STEAMBOAT PILOT & TODAY HOT AIR BALLOON RODEO

PI
A

LO
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&
EA

HOT AIR

TO
DA
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BALLOON
Y
RODEO

BRAND STANDARDS LOGO • FONTS • COLORS

 T

PI
A

LO
BO

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&
EA

HOT AIR

TO
DA
ST

BALLOON
RODEO Y

COLOR PALETTE TYPEFACES

MAIN

ARCHIVE ANTIQUA
CMYK • 85, 0, 15, 25
RGB • 0, 145, 175
CMYK • 45, 0, 25, 0
RGB • 137, 208, 200
EXTR COND
HEX • 0091ab HEX • 89d0c8

A BCDEFGHIJKLMNOP
QRSTUVWZYZ
1 23 4567890! ?
CMYK • 0, 25, 85, 0 CMYK • 15, 80, 100, 0
RGB • 249, 157, 62 RGB • 212, 88, 42
HEX • f99d3e HEX • d4582a
SECONDARY

BUSHCRAFT ONE
ABCD EFG H IJ KLM N O P
CMYK • 0, 0, 0, 100
RGB • 0, 0, 0
QRSTUVWZYZ
HEX • 000000
1234567890!?
BRAND STANDARDS FONTS • COLORS
 VARIATIONS

BRAND STANDARDS LOGO

 SIZING

clear
space

Clear space is
equal to half the
logo height

clear
space
Clear space
is equal the
logo height

1.75 inch size minimum 3.5 inch size minimum

BRAND STANDARDS LOGO

 LOGO MISUSE

Do not use a color outside of the color palette. Do not use a color outside of the color palette
for ANY element of the logo.

BALLOON
RO D EO
Do not adjust the size of any element of the logo. Do not adjust any typeface or typeset on the logo.

Do not change size relationship on any element Do not reconfigure any element on the logo.
of the logo.

BRAND STANDARDS FONTS • COLORS

Guidelines prepared by
Colorado Mountain News Media