OF

MANAGEMENT PRACTICES
&
ORGANIZATIONAL BEHAVIOUR
(MPOB)
TOPIC:-
CORPORATE SOCIAL RESPONSIBILITY AND ITS
RELEVENCE IN THE ORGANIZATION
SUBMITTED BY:-
REYAZ AHMAD
MBA 1St Sem.
ROLL- A10 SUBMITTED TO:-
Ms. DEEPALI SHARMA
LPU,LIM
CONTENTS:-
1.INTRODUCTION

2.ENVIRONMENT

3.WORKPLACE

4.DIVERSITY

5.COMMUNITY&SOCIETY

6.ETHIC & CORPORATE GOVERNANCE

7.PATRIOTISM

8.CODE OF BUSINESS ETHICS

9.VENDOR CODE CONDUCTS

10.CSR INITIATIVE AND GREEN MEASURS

11.RURAL DEVELOPMENT

12.INDIAS HUMAN RESOURCE(HR)

13.SOME FACTS ABOUT INDIAS HR INDUSTRY

14.OBJECTIVE

15.OVERVIEW

16.CRITICISMS AND CONCERS

17.INDIAN SCENARIO

18.CONCLUSION

19.REFRENCE

CORPORATE SOCIAL RESPONSIBILITY:-

 Introdution:-
As part of our commitment to create real value in a world that is
constantly changing, we are determined to be a good corporate
citizen in every corner of our global community. We hold
ourselves accountable for the social, environmental and
economic impact of our perations . We design our policies and
business practices to reflect the highest standards of corporate
governance, transparency and ethics. We support all aspects of
the corporate social responsibility agenda, but one area is
particularly relevant for us. We have the skills and opportunity
to help minimize the significant impacts that real estate has on
the environment. Our goal is to be the unquestioned leader in the
real estate industry in environmental sustainability and energy
management.
The history of CSR is almost as long as that
of companies. Concerns about the excesses of the East India
Company were commonly expressed in the seventeenth
century. There as been a tradition of benevolent capitalism in
the UK for over 150 years.
2.Environment:-
We are committed to being the real estate industry leader in
environmental sustainability and energy management, both
for our clients and ourselves.
Our capabilities give us the opportunity to driv change that
minimizes the impact of commercial real estate on the
environment.

3. Workplace:-
 We focus on creating and maintaining a rewarding and
welcoming workplace for our people around the world. We
strive to attract and retain the most talented individuals,
encouraging and enabling them to succeed.

4. Diversity:-
The 2000 Census data has revealed that the ethnic make-up
of the U.S. is changing rapidly. Organizations need to adapt
their traditional structures and mind-sets, which prevent
companies from marketing products effectively to significant
segments within the market.
Latinos are now the largest minority in the U.S.making up 13
percent of the overall U.S.We foster an inclusive
environment that values the richness of our differences and
reflects the diverse world in which we work. By cultivating a
dynamic mix of people and ideas, we enrich our service
capabilities and the communities in which we operate.
5. Community and Society:-
We endeavor to be good citizens wherever we live and work.

6. Ethics and Corporate Governance:-

Transparency is the key to encouraging trust in the managers
selected to run a company on behalf of the shareholders. It is
also vital to maintaining confidence within other stakeholder
groups and the general public. We are proud of our global
reputation for uncompromising integrity, ethical conduct and
corporate governance. Our Code of Business Ethics and
Vendor Code of Conduct are followed by our own employees
and everyone who does business on behalf of our firm.  We
 are also proud of the rigor and quality of the firm’s corporate
governance and the benefits these policies produce for our
stakeholders. 

7. Patriotism:-
An issue such as ‘patriotism’ is by definition subjective but
has risen in importance in the U.S.
following the September 11, 2001 terrorist attacks. A good
example of an issue that falls into this category is the trend
today of companies attempting to avoid paying corporation
tax, some even going to the lengths of incorporating off-shore
(particularly Bermuda), even though company headquarters
and the majority of workers are based in the U.S According
to a recent Harvard University study, U.S. companies avoided
paying tax on nearly $300 billion income in 1998. In 1940,
companies and individuals each paid about half the federal
income tax collected; now the companies pay 13.7% and
individuals 86.3%.10.

8. Code of Business Ethics:-

Our Code of Business Ethics helps our people better
understand the duties and responsibilities associated with
conducting business on behalf of Jones Lang LaSalle. The
Code contains sections that address our responsibilities to
clients, business partners, shareholders, and the communities
and governments in the countries in which we do business. 
Members of our Board of Directors fully support and
mandate our compliance with the Code. Reports of possible
violations can be made to our global Ethics Hotline 24 hours
a day, seven days a week.
9. Vendor Code of Conduct:-
We trust that our vendors, including firms and individuals
who provide direct service to or directly to our clients, will
honor our commitment to integrity. While vendors are
viewed as independent entities, their business practices can
reflect upon our brand and reputation.  We expect all vendors
to embrace and adhere to our Vendor Code of Conduct Indian
companies are now expected to discharge their stakeholder
responsibilities and societal obligations, along with their
shareholder-wealth maximisation goal.
Nearly all leading corporates in India are involved in
corporate social responsibility (CSR) programmes in areas
like education, health, livelihood creation, skill development,
and empowerment of the weaker sections of the society.
Notable efforts have come from the Tata group, Infosys,
Bharti Enterprises, Coca Cola India, Pepsico and ITC
Welcome group, among others.
In fact, four Indians, including Sunil Mittal, Chairman and
Managing Director of the Bharti Group, NRI businessman
Anil Agarwal, Shiv Nadar, HCL Technologies Chairman and
NGO activist Rohini Nilekani were featured in the Forbes list
of '48 Heroes of Philanthropy' recently.
Corporate India has spread its CSR activities across 20 states
and Union territories, with Maharashtra gaining the most
from them. About 36 per cent of the CSR activities are
concentrated in the state, followed by about 12 per cent in
Gujarat, 10 per cent in Delhi and 9 per cent in Tamil Nadu.
Assocham’s ‘Eco Pulse Study’ on CSR for 2009-10, released
in June 2009, says some 300 corporate houses, on an
aggregate, have identified 26 different themes for their CSR
initiatives. Of these 26 schemes, community welfare tops the
list, followed by education, the environment, health as well as
rural development.
Of the 300 corporate houses, 74 are from the chemical sector,
contributing 12 per cent to the overall CSR initiatives. As
many as 62 companies in the FMCG and consumer durable
sector are placed at second position with a CSR initiative
contribution of 10.15 per cent.
Further, according to a survey carried out in June 2008 by
TNS India (a research organisation) and the Times
Foundation, over 90 per cent of all major Indian
organisations surveyed were involved in CSR initiatives. The
leading areas that corporations were involved in were
livelihood promotion, education, health, environment, and
women's empowerment.
In another study undertaken by automotive research
company, TNS Automotive, India has been ranked second in
global corporate social responsibility. The study was based
on a public goodwill index and India received 119 points in
the index against a global average of 100. Thailand was at the
top slot with 124 points.
Now there are plans to also introduce CSR in the small and
medium enterprises (SME) sector to increase its reach in
remote areas.
10. CSR Initiatives and Green Measures:-
India Inc has joined hands to fine-tune all its activities falling
under CSR. For this, it has set up a global platform to
showcase all the work done by Indian firms. Confederation of
Indian Industry (CII) and the TVS Group have collaborated
to form the CII-TVS Centre of Excellence for Responsive
Corporate Citizenship. It will provide consultancy services
and technical assistance on social development and CSR.

 Reliance Industries and two Tata Group firms -- Tata Motors

and Tata Steel – are the country's most admired companies
for their corporate social responsibility initiatives, according
to a Nielsen survey.
 The Indian paints industry is making its products more
environmentally friendly by opting for water-based paints
and making it carcinogen-free.
 The heating, ventilation, air-conditioning and refrigeration
(HVAC) industry is working to get rid of its 'global warmer'
stigma through greater use of gases with zero ozone depletion
potential (zero ODP).
 Sustainable Technologies and Environmental Projects Ltd
(STEPS) is planning to start a project to change plastic,
organic and electronic waste into petroleum without the usual
harmful residue.

11. Rural Development:-

Rural development is attracting major CSR initiatives from
various corporates.
 In an effort to modernise rural health services in India, GE
Healthcare now wants to focus on maternal health.
 SREI Sahaj e-Village Ltd will set up 25,000 IT kiosks to be
known as common service centres (CSC) across West
Bengal, Bihar, Orissa, Assam, Uttar Pradesh and Tamil Nadu
by 2010.
 ITC's e-Chaupal has been a great developmental initiative
which has also added value to its own agricultural products.
It comprises improving the lives of farmers and villagers.
 HDFC has started a 'village adoption' scheme to improve the
investment climate in Indian villages.
 Mahindra Shubhlabh, the agricultural business arm of
Mahindra & Mahindra, aims to use especially cultured seeds
to improve contract-farming productivity.

12. India's Human Resource (HR):-

Over the last decade, India's vast manpower has played an
instrumental role in its economic success story. Several
corporate bigwigs are now thinking of ways for maximising
the skill sets of their employees.
India Inc has started encouraging 'intrapreneurs' or employees
who have ideas that could potentially become a venture, and
most of these intrapreneurs end up directing these projects
and ventures. Some companies promoting intrapreneurship
include Adobe, NIIT, KPMG, Pepsi and Microsoft.
A study, titled "How the Disciple became the Guru",
(released by the Kauffman Foundation and conducted by
Duke University's global engineering and entrepreneurship
project team), has extolled the workforce training carried out
 by Indian firms across sectors such as IT, BPO, banking and
pharmaceuticals. The study revealed that Indian companies
go to colleges much before the hiring process begins so that
students are prepared for employment.

13. Some facts about India's HR industry:-

 HR services is a US$ 4-billion industry spawning hundreds
of start-ups and attracting a horde of MNCs.
 The temporary staffing industry size in India is around US$
111 million. It has been growing at 100 per cent year-on-year
for the last four years and is expected to continue to grow at
75-100 per cent for the next two years.
 Human resource outsourcing (HRO) is one of the most
rapidly-growing segments in the Indian as well as global-
outsourcing market. According to a combined survey carried
out by Nasscom-McKinsey, the revenues in the HR
outsourcing were estimated at US$ 3.5 billion in 2008.
 Recruitment Process Outsourcing (RPO) is rapidly gaining
popularity in India. Research firm IDC forecasts staffing and
recruitment spending to reach US$ 92 billion globally by
2009 and India has a good opportunity of attracting a large
portion of this spending.
Despite the global recession, Indian employees still have lots
to cheer about. According to a report by the Hong Kong-
based Corporate social responsibility (CSR) also called
corporate responsibility, corporate citizenship, responsible
business and corporate social opportunity is a concept
whereby organizations consider the interests of society by
taking responsibility for the impact of their activities on
customers, suppliers, employees, shareholders, communities
and other stakeholders, as well as the environment. This
obligation is seen to extend beyond the statutory obligation to
comply with legislation and sees organizations voluntarily
taking further steps to improve the quality of life for
employees and their families as well as for the local
community and society at large. The practice of CSR is
subject to much debate and criticism. Proponents argue that
there is a strong business case for CSR, in that corporations
benefit in multiple ways by operating with a perspective
broader and longer than their own immediate, short-term
profits. Critics argue that CSR distracts from the fundamental
economic role of businesses; others argue that it is nothing
more than superficial window-dressing; still others argue that
it is an attempt to preempt the role of governments as a
watchdog over powerful multinational corporations.
14.Objective:-
The objective of this paper is to examine the nature and
extent of corporate social responsibility (CSR) initiatives
under taken by Indian companies and to study its relevance in
business.

15.Overview:-
Corporate social responsibility is necessarily an evolving
term that does not have a standard definition or a fully
recognized set of specific criteria. With the understanding
that businesses play a key role on job and wealth creation in
society, CSR is generally understood to be the way a
company achieves a balance or integration of economic,
environmental ,and social imperatives while at the same time
addressing shareholder and stakeholder expectations. CSR is
generally accepted as applying to firms wherever they
operate in the domestic and global economy.
The way businesses engage/involve the shareholders,
employees, customers, suppliers, governments, non-
governmental organizations, international organizations, and
other stakeholders is usually a key feature of the concept.
While business compliance with laws and regulations on
social, environmental and economic objectives set the official
level of CSR performance, CSR is often understood as
involving the private sector commitments and activities that
extend beyond this foundation of compliance with laws.
From a progressive business perspective, CSR usually
involves focusing on new opportunities as a way to respond
to interrelated economic, societal and environmental demands
in the marketplace. Many firms believe that this focus
provides a clear competitive advantage and stimulates
corporate innovation.
CSR is generally seen as the business contribution to
sustainable development which has been defined as
"development that meets the needs of the present without
compromising the ability of future generations to meet their
own needs", and is generally understood as focusing on how
to achieve the integration of economic, environmental, and
social imperatives. CSR also overlaps and often is
synonymous with many features of other related concepts
such as corporate sustainability, corporate accountability,
corporate responsibility, corporate citizenship, corporate
stewardship, etc..
CSR commitments and activities typically address aspects of
a firm's behaviour (including its policies and practices) with
respect to such key elements as; health and safety,
environmental protection, human rights, human resource
management practices, corporate governance, community
development, and consumer protection, labour protection,
supplier relations, business ethics, and stakeholder rights.
Corporations are motivated to involve stakeholders in their
decision-making and to address societal challenges because
today's stakeholders are increasingly aware of the importance
and impact of corporate decisions upon society and the
environment. The stakeholders can reward or punish
corporations. Corporations can be motivated to change their
corporate behaviour in response to the business case which a
CSR approach potentially promises. This includes:
1. Stronger financial performance and profitability (e.g.
through eco-efficiency),
2. Improved accountability to and assessments from the
investment community,
3. Enhanced employee commitment,
4. Decreased vulnerability through stronger relationships with
communities, and
5. improved reputation and branding.

16. Criticisms and concerns:-

Critics of CSR as well as proponents debate a number of
concerns related to it. These include CSR's relationship to the
fundamental purpose and nature of business and questionable
motives for engaging in CSR, including concerns about
insincerity and hypocrisy.
Critics concerned with corporate hypocrisy and insincerity
generally suggest that better governmental and international
regulation and enforcement, rather than voluntary measures,
are necessary to ensure that companies behave in a socially
responsible manner. CSR could prove to be a valuable asset
in an age of Mergers & Acquisitions, as it helps firms spread
their brand name.

17. Indian Scenario :-

Even much before the issue became a global concern, India
was aware of corporate social responsibility (CSR), due to
the efforts of organisations such as the Tata Group. (Around
66 per cent of Tata Sons, the holding group of the Tata
Group, is today owned by a trust).
Corporate companies like ITC have made farmer
development a vital part of its business strategy, and made
major efforts to improve the livelihood standards of rural
communities. Unilever is using micro enterprises to
strategically augment the penetration of consumer products in
rural markets. IT companies like TCS and Wipro have
developed software to help teachers and children in schools
across India to further the cause of education. The adult
literacy software has been a significant factor in reducing
illiteracy in remote communities. Banks and insurance
companies are targeting migrant labourers and street vendors
to help them through micro-credits and related schemes. In
June 2008, a survey was carried out by TNS India (a research
organization) and the Times Foundation with the aim of
providing an understanding of the role of corporations in
CSR. The findings revealed that over 90 per cent of all major
Indian organizations surveyed were involved in CSR
initiatives. In fact, the private sector was more involved in
CSR activities than the public and government sectors. The
leading areas that corporations were involved in were
livelihood promotion, education, health, environment, and
women's empowerment. Most of CSR ventures were done as
internal projects while a small proportion were as direct
financial support to voluntary organizations or communities.
In a survey carried out by the Asian Governance
Association, which ranks the top 10 Asian countries on
corporate governance parameters, India has consistently
ranked among the top three along with Singapore and Hong
Kong, for the last eight years.
In another study undertaken by automotive research
company, TNS Automotive, India has been ranked second in
global corporate social responsibility. State-owned Bharat
Petroleum and Maruti  Udyog were ranked as the best
companies in India. 
Bharat Petroleum and Maruti Udyog came on top with 134
points each, followed by Tata Motors (133) and Hero Honda
(131). The study was based on a public goodwill index and
India received 119 points in the index against a global
average of 100. Thailand was at the top slot with 124 points.
Several foundations run by corporate houses plan to devise a
common strategy to ensure transparency in their social and
community development operations, such as tracking
spending in and progress of such projects in their annual
reports.
The effort is significant because it brings together a wide
range of Indian companies to share ideas on innovating
sustainable programmes. Among them are Multi Commodity
Exchange of India Ltd, Anil Dhirubhai Ambani Group and
media company Bennett, Coleman and Co. Ltd,
Audit firm KPMG will partner with them to offer guidance
on evaluating corporate social responsibility or CSR
programmes—a trend companies are slowly embracing as
India's expanding economy contrasts sharply with growing
local protests over land for future industrial projects.
The network alliance stems from the first sustainability
summit that was organized in January by the Associated
Chambers of Commerce and Industry of India.
CSR could prove to be a valuable asset in an age of mergers
and acquisitions, especially as it helps companies spread their
brand name, The new network will also serve as a common
ground to lobby with the government for tax exemptions and
safeguard other interests in the future.
Indian companies have made little progress in reporting
development projects. And only 48 companies have so far
given their commitment to support the United Nations Global
Compact, a charter for improving the global business
environment through standards, such as labour rights and
fighting corruption.
Addressing business leaders in May last year, Prime Minister
Manmohan Singh said "Corporate social responsibility must
not be defined by tax planning strategies alone. Rather, it
should be defined within the framework of a corporate
philosophy, which factors the needs of the community and
the regions in which a corporate entity functions."
Some say companies have an inherent "mental block" in
reporting development programmes. A recent KPMG study
among 27 Indian companies showed that a mere 8%
mentioned their social expenditures in their annual reports,
and only 25% filed CSR reports at all. But a quarter of them
are also signatories of the Global Reporting Initiative, a 10-
year-old movement started by an NGO called Coalition for
Environmentally Responsible Economies (CERES) and the
United Nations Environment Programme. This encourages
companies to make voluntary disclosures and lays down
framework on improving reporting principles.
"Most companies tend to give to charities than make long-
term development commitments. When a company
voluntarily opens up for self-evaluation, it creates value for
shareholders when competing with other companies," said
Parul Soni, associate director of KPMG's Aid and
Development Services.
An estimated 100 corporate foundations and 25 foreign firms
are involved in CSR activities in India, but statistics on input
and output are elusive.
According to Times' Pandey, the Indian corporate sector
spent Rs30,000 crore on social expenditure during the last
financial year, up from Rs17,500 crore the previous year.
Quoting from a government report, he said, companies drew
a total exemptions of Rs5,500 crore under income-tax laws
last year. These figures, an analyst said, sound improbable as
Indian companies still do not distinguish between
philanthropy and internal practices to benefit stakeholders
such as employees and community.
Companies, too, continue to rely on different models to
earmark its social expenditure, making it difficult to measure
the overall impact.
For instance, the Steel Authority of India Ltd (SAIL), the
country's largest steel company, spent Rs100 crore on CSR
last year; this was 2% of its profit after tax, exclusive of
dividend tax, according to SAIL spokesperson N.K. Singhal.
Yet others, such as Tata Steel Ltd, which runs a 850-bed
hospital and rural projects in 800 villages around
Jamshedpur, spends an average of Rs150 crore as part of its
annual revenue expenditure.
What eventually makes up for CSR of a company ultimately
depends on leadership; as part of company decision, about
66% of Tata Sons, the holding group of the Tata group, is
today owned by a trust.
Pharmaceuticals company Jubilant Organosys Ltd, already
runs an anti-tuberculosis programme with the government of
Uttar Pradesh. Apart from schools and hospitals that are run
by trusts and societies, the government, too, is exploring to
widen the scope of public-private partnerships to build and
maintain schools and hospitals in return for a fixed annuity
payment.

18. Conclusion:-
After study of this topic I can gave conclusion that the
corporate social responsibility has gained prominence from
all avenues. Organizations must realize that government
alone will not be able to get success in its endeavor to uplift
the down trodden of society. The present societal marketing
concept of companies is constantly evolving and has given
rise to a new concept-Corporate Social Responsibility. Many
of the leading corporations across the world had realized the
importance of being associated with socially relevant causes
as a means of promoting their brands. It stems from the desire
to do good and get self satisfaction in return as well as
societal obligation of business.
 The Indian corporate sector spent US$ 6.31 billion on social
expenditure during 2007-08, up from US$ 3.68 billion spent
during the previous fiscal. The Steel Authority of India Ltd
(SAIL), the country's largest steel company, spent US$ 21.05
million on CSR last year; Tata Steel Ltd, (which runs a 850-
bed hospital and rural projects in 800 villages around
Jamshedpur), spends about US$ 31.58 million as part of its
annual revenue expenditure. Now there are plans to also
introduce CSR in the small and medium enterprises (SME)
sector to increase its reach in remote areas. IF WE keep on
felling trees without planting them, the area that was once a
forest, will become a desert. Many parts of Delhi have
already started experiencing shortage of water. The reason for
this, is the increase in the average density of population, the
ground water table going down, and green belts being
replaced by concrete structures resulting in decreased average
annual rainfall and decline in the recharging of ground water.
Further, report submitted to Supreme Court by the
Environment Prevention and Control Authority (EPCA)
states that Delhi’s roads are already being choked by the
vehicles. Lutyens Delhi, less than 100 years after
construction, has already featured in the list of 100 most
endangered sites in the world. Thus, the question to be
addressed is when it comes to development, what does
‘sustainable’ mean?
 The term Sustainable Development (SD) was used for the
first time, at the United Nations Conference on the Human
Environment in Stockholm in 1972. However, a working
definition of SD was coined in 1987 with the publication of
‘Our Common Future’, popularly known as the Brundtland
Report of the World Commission on Environment and
Development. The Commission’s definition, since widely
adopted, was: “Development as the means to satisfy the
needs of present generations without compromising the
resources of future generations”. Sustainability, the
Commission argued, includes not only economic and social
development, but also a commitment to the needs of the poor
and recognizing the physical limitations of the earth.
 
The World Business Council for sustainable development
states, “Corporates’ social responsibility is the continuing
commitment by business to behave ethically and contribute to
economic development while improving the quality of life of
 the workforce and their families as well as of the local
community and society at large.” Thus, Corporate Social
Responsibility (CSR) or ‘sustainability’ is not just obeying
the law. It is not philanthropy. It is much beyond that. It
implies serious business where organisations have to be seen
as partners in their communities and not just as profit centres,
promoting the interest of their shareholders but as businesses
having obligation towards various stakeholders.
 
Who are these stakeholders and what are their roles? In this
context, any individual or group that can influence or is
influenced by an organisation’s conduct is a stakeholder. Let
us understand this, with a couple of examples that bring out
the business and reputation risks and underline the
importance of conducting business responsibly:
 

 In the movie Erin Brokovich (based on a true story), the

stakeholder was the local community that was affected by the
activities of the American West Coast energy giant Pacific
Gas and Electric Company known as PG&E that was
poisoning the town of Hinkley’s water supply and affecting
the health of an entire community. Brokovich fought to bring
the company to justice.
 In the case of the ship breaking yard workers of Alang in
Gujarat, the environmentalists and the media were the
stakeholders who took up their cause and pressured, the then
French President Jacques Chirac, to order decommissioned
French warship Clemenceau carrying asbestos to take a U-
turn.
 Auditing and reporting on CSR to demonstrate good business
citizenship is gaining significance. According to the book
titled, ‘Sustainability Reporting’ published by the Institute of
Chartered Accountants of India, the drivers pushing business
towards CSR are – Shrinking Role of Government; Demands
for Greater Disclosure; Increased Customer Interest; Growing
Investor Pressure; Competitive Labour Markets; and Supplier
Relations. The book further states, “Sustainability reporting
has become a common practice in a number of countries like
the USA, Europe, Japan and Australia. Sustainability
reporting is yet an emerging stage in Asia, Latin America,
Africa and Russia.”
 
The Association of Chartered Certified Accountants (ACCA)
working with CorporateRegister.com in their report,
‘Towards transparency: progress on global sustainability
reporting 2004’ estimated that 1500-2000 environmental and
sustainability reports are published annually, across all
industry sectors. North America and Western Europe were
the most active reporting regions. In contrast, non-financial
reporting of any kind remained practically unknown in the
Caribbean and most of Latin America. In Asia Pacific, there
was a low incidence of corporate reporting outside
Australasia and Japan – and across Africa and the Middle
East; only South Africa was showing significant reporting
activity.
Although in India, sustainability reporting is not mandatory,
low but significant, subsidiaries of trans-national companies
as well as local Indian companies have started reporting on
CSR. SAIL (Steel Authority India Limited), Tata Chemicals
and (Neyveli Lignite Corporation) NLC were the winners of
the (Federation of Indian Chambers of Commerce and
Industry- South Asia Enterprise Development Facility)
FICCI-SEDF CSR Awards function held on 7 May 2007.
Tata Steel had ranked among the top 100 companies in
Standard and Poor’s ‘The Global Reporters 2004 Survey of
Corporate Sustainability Reporting’.
 
The prominent CSR reporting standards are Account
Ability’s AA1000 standard, based on John Elkington’s triple
bottom line (3BL) reporting; Global Reporting Initiative’s
(GRI) Sustainability Reporting Guidelines; Social
Accountability International’s SA8000 standard and The ISO
14000 environmental management standard. In India
companies like Tata group, Dr Reddy’s laboratories, Ford
India Limited, Paharpur Business Centre, Jubilant Organosys,
ITC, etc are largely using GRI guidelines while reporting.
 
Thus, it can be concluded that CSR has a significant role to
play in controlling the perils of uncontrolled development,
satisfying the needs of the present generation and at the same
time ensuring that the resources of future generations is not
jeopardised. Although, the ‘beyond charity and legal
obligations’ agenda of sustainability may be challenging it is
meaningful to integrate social, environmental and ethical
concerns into business processes. It is proving prudent to
embark on ‘green policies’. The findings of the research
conducted by the UK’s Institute of Business Ethics, which
compared companies in the FTSE 250, provided strong
evidence that companies committed to ethical behaviour
perform better financially, over the long term than those
lacking such a commitment. The concept of IKEA, the
Swedish furniture giant was founded on a low-price offer in
home furnishings, but IKEA also emphasises ‘low price but
not at any price’.
Lafarge worldwide gives prime importance to sustainable
development for sustainable economic performance . Lafarge
is committed to the communities where it operates . In India
Lafarge has undertaken  a no. of initiatives under its
corporate social responsibility programme . The major
initiatives are Project Employability , Project Low Cost
Housing , Project Education.
Project Employability focuses on creating sustainable
livelihoods for local communities. The concept of the project
is to build communities that are more skilled and capable of
sustaining themselves independently by capitalizing on the
company’s expertise, knowledge and competencies, rather
than merely providing continued financial support. It directly
provides solutions to the critical community problem of
unemployment, through a method, which is “development”
oriented and lays the foundation for long term success of the
society. In brief, the objective is to equip the community
members with skills and knowledge that make them
employable.
In order to achieve a healthy growth rate in the Indian
Construction sector of around 8% - 10% per annum, we need
more skilled manpower. Most of the masons operating in the
sector are unqualified and semi-skilled . These masons are
often required to assume the roles of the architect, structural
engineer as well as buyer of building materials.
Homebuilders also have to put up with high construction
costs and on-site wastage due to poor workmanship.
Project Employability provides professional training in
masonry to the illiterate and unemployed youth in these
communities making them employable.
Project Employability is a two month full-time certified
training program implemented by Lafarge India in
partnership with The Institute of Engineers, India (IEI), a
reputed technical training center. The course consists of
theory and practical sessions. The candidates are required to
build a low-cost house upon completion of the program.
Certificates of qualification are awarded after candidates
successfully clear an evaluation process based on a grading
system. In the current year we trained 124 students across 3
plant locations and all of them have found stable employment
with large builders and contractors.
The objective of Low Cost Housing is to promote and
enhance the use of cement in houses in order to provide safe
and comfortable habitats. Since a large part of India (70%)
lives in rural areas, the project is largely geared to meet rural
housing needs. 
The current use of cement in the rural population is
abysmally low. An overwhelming majority of rural homes are
"kaccha" in nature and are built of mud, thatch, bamboo etc.
The Indian census 2001 has revealed that less than 12% of
roofs and 22% of floors in the rural areas are made of
cement/ concrete.
Project Low Cost housing, which we initiated during 2004
incorporating modern technology, has become our priority
area. The goal of the project is to design safe houses, which
are replete with basic amenities and provide a platform for its
replication across geographies

19. References:-
1. Corporate Social Responsibility in India - An Empirical
Research
   - By Bernadette Dsilva
2.responsibility orientation and directorial type, Journal of
Business Ethics, 4; pp 393-102.

3.Jones, Marc T and Haigh, M (2007), “The transnational

corporation and new corporate citizenship theory: a critical
analysis”, The Journal of Corporate Citizenship, 27; pp 51-69

4.Silberhorn, D and Warren, R. C. (2007), “Defining

corporate social responsibility: A view from big companies in
Germany and the U.K.”, European Business Review, Vol.19,
Issue 5, pp 352-372

5.Business ethics and corporate social responsibility”, Journal

of Business Ethics, 41, 4, pp297-311

6.Juholin, E (2004), “For business or the good of all? A

finnish approach to corporate social responsibility”,
Corporate Governance, 4, 3; pp 20-31.

7.Khan, A F and Atkinson, A (1987), “Managerial attitudes

to social responsibility: A comparative study in India and
Britain”, Journal of Business Ethics, 6, pp 419-432
8.Albareda, L; Lozano, J and Ysa, T (2007), “Public policies
on corporate social
responsibility: the role of governments in Europe”, Journal of
Business Ethics, Vol 74; pp
391-407
9.Business and Environment (2007), “Strategies to crate
business and social value”,
Business and Environment, Vol. 18, Issue 9, pp8.
10.http://www.iocl.com/Aboutus/corporatesocialresponsibilit
y.
http://www.tatasteel.com/corporatesustainability/social_respo
nsibility.
http://www.relianceadagroup.com/adportal/ADA/corporate/c
orporate.html#
http://www.videoconworld.com/global/social
commitment/philosophy/index.
http://www.infosys.com/beyond-business/default.

11.Ibrahim, N A; Howard, D P and Angelidis, J P (2003),

“Board members in the service industry: An empirical
examination of the relationship between corporate social
responsibility orientation and directorial type”, Journal of
Business Ethics, 4; pp 393-102.
12. CSR could prove to be a valuable asset in an age of
M&As, as it helps firms spread their brand name  - Maitreyee
Handique
13. Charles Handy: ‘What’s a Business For? Harvard
Business Review, Vol. 80, No. 12, December 2002, pp. 49-
55.
14. Corporate Social Responsibility is no longer just an
addition, it is a key  differentiator."   Prasad Chandra, CMD,
BASF South Asia
.