I-Bytes Telecommunication & Media February Edition 2021

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I-Bytes IT Shades

Engage & Enable

Telecommunication & Media


February Edition 2021
Email us - solutions@itshades.com
Website : www.itshades.com
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About Us

Who We are Aim of this I-Byte Reasons to talk to us

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singular aim of engaging and of latest data points and publicly announcements in this document.
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Table of Content s

1. Financial, M & A Updates...................................................................................................................................1

2. Solution Updates..................................................................................................................................................5

3. Rewards and Recognition Updates...................................................................................................................32

4. Customer Success Updates................................................................................................................................38

5. Partnership Ecosystem Updates.......................................................................................................................43

6. Environmental & Social Updates.....................................................................................................................70

7. Miscellaneous Updates......................................................................................................................................81

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Financial, M & A Updates


Telecommunication & Media Industry

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Financial, M&A Updates
News Corp (USA) Reports Second Quarter Results for Fiscal 2021 IT Shades
Engage & Enable

Key Financial Highlights Executive Commentary

• Revenues were $2.41 billion, a 3% decline compared to $2.48 billion in the prior Chief Executive said: “The second quarter of fiscal 2021 was the most profitable

year – Adjusted Revenues increased 2% compared to the prior year quarter since the new News Corp was launched more than seven years ago,

• Net income of $261 million compared to $103 million in the prior year reflecting the ongoing digital transformation of the business. We reported the largest

• Total Segment EBITDA was $497 million compared to $355 million in the prior year profits for Dow Jones since the acquisition of the company in 2007, with Segment

• Reported diluted EPS were $0.39 compared to $0.14 in the prior year – Adjusted EBITDA increasing 43 percent and traffic across the Dow Jones digital network

EPS were $0.34 compared to $0.18 in the prior year surging 48 percent. There was also a 77 percent rise in Segment EBITDA at the

• Book Publishing Segment EBITDA increased 65% compared to the prior year, Subscription Video Services segment, where the exponential evolution at Foxtel

driven by strong revenue growth across every category continued apace, with streaming customers increasing over 90 percent, rights costs

• Move, operator of realtor.com®, reported 28% revenue growth and was a key driver reset and audiences for summer sports at unprecedented levels.”

of Segment EBITDA growth at the Digital Real Estate Services segment

• Dow Jones reported 43% Segment EBITDA growth, driven by record digital

advertising revenues and continued growth in digital subscriptions

• Subscription Video Services Segment EBITDA grew 77% as Foxtel benefited from

lower costs while reaching a record of more than 1.3 million paying OTT subscribers as

of the quarter end

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Financial, M&A Updates
Telefonica (Spain) Wayra invests 4.5 million euros in 39 startups in 2020 IT Shades
Engage & Enable

Key Financial Highlights Executive Commentary


Wayra, Telefónica’s open innovation hub, invested a total of 4.5 million euros in 39 startups in Europe and Latin America. Out of that global amount, 1.8 “Part of the economic recovery of our societies in 2021 will involve the massive reinvention and digitisation of sectors that are key to people’s daily
million euros were invested in 15 startups in Spain, 29% more than in the previous year. The projects are related to artificial intelligence (AI), the Internet lives. Entrepreneurs capable of solving the daily problems of millions of people will be placed centre stage this year, with numerous opportunities to
of Things (IoT), cloud, video, virtual reality, cybersecurity, connectivity, data analytics and fintech. Wayra is thus reinforcing its objective of investing in expand on a global scale”, explained, global head of Wayra. “At Wayra we’re looking forward to 2021 with optimism, committed to startups more
technological startups in keeping with Telefónica’s strategic projects. Wayra’s participation totals up to €250,000 per company, helping them to develop than ever before”.
business with the group and connect with Telefónica’s key business areas. Wayra Spain’s investments are as follows:
• Countercraft: Wayra is once again investing in this startup from San Sebastián, a pioneer in counter-intelligence and cyber deception products to
detect targeted attacks. The startup already has a long-standing professional relationship with Telefónica, has recently signed an important agreement with
the U.S. Department of Defense and forms part of the portfolio of Telefónica Tech Ventures.
• Ludus: originally from Bilbao, this platform pivoted from the development of video games to its successful business model: industry and emergency
training via virtual reality. It provides professionals with the possibility of practising protocols of action in high-risk situations on a regular basis. This is also
a reinvestment.
• Kymatio: this is a SaaS (Software as a Service) that identifies, analyses and provides everything required to manage employees’ cyber risks.
Developed in Madrid, its solution has become more relevant than ever in protecting employees within the context of teleworking. Kymatio also forms part
of the portfolio of Telefónica Tech Ventures.
• Proppos: this Catalan startup is developing a smart and autonomous self-payment system for canteens, cafeterias and fast food restaurants. Proppos
recognises products by means of AI and accelerates the shopping experience.
• Humanox: this is the creator of the world’s first connected smart shin guards. It’s capable of processing more than 50,000 items of data per training
session or match and provides players with more than 40 metrics designed to improve their sporting performance and healthcare. It is headquartered in
Cádiz.
• Pridatect: its aim is to simplify companies’ privacy compliance via its platform and its GDPR and data protection software. Pridatect forms part of the
portfolio of Telefónica Tech Ventures.
• Galgus: this startup is committed to providing a faster Wi-Fi connection. Its Cognitive Hotspot Technology (CHT) optimises the efficiency of Wi-Fi
access points and routers, thus increasing the Wi-Fi performance by up to five times. It plays a key role in boosting connectivity in remote and sparsely
populated areas.
• Kenmei: this company from Valencia provides autonomous solutions for mobile network operators. It’s developed a network intelligence solution that
brings automation to the classification, segmentation and resolution of network problems at different operational levels.
• Alias Robotics: originally from Vitoria-Gasteiz, this startup’s goal is to ensure cybersecurity solutions safety for robots. Its products include the RIS
(Robot Immune System), which protects robots from malware, and Alurity, which simplifies the search for cybersecurity. Alias Robotics forms part of the
portfolio of Telefónica Tech Ventures.

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Financial, M&A Updates
Telia (Sweden) Company Acquires Critical 5g Spectrum In Sweden For Extended IT Shades
Network Leadership Engage & Enable

Description Executive Commentary

The Swedish Post and Telecom Authority has announced the results of the “With the acquisition of 120 MHz, which is more than any other operator in

frequency auction that took place on January 19. Telia has secured a 120 MHz Sweden, Telia demonstrates its commitment to extend its network leadership

frequency block in the 3.5 GHz band, a critical asset that will lay the groundwork position in Sweden with 5G. The new frequencies will allow us to build fast

for the continued expansion of 5G across Sweden and help strengthen the digital and energy efficient 5G networks with low latency that will help drive the

competitiveness in the coming years. Telia launched Sweden’s first large-scale development of sustainable digital societies by offering consumers,
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public 5G network on May 25, 2020, which has now been deployed to 20 cities, enterprises and public sector state-of-the-art mobile connectivity,” says A
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from Luleå in the north to Malmö in the south. The new spectrum in the 3.5 GHz Telia Sweden.

frequency band will allow Telia to continue its ambitious rollout of 5G to more

places and people across the country. High frequency bands like 3.5 GHz will be

especially important in densely populated areas and to build dedicated 5G mobile

networks to connect critical assets in for example manufacturing, at ports and in

healthcare. The licenses for the 3.5 HGz band will be valid for 25 years starting

shortly, and the price for the new frequency block is EUR 75 million. The

payment to PTS will be made within 30 days.


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Financial, M&A Updates
Deutsche Telekom and Cellnex agree to combine tower business in the Netherlands and
IT Shades
become anchor investors in the newly established Digital Infrastructure Vehicle Engage & Enable

Description Executive Commentary

Deutsche Telekom AG (Deutsche Telekom) and Cellnex Telecom S.A. have signed an agreement to merge their "The agreement with Cellnex underlines the high value of passive mobile infrastructure. We are creating a leading

respective Dutch mobile communications infrastructure companies into Cellnex Netherlands BV (Cellnex NL). Both tower company in the Netherlands, which should unlock synergies and accelerate our 5G rollout. At the same time,

companies will also become anchor investors in the newly established and independently managed Digital Infrastructure DIV opens an innovative way to finance telecom infrastructure in partnership with institutional investors," said

Vehicle (DIV), an investment fund focused on European digital infrastructure. Deutsche Telekom operates its Dutch CEO of Deutsche Telekom. "The Corona crisis has shown stable broadband connections are essential for people to

telecommunications tower business in T-Mobile Infra BV, with ca. 3,150 towers and rooftop sites. The business of communicate, both professionally and privately. That is why we are once again strengthening our commitment to

Cellnex NL, a subsidiary of Cellnex, comprises 984 cell sites. The enlarged company, with ca. 4,310 sites including digital infrastructure in Europe."

planned new build of 180 sites, will be the largest independent cell mobile tower company in the Netherlands and will

provide excellent geographic coverage. T-Mobile Netherlands will continue to have full access to the contributed Lorem
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infrastructure through a long-term service agreement at arm’s length. In a first step Deutsche Telekom is transferring amet,
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T-Mobile Infra to the newly established and independently managed fund Digital Infrastructure Vehicle (DIV). Deutsche tetuer

Telekom will receive a EUR 250 million cash payment out of the transaction and a shareholding in DIV in exchange for

the T-Mobile Infra business. This translates into a capital commitment of Deutsche Telekom of ca. EUR 400 million to

the fund. Cellnex has also agreed, as part of the transaction, to commit EUR 200 million of capital to DIV. In a second
step, DIV will contribute the received T-Mobile Infra business to Cellnex NL. In return, DIV receives approximately 38

percent economic interest in Cellnex NL. In addition to the anchor investors Deutsche Telekom and Cellnex, DIV will

be open to institutional investors. Deutsche Telekom intends to hold a limited partner stake of around 25 percent in the
fund after the envisaged third-party investments. DIV will focus on promoting digital infrastructure investments across

Europe into fiber, towers, and data centers, with the goal of delivering attractive risk-adjusted returns. DIV as a fund will
be independently managed by a team of investment and capital market experts led by Vicente Vento, co-founder of
Deutsche Telekom Capital Partners. Upon closing of the transaction Deutsche Telekom will deconsolidate T-Mobile

Infra B.V. which currently generates ca. EUR 60 million of revenues and around EUR 30 million of EBITDA after
leases.
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IT Shades
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Solutions Updates
Telecommunication & Media Industry

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Solution Updates
Pushed to the Limit: A CMOS-base (USA) transceiver for beyond 5G
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applications at 300 GHz Engage & Enable

Solution Descriptio n

Scientists at Tokyo Institute of Technology and NTT Corporation develop a novel CMOS-based transceiver for wireless communications at the
300 GHz band, enabling future beyond-5G applications. Their design addresses the challenges of operating CMOS technology at its practical limit
and represents the first wideband CMOS phased-array system to operate at such elevated frequencies. Communication at higher frequencies is a

perpetually sought-after goal in electronics because of the greater data rates that would be possible and to take advantage of underutilized portions
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of the electromagnetic spectrum. Many applications beyond 5G, as well as the IEEE802.15.3d standard for wireless communications, call for
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transmitters and receivers capable of operating close to or above 300 GHz. Unfortunately, our trusty CMOS technology is not entirely suitable for

such elevated frequencies. Near 300 GHz, amplification becomes considerably difficult. Although a few CMOS-based transceivers for 300 GHz

have been proposed, they either lack enough output power, can only operate in direct line-of-sight conditions, or require a large circuit area to be
implemented. To address these issues, a team of scientists from Tokyo Institute of Technology (Tokyo Tech), in collaboration with NTT

Corporation (NTT), proposed an innovative design for a 300 GHz CMOS-based transceiver (Figure 1). Their work will be presented in the Digests

of Technical Papers in the 2021 IEEE ISSCC (International Solid-State Circuits Conference), a conference where the latest advances in solid-state
and integrated circuits are exposed.
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Solution Updates
Singtel (Singapor) To Launch Singtel 5G Mobile Edge Computing On
IT Shades
Microsoft Azure Stack Engage & Enable

Solution Descriptio n

Singtel is launching 5G edge compute infrastructure for enterprises, that includes Microsoft Azure Stack as one of the options, to deliver

fast and secure 5G applications. Enterprises will be able to use Singtel’s Multi-access Edge Compute (MEC) infrastructure to process

applications like autonomous guided vehicles, drones, robots, virtual, augmented or mixed reality closer to their end-users. Combined
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with high speed connectivity from Singtel’s 5G network, enterprises will be able to deliver these applications with low latency of less than
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10 milliseconds. Trials are set to begin this year. The collaboration also enables existing Azure customers to explore the benefits of 5G
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and MEC conveniently and seamlessly. Businesses using Azure Stack will be able to cost-effectively add new capabilities to their existing

applications, such as private connectivity and real-time data analysis. Singtel 5G MEC has the potential to transform the way sectors such

as the public service, transportation, advanced manufacturing and logistics operate. The infrastructure can enable most of these services

to be moved to 5G MEC quickly and seamlessly without a break in service provision - offering the advantages of higher speeds and lower

latency for users to enable autonomous systems, robotics and vehicles. Enterprises will be able to leverage more edge computing

capabilities and solutions as more edge computing apps developers and IoT device vendors join Singtel’s 5G ecosystem of partners.
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Solution Updates
Safaricom (Kenya) Launches M-PESA Bill Manager for Businesses
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Engage & Enable

Solution Descriptio n

Safaricom has announced the launch of an M-PESA Bill Management service. The innovation targets schools, landlords, utilities and other businesses with
repeat payments, offering a platform where they can present and receive pending payments from customers, and issue electronic receipts. For M-PESA
customers, the service offers a single point where they can view all their bills, receive reminders and automate payment of bills. For schools, the Bill Manager
platform will enable management to customise different type of fee such as tuition, lunch, transport, school trips among others, and also to send fee reminders
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to parents and guardians. Landlords and property agents can send rent payment reminders and reconcile any received payments. For utility providers such as
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water and internet providers, the service will enable them to automatically bill their customers who will have a way to easily view and manage pending bills.
All payments received through M-PESA are instantly reconciled on the platform, which also provides an option to manually add payments. Customers using
the service will instantly receive an SMS reminder when a new bill is generated or when the bill is due. The platform will be offered free to all businesses
with a Lipa Na M-PESA Pay Bill who can log in at https://billmanager.m-pesaforbusiness.co.ke/ . SMS bill requests and invoices will be automatically
generated and sent by the system at no cost to the business. All M-PESA customers can manage their bills through the Bill Manager option under Lipa Na
M-PESA on *334#, and on the upcoming M-PESA App. Besides automatically receiving invoices and receipts, customers can equally query pending bills at
any time. With automatic bill tracking and reconciliation, the service saves a business’ customers from having to queue to physically make payments and
having to present paper working detailing the payment.
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Solution Updates
Safaricom (Kenya) Foundation Launches Refurbished Tvet Centre In
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Waithaka Engage & Enable

Solution Descriptio n

Safaricom Foundation has officially opened a new and improved ICT enabled skills center at the Waithaka Vocational Training Centre in

Nairobi. The institution was refurbished at a cost of KES 28 million including equipping the computer lab with modern ICT equipment

as well as placing modern tools in the Plumbing, Welding, Electrical Engineering and the Food and Beverage departments, The launch of
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the refurbished institution is part of the foundation’s Technical and Vocational Education and Training programme focusing on Plumbing,
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Welding, Food and Beverage and Electrical Engineering. The other component of the programme includes providing scholarships to over
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700 students across various TVET institutions in the country. The centre in Waithaka will see 200 students supported over the next two

years with the remaining 500 spread across 11 other institutions. The first batch comprising of 350 students were also officially

commissioned with Waithaka Training Centre admitting its initial 100 scholars. The students will not only receive fully paid scholarships,

but the Foundation will also work with other partners to place them in jobs after their training. An analysis by Higher Education Loans

Board shows that employability is at 96 % for people with Technical and Vocational Education and Training compared to 40 percent

among those with a university degree. However, TVET participation remains low with enrolment standing at only 60 %.
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Solution Updates
Comcast (USA) Introduces the Fastest Internet Speeds Over Wi-Fi Across
IT Shades
the Northeast Engage & Enable

Solution Descriptio n

Comcast announced that it has introduced the fastest internet speeds over Wi-Fi available across the Northeast including 14 states from Maine to Virginia and
Washington D.C. Customers can now take advantage of advanced Wi-Fi technology that is capable of delivering Wi-Fi speeds faster than a Gig to support
the ever-increasing number of connected devices in their homes. The speed increase was rolled out in Comcast’s Northeast markets on January 7 for no
additional charge to customers, and will be introduced to the rest of its service areas throughout 2021. Comcast is also one of the first U.S. Internet Service
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Providers to offer a Wi-Fi 6 Certified gateway with the latest version of its xFi Advanced Gateway, which is capable of delivering multi-Gigabit speeds via
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ethernet and laid the groundwork for Gigabit speeds over Wi-Fi. Customers on the upgraded Xfinity Gigabit tier will require an xFi Advanced Gateway, or
one of the Wi-Fi 6 capable devices approved to work with the Xfinity network to receive the faster speeds. Comcast will be reaching out to customers who
need to upgrade their equipment for no additional cost if they don’t have a capable device in their home. According to The Xfinity Cyber Health Report, some
users have dozens of devices in their home. Increased internet speeds support faster connections and more capacity to support the growing number of smart
home devices that are being added to home Wi-Fi networks and in the future. Comcast’s Xfinity Gigabit Internet service is delivered using Comcast’s existing
network architecture and the connections that are already in most customers’ homes. Since 2017 alone, Comcast has devoted more than $12 billion to
strengthening and expanding its network – including building more than 33,000 new route miles of fiber. Every 2.5 years the company adds as much capacity
to the network as we added in all the previous years combined.
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Solution Updates
African messaging app ayoba assures users of privacy and security
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protection-soll Engage & Enable

Solution Descriptio n

As people everywhere ramp up their usage of instant messaging, more and more are choosing ayoba. MTN Group is proud to partner with this

unique instant messaging platform localised for the needs of consumers across Africa. Launched in 2019 to improve access to affordable

communications, ayoba is active in 17 MTN markets, and is also available to download onto Android smartphones in numerous other markets from

Google Play and via the ayoba, Ayoba is focused on protecting users’ privacy and security: it is not possible for messages in the app to be read by
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anyone else or to be shared with any third parties, including MTN. The app features peer-to-peer private messaging which is end-to-end encrypted;
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ayoba treats data with the utmost care and respect in line with its privacy policy. All the content available on ayoba channels is curated and

reviewed to ensure that its 100% family friendly and safe for younger users. A team of editors checks every post on ayoba content channels before

it goes live across over 100 content channels and 120 games. Ayoba has also recently launched an in-app assistant, Aya, to guide new users on how

to use the instant messaging app. Aya appears automatically in the app and can run a variety of interactive tutorials for key features within ayoba.

Ayoba users can send and receive encrypted messages, share photos, videos, files, voice notes and even their location, and can also subscribe to

live channels. Localised content is available through these channels that aim to entertain, educate and empower communities.

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Solution Updates
Rogers (Canada) for Business Expands Network to Help Connect More
IT Shades
Rural B.C. Communities Engage & Enable

Solution Descriptio n

Rogers for Business announced that it has expanded its network to more rural communities in B.C., leveraging financial support from the
provincially funded Connecting British Columbia program, administered by Northern Development Initiative Trust, to provide broadband services
to underserved Indigenous, remote and rural communities. In April 2020, Northern Development Initiative Trust launched the provincially funded

COVID-19 Response Intake, a program that provides grants to quickly boost community connectivity. Twenty-nine existing cellular towers have
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been upgraded by Rogers to provide additional cellular coverage as well as broadband services to 52 communities throughout B.C. in the
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Okanagan, Cariboo, Central and Northern B.C. and on Vancouver Island. Rogers for Business is leveraging Fixed Wireless Access technology in

support of businesses and communities across Canada, which utilizes cellular towers to deliver wireless broadband services where fibre is difficult

to lay and maintain. As technology continues to evolve, new ways to provide connectivity to underserved communities is emerging, making it
easier to reach areas that were traditionally not easily assessible. Canada’s vast geography means it is challenging and costly to connect many rural,

remote and Indigenous communities. Partnering with the government provides much needed funding to expand connectivity to more underserved

communities and funding programs such as the Connecting British Columbia program encourage a coordinated approach between the public and
private sectors.
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Solution Updates
Airtel (India) Announces 5G Ready Network
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Engage & Enable

Solution Descriptio n

In a major landmark, Bharti Airtel, India's premier communications solutions provider, announced that it has become the

country's first telco to successfully demonstrate & orchestrate LIVE 5G service over a commercial network in Hyderabad

city. Airtel did this over its existing liberalised spectrum in the 1800 MHz band through the NSA (Non Stand Alone)
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network technology. Using a first of its kind, dynamic spectrum sharing, Airtel seamlessly operated 5G and 4G
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concurrently within the same spectrum block. This demonstration has emphatically validated the 5G readiness of Airtel's

network across all domains - Radio, Core and Transport. Airtel 5G is capable of delivering 10x speeds, 10x latency and

100x concurrency when compared to existing technologies. Specifically, in Hyderabad, users were able to download a full

length movie in a matter of seconds on a 5G phone. This demonstration has underlined the company's technology

capabilities. The full impact of the 5G experience, however, will be available to our customers, when adequate spectrum

is available and government approvals received.


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Solution Updates
Launch of ‘Airtel Safe Pay’ - India’s safest way to pay Digitally
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Engage & Enable

Solution Descriptio n

To protect Airtel customers from the growing incidents of online payment frauds, Airtel Payments Bank launched ‘Airtel Safe Pay’ –
India’s safest mode for making digital payments. With ‘Airtel Safe Pay’, Airtel customers making UPI or Netbanking based payments
through Airtel Payments Bank, no longer have to worry about money leaving their accounts without their explicit consent. An
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India-First innovation, ‘Airtel Safe Pay’ leverages Airtel's ‘telco exclusive’ strength of network intelligence to provide an additional
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layer of payment validation compared to the industry norm of two-factor authentication. This offers the highest level of protection
from potential frauds such as phishing, stolen credentials or passwords, and even phone cloning that catches customers unaware.

Using ‘Airtel Safe Pay’, Airtel Payments Bank customers can make secure digital payments across millions of merchants, online
retailers and utilities, and even send money. Customers can open an Airtel Payments Bank account within few minutes with just a
video call from the Airtel Thanks app and enjoy a range of benefits while they make fully secure digital payments. ‘Airtel Safe Pay’
is completely free of charge and can be activated through Airtel Thanks app home screen or from the banking section in few easy

steps.
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Solution Updates
Bharti Airtel (India): Amazon launches its worldwide first mobile-only
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video plan in India: Prime Video Mobile Edition Engage & Enable

Solution Descriptio n

Accelerating its efforts to increase access to high-quality entertainment for every Indian, Amazon introduced Prime Video Mobile Edition – a mobile-only plan at an
amazing introductory price of ₹89. India becomes the first Amazon Prime country in the world to offer customers a mobile-only Prime Video plan. Powered by affordable
data, the ubiquitous smartphone has become the country’s preferred screen for entertainment. Prime Video Mobile Edition is a single-user mobile-only plan, providing
SD quality streaming to customers which is created especially for a mobile-first country like India. Prime Video is collaborating with Bharti Airtel (“Airtel”), India’s
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premier communications solutions provider, for the first roll-out of Prime Video Mobile Edition. As part of the Prime Video Mobile Edition launch in India, all Airtel
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customers on bundled pre-paid packs can avail a 30-day free trial by simply signing up to Amazon from the Airtel Thanks app using their mobile number. After the 30
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day-free trial, Airtel customers can continue to enjoy Prime Video Mobile Edition through pre-paid recharges starting at an introductory offer of ₹89, to get 28-days of
Prime Video Mobile Edition along with 6GB data or choose a ₹299 pack of 28-day validity that includes Prime Video Mobile Edition along with unlimited calls, data
access of 1.5 GB per day. Customers who want to get the complete Prime Video experience including multi-user access, streaming across devices including Smart TV
and the ability to enjoy content in HD/UHD in addition to having access to all Prime benefits including ad-free music with Prime Music and free fast delivery on
Amazon.in, Prime Reading and other Prime benefits, will have the option of recharging with a 30-day Amazon Prime membership at ₹131 or recharge with a ₹349 pack
of 28-day validity that includes Amazon Prime membership along unlimited calling, data access of 2 GB per day. The recharges will be available on the Airtel Thanks
app or at over a million recharge points across the country. These offerings provide unlimited access to Prime Video’s entire entertainment content library and empowers
the customer with even more choices and options to access Prime Video.
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Solution Updates
Comcast (USA): NBCUniversal News Group Launches NBCU Academy,
IT Shades
Offering Training to Universities and Community Colleges Engage & Enable

Solution Descriptio n

NBCUniversal News Group launched NBCU Academy, a new, innovative, multiplatform journalism training and development program

for four-year university and community college students through education, on-campus training and online programming. The initiative

includes a curated onsite curriculum for hands-on learning experience with world-class NBCU News Group journalists, funding for
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accredited journalism programs and scholarships. In keeping with Comcast and NBCU News Group’s commitment to diversity, equity
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and inclusion, the multi-year partnership involves 17 academic partners including Historically Black Colleges and Universities,
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Hispanic-Serving Institutions and colleges with significant Latino, Asian American and Pacific Islander, Black, Indigenous and tribal

populations – reaching students from underrepresented groups including those from diverse racial, ethnic, sexual orientation, gender

identity, ability, economic, and geographic backgrounds. NBCU Academy will invest a total of $6.5 million to the initiative, including

scholarships worth $3.5 million over the next two years. In addition to providing equipment and collaborating with professors to develop

seminar courses, NBCU News Group journalists, executives and management from editorial and production teams across NBC News,

MSNBC, CNBC and Telemundo will participate as guest lecturers to provide real-world insight and mentorship.
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Solution Updates
Comcast (USA) Launches Black Experience on Xfinity Channel, Endorsed
IT Shades
by African American Film Critics Association Engage & Enable

Solution Descriptio n

Comcast NBCUniversal is excited to announce the launch of Black Experience on Xfinity, a first-of-its kind destination of Black entertainment, movies, TV shows, news, and

more. Curated by industry leaders, Black Experience will feature high-quality content from many of Xfinity’s existing network partners, at no additional cost, while investing

millions of dollars in fostering and showcasing emerging Black content creators. The channel is the only one of its kind endorsed by African American Film Critics Association

(AAFCA), the world's largest group of Black film critics that gives annual awards for excellence in film and television. lack Experience on Xfinity offers one-stop access to a
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collection of content that showcase the breadth of Black culture. Available at home on Xfinity X1 and Flex, and on-the-go with the Xfinity Stream app, the Black Experience
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on Xfinity will entertain, educate, and uplift, featuring Black actors, writers, producers, and directors. At home, Xfinity subscribers can visit channel 1622 or simply say “Black
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Experience” into the Voice Remote to instantly enjoy the ultimate in Black storytelling. Beginning this Black History Month, Comcast will feature curated selections, including

films and TV shows that have been honored by AAFCA via its Film and TV Awards Programs, known as the AAFCA Collection. Black Experience will uniquely blend

programming from across the Xfinity content catalog, spanning networks, free and ad-supported video streaming services, streaming music providers and more. At launch,

viewers will be able to choose from a selection of sample content from existing partners like TVOne, Cleo, AspireTV, REVOLT, Afro, KweliTV, The Africa Channel, BET, BET

Her, Impact, Up Faith & Family and OWN, along with numerous critically acclaimed iconic classic titles such as: “Pursuit of Happyness,” “Jumping the Broom,” “Poetic

Justice,” “Two Can Play that Game,” “Death at a Funeral”, “Guess Who,” “Blue Streak,” “Lakeview Terrace” and many more. Viewers can watch these movies and more now

on Xfinity. Going forward, Xfinity subscribers will have access to all-new, premiere content by new and up-and-coming Black content creators, available only to Xfinity

customers included with their service.


16
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Solution Updates
Telekom (Germany) focuses on research into quantum technologies
IT Shades
Engage & Enable

Solution Descriptio n

Under the leadership of its research and development department, the Telekom Innovation Laboratories, Deutsche Telekom is participating in the PlanQK
project funded by the German Federal Ministry of the Economy. The consortium consists of 15 partners and 33 associated partners. Within this framework,
Telekom is researching and testing potential use cases – particularly from the perspective of a network operator. Quantum computers promise an exponential
increase in processing speed for selected problem classes. For example, in combinatorial optimization problems or the training of AI models (AI: artificial
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intelligence). In communication science, Shor's algorithm is usually considered the "killer application" of quantum computing. This is because quantum
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computers can use it to attack security infrastructures. In the PlanQK project, T-Labs provides some specific use cases from the field of telecommunications.
These include the optimization of communication networks, Industry 4.0 applications or AI-clustering problems for customer segments. These applications
have a high level of complexity and, if the problem exceeds a critical size, can only be calculated classically with great difficulty. Here, quantum algorithms
promise the solution. With growing size, quality and processing speed, quantum computers could find their way into Telekom’s operational business.
However, the goal is not only to evaluate and demonstrate the applicability of current quantum technology for use at Telekom. The PlanQK project also seeks
to prevent the risk of any one company achieving a dominant market position and setting de facto industry standards. This project is targeted at ensuring the
development and establishment of a vendor-independent platform and associated ecosystem for quantum-assisted artificial intelligence. Users could then, for
example, compile solutions for their company or commission them via the cloud or a quantum app store.
17
For any queries, Please write to marketing@itshades.com
Solution Updates
DishLATINO (USA) launches Cine & Entretenimiento Pack, delivering the
IT Shades
best Spanish-language entertainment Engage & Enable

Solution Descriptio n

DishLATINO announced the launch of the Cine & Entretenimiento Pack, delivering access to A3 Cine, A3Series, Cinema Dinamita, Hola TV, Star HD, Starz Encore en Español and Tarima. The new channel

pack offers the best in Spanish-laguage movies and entertainment, and can be added to subscribers' programming for $5 per month. The Cine & Entretenimiento Pack includes access to the following
programming:

• A3 Cine: The first and only channel 100% dedicated to movies from Spain, featuring acclaimed actors, directors and producers. The channel showcases award-winning films from the golden age of Spanish
cinema though.
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• A3Series: A premiere Spanish-language channel featuring original high-quality content by one of the largest producers of series in the world, Atresmedia, alongside additional content from GloboTV.
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A3Series offers award-winning must-see series, including "Allí Abajo," "Velvet" and "Gran Hotel." nib

• Cinema Dinamita: Top Mexican movies from the 80s, 90s and 2000s coexist with the best original production to bring entertainment that will keep viewers on the edge of their seats with hundreds of movies

and shows, Cinema Dinamita offers something for everyone.


• Hola TV: Featuring the best of ¡HOLA! Magazine reimagined for television, Hola TV delivers news, exclusives and special content that mirrors the philosophy and style of the ¡HOLA! brand. Viewers get
exclusive access to human interest stories, celebrity and lifestyle-driven programs, with special focus on royals and elites around the world.

• Star HD: This channel delivers top Spanish series and entertainment produced by TVE. With series such as "Isabel," "Los Misterios de Laura" and "El Ministerio del Tiempo," Star provides entertainment

for the whole family.


• Starz Encore en Español: Starz Encore en Español brings viewers the best movies from Spain, Latin America and Hollywood, all in Spanish. With content across genres, this channel offers movies for all

your tastes.

• Tarima: This is the only channel with 24 hours of Spanish concerts, delivering exclusive content covering all major Latin music genres. With the support of major record labels like Universal Music Group,
Sony Music Latin and Warner Music Group, Tarima gives viewers access to original and exclusive concerts and content.
18
For any queries, Please write to marketing@itshades.com
Solution Updates
ITV (UK) Nicola Shindler launches Quay Street Productions
IT Shades
Engage & Enable

Solution Descriptio n

Prolific multi-winning producer Nicola Shindler OBE has launched her new scripted production company Quay Street Productions. Sitting within
ITV Studios, the label will be based in central Manchester and focus on producing premium drama for the UK and international market. The launch
of Quay Street Productions marks a new chapter in Shindler’s stellar career and will focus on working with the best, new and critically acclaimed

writers in the industry to create modern, innovative, and entertaining programming. Marking her passion for her Northern heritage, Quay Street
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Productions is named after the famous Manchester street where Granada Television was based and where Shindler spent a part of her early career.
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International distribution for Quay Street Productions will be handled by ITV Studios. Quay Street Productions is set to build on Shindler’s already

impressive body of work as one of the UK’s leading and most decorated drama executive producers. Over her 20+ year career Shindler has

produced some of the UK’s most well-known and beloved dramas including multi-award-winning series including Happy Valley, Last Tango in
Halifax, Casanova, Burn It, Danny and the Human Zoo and Years and Years for the BBC; the ground-breaking Queer As Folk and Cucumber for

Channel 4; Butterfly and five series of Scott and Bailey for ITV, The Five and Bedlam for Sky, and Netflix Original’s Safe and The Stranger.m

Forthcoming previously announced series which Shindler executive produces include It’s A Sin (Channel 4), Finding Alice and No Return (ITV),
Stay Close (Netflix), Traces season 2 (Alibi) and Ridley Road (BBC1).
19
For any queries, Please write to marketing@itshades.com
Solution Updates
ITV (UK) Studios launches new Production Trainee scheme
IT Shades
Engage & Enable

Solution Descriptio n

ITV Studios has announced a new Production Trainee scheme that will fast-track new and diverse talent into a variety of roles. The scheme will offer 12-month contracts to successful

candidates, with mentoring and training as part of ITV's commitment to bring new voices into the industry. Placements are on offer at 10 of the labels and indies who are part of ITV

Studios in both scripted and unscripted, in roles including trainee researchers, script editors and assistant script editors. The intention is to grow and develop exceptional talent and the

scheme aims to attract candidates from backgrounds that are currently underrepresented in the industry, including those from lower-socio economic backgrounds, those from Black,
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Asian and minority ethnic communities and disabled people. Training and support for the scheme is being provided by industry specialists thinkBIGGER! who currently manage
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several other new entrant programmes in the industry with an emphasis on diversity and inclusion. thinkBIGGER! will support ITV Studios throughout the year with a training
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programme, so that the cohort will have the best introduction to the industry possible. The company has launched the careers of over 250 people in the industry, who have gone on to

be commissioning editors, series producers and production executives. Among the ITV Studios labels and indies offering placements are Boom, ITV Studios Continuing Drama (roles

in both Coronation Street and Emmerdale), ITV Studios Daytime, ITV Studios Entertainment, ITV Studios Drama, MultiStory Media, Potato, Mammoth Screen, Silverprint Pictures

and World Productions. ITV has worked closely with the Creative Diversity Network (CDN) over the past few years, gaining valuable insight from its Diamond diversity monitoring

and reporting system, which helped establish particular areas of focus for ITV’s diversity acceleration plan, announced last July. The plan, of which the Production Trainee scheme is

part of, outlines how ITV will accelerate change in diversity and inclusion on screen and across ITV by creating more opportunities for those from Black, Asian, minority ethnic and

other underrepresented groups. ITV Studios is also supporting ITV’s ‘Step up 60’ initiative to improve diversity and career progression in tv production, which provides the chance for

at least 60 people to step up and secure their first ITV senior editorial and production roles.

20
For any queries, Please write to marketing@itshades.com
Solution Updates
OpenAP (USA) Launches Supply-Side Platform to Surface Available TV Advertising
Inventory for Buyers, Brings Transparency and Visibility to Marketplace
IT Shades
Engage & Enable

Solution Descriptio n

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, announced the launch of its new supply-side

platform (SSP) that provides advertisers access to available linear inventory from TV publishers. The launch delivers on requests from advertisers for more transparency

and visibility of the TV marketplace and maximizes investments buyers and sellers have made in data and technology by enabling more sophisticated buying of advanced

TV across premium viewing environments. Built on APIs, OpenAP’s SSP now provides approved buyside tools the ability to access and retrieve available inventory from
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across the largest footprint of national TV publishers. Once integrated, buyers log into their existing systems to plan and buy media through an automated workflow using
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accurate and standardized information on audiences and inventory avails. Buyers build optimized plans by selecting networks and dayparts based on inventory that has

been supplied by the sellers, then configure a plan by selecting cross-publisher media using their own optimization processes. Forecasted reach and frequency are

provided for plans and resulting orders are sent to participating TV publishers. Each publisher reviews and confirms orders and provides final media plan to the buyer.

The integration enables the buying process to take place within a brand or agency’s existing system, adding valuable workflow standardization and automation for buyers

to control cross-publisher optimization. As marketers continue to invest in data and technology, this announcement signals considerable efforts made by both advertisers

and TV publishers to maximize and accelerate those investments. OpenAP represents the largest cross-publisher footprint of inventory avails accessible to buyers in one

environment, including AMC Networks, Fox Corporation, NBCUniversal, Univision and ViacomCBS, with inventory coming soon from A+E Networks and The

Weather Channel. Combined inventory will reach virtually all U.S. households.
21
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Solution Updates
Orange takes a leading role in the US to Europe route with two new generation
submarine cables linking the East Coast to France
IT Shades
Engage & Enable

Solution Descriptio n

Orange reinforces its global connectivity and resilience on the most important submarine route in the world, with two new generation

submarine cables connecting France to the United States. After the landing of the Dunant cable, a Google project announced back in March

2020, Orange announces it is now ready for service for its wholesale and business customers. With 12 fibre pairs with over 30 Tbps of capacity
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each, multiplying by three the previous generation of transatlantic submarine cables capacity. Orange also announces the signature of a
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partnership on the AMITIÉ cable planned to be ready for service at the beginning of 2022. Pending the approval from the local authorities in
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the US, the cable shall link Massachusetts to le Porge near Bordeaux. The Atlantic Ocean is one of the world’s busiest routes in terms of

connectivity with over 80% of internet traffic generated in France coming from the US. The traffic between North America and Europe

doubles every two years on average, and this route has supported an unprecedented traffic surge during the first lockdown period of the current

Covid pandemic.Owning capacity on this route is therefore strategic to support traffic growth in the coming years, The AMITIE submarine

cable with its 16 fiber pairs of up to 23 Tbps of capacity each, will ensure resiliency and traffic continuity on this vital and important axis.

Both these cables will have more capacity than all existing systems currently in service on the transatlantic front.
22
For any queries, Please write to marketing@itshades.com
Solution Updates
Telefónica (Spain) opens up its 5G network and edge computing to startups
IT Shades
to develop new services Engage & Enable

Solution Descriptio n

Telefónica has launched a call for proposals for startups to develop solutions that take advantage of the possibilities offered by 5G and edge computing. The initiative is part of the Wayra

Activation Programme, which is promoted by Wayra, Telefónica's global open innovation hub, through which the company offers entrepreneurs free access to its technologies to test their

solutions. The call is addressed to startups that have at least one 5G and/or edge computing-based service, product or use case. The deadline for registration through the Wayra Activation

Programme website is February 14th. Selected startups will be part of the Wayra 5G/Edge Lab, a ground-breaking laboratory in Spain in the development of use cases in these technologies
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that is set to be launched in the coming weeks. The applications developed will be included in a showroom aimed at companies and will have investment opportunities from Wayra. In the
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laboratory they will have access to Telefónica's 5G/Edge computing infrastructure to test their products and use cases. In addition, they will be able to take advantage of the company's other
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technical resources and its technological and commercial consulting. As part of this, they will also benefit from the advantages offered by the company's open innovation ecosystem in

collaboration with multiple partners. All this in the heart of one of the world's largest telecommunications companies, plus the possibility of jointly developing new solutions and eventually

marketing them. 5G and edge computing will accelerate the transformation of a world where more and more objects are being connected. The advantages these offer in terms of speed, low

latency and high data capacity will spur the momentum and emergence of new business. Thus, these technologies will be key to the development of virtual and augmented reality solutions,

gaming, self-driving cars, robotics, remote content creation, etc., and will transform sectors such as transport, industry 4.0, media, tourism and health, among others. Telefónica is the leader

in Spain in the deployment of 5G networks and edge computing, infrastructures interconnected with its powerful optical fibre network, the largest in Europe. The 5G network was switched

on in Spain last September and now reaches over 80% of the population. The company also has three edge nodes in Barcelona, Madrid and Seville which, based on the capillarity of its network

and the proximity of its central telephone exchanges to the end user, will facilitate the proliferation of cloud services and the Internet of Things .

23
For any queries, Please write to marketing@itshades.com
Solution Updates
New prepaid package: Swisscom (Switzerland) launches the 5-franc flat
IT Shades
rate Engage & Enable

Solution Descriptio n

The new inOne mobile prepaid go is a particularly attractive addition to the standard prepaid offering. Customers pay just

five francs for 30 days of Internet and network access, giving them unlimited surfing, Messenger messages, e-mails,

access to timetables and calendar updates throughout Switzerland. In other words, the all-new inOne mobile prepaid go
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with inclusive flat-rate data allows the use of basic Internet functions in Switzerland. In addition, it includes unlimited
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SMS/MMS within Switzerland and from Switzerland to other countries at no extra cost. The new prepaid portfolio also

offers additional telephony and data usage options and packages for Switzerland and abroad that can be added on a flexible

basis. For the first time, three different flat rates are available for tourists, short-term residents and customers who do not

wish to be tied to a contract (lasting 7/30/90 days). In addition, all prepaid customers can now enjoy the benefits of 5G

technology. The 24h Speed+ option is available if you want to take advantage of maximum speed.

24
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Solution Updates
Telefónic (Spain), IBM and Red Hat join forces to accelerate digital
IT Shades
transformation with open hybrid cloud Engage & Enable

Solution Descriptio n

Telefonica and IBM announced Cloud Garden 2.0, the next phase of Telefonica’s cloud services platform designed to accelerate application modernization.

Cloud Garden 2.0 is built on IBM Cloud Pak and Red Hat OpenShift. Now, Telefónica clients can run their applications based on containers on premises or

in the cloud environment of their choosing, as well as simplify and speed how they bring new solutions to market. For example, the insurance consortium

TIREA (Information Technologies and Networks for Insurance Entities) has developed aLorem
new, customer-facing application based on Cloud Garden 2.0 to help
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accelerate the digital transformation of the insurance sector. According to a recent IBM study, Spanish executives are increasingly embracing architectural
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modernization as part of their digital transformation. In the next two years, 68% affirms they will prioritize the digital transformation of their organizations

and 82% says they will make cloud computing a priority. They also foresee that in the next two years they will apply automation technologies to all business

functions, but especially in purchasing, risks, supply chain and R&D. Cloud Garden 2.0 speeds how clients can create next gen applications that improve

quality and efficiency across core business operations, from customer-facing applications to mission critical back-end processes. The platform enables clients

across industries to reduce the complexity of their development process and rapidly launch innovative services to market that can be deployed in any

on-premises or cloud environment. By integrating IBM Cloud Pak, clients can also include a series of programs that help clients ease the transition to cloud

native development environments, such as MongoDB, Red Hat JBoss, Red Hat AMQ, IBM WebSphere Liberty and Redis, among others.

25
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Solution Updates
Telia (Sweden) And Konecranes Bring The Benefits Of 5g To Commercial
IT Shades
Ports Engage & Enable

Solution Descriptio n

Telia and port services provider Konecranes have launched a joint pilot to test and develop solutions for automated port

operations utilizing 5G. A modern port is a key node in a precision-tuned logistics chain. To increase efficiency and

safety, Telia and Konecranes in Finland are testing optimizing port operations with 5G technology and analytics. In the
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pilot, a forklift truck was equipped with a 360° video camera that relays image over a 5G network for the video analysis
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engine to analyze. The low latency and massive capacity of the 5G technologies enable the system to transfer

high-resolution video image from a mobile machine to the cloud service. Thanks to the real-time implementation, the

forklift truck itself will see the obstacles that the driver misses. The pilot project was launched to develop the port of

the future, where autonomous vehicles and machinery operate in a safe, reliable and efficient way to manage the

logistics that people, businesses and society depend on every day.

26
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Solution Updates
Toppan (Japan) to Showcase New Sustainability-Focused S-VALUE™
IT Shades
Packaging at TOKYO PACK 2021 Engage & Enable

Solution Descriptio n

Toppan Printing, a global leader in communication, security, packaging, décor materials, and electronics solutions, will be

exhibiting at TOKYO PACK 2021, which will be held at the Tokyo Big Sight exhibition center from February 24 to 26. Toppan

will also be holding a simultaneous virtual exhibition. The need to tackle environmental issues, such as climate change and
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marine plastic waste, and the rapid advance of digitalization prompted by the COVID-19 pandemic are bringing about significant
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shifts in economic activity and people’s lives. Toppan is addressing this in the field of packaging with the creation of a new brand

to help shape a sustainable society. “TOPPAN S-VALUETM Packaging” will drive business based on a vision of packaging that

offers value and contributes to a sustainable society and fulfilling, comfortable living. The Toppan booth (S1-12, South Hall 1)

will present the latest development efforts, technology, and solutions under TOPPAN S-VALUETM Packaging’s three themes of

“People,” “Society,” and “Earth.” Offerings on show will include antiviral packaging, digital transformation (DX) solutions,

mono-material barrier packaging, and other eco-friendly packaging solutions.


27
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Solution Updates
VEON (Netherlands): Beeline expands 4G coverage in Moscow increasing
IT Shades
mobile internet speeds by up to 30% Engage & Enable

Solution Descriptio n

VEON Ltd. a leading global provider of connectivity and internet services, announces that Beeline, VEON’s operations in Russia, has

completed a large-scale project to improve the quality and availability of mobile internet in Moscow. The project included the redistribution

of the 2100 frequency range from 3G to 4G and an expansion in the frequency range used in the 4G network from 30 to 45 MHz. This has
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enabled an increase in the average speed of mobile internet by up to 30%, with peak speeds now reaching up to 350 Mbit/sec. The project
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involved installing more than 2,300 new LTE-2100 base stations in Moscow, as well as 800 new 3G base stations in order to enhance data
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services and at the same time maintain high quality in voice communications. Mobile traffic on Beeline’s 4G network in Moscow grew by

more than 60% year-on-year in December 2020 as a consequence, bringing its share of the total volume of Beeline’s mobile traffic to over

90%. Beeline’s 4G users are also more active than before, with the average volume of 4G traffic per user increasing by 36% year-on-year in

December. In December 2020, VEON announced another milestone in Beeline’s network development, as coverage of all Moscow metro

stations with 4G was achieved. Beeline is performing similar network enhancement projects across various Russian regions, including

frequency redistribution, which will similarly support the increase in the average speed of mobile internet services.
28
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Solution Updates
The Metropolitan Museum of Art and Verizon (USA) launch interactive
IT Shades
virtual art experience Engage & Enable

Solution Descriptio n

The Metropolitan Museum of Art and Verizon launched The Met Unframed, an immersive virtual art and gaming experience, with enhancements powered

by Verizon 5G Ultra Wideband, that features more than a dozen one-of-a-kind digitally rendered galleries and nearly 50 works of art from across The Met's

vast collection. At a time when access to one of the world’s greatest art collections is limited, The Met Unframed brings a creatively reimagined Met

experience to people wherever they are. TheMetUnframed.com invites online visitorsLorem


to explore digital galleries and play games that unlock augmented
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reality (AR) versions of the art on view that can then be displayed virtually at home. The Met Unframed is accessible from any 4G or 5G smart device, and
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is available for free for a limited five-week run. Within the experience, four of the AR works of art are enhanced with activations accessible to users on

Verizon 5G Ultra Wideband. These users can watch the objects come alive in AR by utilizing high-speed responsiveness and ultra low lag. The

custom-designed digital galleries were rendered exclusively for The Met Unframed and evoke or nearly replicate spaces from across the Museum. The virtual

layout creatively arranges a sampling of galleries that display art from across millennia and from around the world, allowing the Museum—and the

collection—to be experienced like never before. Visitors to The Met Unframed are first welcomed into an intricately detailed rendering of the Museum’s

iconic Great Hall, where Kent Monkman’s monumental diptych mistikôsiwak: Wooden Boat People (2019) hangs, and from there banners offer broad

thematic concepts—Power, Home, Nature, and Journey—that visitors can take up while exploring the galleries.
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Solution Updates
Verizon (USA) Prepaid Unlimited plan now offers 5G Ultra Wideband and
IT Shades
5G Nationwide Engage & Enable

Solution Descriptio n

Ultra-fast speeds and unprecedented performance are now available to Verizon Prepaid customers with a new unlimited plan that supports 5G Ultra Wideband,

available in parts of 64 cities1, and 5G Nationwide in more than 2,700 cities. The latest Unlimited option adds a new way for customers to connect to the nation’s

most reliable network2. With 4G LTE and 5G Nationwide included in all Verizon Prepaid plans, the new Verizon Prepaid Unlimited option with 5G Ultra Wideband

delivers more value for customers. The plan offers 5G Ultra Wideband connectivity starting at $75 per month with the potential to lower those costs to $60 per
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month. Customers who stay with Verizon can enjoy savings of $5 per month with Auto Pay, $5/mo after three months of service and an additional $5/mo after nine
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months of service3. Existing Verizon Prepaid customers who switch to the new Unlimited plan (or other prepaid plan with loyalty discounts) are also eligible for

monthly savings on Verizon Prepaid lines that have already been in service 3 to 9 months. Customers with a 5G-capable smartphone, like the TCL 10 5G UW

Prepaid, can experience download speeds 25x4 faster than 4G LTE when connected to 5G Ultra Wideband, enabling high-speed downloads and quick-loading

video streaming on services that support it. 5G Nationwide coverage is also available in more than 2,700 cities. Customers get Unlimited 5G Ultra Wideband

Mobile Hotspot when on a 5G Ultra Wideband connection, and users get 10GB of 5G , ationwide/4G LTE Mobile Hotspot for sharing data connections on the go5,

Verizon offers several 5G-capable phones, but customers can also bring their own device and save $60 when they bring their number to Verizon Prepaid. Visit

verizon.com/prepaid to explore phone options and sign-up for our best prepaid plans, now with the option for 5G Ultra Wideband. Managing an account is easy

with the My Verizon App, which allows customers to change plans, view usage, shop and more.
30
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Solution Updates
Airtel (India) Xstream Fiber launches the Gigabit Wi-Fi Experience
IT Shades
Engage & Enable

Solution Descriptio n

Bharti Airtel , India's premier communications services provider, has kicked off the New Year with some exciting news for customers

with the launch of hyper-fast Wi-Fi experience. Airtel Xstream Fiber customers can now enjoy 1 Gbps data speeds over Wi-Fi and no

longer have to be constrained by a dedicated LAN cable. The Airtel Xstream Fiber Rs 3999 plan now comes with a complimentary 1 Gbps
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Wi-Fi router to go with unlimited data quota and massive bundled content. The highly advanced 4x4 Wi-Fi router, will enable seamless
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1 Gbps Wi-Fi coverage across Homes and Small Offices. This will unlock a great experience for online gaming and animation and for
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work or study from home with large number of concurrently connected devices. Small Offices will be able to deploy multiple high speed

connections for applications such as stock trading and online collaboration that requires reliable high speed connectivity with zero

downtime. Airtel Xstream Fiber’s 1 Gbps broadband plan at Rs 3999 also comes with a complimentary Airtel Xstream Box that offers

550 TV channels and OTT content from the Airtel Xstream app library that includes over 10,000 movies & shows aggregated across 7

OTT apps and 5 studios. It offers subscription to premier video streaming apps such as Amazon Prime Video and ZEE5, all accessible

through the Airtel Xstream Box.


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IT Shades
Engage & Enable

Rewards & Recognition Updates


Telecommunication & Media Industry

For any queries, Please write to marketing@itshades.com


R & R Updates
Winners Announced for the inaugural Box of Tricks & Sky (UK) Studios IT Shades
Screen/Play Award Engage & Enable

R&R Description

Selected from nearly 350 entries from underrepresented talent right across the North of England, Box of Tricks and Sky Studios are delighted to announce that the two winners

of the inaugural Screen/Play Award are Conway McDermott and Sarah Tarbit. Each writer will be awarded £10,250 to write a 70-minute stage play and a 20-minute screenplay

inspired by a single central idea to be developed with support from the two partners throughout 2021. Conway McDermott [they/them] is a trans non-binary writer from

Liverpool. They describe their work as genre fiction, using fantasy, history, sci-fi and mysticism to “create a fuller landscape of worlds and stories for weird working-class

queers to inhabit”. For Screen/Play, Conway will develop The Priestess - a trans coming of age story that crashes into a psychosexual horror full of dark humour. Sarah Tarbit

[she/her] is from Ashington, Northumberland, one of the most deprived areas in the country. Her work documents life in the region and often calls for social and political change.

In 2020, she was Highly Commended for the Sid Chaplin Award (part of the Northern Writers’ Awards) and had two short plays produced by Live Theatre in Newcastle. For

Screen/Play, Sarah will develop You Belong Here exploring the effects suicide can have on a community and the people left behind. Launched last year to unearth exceptional

Northern talent from communities currently underrepresented on stage and screen, the Screen/Play Award will see both writers this year develop a brand-new play for Box of

Tricks and a short screenplay with Sky Studios. In addition to developing new scripts with the two winning writers, Box of Tricks and Sky Studios will support the 15 shortlisted

writers through a tailored package of masterclasses – offering an invaluable opportunity to explore their craft and the world of screenwriting with industry experts. As well as

the two winners, those writers include Shazia Ashraf, Mohammed Barber, Rosa Hesmondhalgh, Asif Khan, Aisling Lally, Rosie MacPherson, Lauren-Nicole Mayes, Amy

Rhianne Milton, Laurie Ogden, Stefanie Reynolds, Elis Shotton, Ted Steptoe, and Christopher York.
32
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R & R Updates
Comcast (USA) Wins Four Technology & Engineering Emmy Awards IT Shades
Engage & Enable

R&R Description

Comcast Corporation announced that it received four EmmyAwards for Technology & Engineering from the National Academy of Television Arts and Sciences . In a year marked by

the pandemic, and a global shift to working from home, these Technical Emmy Awards demonstrate Comcast’s continued commitment to innovation and technology leadership. The

awards, granted for four key innovations in video and advertising delivery, reflect Comcast’s focus on not only innovating for customers, but also for industry partners who leverage

Comcast’s technology platforms to better serve their customers.The Emmy Awards were for:

• Large-Scale Deployment of Server-side Ad Manipulation and/or Playout for Adaptive Bitrate Video Distribution. This technology enabled Comcast to insert advertisements in the

cloud or server side for IP Streamed Video content, greatly improving the streaming TV experience for our customers by reducing video buffering caused by advertisements.

• Development of the Event Signaling and Management (ESAM) API Standard. Won in partnership with The Society of Telecommunications Engineers (SCTE ISBE), CableLabs

and Charter Communications, this new ESAM API standard (SCTE 250) enabled programmers to imbed standardized triggers within to alert multichannel video programming

distributors (MVPDs) of relevant programmer rules – and the ability to pull in additional metadata – for each piece of video content.

• Pioneering Deployment of the Event Signaling and Management (ESAM) API. Comcast was the first to deploy the technology from the new ESAM API standard (SCTE 250) from

the previous award.

• Development and Pioneering Deployment of Synchronized Local DMA Advertising Capability for DBS MVPD’s. This was awarded to Effectv for industry leadership over the last

seven years supporting its I+ platforms, specifically for affiliate partners AT&T, DISH and Verizon. This technology converts a single nationally distributed satellite signal into discreet

DMA deliveries, allowing local commercials to be inserted at the DMA level, providing advertisers complete market reach.
33
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R & R Updates
Deutsche Telekom (Germany) recognized for climate protection work IT Shades
Engage & Enable

R&R Description

Prestigious accolades have been bestowed on Deutsche Telekom for its commitment to climate protection: The non-profit organization CDP

(Carbon Disclosure Project) and the Dow Jones Sustainability Index have once again listed Deutsche Telekom as a leading company in the fight
against global climate change. CDP examined the climate protection work of more than 9,600 companies in 2020. Only 270 of them were given

the top award. Deutsche Telekom was included on the "Climate A List" for the fifth time in a row, confirming its place among the top companies.
The judgement of the highly regarded CDP is an important global resource for investors that want to invest in the transformation to a green

economy. Deutsche Telekom was also listed in the renowned Dow Jones Sustainability Index (DJSI) again – for the sixth time in a row. Of the 78
participants evaluated in total in the telecommunications services sector, only eight were listed in the "DJSI World." And a mere five

telecommunications companies were included in the "DJSI Europe." Only the top companies of each sector are included in the indexes and thus

recommended to sustainability-oriented investors as top investments. In addition, Deutsche Telekom's climate impact reporting was given the
Building Public Trust Award 2020. The prize, awarded by auditing firm PwC, is given to companies whose annual and sustainability reports
provide particularly credible, transparent information on their sustainability work. Deutsche Telekom was the award winner for the DAX 30.

Among other things, the expert jury praised the company's credible communication of its climate targets and its science-based climate strategy.
34
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R & R Updates
IPG (USA) is Recognized with Two ESG Honors IT Shades
Engage & Enable

R&R Description

Interpublic Group announced that the company has been named once again to two important measures of diversity, equity and inclusion. For the second year, IPG has been included
on the Bloomberg Gender-Equality Index, and for the 12th year, the company has been named to the HRC Corporate Equality Index. The Bloomberg Gender-Equality Index (GEI)
brings transparency to gender-related practices and policies at publicly listed companies increasing the breadth of environmental, social, governance (ESG) data available to investors.
The comprehensive, transparent GEI scoring methodology allows investors to assess company performance and compare across industry peer groups. The reference index measures
gender equality across five pillars: female leadership and talent pipeline, equal pay and gender pay parity, inclusive culture, sexual harassment policies, and pro-women brand. Through
disclosure of gender-related metrics using the GEI framework, the firms included in the 2021 GEI have committed to providing a comprehensive look at their investment in workplace
gender equality and the communities in which they operate, raising the bar of what should be expected from other companies within the same industry. IPG was included in this year’s
index for scoring at or above a global threshold established by Bloomberg to reflect a high level of disclosure and overall performance across the framework’s five pillars. IPG’s score
of 100 on the HRC 2021 Corporate Equality Index (CEI), the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ
workplace equality, earns the company, once again, a designation as one of the Best Places to Work for LGBTQ Equality. The CEI rates companies on detailed criteria falling under
four central pillars:
• Non-discrimination policies across business entities;
• Equitable benefits for LGBTQ workers and their families;
• Supporting an inclusive culture; and,
• Corporate social responsibility.
35
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R & R Updates
Verizon (USA): Engadget reveals the official 2021 Best of CES award IT Shades
winners Engage & Enable

R&R Description

AMD Ryzen 5000 laptop chips wins the Best of the Best and Razer Blade 15 takes home The CES People’s Choice Award, As the first-ever all-digital CES® 2021 comes to a close, Engadget, Verizon Media’s leading technology and culture publication, announces this year’s

official “Best of CES” award winners. Chosen by Engadget’s editors, who applied their vast industry expertise and assessed all exhibitors, the best of the best at CES 2021 have been named. Engadget editors chose one winner from each of the 16 highly competitive categories

based on a variety of criteria including design, ease of use, price, feature set and market viability. The winner’s circle also includes the CES People’s Choice Award, reflecting readers’ favorite from this year’s virtual event. The winners were celebrated on Engadget’s 3D

virtual stage and awarded custom XR trophies during the broadcast live on Engadget.com and across Engadget’s YouTube, Facebook and Twitter channels, providing widespread coverage and exposure. The winners will be mailed physical trophies following the event as

well.Winners of the CES® 2021 “Best of CES” awards include:

• Best Accessibility Tech: GoodMaps

• Best Digital Health and Fitness Product: Omron VitalSight

• Best Wearable: Wearable Devices Ltd. Mudra Band

• Best Transportation Technology: Mercedes-Benz Hyperscreen


• Best Home Theater Product: Sony 360 Reality Audio speakers

• Best Connected Home Product: Samsung JetBot 90 AI+


• Best Phone or Mobile Device: LG Rollable

• Best TV Product: LG C1 OLED


• Best Gaming Product: AMD Ryzen 5000 laptop chips

• Most Unexpected Product: Kohler Stillness Bath


• Best Sports Tech: Samsung Health Smart Trainer

• Best PC or Tablet: ASUS ZenBook Duo

• Best Robot or Drone: Sony AirPeak

• Best Sustainability Product: Samsung Solar Cell Remote

• Best of the Best Award: AMD Ryzen 5000 laptop chips

• The CES People’s Choice Award: Razer Blade 15

36
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R & R Updates
Verizon (USA) breaks record as the most awarded brand for J.D. Power IT Shades
Wireless Network Quality Engage & Enable

R&R Description

There’s nothing unlucky about “13” as Verizon has now won the J.D. Power Wireless Network Quality Study for 13

years in a row. Verizon continues to break its own record, winning this recognition for the 26th consecutive testing

period -- more than any other provider. In the J.D. Power 2021 U.S. Wireless Network Quality Study - Volume 1,

Verizon has been named the Most Awarded Wireless Company for Network Quality, retaining Verizon’s title as the

most awarded brand for network quality in the history of the J.D. Power Wireless Network Quality Study. The J.D.

Power findings include responses from more than 33,000 wireless customers who participated in a national survey

conducted between July and December 2020, and J.D. Power recognizes the highest-ranking companies from results

based on customer experience from the companies evaluated. This study, Verizon ranks highest in Network Quality

across all 6 regions, in the Mid-Atlantic, North Central, Northeast, Southeast, Southwest and West Regions.
37
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IT Shades
Engage & Enable

Customer Success Updates


Telecommunication & Media Industry

For any queries, Please write to marketing@itshades.com


Customer Success Updates
BNP Paribas joins forces with Orange Business Services to deploy SD-WAN IT Shades
for 1,800 retail sites in France Engage & Enable

Description
BNP Paribas has chosen Orange Business Services to deploy an SD-WAN solution in more than 1,800 bank branches across France. Focused on

developing and integrating new digital solutions, BNP Paribas continues to provide the highest standards to improve user experience for customers

and employees alike. By integrating Flexible SD-WAN from Orange Business Services, BNP Paribas benefits from a modern and agile

technological platform to accelerate its digital transformation. This enables quick and easy deployment of multiple services, such as dynamic

routing and path selection, with scalability and flexibility. It also empowers administrators to monitor infrastructure performance and resolve

potential network congestion through simple software modifications, thereby optimizing application performance. By deploying SD-WAN, BNP

Paribas can take advantage of a fully secure hybrid network that is natively multi-cloud, multi-access and multi-application. The Bank will also

benefit from optimized and centralized management and intelligent routing for its new infrastructure. From the start of the project, experts from

Orange Business Services and BNP Paribas built the solution design together and prioritized the features to be deployed. More than 3,600 access

lines—two per branch, including one Internet access line – are currently being rolled out with a focus on maintaining business continuity for each

site during the migration. In addition to the SD-WAN overlay, firewalls for enhanced security are also part of this deployment.

38
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Customer Success Updates
ColinaNet and SES Networks to Offer Enhanced Internet and Wi-Fi Services IT Shades
Via Satellite across Peru Engage & Enable

Description
In a move to greatly improve and scale connectivity services to its oil, gas, and mining customers throughout Peru, local telecom services

provider ColinaNet will leverage SES Networks’ Managed Enterprise Services to support a broad range of advanced network

applications, SES announced. ColinaNet is pioneering SES Networks’ turnkey managed network solution in Peru to offer

high-throughput satellite services that are reliable, affordable, and cloud-ready. This software-based virtual network operator solution is

built on SES Networks’ Skala Global Platform, which enables ColinaNet with a suite of network and service management tools to

provision, monitor, and troubleshoot services. Additionally, ColinaNet can access a managed pool of high-powered, dedicated capacity

over the SES-14 satellite and regional SES teleport operations to provide a broad range of tailored customer services ranging from

corporate voice over internet protocol (VoIP) and Internet protocol private branch exchange (IP-PBX) to high-speed Internet and cloud

access. Launched in 2018, SES-14 plays a vital role in the delivery of content and connectivity across Latin America, the Caribbean and

North Atlantic regions. This high-throughput satellite supports traffic-intensive applications and provides more flexibility to offer

customised connectivity solutions that best fit customers’ needs.


39
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Customer Success Updates
SES (Luxembourg) Networks and Southern Cross Cables Bolster Connectivity
IT Shades
Resilience in Pacific Region Engage & Enable

Description
Southern Cross Cables Limited (SCCL) will leverage SES Networks’ satellite-enabled connectivity services to vastly improve

communications between Nukunonu of Tokelau, Kiritimati Island of Kiribati and the rest of the world as it upgrades the undersea

Southern Cross cable network, SES announced. The Southern Cross cable network, in use since 2000, is a key internet gateway for the

Pacific region. SCCL is laying a new cable, Southern Cross NEXT, to augment and ultimately replace the existing Southern Cross cable

network. This is part of SCCL’s plan to provide enhanced network resilience and connectivity services to meet fast-growing market

demand for internet connectivity in the Pacific region. SES’s O3b constellation of medium earth orbit (MEO) satellites will be used to

connect remote stations on the incoming Southern Cross NEXT cable network during its commissioning phase. The satellite services

provided will ensure that the undersea cable network gets a connectivity boost right away, even as work to upgrade the existing Southern

Cross systems and implement Southern Cross NEXT are taking place. SES Networks will provide a managed O3b network service to the

remote stations, using a rapidly-deployed satellite terminal that delivers fibre-like performance with a low latency of less than 150ms

round trip.
40
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Customer Success Updates
BBVA streamlines its online advertising campaigns with a new digital IT Shades
marketing tool from Telefónica (Spain) Engage & Enable

Description
BBVA has become the first company in Spain to implement in its online advertising campaigns the Tailor-made Ads solution, a contextual marketing tool created by

Telefónica's Data Innovation unit. The close collaboration between BBVA's marketing team and the unit's staff has resulted in the deployment of this solution in the

bank's various advertising campaigns in recent months, leading to an average improvement of 50% in the click ratio, 60% in the cost-per-click and 70% in the

cost-per-lead, Thanks to its many products and work models, not only can Telefónica carry out performance campaigns, in which the aim is to generate sales, but also

branding campaigns, which helps in the brand building process, depending on the objectives of each. The tool is capable of detecting behaviour and consumption patterns

thanks to the development of Active Learning and Deep Learning algorithms. This makes it easier for the user to be offered the most appealing product at the most

suitable time. Telefónica and BBVA began their collaboration in 2019 with the advertising campaign aimed at branding Valora, BBVA's online tool that helps you

discover the estimated value of the house you want to buy or rent. After seeing how good the results were, the bank tested this tool in five other campaigns of different

types, targeting both individuals and companies. In the branding aspect, the new tool has enabled 61% more efficiency in cost-per-click (CPC). What's more, the

click-through rate (CTR), the basic indicator for measuring the effectiveness of digital advertising campaigns, has risen by 54% as a result of the refinements

implemented by this new model. Both indicators point directly to the quality of the data used by Telefónica, once the public affected felt identified with the campaign.

In 2020, BBVA decided to go one step further by testing this tool in campaigns aimed at attracting new customers. The results also exceeded expectations thanks to

Telefónica's qualified traffic, reducing the cost-per-lead (CPL), the cost of acquiring a potential customer, by an average of 78%.
41
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Customer Success Updates
Adverty and Verizon (USA) Media announce new deal to access innovative IT Shades
ad formats within gaming Engage & Enable

Description
Adverty AB announced a new deal with global media and technology company Verizon Media, a division of Verizon Communications

Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s

platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale. Adverty

will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences

within gameplay, to maximize brand exposure and publisher monetization. As the leading in-game platform for advertisers, agencies and

content creators, Adverty’s announcement means that Verizon Media’s clients and partners can access effective in-game advertising at

scale, while Adverty itself will benefit from the growing numbers of global marketers looking to advertise within games through Verizon

Media Ad Platforms: its unified Demand Side Platform (DSP) that allows advertisers to plan, buy and measure campaigns in premium

content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home and Over the

Top (OTT) through to leading games consoles and in-game advertising.

42
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IT Shades
Engage & Enable

Partner Ecosystem Updates


Telecommunication & Media Industry

For any queries, Please write to marketing@itshades.com


Partner Ecosystem Updates
BCE (Canada): Université de Sherbrooke partners with Bell on advanced 5G IT Shades
wireless technology research Engage & Enable

Description
The Université de Sherbrooke is entering a new age of digital transformation focused on research and innovation in

the field of wireless telecommunications in partnership with Bell. Bell's advanced 5G wireless communication systems

will be installed at the Interdisciplinary Institute for Technological Innovation (3IT) to enable research projects to

further develop technology in a broad range of sectors including Internet of Things (IoT), innovative manufacturing

and smart energy management. Groundbreaking technologies developed at the Université de Sherbrooke will become

a lever to enable companies to achieve their strategic objectives and in some cases reinvent their business models,

especially in the manufacturing sector.

43
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Partner Ecosystem Updates
Telia, Digita And Nokia Partner To Launch Private Mobile Network Services In IT Shades
Finland Engage & Enable

Description
Telia, Digita and Nokia join forces to provide new private mobile network services to enterprises and public

administrations across Finland. This collaboration enables Finnish enterprises to build competitive advantage with the

help of latest technological solutions, such as 5G. The local private mobile networks offered jointly by Telia, Digita and

Nokia are tailored for enterprises and public administration's critical needs. Private networks offer secure solutions for

challenging environments such as mines, ports, factory areas and hospitals. The solution is based on the latest

technologies, and the first 5G standalone private networks are currently in pilot test use. Telia and Digita are now

building a 5G private mobile network for Kalmar, part of Cargotec, to use for their research and development needs.

The benefits of private mobile networks include guaranteed and predictable performance, strong security and coverage

even in challenging areas.

44
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Partner Ecosystem Updates
Orange International Carriers signs deal with Côte Ouest Audiovisuel to supply IT Shades
its content delivery solution in West Africa Engage & Enable

Description
The wholesale arm of Orange Group, International Carriers, has signed a commercial agreement with the African content distribution player, Côte Ouest

Audiovisuel. Orange is partnering with Côte Ouest Audiovisuel to supply network access and content delivery services in West Africa using its Media

Delivery Boost (MDB) solution. This deal introduces a new value proposition that facilitates TV and Over-The-Top (OTT) content delivery using the Orange

CDN. This means that, as a new customer for Orange CDN, Côte Ouest Audiovisuel can now distribute its content to all its subscribers, replacing the satellite

delivery that was previously used. It allows Côte Ouest Audiovisuel to offer a new value proposition of content and network infrastructure with Orange as

its telco partner in French-speaking Africa. An intelligent content delivery network is the core element for delivering media quality, speed, and reliability

because it enables providers to bring content closer to their end users. This is vital for service providers in Africa where connectivity is one of the main

hurdles to delivering high-quality communication solutions. As the worldwide CDN market continues to increase dramatically, forecasts by Cisco¹ predict

that by 2022, CDN will deliver 72% of all Internet traffic. Content Providers around the world are therefore moving to OTT distribution for their content to

replace satellite, in order to reach a global scale and adapt to the new ways of consuming content. Orange Media Delivery Boost solution is supporting the

Côte Ouest Audiovisuel strategy of providing an efficient and secure platform for content streaming services in the entertainment and media sector, and is a

critical component in delivering a best-in-class experience over the Internet.

45
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Partner Ecosystem Updates
Telia And Dna To Build More Networks Together, Accelerating 5g Roll-Out In IT Shades
Finland Engage & Enable

Description
Telia and Finnish telco provider DNA have agreed to expand the mobile network built through their jointly owned network-sharing company.

The area of the Finnish Shared Network operating in Northern and Eastern Finland will now expand further southwest to the Raahe-Loviisa

line, covering cities like Oulu, Kuopio and Kouvola. The cooperation will speed up the 5G construction in this area. The joint venture enables

more efficient construction and operation of mobile networks. The operational area of the Finnish Shared Network which covers 50 percent

of the area and 13.5 percent of the population will be expanded to cover 62.5 percent of the area and 28.5 percent of the population. The

cooperation improves Telia's and DNA's customer experience as network coverage, speed and quality improve. More base stations will be

built in the new area, and the speed and capacity of the network will increase in the same way as in Northern and Eastern Finland, as operators

combine their frequencies in the Finnish Shared Network area. The cooperation will speed up the construction of 5G in the new area by

approximately one year. Network sharing does not affect end-user services. Telia and DNA will continue to offer independently competing

services to customers in the joint network area. Finnish Shared Network will build and operate radio networks based on 2G, 3G, 4G and 5G

technologies. The company owns radio network equipment and rents masts and base station sites from operators and third parties.

46
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Partner Ecosystem Updates
SSi Canada Partners with SES Networks to Deliver New Satellite Capacity into IT Shades
Northern Canada Engage & Enable

Description
Vital new satellite capacity will be delivered to Canada’s north, including all 25 communities of Nunavut, following a partnership signed

between SSi Canada, the developer-operator of QINIQ broadband and SSi Mobile services in Nunavut, and SES Networks, the leader in

global content connectivity solutions. This partnership comes at a critical time for Nunavut, with the COVID-19 crisis having led to an

unprecedented need for reliable internet and mobile communications services as Nunavummiut move increasingly to study, work, and shop

online and at home. With growing demand for QINIQ broadband and SSi Mobile services, all 25 communities in Nunavut - and elsewhere in

Northern Canada - will benefit from SSi Canada’s multi-year agreement with SES Networks. Under the new agreement announced, SSi

Canada will secure a significant increase in its satellite capacity, enhancing SSi’s ability to better serve consumers, students, government

entities and businesses in Nunavut and into the future. The new SES-SSi satellite footprint covers much more than Nunavut, enabling

connectivity improvements across Canada. SES has a proven track record for providing reliable data services across Canada in a variety of

spectrum bands over its satellite fleet. Its C-band offerings are uniquely capable for providing the capacity needed for communities and

businesses in Canada to maintain and strengthen their communications infrastructure.

47
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Partner Ecosystem Updates
NSIC and Airtel (India) join forces to accelerate Digital Transformation of IT Shades
Indian MSMEs Engage & Enable

Description
Bharti Airtel , India’s premier communications solutions provider, is stepping up initiatives to accelerate the digital transformation of Micro, Small and Medium Enterprises (MSME) in India by partnering with

National Small Industries Corporation (NSIC), A Government of India Enterprise having its mission “to promote and support MSME sector by providing integrated support services encompassing Marketing,
Technology, Finance and other services”. Airtel announced an alliance with NSIC to make it easier for millions of small and medium businesses get access to Airtel’s Connectivity, Conferencing, Cloud,

Security, and Go-to-Market solutions. This partnership with NSIC envisages digital transformation of this critical sector as key to the Government’s vision of ‘Atma Nirbhar Bharat’ for enabling MSMEs to
scale up faster by ways of adopting digital ways of doing business.

Airtel’s solutions for MSMEs include:


• Airtel Connectivity: Internet, Secure Internet, Dedicated Internet, Managed Wifi, VPN, Direct VPN, Intelligent VPN

• Airtel Landline: PRI & Toll-Free Calling solutions

• Airtel Mobile: Corporate Mobile Plans with bundled G-Suite


• Airtel Conferencing: Secure, simple and seamless meetings with Airtel BlueJeans
• Airtel Cloud: Private, Public and edge cloud solutions

• Airtel Secure: Integrated security solutions for businesses

• Airtel IoT: Utilizing the power of IoT to make businesses smarter


• Airtel IQ: cloud communication suite to transform customer engagement

The offerings will come with the trusted support from Airtel that ensures high customer satisfaction through industry leading service uptime. Airtel already serves over one million medium and small businesses

across India with best-in-class products that are available to customers in highly flexible formats. The alliance with NSIC gives it much deeper distribution reach in this segment.

48
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Partner Ecosystem Updates
BBC Sounds App joins Sky (UK) Q IT Shades
Engage & Enable

Description
Sky and the BBC have deepened their partnership with the BBC Sounds app launching on Sky Q. From, the BBC Sounds

app will be available to all Sky Q customers in the UK, offering more than 80,000 hours of audio content, including live

BBC radio broadcasts, music mixes, and podcasts from the likes of Joe Wicks, Stacey Dooley, Louis Theroux and George

the Poet. The BBC Sounds app joins a host of customer favourites on Sky Q including BBC iPlayer, Amazon Prime Video,

YouTube and Netflix, in one place. To open the app, customers just need to simply say “Launch BBC Sounds” into their

Sky Q voice remote, and start easily listening to their favourites. Within the app, users can bookmark shows they wish to

listen to later, seamlessly pick up where they left off on other devices, subscribe to their favourite shows so they never miss

a minute, and get recommendations every day for what else they may enjoy. The deal expands the content collaboration

between the BBC and Sky, which in late 2019 saw the BBC iPlayer app launch on Sky Q boxes across the UK.

49
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Partner Ecosystem Updates
Sky (UK) Sports To Broadcast Off-Road Electric Racing Series Extreme E IT Shades
Engage & Enable

Description
Sky Sports has added Extreme E to its motorsport portfolio after signing a one-year agreement to broadcast the new

electric off-road racing series on the network. Uniquely, Extreme E will feature racing action in electric SUVs in five

locations that have all been detrimentally impacted by climate change. One of the aims of the series is to highlight a

variety of issues around the climate crisis and encourage change. Sky Sports and Extreme E share many common goals

when it comes to sustainability and climate change. In February 2020 Sky set its overall business ambition to become

net zero carbon by 2030 and later that year announced Sky Sports’ ‘Season of Sustainability’, that talks directly to

sports fans encouraging them to make simple, everyday changes to reduce their carbon footprint as part of the Sky Zero

campaign. Extreme E also promotes inclusion in sport with all teams featuring a male and female driver – a first for

motorsport.

50
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Partner Ecosystem Updates
Sky (UK) and STUDIOCANAL sign deal to bring host of upcoming releases IT Shades
and classic films to Sky Cinema customers Engage & Enable

Description
Sky, Europe’s leading media and entertainment company, and STUDIOCANAL, Canal+’ Group’s film production and distribution company, have announced a partnership to bring Sky customers

hundreds of hours of blockbuster movies. This new partnership makes it even easier for customers to access everything they love, all in one place, on Sky Q. The content will also be available to NOW

TV customers with a Cinema Pass. Under the deal, STUDIOCANAL’s titles scheduled for release from January 2021 will be brought to Sky Cinema and NOW TV after their theatrical release.

Customers will get access to upcoming titles including 2021 Awards hopeful Supernova, JoJo Moyes adaptation The Last Letter From Your Lover, female action thriller Gunpowder Milkshake, and

Benedict Cumberbatch and Claire Foy starring in The Electrical Life of Louis Wain. In addition to the theatrical slate, from the start of 2021 movies from STUDIOCANAL’s existing movie library

will be brought onto Sky Cinema and NOW TV, delivering content for all movie lovers. Customers can enjoy family classics, including Paddington, and Paddington 2, A Shaun The Sheep Movie:

Farmageddon as well as action titles Legend and Logan Lucky and award-winning movies The Imitation Game and The Hurt Locker. STUDIOCANAL and Sky have previously worked together on

two Sky Originals - the highly successful The Secret Garden, based on the classic children’s novel by Frances Hodgson Burnett, and Blithe Spirit a riotous reimagining of Noël Coward’s classic comedy

which premiered on 15 January. The deal also follows the announcement in December of a multi-year pay-TV and streaming rights deal between Sky Deutschland and STUDIOCANAL across all Sky

distribution channels in Germany and Austria. It marks the latest addition in Sky’s commitment to bringing the best entertainment together all in one place, on Sky Q. In the latter part of 2020, Sky

finalised a new multi-year European partnership with Amazon, launching Prime Video on Sky and NOW TV devices, and signed a long-term partnership with Entertainment One, bolstering Sky

Cinema’s offerings. Sky customers already have access to content from Netflix, Disney+ (UK and Ireland), Warner Media (HBO), Showtime, Discovery, Fox, Sony and many other partners in each

of our markets. Adding to this, Sky has brought lifestyle and entertainment apps like Fiit and Roxi onto the Sky Q platform, making it easier for customers to access everything they love, all in one

place. STUDIOCANAL, a 100% affiliate of CANAL+ Group held by Vivendi, is Europe’s leader in production, distribution and international sales of feature films and TV series, operating directly

in all three major European markets - France, the United Kingdom and Germany - as well as in Australia and New Zealand.

51
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Partner Ecosystem Updates
Proximus (Belgium): Dutch operator Youfone to offer fixed and mobile services IT Shades
on the Belgian market through the Proximus network Engage & Enable

Description
Proximus has reached a wholesale agreement with Youfone, one of the main independent operators in the Netherlands. As
a result, Youfone will start offering fixed and mobile services on the Belgian market as of April 2021. Youfone is a
privately owned company founded in 2008, based in Rotterdam, that mainly focuses on the consumer segment. Youfone
is the largest independent operator in the Netherlands with over 400.000 customers, offering both mobile and fixed
services. As of April 2021, Youfone will extend its activities to the Belgian market. Thanks to the signature of a wholesale

agreement with Proximus, Youfone will be able to offer its mobile solutions as MVNO on the network with the most
extensive coverage in Belgium. In parallel, Proximus and Youfone have also signed a wholesale agreement for fixed
internet access, allowing the Dutch operator to add fixed services to its offering. The partnership with Proximus will allow

Youfone to reach potential customers throughout the country and quickly scale up its business. For Proximus, the
agreement marks another step towards exploiting the full potential of its network assets.
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Partner Ecosystem Updates
Rogers (Canada) Sportsnet and Tennis Canada Announce Media Rights IT Shades
Extension for National Bank Open presented by Rogers Engage & Enable

Description
Building on a partnership that has delivered world-class tennis to fans coast-to-coast-to-coast, Sportsnet and Tennis

Canada announced a multi-year domestic media rights extension agreement for the National Bank Open presented by
Rogers. As an English-language broadcast partner of the premier international tennis tournament since 2011, Sportsnet

will continue to hit the courts in Toronto and Montreal to serve up the sights, sounds and superstars of the National

Bank Open presented by Rogers, starting August 2021. The National Bank Open presented by Rogers is scheduled to
return to action with the stars of the ATP facing off at the Aviva Centre in Toronto (Aug. 7-15) and champions of the
WTA clashing at IGA Stadium in Montreal (Aug. 6-15). National cross-court coverage will air across Sportsnet’s TV

platforms and stream live on SN NOW. Details of Sportsnet’s coverage of the 2021 National Bank Open presented by

Rogers, including broadcast teams and schedule, will be announced in coming months.

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Partner Ecosystem Updates
Sky Sports renews multi-year broadcast partnership with England Netball IT Shades
Engage & Enable

Description
Sky Sports has announced a new multi-year broadcast partnership with England Netball, the biggest media partnership in the netball

governing bodies history. This new agreement will see every match of the Vitality Netball Superleague (VNSL) 2021 season broadcast

across Sky Sports and England Netball platforms, giving the competition its greatest visibility to date. This ensures the sport continues to

drive new audiences, building on the momentum around audience growth seen in recent years. The Vitality Netball Superleague will be

returning on 12 February 2021 featuring 11 teams, with the addition of newcomers Leeds Rhinos. The 2021 season, which is set to be the

most competitive and exciting yet, will feature some big-name signings from across the world of netball, ready to showcase their skills

on court and make their mark on the competition as netball fans celebrate the return of the domestic game on home soil. Due to the

ongoing COVID-19 global pandemic the decision was made to host the Vitality Netball Superleague behind closed doors across two

venues this season, to enable strict and consistent COVID-19 protocols to be in place for all games, supported by an extensive season-long

testing programme across the league. The season will get underway at Studio 001 in Wakefield for the first nine weeks and move to the

Copper Box Arena in London for the remaining fixtures.


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Partner Ecosystem Updates
Comcast (USA) NBCUniversal and PGA REACH Partner to Advance Inclusion IT Shades
in Golf Through PGA WORKS Engage & Enable

Description
Comcast NBCUniversal and PGA REACH, the 501charitable foundation of the PGA of America, announced a multiyear collaboration to promote diversity

and foster inclusion within golf through PGA WORKS. With financial and programmatic support from Comcast NBCUniversal, PGA WORKS will enhance

key initiatives - including the PGA WORKS Collegiate Championship and PGA WORKS Career Expo - to expand access and create opportunities for diverse

student-athletes across the country. Beginning in 2021, the PGA WORKS Collegiate Championship will include enhanced television coverage on GOLF

Channel and a plan to route the event to iconic courses around the country, starting with the PGA TOUR’s donation of TPC Sawgrass as this year’s host

venue. These program improvements will expose participating student-athletes to historic championship venues in strategically significant markets, enabling

the Championship, its programming, and participants to simultaneously thrive. The PGA WORKS Collegiate Championship dates back to 1986, when the

National Negro Golf Association (NNGA) founded the National Minority College Golf Championship to provide student-athletes at HBCUs with the

opportunity to compete in a national post-season championship. In 1998, with the support of the PGA of America, the event was moved to PGA Golf Club

in Port St. Lucie, Florida. The Championship was realigned within PGA REACH under the PGA WORKS umbrella in 2019. The three-day championship,

hosted in partnership with several Historically Black Colleges and Universities (HBCUs), Hispanic Serving Institutions (HSIs), and Minority Serving

Institutions (MSIs) across the nation, highlights the best diverse student-athletes both on and off the golf course.

55
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Partner Ecosystem Updates
Telekom (Germany) and Nextcloud offer Collaboration Platform IT Shades
Engage & Enable

Description
Deutsche Telekom and Nextcloud GmbH announce the immediate availability of an enterprise-ready, Europe-hosted content
collaboration platform. With the quickly growing demand for online productivity technologies that preserve the digital sovereignty
of their users and a European-wide push for technology providers to get together and deliver those, the joint offering provides the
scaleable and comprehensive digital collaboration space businesses, educational organizations governments need to maintain
productivity during the Covid crisis and after. The managed solution is based on Nextcloud hub, delivering on the needs of the
collaboration of modern organizations with secure data and document exchange with online editing capabilities, chat and video
conferencing as well as task and calendar management. Users can access data through the browser, desktop and mobile application
interfaces and data is hosted in Deutsche Telekom's’ most modern data centers in the EU to guarantee the scalability, reliability and
security enterprises require. Both Deutsche Telekom and Nextcloud GmbH support the GAIA-X initiative for building a data
infrastructure based on European standards. Data on the joint collaboration platform never leave strict German jurisdiction and users
do not have to worry about data compliance issues.
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Partner Ecosystem Updates
Deutsche Telekom (Germany) and Telefónica share network infrastructure to IT Shades
enhance network coverage Engage & Enable

Description
Before the end of the year, Deutsche Telekom and Telefónica / o2 aim to overcome several hundred “gray spots” in 4G network coverage for

their customers. The partners will share active network technology at the sites. Unlike previous joint projects, such as site sharing or the

operator agreement to close white spots, no second separate wireless technology or additional antennas must be installed with this approach.

The two companies have now signed a letter of intent. Not all operators have the same network coverage at present, particularly outside

residential areas and away from major transit routes. The result is “gray spots” – areas in which not all operators can offer their customers

mobile network access via 4G. These sparsely frequented areas often pose financial challenges for operators when setting up and operating

separate infrastructures using their own network technology. The agreement just concluded between Deutsche Telekom and Telefónica / o2

aims to close this coverage gap and resolve the financial shortcomings: Both companies plan to implement active network sharing at several

hundred selected antenna sites to fill “gray spots” in Germany. A new technological approach in the networks of both providers will make this

possible. Ultimately enabling operators to offer all customers 4G access in the 800 MHz frequency band at each site. The parties are in touch

with the Bundeskartellamt and Bundesnetzagentur regarding the planned collaboration.


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Partner Ecosystem Updates
Telekom (Germany) T-Systems signs major contracts valued over two billion IT Shades
Engage & Enable

Description
T-Systems, a European market leader for multi-cloud services and digitization, has been awarded big deals with a total volume of

more than two billion euros at the end of 2020. Deutsche Telekom's corporate customers arm succeeded in major deal renewals as

well as contracts in new growth areas around digital transformation. Shell and T-Systems are extending their long-term strategic IT

collaboration: Shell renewed its global master services agreement which is designed to reduce the carbon footprint of Shell’s IT

operations. Deutsche Telekom has become a customer of Shell, with Shell providing Deutsche Telekom low carbon products and

services. Deutsche Post DHL Group is extending its long-term framework agreement with T-Systems. The Deutsche Telekom

subsidiary will continue to manage the information and communications technology of the world's largest logistics company. This

includes the operation of IT as well as voice and data networks. Heineken and T-Systems re-confirmed their long-term partnership by

signing a commercial agreement for another five years. Key aspects of the partnership is the transformation to Public Cloud and

supporting Heineken in achieving their business goals in becoming the best connected brewer in the world during the coming years.

58
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Partner Ecosystem Updates
Discovery (USA) Inc. and Discovery Education Partner to Present Exclusive Virtual Field Trip Transporting
IT Shades
Educators, Students, and Families Behind the Scenes of the Presidential Inauguration Engage & Enable

Description
Discovery Inc. and Discovery Education are partnering to present I Do Solemnly Swear: The U.S. Presidential Inauguration to help educators, students, and families across the
United States and around the world explore the rich history and tradition surrounding the Inauguration of the President of the United States. This exclusive, no cost virtual

learning experience provides students behind-the-scenes access to this extraordinary quadrennial event. I Do Solemnly Swear premieres Tuesday, January 19 at 12:00pm ET

exclusively on www.discoveryeducation.com and will air the same week on Discovery Family, and in Spanish on Discovery Familia. During I Do Solemnly Swear, elementary

and middle school students, their teachers, and families will learn about the many distinctive aspects of the Presidential Inauguration. Through a series of interviews, Inaugural

experts and historians will share their perspectives and insight, and answer questions such as why we have an Inauguration, how does a First Family move into the White House
during the Inauguration, and what do the symbols and language of the Inauguration mean. In addition, a surprise guest is scheduled to appear who will share a special message

with students. Interviewing the Inaugural experts featured in I Do Solemnly Swear are a group of extraordinary students from families served by Operation Homefront, the

national nonprofit whose mission is to build strong, stable, and secure military families. Since 2002, Operation Homefront has provided relief, resiliency, and recurring support

programs that help military families overcome short-term bumps in the road so they do not become long-term chronic problems. I Do Solemnly Swear is accompanied by

learning resources and family activities created by Discovery Education’s expert Curriculum Team, which are available at the event homepage. Discovery Education’s I Do

Solemnly Swear provides elementary and middle school educators the perfect resource to prepare students for the inauguration of Joe Biden as the 46th President of the United
States. I Do Solemnly Swear is produced in a way which empowers teachers to either view the entire program with their classrooms as a single live event or use selected

segments for specific lessons.

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Partner Ecosystem Updates
Discovery (USA) And Unicef USA Partner To Provide Covid-19 Vaccines To IT Shades
Frontline Workers Engage & Enable

Description
Discovery, the global leader in real-life entertainment, and UNICEF USA, supporting the largest single vaccine buyer in the world, announced an

innovative new partnership to assist UNICEF USA in providing 2 billion doses of COVID-19 vaccines for frontline health care workers and vulnerable

populations in 92 low-and middle-income countries. As part of its RISE (Reducing Inequality and Supporting Empowerment) Initiative, Discovery will

donate $1 for every new discovery+ subscription purchased by a consumer to help fund UNICEF USA’s COVID-19 work. discovery+, the definitive

non-fiction, real-life subscription streaming service, launched in the U.S. on January 4. Beginning and through April 19, 2021, for every new

subscription of discovery+ purchased by a consumer, Discovery will donate $1 to UNICEF USA in support of UNICEF’s COVID-19 work, which

includes the equitable and global distribution of safe COVID-19 vaccines. The vaccine doses purchased by UNICEF are intended to protect 107 million

frontline health care and social workers as well as high risk populations, furthering UNICEF’s mission of supporting the most vulnerable families and

communities. UNICEF is the largest single vaccine buyer in the world, procuring more than two billion doses of vaccines annually for routine

immunization and outbreak response on behalf of nearly 100 countries. UNICEF has a unique and longstanding expertise in procurement and logistics

to help children in need, and is now leading efforts to procure and supply doses of COVID-19 vaccines on behalf of COVAX, the vaccine pillar of the

Access to COVID-19 Tools (ACT) Accelerator.


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Partner Ecosystem Updates
DISH (USA) Partners with Vertical Bridge on Long-Term Infrastructure Lease IT Shades
Agreement as it Builds Nationwide 5G Network Engage & Enable

Description
DISH Network Corporation and Vertical Bridge REIT, LLC announced a long-term agreement granting DISH

immediate access to Vertical Bridge's extensive portfolio of towers, rooftops, utility transmission structures, billboards,

convenience stores and other sites used for wireless infrastructure deployment. Vertical Bridge is the nation's largest

private owner and operator of communications infrastructure with a portfolio of over 300,000 sites spread across all 50

states and Puerto Rico.

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Partner Ecosystem Updates
ITV2 (UK) and CALM collaborate in groundbreaking partnership IT Shades
Engage & Enable

Description
ITV2 is to launch a landmark partnership with mental health charity Campaign Against Living Miserably, with the aim of helping 1 million young
people take action to build their mental health and feel better able to cope with life’s ups and downs. New research commissioned by ITV2 and
CALM found that eight in ten 16-24 year olds worry about their mental health, with half of that number saying that mental health has affected their
relationship during the pandemic. Additional findings showed how a quarter of that age group struggle to see hope for the future, with over half
believing their mental health will be affected for a prolonged period of time after COVID19. With a core audience of viewers aged between 16-34
year olds, ITV2 is working with CALM to ensure that younger people feel equipped to think about what helps them get through tough times, and
make time for it. Whether it’s ringing a mate or running a mile, finding what works for us to help get through tough situations is a vital part of
mental wellbeing. But only two-fifths of 16-34 year olds surveyed said they know what helps them get through a low mood. The research comes
at a time when CALM’s life-saving services continue to be needed more than ever. Since lockdown the CALM website has seen an increase of
over 100% in young people (18-24 year olds) seeking help and advice on topics such as isolation, stress, anxiety, health worries, and relationship
concerns. Using the strapline of #WhatGetsMeThrough, this specially commissioned campaign will launch on air in the coming days, with
additional films involving ITV2 talent to be rolled out across the year.
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Partner Ecosystem Updates
Maxis (Malaysia) PETRONAS Dagangan partners with Maxis on big data IT Shades
analytics and converged solutions Engage & Enable

Description
Leveraging each other’s strengths in technology and innovation, PETRONAS Dagangan Berhad and Maxis have entered into a

strategic partnership to jointly offer converged solutions focusing on safety, security and sustainability for businesses. Additionally,

the partnership will focus on leveraging big data and advanced analytics to co-create hyper personalization for an enhanced retail

experience. PDB continuously strives to create innovative solutions to delight its customer, for example Setel, Malaysia’s first mobile

application that integrates the e-payment platform with the fuel pump, Kedai Mesra and loyalty benefits, revolutionising customers

experience at the pump. The partnership aims to co-create solutions and services that will offer a more differentiated and enhanced

retail experience at PDB’s retail stations, such as hyper personalisation through big data and advance analytics with Maxis as the

technology enabler. PDB and Maxis will also go to market with converged end-to-end business solutions that will offer greater

convenience and cost optimization, while ensuring the safety and security of their assets, fleet and drivers. By doing so, both PDB’s

and Maxis Business customers can benefit from a wider suite of solutions ranging from asset management to logistic services.

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Partner Ecosystem Updates
Telstra (Australia) and AWS join forces on edge computing and take businesses IT Shades
to the cloud Engage & Enable

Description
Telstra and Amazon Web Services have signed a framework agreement with the intent to develop differentiated multi-access edge computing
solutions that will bring cloud services closer to Australian customers and their devices while delivering game changing speed and flexibility.
Telstra intends to explore a range of AWS’s edge compute solutions that give organisations the ability to deploy applications closer to end
customers to increase their resilience and performance, delivering a faster and more seamless user experience.To bring new differentiated
capability to customers, AWS and Telstra will plan how to integrate AWS edge compute solutions with Telstra’s multi-access network. For
example, integrating AWS’s edge compute solutions and Telstra’s 5G network enables application traffic from 5G devices to reach cloud services
running in edge compute locations without leaving the Telstra network. This prevents the latency that would result from multiple hops to the
internet, and means customers in industries that require low-latency and resilience such as media and entertainment, manufacturing, healthcare,
and gaming can take full advantage of the low-latency and high-bandwidth benefits, which can deliver greater speed and flexibility. The
collaboration will help Telstra accelerate digital transformation for enterprise and government customers by facilitating a wide range of
transformative capabilities that require resilience and low latency, such as autonomous industrial equipment, smart cars and cities, Internet of
Things (IoT), and augmented and virtual reality.
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Partner Ecosystem Updates
VEON (Netherlands) and Mastercard enter into global partnership to boost IT Shades
digital financial services Engage & Enable

Description
VEON Ltd. a leading global provider of connectivity and digital services, announces a strategic global partnership with

payment technology leader Mastercard to boost digital financial services in key markets. The partnership, covering core

portions of VEON’s footprint (Russia, Pakistan, Ukraine, Kazakhstan and Bangladesh), will allow VEON to further scale its

digital financial services business by offering consumers and merchants in these countries best-in-class products tailored to

their needs. By working together, the companies will support the financial and digital inclusion of traditionally underserved

consumers in each geography. The partnership is an expansion of the relationship between the two companies that began in

May 2020 when Mastercard partnered with Mobilink Microfinance Bank Limited, VEON’s financial services provider in

Pakistan, to boost financial inclusion across that fast-growing nation. It further cements the joint commitment of VEON and

Mastercard as strategic partners on this ambitious but vital journey to empower individuals and communities though financial

services access.
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Partner Ecosystem Updates
Verizon (USA) and Unity partner to enable 5G & MEC gaming and enterprise IT Shades
applications Engage & Enable

Description
Verizon and Unity are partnering to enable new digital experiences ranging from entertainment applications to enterprise toolkits

using 5G, mobile edge compute (MEC) and real-time 3D technology. By bringing together 5G Edge MEC services and the

unprecedented performance of Verizon’s 5G Ultra Wideband network with Unity’s world-leading platform for creating and

operating real-time 3D content, the companies plan to develop offerings for both enterprise clients and entertainment and game

developers. The world is moving toward a real-time economy where consumers and enterprises demand computing and content

at the speed of thought. Combining Verizon’s 5G and MEC technology with Unity’s real-time 3D development platform can

enable a variety of high performance 3D applications without the need for expensive hardware. 5G and MEC are game-changers

for rendering rich 3D environments in real time for industries like gaming, retail and sports that demand instantaneous content for

consumers. The companies will also take advantage of the faster speeds, higher bandwidth and ultra low-latency provided by 5G

Ultra Wideband and MEC to enable interactive 3D applications for enterprises.


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Partner Ecosystem Updates
WPP (UK) and TikTok announce first-of-its-kind global agency partnership IT Shades
Engage & Enable

Description
Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients, WPP and TikTok, a leading destination for short-form

mobile video, announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The

partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform. Recognizing the significant opportunities for brands that

both short-form video and digital content continue to present, WPP will have early access to advertising products in development, ensuring WPP and its clients

remain at the forefront of innovation as TikTok further develops its suite of products for brands. This includes partnering on marketing API integrations and

next-generation formats, such as augmented reality offerings. Subvrsive, a WPP company, was one of the first TikTok Effects Partners. TikTok will also collaborate

with its talented creator community to build a diverse network of creators to partner with WPP and facilitate exclusive opportunities for collaboration with select

advertisers. WPP will be the Lead Agency Development Partner to new creator-focused APIs, which will incorporate WPP’s market leading brand safety

methodology while leveraging unique brand and marketer data signals. The goal of these new solutions will be to enable brands to gain deeper insights on creators,

connect with diverse voices and have early access to these creators for their campaigns. Additionally, WPP and TikTok will co-create an industry-leading training

and accreditation program for WPP agencies, which will secure priority access to content tailored to media and creative disciplines. This program certifies that

WPP’s talent is leading the development of best-in-class creative and media solutions on the TikTok platform.

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Partner Ecosystem Updates
NTT (Japan) DOCOMO to Establish a 5G Consortium in Thailand with IT Shades
Leading Partners Engage & Enable

Description
NTT DOCOMO and an international group of other leading firms jointly announced that they have signed a basic agreement to establish a consortium to provide 5G solutions,
first in Thailand and later in other Asia Pacific countries with the possible inclusion of additional partners. The initial members of the 5G Global Enterprise solution Consortium

(5GEC) will be ACTIVIO Inc., AGC Inc., Advanced Wireless Network Co., Ltd., EXEO ASIA Co., Ltd., FUJITSU LIMITED, Loxley Public Company Limited, Mobile

Innovation Co., Ltd., NEC Corporation, NEC Networks & System Integration Corporation, NTT Communications, NTT DATA INSTITUTE OF MANAGEMENT

CONSULTING, Inc., NTT DOCOMO, INC., and NTT Ltd. As global enterprises digitally transform their overseas operations, the consortium's mission, by coordinating each

member's strength such as advantages in network technologies or sales and marketing networks, will be to provide such companies with professional consultation regarding 5G
solutions, especially flexible and highly secure private 5G networks that function independently of public networks offered by local telecommunications operators. Through the

consortium, the participating members will offer the one-stop delivery of private 5G systems and related managed services, capitalizing on the key characteristics of 5G,

including Enhanced Mobile Broadband, Ultra Reliable Low Latency Communications and Massive Machine Type Communications. Demonstration tests are planned in

Thailand in the second half of this year. Commercial services are expected to launch in 2022, targeting vertical industries such as manufacturing and construction companies

based in Thailand. Thereafter, the partnership plans to expand into other markets, especially in the Asia-Pacific region where many manufacturing companies with high needs

for digital transformation are located. The consortium will draw on NTT DOCOMO's pioneering leadership in Open Radio Access Network , high expandability and open
interfaces to support various mobile frequencies in each country and connect devices provided by various vendors. As a result, the consortium expects to provide users with

highly flexible and optimized private 5G networks.

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Partner Ecosystem Updates
NTT (Japan) collaborates with TNB’s GSPARX to build a low carbon future IT Shades
Engage & Enable

Description
NTT Ltd., a leading global technology services company has partnered with GSPARX – a wholly owned subsidiary of Tenaga Nasional Berhad which focuses on
offering renewable energy solutions that can support a common low carbon future. NTT’s long-term environmental sustainability goals are in line with the

Malaysian government’s vision to seek eco-friendly power sources such as solar energy. The agreement will see GSPARX install a solar power panel system within
NTT’s data center campus, for its administrative buildings, to support NTT’s power requirements. Starting with an initial 1020-kilowatts peak capacity, NTT

targets to expand up to a 6-megawatt capacity through future phases of the project. GSPARX will also build sheltered car parks which are equipped with solar

panels at designated locations within NTT Cyberjaya’s premise. Construction is expected to commence in Q1 2021, and the solar installations will be fully

operational by Q3 of 2021. NTT expects to reduce its carbon footprint of up to 921 metric tons per year in line with its green initiative to promote the generation

and utilization of sustainable energy. Eventually, it will expand to operate at a larger scale, further reducing the company’s carbon footprint. The collaboration will
see NTT decrease its fossil fuel consumption thus reducing the carbon footprint of its business operations. Typically, a reduction in carbon footprint entails
switching to sustainable and clean energy, consuming less electricity and favoring more energy saving measures. This decreases the amount of fossil fuels used to

generate electricity thus limiting overall carbon emissions. In this case, 921 metric tons is translated to approximately 199 cars taken off the road or 15,234 trees
grown. In the long run, these numbers will be multiplied. Currently, electricity accounts for a significant share of NTT’s overall CO2 emissions. This is especially

relevant in Malaysia where NTT continues to expand its Data Center business.
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IT Shades
Engage & Enable

Environment & Social Updates


Telecommunication & Media Industry

For any queries, Please write to marketing@itshades.com


Environment & Social Updates
Alticeusa (Netherlands) Suddenlink and Food Network Provide $50,000 IT Shades
Worth of Free Meals to Lake Charles Community Engage & Enable

Description
Suddenlink, the local provider of internet, TV and phone services, recently launched a partnership with Food Network to provide free meal vouchers to the Lake Charles, Louisiana community as part of an

ongoing effort to support residents and local businesses in the aftermath of Hurricanes Laura and Delta. The $50,000 worth of vouchers, which were distributed earlier this week at the Suddenlink store in Lake
Charles and through several local nonprofit agencies, were available to any resident of Calcasieu Parish and are redeemable at two locally owned restaurants, The Salad Station and Southern Spice Restaurant

& Grill.This initiative is just one of many that the company has implemented in their commitment to support the community. Others include:
• Donations of more than $260,000, including a $50,000 donation to the Community Foundation of Southwestern Louisiana and $100,000 in free advertising time for the Red Cross

• Partnering with the Southwest Louisiana Economic Development Alliance to provide local businesses with advertising opportunities and education on business services in addition to a $25,000 donation
to support regional development

• Providing 500 care bags and 300 gift cards from local restaurants to those in need

• Activating the company’s Employee Disaster Relief Fund to assist employees directly affected by the natural disasters
• Establishing WiFi connectivity zones in impacted areas where residents can access free WiFi
Suddenlink remains committed to rebuilding Lake Charles and since the storms has rebuilt infrastructure, installed new fiber optic technology, and more. Additionally, Discovery, Food Network’s parent

company, is a mission-driven company and through its RISE Initiative the company is committed to improving access to basic human needs globally. In partnership with Save the Children, Discovery is helping

to provide critical nutrition, education and sanitation items to 10 million underserved people globally. Discovery’s recently announced UNICEF partnership to help provide COVID-19 vaccines to frontline
workers in 92 countries also builds on the work Discovery has been committed to throughout the pandemic. Those efforts include helping No Kid Hungry provide 875 million meals to families in need through

the Turn Up! Fight Hunger program; helping raise $1.3 million to benefit the Mount Sinai COVID 19 Relief Fund for personal protective equipment and critical medical supplies; and assisting in fundraising

for Guy Fieri’s Restaurant Employee Relief Fund.

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Environment & Social Updates
BCE (Canada) Bell Let's Talk launches Post-Secondary Fund to enhance IT Shades
student mental health Engage & Enable

Description
Bell announced the launch of the Bell Let's Talk Post-Secondary Fund to support Canadian colleges and universities in implementing the National
Standard of Canada for Mental Health and Well-Being for Post-Secondary Students. Post-secondary institutions can now apply for a kickoff grant to
cover start-up costs associated with implementing the Standard, followed by the opportunity to seek funding for specific student mental health
initiatives this spring. Bell Let's Talk funding helped ena ble the creation of the Standard, led by the Mental Health Commission of Canada (MHCC) in
partnership with the Canadian Standards Association (CSA). The Standard provides a set of guidelines for post-secondary student mental health that
helps increase awareness, reduce stigma, improve life and resiliency skills, and create a healthier and safer educational environment overall. Most

students enrolled in Canadian post-secondary institutions are age 24 or under, the demographic most susceptible to developing mental health issues:
75% of people with a mental illness were first diagnosed by the age of 24. The Post-Secondary Fund will help universities and colleges build on their

existing efforts to support student mental health by implementing the Standard's framework. Covering initial costs associated with adopting the
Standard, the kickoff grants are intended to encourage as many institutions as possible to be early adopters. The application period closes February 26.

This spring, Bell Let's Talk will launch a second phase of the Post-Secondary Fund for institutions that have used the Standard to identify specific gaps
or needs in their mental health support services and built new initiatives to address them.

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Environment & Social Updates
Canadian brain research receives $4 million boost from Bell Let's Talk and IT Shades
the Government of Canada Engage & Enable

Description
Brain Canada and Bell Let's Talk announced the new Bell Let's Talk-Brain Canada Mental Health Research Program to accelerate

Canadian brain research while helping to address the impacts of COVID-19 on mental health care. Funding for the program is made up

of a $2 million gift from Bell Let's Talk matched by the federal government through the Canada Brain Research Fund. The COVID crisis

has highlighted the need for enhanced mental health research and care initiatives: more than 60% of Canadians who struggle with a

mental illness, and 40% of all Canadians, say their health has declined since the onset of COVID-19. Bell Let's Talk Day, when Canadians

everywhere will join in the global mental health conversation. You can use a wide range of communications platforms to join in – and

directly drive Bell's donations to Canadian mental health programs simply by participating. On Bell Let's Talk Day, Bell donates 5 cents

to Canadian mental health programs for every applicable text, local or long distance call, tweet or TikTok video using #BellLetsTalk,

every Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter and YouTube view of the Bell Let's Talk Day video, and every use of the

Bell Let's Talk Facebook frame or Snapchat filter. All at no cost to participants beyond what they would normally pay their service

provider for online or phone access.


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Environment & Social Updates
Maxis (Malaysia) ramps up efforts beyond connectivity to support communities IT Shades
affected by floods Engage & Enable

Description
In continuing its support for the nation particularly in difficult times, Maxis has undertaken a multi-pronged approach to help communities affected by the current floods.

The priority was to ensure those affected could stay connected and have basic food supplies, as well as to help Maxis dealers to bounce back on their feet once the floods

have subsided. Through experience of previous flood disasters, Maxis had already implemented mitigation initiatives in high-risk areas over the years. These include

raising up equipment platforms and additional on-site gensets deployed to sites with potential prolonged power interruptions. In addition, Maxis also proactively

conducts network health checks to ensure that all sites and gensets are in good condition and regularly maintained. Trained flood response personnel also utilised

Maxis-owned boats to access flooded areas to ensure network restoration works can be undertaken quickly. Maxis also remained in close communication with critical

bodies namely Malaysian Communications and Multimedia Commission (MCMC), the Malaysian Meteorological Department and utility power suppliers on power grid

status, weather conditions and water levels in affected locations so they could spring into action when needed. Families who were displaced during the floods are very

much in need of basic food supplies as their incomes have been affected or shops are inaccessible due to their remote locations. As such, Maxis is distributing 1,000 food

boxes in phases to communities in Mentakab, Maran, Indera Mahkota, Temerloh, Pekan, Kuala Lipis, Dungun, and Gua Musang. The food box distribution is being

coordinated in collaboration with Yayasan Kebajikan Negara (YKN), and it is part of Maxis’ contribution of RM500,000 to YKN in December 2020 for communities

impacted by the pandemic as well as flood-stricken areas. The contribution to YKN is part of the RM1 million pledged by Maxis via the GLC/GLIC Disaster Response

Network (GDRN) in the recently launched “To Malaysia, With Love” initiative driven by MCMC.
73
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Environment & Social Updates
Sky (UK) announced as Principal Partner and Media Partner for COP26 and IT Shades
publishes new environmental commitments for TV productions Engage & Enable

Description
Sky, Europe’s largest media and entertainment organisation, has announced it will be the Principal Partner and Media Partner for the

COP26 international climate change summit taking place in Glasgow this November. As a Principal Partner, Sky will support the delivery

of a successful and ambitious summit working alongside the UK Government who hold the COP26 Presidency. Sky has published a series

of bold new environmental commitments for its TV productions, which will define a new standard for the broadcast industry and make

progress towards achieving Sky’s overall business ambition to be net zero carbon by 2030. Since 2019, all Sky Originals in the UK have

been CarbonNeutral®, however Sky has published new Sustainable Production Principles; clear, industry-leading guidelines that will

help all its future productions across original drama, comedy and more achieve albert sustainable production certification. Sky is also

introducing a new Planet Test to make sure all its production, editorial and commissioning teams across Sky and Sky Studios actively

consider the environment and champion sustainability on screen and off. This will focus on three areas; raising the issues, showing action

and using content to raise awareness. As well as these bold new commitments, building work is well underway for the new Sky Studios

Elstree which aims to be the world’s most sustainable film and TV production studios when it opens next year.
74
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Environment & Social Updates
Comcast (USA): NBCUniversal Announces New Nonprofit Partnerships IT Shades
Focused on the Arts, Media and Creativity Engage & Enable

Description
NBCUniversal announced new partnerships with 10 nonprofit organizations focused on the arts, media and creativity, as part of Comcast’s $100 million multiyear,

comprehensive commitment to advance social justice and ensure more people have equal access to the education and training needed to succeed. In conjunction with

Comcast NBCUnites, NBCUniversal’s volunteering and social impact initiative, these new investments focus on three key areas: empowering the next generation of

storytellers, building stronger communities and promoting media and technology skills. Inner-City Arts: Currently a Los Angeles-based nonprofit that provides

underserved youth access to arts education, Inner-City Arts will partner with NBCU on its first-ever significant expansion of their media arts program in New York City

with a focus on diverse, low-income teens. Urban Arts Partnership: NBCU will support the expansion of UAP’s School of Interactive Arts, a program where middle and

high school students from low-income communities tell engaging stories while learning to code their own video games, complete with original music, illustrations, and

media. Support from NBCU will ensure that more Black and brown students are prepared to succeed in STE(A)M college programs and ultimately careers in media and

tech. Youth Design Center: YDC focuses on lowering the barrier to entry in STEAM professions in East Brooklyn. NBCU will support their Creative Apprenticeship

Program, which trains 16- to 24-year-olds in foundational art, media and tech skills. Narrative 4: A global organization that focuses on engaging diverse groups of

students and adults through the power of story, NBCU will support their Story Exchange program to help change the way employees see other people, conflicts and

communities. Year Up: NBCU will fund Year Up’s proven approach to job training, where young people spend six months gaining in-demand technical and professional

skills before participating in a six-month internship at a top company, empowering them to launch meaningful careers in high-growth industries.

75
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Environment & Social Updates
Comcast (USA): Ten Years of Internet Essentials Partnerships & Millions of IT Shades
Connections Engage & Enable

Description
Ten years ago, Comcast embarked on an ambitious journey to help bridge the digital divide. They launched Internet Essentials, Their

signature digital inclusion program, to help connect as many low-income families as possible to broadband Internet at home. In that time,

Internet Essentials became the largest and most comprehensive program of its kind having connected millions of people to the Internet at

home and teaching millions more critical digital literacy skills. Much of the credit for the success of the program deservedly goes to the

thousands and thousands of school districts and parent teacher organizations we’ve worked with all across the country, as well as national

organizations like Boys & Girls Clubs, YMCAs, YWCAs, Big Brothers Big Sisters, and Older Adults Technology Services, the National

Urban League, UnidosUS, LULAC, AAJC, NDIA, and the AAPD, among others, and too many local nonprofits to even name. It’s been

an honor for us to work with these incredible partners and see firsthand the difference we are making together – whether it’s a student

receiving his first laptop or a parent having the comfort knowing that her children can now do homework online at home. As we reflect

on the last 10 years and shift our focus to the future, our commitment to address digital equity has never been stronger. I’m pleased to

share several new announcements that build on this strong foundation.


76
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Environment & Social Updates
Safaricom (Kenya): M-Pesa Foundation Donates Kes 17 Million To Save Roan IT Shades
Antelopes From Extinction Engage & Enable

Description
Safaricom through the M-PESA Foundation has partnered with the Kenya Wildlife Service, the Northern Rangelands Trust and Back to Africa to protect

the remaining roan antelopes in Kenya. The KES17 million support, which will be given in cash grants will go along a way in securing the future of

Kenya’s 15 remaining roan antelopes, only found in Ruma National Park in Homa Bay County. Currently, the antelopes are confined in Ruma park

which is surrounded by human settlement and mixed farming. Fires also pose a major threat to the park as communities prepare their farmlands towards

the end of the dry season. Predation by hyenas and leopards also pose a serious threat to the 15 remaining antelope population which fell from 300 in

1980. The decline of the roan antelope population is attributed to poaching for meat and cultural reasons, drought, disease, conversion of their natural

habitat to cropland and settlement schemes and fire outbreaks. Roan antelopes are a flagship species in Ruma National Park and are used to drive

tourism income, which is one of Kenya’s top exchange earners. Since its inception in 2010, the M-PESA Foundation has implemented various large

scale and long-term highly impactful social projects in the areas of health, education and environmental conservation. Under environmental

conservation, the Foundation has previously invested in the restoration of the Mau Eburu ecosystem through fencing the Mau Eburu forest and

empowering the communities to curb recurring human-wildlife conflict. The Foundation has also recently partnered with Reteti Elephant sanctuary to

help protect the orphaned and abandoned elephant calves.


77
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Environment & Social Updates
Safaricom (Kenya) Foundation Supports Schools In Kisii And Nyamira IT Shades
Counties With Science Labs Engage & Enable

Description
Safaricom Foundation has handed over three science laboratories in Riokindo Girls and Boys Secondary Schools in Kisii County and

Tombe Girls High School in Nyamira. The three science laboratories constructed and equipped at a cost of KES 12 million were officially

opened by Dr Fred Matiang'i, Cabinet Secretary for the Ministry of Interior and Coordination of National Government. The Foundation

invested KES 9.6 million in constructing and equipping the laboratories in Tombe Girls High School and Riokindo Boys Secondary

School. An additional KES 2.4 million was spent in renovating the laboratory at Riokindo Girls Secondary School. The science

laboratories will provide much needed space for the students to experiment and innovate instead of only learning theory in line with the

science subjects of their choice. Students in the three schools had previously struggled due to lack of proper science laboratories and

equipment to cater for the ever-increasing numbers. Safaricom has been keen to invest in Science and through its youth platform BLAZE,

has partnered with Young Scientists Kenya since 2018 to deliver an outreach and mentorship programme that seeks to promote uptake of

STEM amongst high school students. Through the programme, young people across the country are provided a platform to showcase their

scientific talents with the aim of spurring innovation that seeks to provide sustainable solutions to societal challenges.
78
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Environment & Social Updates
Safaricom (Kenya): M-PESA Foundation To Donate Sanitary Towels To 180,000 IT Shades
Girls Engage & Enable

Description
M-PESA Foundation, in partnership with the Ministry of Education will distribute 3 months’ supply of sanitary towels to over 180,000

needy girls from across the country. The Foundation has committed KES 21 million to procure and distribute the pads which were flagged

off by Professor George Magoha, Cabinet Secretary of Education. The sanitary towel distribution drive is part of M-PESA Foundation’s

KES 44 million menstrual hygiene programme launched in December 2020 as part of Safaricom’s 20th anniversary celebrations. The

programme’s other element includes providing another 30,000 teenage girls in Murang’a, Siaya and Kilifi Counties with sexual and

reproductive health education in order to reduce teen pregnancies and improve menstrual care. Statistics indicate that girls miss out 13

learning days in a term when they miss four days a month because of their periods. Additionally, a report by Procter & Gamble (P&G)

indicate that 42 percent of Kenyan schoolgirls have never used sanitary pads, and instead use alternatives such as rags, blankets, pieces

of mattress, tissue paper and cotton wool putting their health and hygiene at risk. The project also aims to create awareness among 10,000

adolescent boys on menstruation, sexual reproductive health and life skills and enable 57 community-based mentors to support the

adolescents.
79
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Environment & Social Updates
Toppan (Japan) Announces 2050 Environmental Vision IT Shades
Engage & Enable

Description
Toppan Printing , a global leader in communication, security, packaging, décor materials, and electronics solutions, has formulated the “Toppan Group Environmental Vision 2050,”

setting out its long-term approach to global environmental issues as it aims to contribute to a sustainable society that supports all forms of life. Toppan has also revised key performance

indicators for material issues related to the Sustainable Development Goals and established new environmental targets for fiscal 2030. Toppan announced a declaration regarding the

environment in 1992. This was subsequently updated in 2009 as the Toppan Group Declaration on the Global Environment, a fundamental philosophy for the entire group that

underpins proactive efforts in consideration of the environment. The TOPPAN SDGs STATEMENT established in 2019 sets out Toppan’s commitment to incorporating the SDGs into

its management strategy and strengthening efforts focused on them. Toppan aims to enable “fulfilling, sustainable living” by taking proactive steps to address environmental issues

under the themes of “Companywide Materiality” and “Business Materiality,” which cover the fundamental activities of the company and specific operational initiatives, respectively.

Toppan Group Environmental Vision 2050 clarifies long-term targets for “environmentally friendly and sustainable production” under Companywide Materiality. These targets will

drive long-term, continuous efforts to address climate change, marine plastic waste, and other environmental issues that have become even more serious in recent years. Based on the

new vision, Toppan has also reconsidered its backcasting methodology and reviewed medium-and-long-term environmental targets to fiscal 2030, which are positioned as KPIs for

environmentally friendly and sustainable production. In the area of “Contributing to Decarbonization,” the target for reduction of Scope 1 and Scope 2 greenhouse gas emissions* has

been revised upwards, while new targets to be achieved by fiscal 2030 have been set in the areas of “Contributing to Resource Circulation” and “Optimal Water Use.” The theme of

Business Materiality was further expanded upon in November 2020 with the announcement of TOPPAN Business Action for SDGs. Among the areas of focus identified in this

blueprint for SDG-focused business initiatives, Toppan also plans to announce target figures for “sustainable global environment” in the near future.

80
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IT Shades
Engage & Enable

Miscellaneous Updates
Telecommunication & Media Industry

For any queries, Please write to marketing@itshades.com


Miscellaneous Updates
Omnicom Group (USA) Porter Novelli Launches Justice, Equity, Diversity And Inclusion
IT Shades
(JEDI) Advisory Service Offering In Response To Growing Business Imperative Engage & Enable

Description
The year 2020 coupled with recent events at the U.S. Capitol building have continued to shed light on the serious and deeply rooted realities of

inequity, systemic racism and bias in this country. As citizens react to and demand immediate solutions, it's clear that businesses are expected to

be a force for good and confront these issues. Porter Novelli is announcing the launch of its Justice, Equity, Diversity and Inclusion (JEDI)

Advisory Services. The full-spectrum offering aims to help leaders and businesses integrate JEDI into every aspect of an organization. As a wide

range of stakeholders demand businesses carefully examine all aspects of their operations and behaviors, companies and brands are increasingly

being called upon to share their commitments, including how they will actively address inequities and ensure inclusion both in greater society as

well as within their organization. Porter Novelli research indicates 76 percent of Americans believe business must recognize its role in systemic

racism and nearly half (48%) of employees are reconsidering their current job because they feel their company hasn't done enough to address JEDI

internally. The time to act is now. Porter Novelli's Advisory Services consultants help clients across all industries address JEDI with authenticity

and intention. From leading assessments, benchmarking, training sessions, and strategy development, to developing social justice programs and

providing reputation management consulting – a seasoned group of experts work closely with clients to pull JEDI throughout their business.
81
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Miscellaneous Updates
Verizon (USA) Media joins championship-winning DS TECHEETAH
IT Shades
Engage & Enable

Description
Reigning double Formula E Champions, DS TECHEETAH, and Verizon Media are delighted to announce a new

multi-year strategic partnership. This partnership sees Verizon Media join the team with its premium, global Yahoo brand

featuring on the livery of the DS E-TENSE FE20 and across the team ecosystem. DS TECHEETAH’s sustainable

platform, on track success and the incredible growth of Formula E will position the Yahoo brand at the forefront of the

exciting world of electric motorsport, aligning with the company’s commitment to innovative, sustainable technology that

will drive the world forward. Verizon Media is home to media, technology, and communication brands that (with its global

partnership with Microsoft) reach nearly 900 million unique viewers globally per month, as well as industry-leading

media streaming and ad platforms that connect consumers and brands all around the world through creative and

next-generation, extended reality (XR) content experiences that will be supercharged through the roll-out and adoption of

5G technology.
82
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IT Shades
Engage & Enable

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