DATA ANALYSIS AND INTERPRETATION

RESPONDENTS AGE GROUP

A survey conducted in different age group

Inference :

Above chart revels that 44% of the respondents are in the age group of 15-20,
50% are in the group of 21-40 and 6% are in the group of 41-60.
 PERCENTAGE OF RESPONDENTS ACCORDING TO GENDER

A survey conducted for analyse the percentage of male and females

Inference :
Above chart revels that mostly 60% of respondents are male who performed in conducted
survey and 40% of them are female .
 RESPONDENTS QUALIFICATION

A survey conducted to classify respondents according to educational

qualification.

Inference :

Above chart reveals that major respondents 52% are Graduate and
rests of them 38% are post graduate and least 10% are matriculate.
 Source of Advertising media

Classifying the source of advertising media mostly followed by percentage of respondents.

Inference

Above table reveals that major part (92%) of the respondents are of opinion that
they haveseen the advertisements on T.V. while 4% are of the opinion that they
have seen theadvertisements through newspapers.
 Analysis of consumer Decision Making

A survey conducted to know the reasons to purchase

Inference

Above chart reveals that 60% of the respondents mostly like the advertisements
due to theme and making is appealable.
NECESSITY OF ADVERTISEMENT FOR PRODUCT

Inference

Above chart reveals that among 60% of respondents are view that advertising is
very necessary for sale of cool drinks while 28% of respondents areview that
advertising is necessary for sale of cool drinks.
 MOST IMPORTANT ADVERTISEMENT MEDIA

Inference

Above chart reveals that among mostly 60% of the respondents’ view that T.V.
is presenting the advertisement is necessary for sale of PepsiCo cool drinks
while 18% said that Newspapers, 12% said that Magazines and 10% said
that others.
 CONSUMER PREFERENCE

Inference

Above chart reveals that among most 40% of the respondents drink it once in a
day, 4% twice in a day, 2% more than twice and 54%drink it not regularly.
 Advertising Strategy

Inference

Above chart reveals that among 100 respondents 79% of respondents’ views
thatfamous personalities and slogans are necessary for the advertisements of
PepsiCo cooldrinks while 15% views that no, and 6% of the respondents view
that can’t say.
 IMPACT OF ADVERTISEMENT

Inference

Above chart reveals that among 82% of the respondents’ view

that advertisement reminds them brand name while purchasing. While 13% of
the respondents’ view that advertising don’t reminds them brand name while
purchasing.
EFFECTIVENESS OF ADVERTISEMENT

Inference

Above chart reveals that 40% of the respondents said that education is the
reason for difference of advertising effectiveness while 20%said likings,
20%said standard of living and 20% said other reasons for the difference
of advertising effectiveness.