Laokoon is a compilation of the unconventional strength of assorted colours, textile, thread, and structure.

It is a
fabric art that continuously breaks away from the austere, incessantly discovering and probing new organic forms
and structures. Laokoon Design Company was founded in 2011 to promote this unique form of structured fabric.

The possibilities implied in it first materialized in spectacular lamp collections.

The first prototype of their multi-staged development made its debut at the 2013 Blickfang trade fair, followed by
regular participations with the latest collections at London Design Week, Shanghai 100% Design, Milano Euroluce
and Downtown Design at Dubai Design Week.

This absolutely outstanding, innovative, and transformable form, uniting art & material was invented by Zsuzsanna
Szentirmai-Joly. While Laokoon moving structures currently materialized in the form of designer lamps and wall
panels, the possibilities implemented in it are endless. Exactly this is what makes us continuously search for new
ideas, state-of-the-art applications, and yet empty areas of employment of this technique. Our lighting and
wallcovering collections are the perfect addition to inspirational interiors, from contemporary to classic.

Awards

2012 LICC London Creative Competition finalists

2013 Blickfang Gold Prize

2013 100% Design London Special Award by Mix Magazine

2016 Harper’s Bazaar Interiors Awards: shortlisted for “Best Emerging Designer”

In 2012 Laokoon Design received a capital investment from X-Ventures Venture Capital Fund Management Ltd., a
branch of NV Group dealing with venture capital investments.

Fabric Art of Structure & Material

A mythical creature with a waving body and serpent-like forms, with its perfectly flexible skin following movement
and yet being a perfectly adaptable shell… Laokoon structural fabric brings forth in us associations from our
deepest unconscious, memories from prehistoric times, and of the long-forgotten living organisms of evolution.

This absolutely outstanding, innovative, and transformable form, uniting art & material was invented by Zsuzsanna
Szentirmai-Joly.

Laokoon is a moving structure, it’s lamellae can be made of paper, leather, metal, wood, cork, many kinds of
plastic, etc. The main criteria regarding this matchless material are that it should have a certain strength and at the
same time certain flexibility. Structure made of it is always a rectangle, but as the series of lamellae can slide on
each other, they can be arranged in a fan-like or a 3D round form – or even be turned out. This makes possible the
creation of 3D forms without cutting – and these are suitable for the making of open-and-fold objects, covers, or
partitions.

Because of the special linking technique, Laokoon must be produced in a taylor-made form, but as it is free
moving (what is the main point in the structure), it is possible to keep the shaped form by fixing it.
Team

We have been working with Laokoon for the past three years and sufficient time has passed for us to realise that it
can never be truly grasped. In it we discovered a creative and unrestrained partner. We witnessed it’s organic
development, it’s quest, that brings closer the designer, the textile and the client.

This process is induced by an exclusively delegated designer team for each project. They are those who through
their daily contact already experienced the textile’s needs and tempers, who with minimal compromise are able to
adjust the final masterpiece to a given technical fittingness.

Nikoletta Szőke graduated in 2013 at óbuda University as an industrial designer engineer. The young, enthusiastic
professional who owns an excellent technical approach and accuracy, is the member of Laokoon team since her
graduation. Her studies already gave her an excellent possibility to get an insight into the process of the
production of lighting technology. She is responsible for ensuring the highest quality of production and the
attendace of clients, and she is also fulfilling the everyday operational tasks of the company.

Nikoletta Szőke

Operations Manager

Nikoletta Szőke

After graduating at College of Finance and Accountancy Zoltán started his carrier at Central-European
International Bank. From 1990 he was employee of the Corporate Finance team of the leading Central- and
Eastern European Investment Bank, CAIB and from 2005 he became the CEO of the Hungarian affiliate. He is
thoroughly experienced in corporate financing and mergers and acquisitions. He took part in several significant
international and Hungarian capital market transactions, e. g. the initial public offering of MOL and Hungarian
Telecom. From 2007 he was the Deputy CEO of Malév Hungarian Airlines, between 2008 and 2010 he worked as
State Secretary of the Hungarian Ministry for National Development and Economy. Since 2014 Zoltán is the CEO of
Laokoon Design.

Zoltán Mester

Chief Executive Officer

Zoltán Mester

Zsuzsanna Szentirmai-Joly, the inventor of this unique material graduated in 2002 at Moholy-Nagy University of
Art and Design Budapest. Her bag prototypes made of Laokoon material have won Hungarian Design Award, and
she has already showcased her work in several international exhibitions and festivals. She has also received grant
of Akademie Schloss Solitude and Lajos Kozma Craft fellowship. Since the foundation of Laokoon Company her
aim is to find materials, methods and exciting surfaces which are adjustable to the latest trends, so that she can
give inspiration on the widest scale to all those designers who whish to use this extraordinary material.

Zsuzsanna Szentirmai-Joly

Founder / Textile Artist

Zsuzsanna Szentirmai-Joly

Zsolt Csizmadia industrial designer, who graduated at Moholy-Nagy University of Art and Design Budapest, is
member of the team since 2015. He can already call his own several succesful projects, e.g. the colour-mixing
lamps of Budapest MüPA Palace of Arts’ hall, the reception desk of L’office coworking office, electric moped
designed for Gepida company (co-designer Márk Selján), or the special suspended ceiling system of Paks
Balneotherapy Institute (co-designer Gyöngyi Bokor). For an active
https://www.blogtalkradio.com/laokoondesigncom

freelancer designer with more than 20 years of experience, creating products from the unique material of Laokoon
is a great challenge. There is no impossible for Zsolt in the field of design, and by his excellent technical approach
and determination also the construction controlled by him results in the highest possible quality – no matter
wether we are talking aobut lighting design or interieur design.

Zsolt Csizmadia

Product Designer

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Zsolt Csizmadia

Dreaming of a successful career in the advertising industry Alexandra studied PR and communications at Pázmány
Péter Catholic University. With her part time job as a freelance conference interpreter she had the chance to travel
the world and translate numerous sales conferences and meet the best sales trainers so her interest quickly turned
to sales and business. A well connected professional with years of experience in the luxury fashion industry, a
former buyer for fashion houses like Versace, Roberto Cavalli and Galliano. Formerly based in Los Angeles,
relocated to Budapest to use her international experience to help Central European startups. A skilled sales
professional, she’s pure hard American work ethic with a fine European taste and an outstanding sense for
opportunities and building strong business connections.

Alexandra Boglutz

International Sales Director

Alexandra Boglutz

##video##

Right after she left the high school, Amanda Nguyen joined to the market leading store chain in DIY segment in
Hungary, where she started as a photographer and later as an editor and finally editor-in-chief. After 4 years of her
carrier she left the company as creative director and started with Gentlemen’s CHOICE premium lifestyle
magazine’s and Polgári Otthon (Bourjois Home) interior design magazine ’s deputy editor-in-chief position. She
got BA degree of communication and media studies and Hungarian literature and linguistics on the Faculty of Arts
of University of Miskolc. Doing his journalist job, she regulalry accepts communication and PR consultant tasks,
from which the most important was the head of communication and marketing position of S.T.Dupont Hungary.
Amanda Nguyen currently working as a contributing stylist at Lakáskultúra (Culture of Living) magazine,
meanwhile she is resposible for Laokoon Design ’s press contacts and brand communications.

Amanda Nguyen

PR & Marketing Manager

##video##
Amanda Nguyen

Nikoletta Szőke graduated in 2013 at óbuda University as an industrial designer engineer. The young, enthusiastic
professional who owns an excellent technical approach and accuracy, is the member of Laokoon team since her
graduation. Her studies already gave her an excellent possibility to get an insight into the process of the
production of lighting technology. She is responsible for ensuring the highest quality of production and the
attendace of clients, and she is also fulfilling the everyday operational tasks of the company.

Nikoletta Szőke

Operations Manager

Nikoletta Szőke

After graduating at College of Finance and Accountancy Zoltán started his carrier at Central-European
International Bank. From 1990 he was employee of the Corporate Finance team of the leading Central- and
Eastern European Investment Bank, CAIB and from 2005 he became the CEO of the Hungarian affiliate. He is
thoroughly experienced in corporate financing and mergers and acquisitions. He took part in several significant
international and Hungarian capital market transactions, e. g. the initial public offering of MOL and Hungarian
Telecom. From 2007 he was the Deputy CEO of Malév Hungarian Airlines, between 2008 and 2010 he worked as
State Secretary of the Hungarian Ministry for National Development and Economy. Since 2014 Zoltán is the CEO of
Laokoon Design.

Zoltán Mester

Chief Executive Officer

Zoltán Mester

Previous

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Catalogue

You can view the catalogue of our new lamp collection and wallcoverings here. If you wish to know more about us
or our new collections, feel free to view or download the brochure, which includes all information and technical
data; available colors, materials, and the exact sizes of the lamps and wallcoverings.

Services

#1. Lighting Design

The very first product made of Laokoon structured fabric was a lamp, Enzo. This concept lamp can be shaped in a
sculpting-like way, and has won several prizes. Evolving from Enzo lamp, we have develomped three different
kinds of lamp families, based on different characteritics of this unique material. Babel has a classic rectangular
shade. Medusa is recalling the movement of a medusa, and with its changeable shape Drop imitating a rating
drop…

Shades of these lamps are translucent and special prismatic or iridescent surfaces interact with light.
However, if you have an idea of an own variation of any of these models, we are open to cooperation and thus the
development and production of a new model. Please don’t hesitate to register and contact us.

Find more on the variety of lamps and the specifications of each HERE.

#2. Art and Installations

Strength and flexibility mean that Laokoon structured material, which moves easily between art and design, is
absolutely ideal for art installations. We are open to cooperation with designers and interior designers to join our
forces and create streamlined, floating, open or closed, curved or rectangular, or any other kind of form.

Laokoon structured material was already displayed as a spectacular art installation on a London Design exhibition.

Should you be interested in such a cooperation, please don’t hesitate to contact us via our contact form!

#3. Interior Design Service

Laokoon offers a Comprehensive Interior Design Service to help you bring the most out of our products. Whether
you are designing your own home or you are a professional working on large-scale projects our interior designers
are at your service.

Gallery Wall Inspirations

Laokoon Wallcoverings are unique implements to emphasize the characteristics and special atmosphere of an
interior, let it be classic, minimal, or luxurious. This selection of examples showcases the way how this spectacular
structured material is able to become the focal point of the room. The wide selection of applications, from private
residences to hotel ambiance demonstrates that our wall coverings are suitable for all possible genres of interior
design.

Gallery Some Projects We Love

Laokoon Products are showcasing all the possibilities offered by our unique structured material. They are definitely
amongst the fundamental elements of the interior setup. The following images are our favourite examples of the
use of Medusa, Babel and Drop lamps.

Contact us:

##map##

Address: Budapest, Hungary 1066

Phone: +36704245783

Mail support: amanda.laokoondesign.com@gmail.com

Amanda Nguyen

Right after she left the high school, Amanda Nguyen joined to the market leading store chain in DIY segment in
Hungary, where she started as a photographer and later as an editor and finally editor-in-chief. After 4 years of her
carrier she left the company as creative director and started with Gentlemen’s CHOICE premium lifestyle
magazine’s and Polgári Otthon (Bourjois Home) interior design magazine ’s deputy editor-in-chief position. She
got BA degree of communication and media studies and Hungarian literature and linguistics on the Faculty of Arts
of University of Miskolc. Doing his journalist job, she regulalry accepts communication and PR consultant tasks,
from which the most important was the head of communication and marketing position of S.T.Dupont Hungary.
Amanda Nguyen currently working as a contributing stylist at Lakáskultúra (Culture of Living) magazine,
meanwhile she is resposible for Laokoon Design ’s press contacts and brand communications.