to play with not simply just to
run around and play on.

2.1.3 Testing Your Products/Services

Castle Hill Toy library
Hornsby Toy library

2.1.4 Results of Testing

Fun, benefitial and helps to develop childrens left and right brain
functions with fine and gross motor skills through play of toys.
Fine motor skills being finger movement and manipulation of
muscles, co-ordination and fluid strength and movement.

2.2 CURRENT STATE OF THE INDUSTRY

2.2.1 Description
Non existent in Newcastle

2.2.2 Relevant Background Knowledge

Personal Experience
Intimate knowledge of motor skills, fine and gross motor skills,
behavioural management and early intervention with childrens
development.
Own son has developmental issues physically and had to go
through many classes to learn how to improve his development.
 Through the use of toys, children are able to improve their
movement, speech, and social skills, through practice, repetition
and a little encouragement in the right direction with the right toy.

Example 1: A child learns to use their thigh muscle to enable them

to walk. The thigh muscle increases in strength from sitting on a
toy bike-using their legs to push simultaneously and hands to
steer requires strength and co-ordination which slowly, little by
little they can prac

2.2.3 Trends and Seasonal Factors

Winter, more people have less options for taking their children out
to places.
Summer, may have more toys hired for outside.

2.3 MARKET SIZE AND TRENDS

2.3.1 Size of the Total Market

All houses in Newcastle and beyond.

2.3.2 Market Segment

Geographic
Deomographic
Pshychographic

2.3.3 Share of the Market

2.4 COMPETITOR SWOT ANALYSIS

2.4.1 Strengths,

Weaknesses, Opportunities, Threats

2.4.2 Business Opportunities

2.4.3 Overcoming Concerns

2.5 CUSTOMERS

2.5.1 Customer Profile

2.5.2 Customers’ Buying Motives

2.6 COMPETITION AND COMPETITIVE ADVANTAGE

2.6.1 Major Competitors

2.6.2 Competitors’ Operations

2.6.3 Comparative Evaluation

2.6.4 Competitive Advantage

2.7 ONGOING COLLECTION OF INFORMATION

3. MARKETING PLAN

3.1 THE PRODUCT(S) OR SERVICE(S)

3.1.1 Product or Service Details

3.1.2 Development and Marketing

3.1.3 Patents or Registered Designs

3.2 OVERALL MARKETING STRATEGY

3.2.1 General Marketing Strategy

3.2.2 Features and Benefits of Your Products/Services

3.2.3 Marketing Mix

3.2.4 Innovative Marketing Strategies

3.3 PRICING STRATEGY

3.3.1 Price

3.3.2 Credit Policy

3.3.3 Price Comparison

3.4 LOCATION

3.4.1 Geographical Location

3.4.2 Advantages of the Location

3.4.3 Disadvantages of the Location

3.5 SALE AND DISTRIBUTION

3.6 ADVERTISING AND PROMOTION

3.6.1 Advertising and Promotion Approach

3.6.2 Basis of the Approach

3.6.3 Outline of Costs

3.6.4 Competitors’ Advertising and Promotion

3.7 CUSTOMER RELATIONS

3.7.1 Maintaining Customer Relations

3.7.2 Customer Service Policies

3.7.3 Dealing with Complaints

3.7.4 Terms of Payment

3.8 MARKETING ACTION PLAN

4. OPERATIONS PLAN

4.1 PLANT AND EQUIPMENT

4.1.1 Description

4.1.2 Equipment Owned

4.1.3 Maintenance

4.2 PRODUCTION PROCESS

4.2.1 Raw Material and Stock

4.2.2 Production/Service Schedule

4.2.3 Processes Involved in Production

4.3 STAFFING AND ORGANISATION

4.3.1 Key Roles

4.3.2 Personal Qualifications and Skills

4.3.3 Personal SWOT Analysis

4.3.4 Copies of Relevant Qualifications

4.4 OCCUPATIONAL HEALTH AND SAFETY

4.4.1 Occupational Health and Safety Responsibilities

4.4.2 Current/Potential Hazards

4.4.3 Procedures/Policies

4.4.4 Financial Resources

 4.4.5 Human Resource Allocation

4.5 RISK MANAGEMENT

5. FINANCIAL PLAN

5.1 PERSONAL FINANCIAL STATEMENTS

5.1.1 Schedule of Personal Drawings (Financial Tables 1A and 1B)

5.1.2 Statement of Personal Net Worth (Financial Table 2)

5.2 SALES MIX (Financial Tables 3A and 3B)

5.2.1 Estimate of Sales

5.2.2 Estimate Cost of Sales

5.2.3 Sales Mix

5.3 ESTABLISHMENT COSTS (Financial Table 4)

5.4 SOURCE OF FUNDS (Financial Table 5) [If applicable]

5.5 CASH FLOW FORECAST (Financial Tables 6A and 6B)

5.5.1 Cash Inflows

5.5.2 Cash Outflows

5.5.3 Assumptions

5.5.4 Analysis

5.6 PROFIT AND LOSS PROJECTION (Financial Tables 7A and 7B)

5.6.1 Profit and Loss Projection

5.6.2 Assumptions

5.6.3 Analysis
5.7 BALANCE SHEET (Financial Table 8)

5.7.1 Balance Sheet

5.7.2 Assumptions

5.7.3 Analysis

5.8 CONTROLLING THE FINANCIAL POSITION OF YOUR BUSINESS

5.8.1 Setting Budget Targets

5.8.2 Debt Control

5.9 RECORDS FOR YOUR BUSINESS

5.9.1 Essential Recording Documents for Your Business

5.9.2 Specialist Services Required

6. ACTION PLAN
BUSINESS PLAN TABLES

A. FINANCIAL TABLES

Financial Table 1A: Schedule of Personal Drawings (Year 1)

Financial Table 1B: Schedule of Personal Drawings (Year 2)

Financial Table 2: Personal Net Worth

Financial Table 3A: Sales Mix (Year 1)

Financial Table 3B: Sales Mix (Year 2)

Financial Table 4: Establishment Costs

Financial Table 5: Source of Funds (If applicable)

Financial Table 6A: Cash Flow Forecast (Year 1)

Financial Table 6B: Cash Flow Forecast (Year 2)

Financial Table 7A: Profit and Loss Projection (Year 1)

Financial Table 7B: Profit and Loss Projection (Year 2)

Financial Table 8: Balance Sheet (Date specified)

Note: When preparing the financial tables for your business, you should
complete all of the tables for Year 1 before proceeding to your Year
2 tables.

B. ACTION PLAN
APPENDIX A

 A letter from a bank/financial institution/lender indicating willingness/refusal to lend

funds for the venture
 Photocopy of driver’s licence
 Copy of lease agreement (unsigned!)
 Patents, trademarks and copyrights (if applicable)
 Supplier agreements stating credit terms/quotations
 Insurance quotations
 Orders, or letters of commitment to purchase product or use services
 Letters of support from industry
 Letters of support from authoritative persons
 Photos of the premises
 Photos or examples of the products
 Marketing material
 Copies of promotional literature
 Research reports (if applicable)
 Resumés of key people
 Copies of qualifications of key people
 Partnership agreements
 Environmental analysis – demographic, economic, social/cultural, technological,
political/legal and resource factors
 Evidence of Council application/approval (if applicable)
 Evidence of lessor’s approval

Include any other information you think is helpful to your plan after discussing
it with your Facilitator.
APPENDIX B

APPLICANT(S) INFORMATION

RESUMÉS

1. Personal Details

2. Summary of Skills and Experience

3. Education and Training Qualifications

4. Job History

5. Business Advisers

6. Employment References

7. Training Needs

8. Bankruptcy/Credit Problems

9. Other Relevant Details for the Awareness of Your Financier