Media Connections & Publicity through trade shows

One of the best platforms to interact with your target clientele including
prospective customers, guarantors & financiers and mass media is a trade
show. The trade shows provide a stage for meeting journalists personally. It
can be utilized to establish enduring association with media as meeting face
to face facilitates development of relationships.

The following steps can enable the development of long-lasting professional

association with media through trade shows.

1. Develop task sheet.

The organization involved should know what media is looking for. Develop a
comprehensive yet brief marketing material for media, explaining to them what
your business is about, what your business has to offer and what is its
mission.

2. Number of invitations.

Media has to cover a lot of events. The media representatives have to attend
to a number of tasks and to meet deadlines. Therefore it is probable that not
every media house invited will be able to cover your event and send its
representative. Therefore it always makes sense to invite greater number of
journalists to the event so as to increase the chances of them attending your
event and provide you with a greater chance of meeting the journalist
personally.

3. Enhanced Publicity

Undertake enhanced publicity of your business at trade shows. Try and make
the media take interest in your organization and give extra coverage. This can
be done through giving media a more interactive coverage including giving
them exclusive interview opportunity or brief details of a planned initiative.
 4. Linkage through Social Media.

A novel idea to share business news and interact with media is interacting
through social media. This will help you keep up to date with the professional
interests of the journalists and know about the areas they are focused on.
Moreover it will also let you know about the events and deadlines they are
involved with. It will facilitate you to provide content for publications on time.

5. Disclosure Norms

Media representatives put their trust when they confirm to participate in trade
shows as guests. It is therefore necessary not to undermine their trust by
ensuring not to share these details to a third party. Invitations to events, follow
ups and occasional messages are the impeccable ways to develop
professional relationship with journalists