Professional Documents
Culture Documents
Phases of The Event Close-Down
Phases of The Event Close-Down
Phases of The Event Close-Down
the event, but also that of the organizers, because lessons may need to be learned from all points of
view. However, events must evaluate two (2) type of information: quantitative and qualitative.
o Quantitative information – This includes visitor and attendee data or sales, target market profiles,
attendance statistics, financial reports, balance sheets, economic impact analysis, etc.
o Qualitative information – This includes visitor perceptions and answered feedback forms, exit
surveys, recorded chats or interviews, staff feedback, management notes, social impact analysis,
etc.
Sources of Information for Evaluation
Visitor observation – Questionnaires, visitor perceptions
Sponsors – View of publicity, level of awareness
Staff and volunteers – Views, comments, and logbooks
Mystery guests – Observation and questionnaires
Security/police – Reports about the crowd, traffic, and other incidents
Working committee heads – Observation and comments
Executive committee – Parking, access, observations, weather, views of the community
Monitoring and Feedback
Monitoring refers to the act of ensuring that things happen according to plan. Monitoring, therefore, happens
as things happen. One way to monitor progress is through holding monitoring or coordination meetings, with
attendance sheets, and minutes or records of the things discussed. Briefing should also be noted for inclusion
in the monitoring report.
A class directory must be prepared early on, arranged into a calling tree following the event organizational
chart (event committees), such that members of a particular committee must first send their concerns to their
respective committee heads before elevating them to the overall chairperson or event head. Emergency lines
and contact details of the course instructor or adviser must also be indicated in the directory. This is an internal
document and must be handled with confidentiality.
Make room for improvements and adjustments. Hold coordination meetings regularly (for safety reasons,
these must be held within the school premises), and record the minutes of the meetings. Make sure that
everyone is well informed and feedback is communicated properly.
General Reminders on Monitoring Activities Organized in a Classroom Setting:
• It is important to assign one (1) easily reachable address and contact details intended solely for the event.
This is particularly useful if requests for sponsorship are issued. Since students will not be at the exact
address all the time, the owner/s of that address must be properly informed that it is being used for the
class event to avoid confusion.
• Neither the overall chairperson nor any member of the class may sign any document without the
knowledge of the course instructor or adviser, even if the student is of legal age. Any untoward incident
caused by the staging of Introduction to MICE (Events Planning and Organizing) course’s event is still the
responsibility of the school and course instructor.
• The course instructor or adviser must not take charge of the finances. The class must coordinate with the
treasurer, auditor, or finance committee head for safekeeping and tracking of their event organization’s
finances for the event. A bank account may also be designated or opened if needed.
References:
EventScotland. (2006). Events management: A practical guide. Edinburgh, UK: Author.
Shone, A. & Parry, B. (2010). Successful event management: A practical handbook (3rd ed.). Hampshire, UK: Cengage Learning, EMEA.