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What Happens When

Two Companies Come
Together?
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Introducing the Greater offer Establishing a
new Markem-Imaje in each long-term relationship
brand guide. technology. with customers.
page 3 page 4 page 7

1IMAIMA019_01a03_batOkUK.indd 1 4/04/08 11:00:22


&EJUPSJBM everywhere in the world. Also and most
During these very first days of
Markem-Imaje, can you tell us why the
two companies have come together?
Serge Kral: Several major consolidations
in our sector have changed the marking-
coding scene. One of our shareholder’s
key objectives is the growth of the Product
ID Group. Dover’s acquisition of Markem in
2006, followed by the integration of Markem
and Imaje are logical and clearly contribute
to achieving this objective. There is clear
connection between our products, tech-
nologies and geographical coverage. The
opportunities for growth have increased and
by pooling their expertise in knowledge of
the market, product development, innovation
and technological capabilities, Markem and
Imaje are ready to seize that opportunity.
What are the objectives for the
new company?
S. K.: Markem-Imaje intends to be the
n° 1 team to trust for its customers, and
thus to become the unrivalled leader on
its market. In addition, when you realize
the financial and organizational advantages
inherent in the integration of the two
companies, it is also clear that our customers
will benefit greatly from our coming
together. The result of this entire process
will be becoming one company with one
marketing and technical organization
capable of serving our customers
“I am certain
that our customers
will benefit
greatly from our
coming together.”

1IMAIMA019_01a03_batOkUK.indd 2
UIFUFBNUPUSVTU
importantly, our objective is to have
one single product line, recognized to
be the best in the market.
What are some of the specific
advantages for the customers?
S. K.: As of right now, I see three tangible
advantages for our customers. First of
all, the product offer – they will have a
single supplier who offers the widest range
of automatic identification equipment and
software. Then I would emphasize the
technological innovation resulting from
7"-6&4
combining our areas of leading-edge
expertise, the greatest R&D force on the
"/%.*44*0/4
market. This guarantees our customers the
very latest and best in coding and marking. 1FPQMF²5SVFXFBMUI
Third, I would point to the worldwide MJFTJOUIFIVNBOWBMVFTXF
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coverage resulting from our distribution
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and technical support network. This XIFSFUIFWFSZDPSFPGPVS
geographical coverage should allow us to CVTJOFTTJTEF¾OFECZUIF
provide the same standard of technical IVNBOWBMVFTPGSFMJBCJMJUZ
expertise and service throughout the JOUFHSJUZIPOFTUZBOE
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world. With our business expertise, we will
be setting market standards and providing
our customers with the most reliable, &YDFMMFODF5IFDPOTUBOU
innovative and cost-effective solutions – all RVFTUGPSFYDFMMFODFBOE
significant advantages for our customers. QFSGPSNBODFESJWFTUIFUFBNT
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XJUIQSPWJEJOHDVTUPNFST
 Markem-Imaje
Serge Kral, President of the
Business Group
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8/04/08 14:54:39
 XXXNBSLFNJNBKFDPN

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Logo
The logo is full of meaning and
open to various interpretations.
The “M” for Markem and the
PGUFOCFHJOTXJUIJUTMPHP5ZQPHSBQIZ MPHPEFTJHO DPMPST  “I” for Imaje are clear. A barcode
UBHMJOF©$MPTFVQPOUIFDIPJDFTCFIJOEUIFDSFBUJPO can also be discerned. Another

PGUIFOFXCSBOETUBOEBSETHVJEF perception is that the first three

vertical lines symbolize the
product, the fourth vertical line
represents the person, expressing
the human dimension of the firm.
The entire logo also evokes a
production facility pictogram.

Name
Markem-Imaje or Imaje-Markem?
Pronunciation was easier when
starting with Markem – that’s why
the Markem-Imaje solution was
chosen. The name is written in
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lower-case letters – softer to the eye
and more legible than capital letters.
Tagline
“The team to trust” sums
Color up Markem-Imaje’s leading
The purple color blends the value – that is teamwork – the
two colors of Markem and Imaje guarantee of a trusting, reliable
and projects a modern, lively relationship with its customers.
and dynamic tone. A palette of
colors is also available for use on
various supports.

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www.markem-imaje.com


1IMAIMA019_01a03_batOkUK.indd 3 8/04/08 14:42:55

 UIFUFBNUPUSVTU

.* The new

product offer
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"CSPBEFSPGGFSXJUIOFXOBNFTBOEBOFXJEFOUJUZ"CSJFGQSFWJFX

Software solutions
The CoLOS and Control Center software
have been thought-out to remotely secure
input data and facilitate message manage-
ment. Message content is therefore prepared
in advance through a central computer
which minimizes the number of users and
thus reduces the number of human errors.
ADVANTAGE:
simultaneous control of different types
of printers on a production line or in
an entire plant.

9000 Series 2000 Series

Three models – the 9020, 9030 and 9040
– make up the 9000 Series of continuous
inkjet printers. The 9000 Series offers
a customized solution for most customer
applications. It can be characterized by
its compact size and a wide selection of
options such as inks, umbilicals, bi-head,
bi-jet, G, M or P heads and IP65 rating.
ADVANTAGE:
truly the widest range on the market.
Whether it be on cartons or on pallets,
Markem-Imaje’s 2000 Series offers
two print and apply system models:
the 2000 and 2000 Pallet. These systems
provide outstanding modular solutions to
best meet current requirements for
identification on cartons and pallets.
ADVANTAGE:
awarded the Red Dot and iF prizes
for its exceptional design.

1IMAIMA019_04a05_batOkUK.indd 4 4/04/08 11:01:42

 XXXNBSLFNJNBKFDPN

8000 Series
Recognized as the leading product in the
thermal transfer category, the SmartDate
stands as the revolutionary flexible
packing coder. The latest model,
the SmartDate 5, has rapidly become
the market’s gold standard.
ADVANTAGE:
its new touch screen operator interface
makes it easier to use and more intuitive.
*OBEEJUJPOUIF
6000 Series
Formerly referred to as 9064 and 9096
(for the IP65 version), the 6000 Series
hot melt inkjet coders have changed
their name and become 6064 and 6096
respectively. Despite the change in name,
the features remain the same: great
user-friendliness via an intuitive user
interface and print speed of up to 3.5 m/s.
ADVANTAGE:
high quality marking and instant
drying on packaging films.
5000 Series
The 5000 Series of the piezo-electric
Focus
on…
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“drop-on-demand” coders includes the

5200 and 5400 models. The 5000 Series
can manage up to 4 printheads
simultaneously and offers broad printing
capacities. It is considered to be the


best last minute information carton
coding equipment.
ADVANTAGE:
Touch Dry® hot melt inks
guarantee long-life barcode legibility.

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7000 Series
The 7000 Series includes 5 different
models, the 7011, 7031, SL110i,
SL130 and Lightjet Vector.
The compact size and modularity of
"MTPGPSPQUJNBM
these CO2 laser coders mean unrivalled
performance levels in each model’s
respective power category.
4000 Series
With 2 models, Crayon Plus and
the 4020, the 4000 Series of
large-character “drop-on-demand”
valve-jet coders meets the need for
occasional or intensive coding on
shipping cartons.
,OPXOUPNBYJNJ[FVQUJNFUIF
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ADVANTAGE: BWBJMBCMFPOUIFMJLFCJKFU
ADVANTAGE: ultracompact design and unique printing QSJOUIFBET*1
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levels, and a 9.3 µm option for PET. the production lines.

1IMAIMA019_04a05_batOkUK.indd 5 4/04/08 11:01:52

 UIFUFBNUPUSVTU

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Label print
and apply
For automatic labeling of shipping
containers and pallets. The systems,
installed on a conveyor, have a print
motor and a tamp, wipe or blow
applicator. Two technologies are
available – either direct thermal or
thermal transfer, depending on the
needs. The outstanding print quality
and precise application guarantee
optimal rereading of the barcodes.
Thermal
transfer
The thermal transfer marking
process prints text, logos or
barcodes directly onto flexible
and semi-rigid packaging.
The thermal transfer contact
marking process offers excellent
DOD
marking resolution (300 dpi) DOD is the simplest and most
and the possibility of printing cost-efficient system for contact-free
accordingly to product orientation. marking on cases, cartons and
It is perfectly adapted to both non-porous surfaces such as plastic
intermittent and continuous films or sheet metal. The principle?
filling machines. A series of electro-valves individually
drive the nozzles to print 7 or 16-dot
characters on one or two lines.
Advantage: based on head/object

High resolution distance (up to 25 mm.), it can be

easily integrated onto most conveyors.

In the “drop-on-demand” inkjet family, high-resolution

technology provides true personalization of cartons or
products. By using piezo-electric elements, over
500 nozzles provide very high resolution logos, texts
and barcodes reaching heights of 70 mm.

Vector laser
Laser technology uses an invisible
light beam generated by a CO2 source.
Continuous inkjet Vector laser coders are high speed
and offer outstanding quality print
It is ideal for on-the-fly printing of variable information (batch numbers, logos close to handwriting. Messages can
and barcodes) directly on product units. Continuous inkjet technology can be be complex, discrete and indelible on
used on every type of production line to mark every type of product, in any shape, either stationary or moving substrates
whether flexible or rigid, fragile or not. Other advantages include: multi-support making it manufacturers’ favorite
printing, speed and ease of moving from one line to another. laser coder.


1IMAIMA019_06a08_batOkUK.indd 6 4/04/08 11:02:30

 XXXNBSLFNJNBKFDPN

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Americas
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Sales Team Asia-Pacific

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organization, our +VMZ
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gradually and 
thoroughly integrate By becoming customers’ direct contact, '00%130


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Markem and Imaje the sales engineers should establish a
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under one unified management, a strong long-term relationship based on
single information system and a single trust and insightful advice. “He or she
customer interface,” explains Christian must be able to discuss every possible
Europe
Lefort, VP Global Distribution. “Also, marking and coding solution for the ."$301"$,
4FQUFNCFS°0DUPCFS
one of our key priorities is to provide customer’s needs, and work with the 6USFDIU/FUIFSMBOET
every customer with a single product customer in their choices,” emphasizes 
line as soon as possible.” Christian Lefort. This focus on solid, 11."
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This means that 450 Markem-Imaje carried-out during the customer club &.#"--"(&
sales engineers are already undergoing
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training in order to thoroughly master
the entire product line. “At first, they will
be trained on the leading technologies
from the two former companies,” explains
Christian Lefort. “For all the other
products, specialized pre-sales technical
engineers will work with them.”
8IP 
event in France. Markem and Imaje’s 
coming together was greeted with great 1BSJT'SBODF
enthusiasm. Customer members
expressed their desire to see informative,
anticipatory communication so as to be
kept informed at all times on product
changes. Their message has come
through loud and clear.

"110*/5.&/548*5)*/5)&."3,&.*."+&(3061

Rick Daniel May Jacques Jordi Roma Georg Peter

Bangham Desroches Isleib
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1IMAIMA019_06a08_batOkUK.indd 7 4/04/08 11:02:38

 XXXNBSLFNJNBKFDPN UIFUFBNUPUSVTU

  

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“Teamwork is .BOBHFS$IJOB,BTBOESB
highly important 0CVDIPXTLJ4FOJPS)VNBO
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at Markem-Imaje. %BOJFM.BZ(FOFSBM.BOBHFS
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based on nearly "TTVSBODF)FJEJ8SJHIU
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experience.”

 ©
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“Trust and
teamwork are
two basic pillars
to success and
to build a good
relationship
with customers.”

  

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1IMAIMA019_06a08_batOkUK.indd 8 4/04/08 11:02:42