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Phases of Research
Phases of Research
Phase
• Micah Dulin
• John Paul Macarubbo
• Alyssa Piñera
• Stephanie Morillo
Conceptual Phase
- The conceptual phase is the initial phase of research and involves
the intellectual process of developing a research idea into a
realistic and appropriate research design. This phase can be time-
consuming, depending on the level of expertise of the
investigator.
• Focus the search on previews studies or articles done on the same problem area
✓ Provide a basis from which to learn if the researcher’s problem statement is probable or not;
✓ Identify, in measurable terms, what the researcher believes to be the cause and effect of a given
situation;
✓ Determine or structure the statistical analysis; and
✓ Provide the skeletal structure of the written report of the data analyses and research findings.
✓ Eg. The more positive the body image of women who have experienced a mastectomy, the higher is
their self-esteem level.
The
Design &
Planning
Phase
STEPS
1. Selecting a research design
3. Sampling plan
2
RESEARCH DESIGN
a set of instructions for the researcher;
to gather and analyze data in certain
ways that will control who and what are
to be studied (Brink).
is the framework of research methods
and techniques chosen by a researcher.
The design allows researchers to hone in
on research methods that are suitable
for the subject matter and set up their
studies up for success. 3
RESEARCH DESIGN
The type of research problem an
organization is facing will determine the
research design and not vice-versa. The
design phase of a study determines
which tools to use and how they are
used.
Select a research approach and design
that will make it possible to answer
research questions and plan the overall
research strategy. 4
Qualitative Research Designs
Intervention studies
Cross-sectional
Cohort studies
Case-control studies
Action Research
Ethnography
Phenomenology
Grounded theory
5
Qualitative Research Designs
Intervention studies
are used to evaluate the effectiveness of an
intervention. The classic intervention study is the
randomized controlled trial where two treatments are
compared against each other by randomly allocating
individuals to either treatment. They are then
followed up after a pre-specified amount of time and
the two groups are compared according to an outcome
measure to see how the treatments compare.
6
Qualitative Research Designs
Cross-sectional
usually takes the form of a survey where data
are collected from a number of individuals about their
health, opinions, beliefs, attitudes or behaviors with
regard to a given topic. Individuals are selected to
take part in a survey because they share certain
characteristics and form some kind of population.
Data may be collected by a variety of means including
postal questionnaires, face to face interviews or
telephone interviews
7
Qualitative Research Designs
Cohort studies
While a cross-sectional study provides a snap shot,
a cohort study is longitudinal. It follows a group of
individuals over a period of time. Initially, and throughout
the follow-up period, data are collected relating to
‘exposures’ (for example age, gender, smoking consumption).
Case-control studies
In many ways a case-control study is the reverse of
a cohort study. Case-control studies are usually
retrospective and start from the point at which an individual
has already experienced the outcome of interest and are
therefore considered a ‘case’ (of diabetes say, or dementia).
8
Qualitative Research Designs
Action Research
is used to investigate the effects of small-
scale interventions in real life situations that involve
practitioners. It is a problem solving approach that
involves the team in a process of reflecting on their
situation, identifying problems and possible responses,
implementing the change and evaluating the effects.
Ethnography
is a form of qualitative research. It is used to
investigate cultures and population subgroups and
seeks to explore, describe and explain cultural
behavior. 9
Qualitative Research Designs
Phenomenology
literally means the study of phenomena. It is a
way of describing things that are part of the world in
which we live: events, situations, experiences or
concepts.
Grounded theory
This is a form of research that goes beyond
collecting and analyzing data to add to the existing
body of knowledge.
10
STEP
Selecting a
research design
Selection of Research Design
Based on:
✓ Time frame
✓ Control over independent
variable
✓ Measurement of
independent and
dependent variable
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Time frame
DESIGN FEATURES
CROSS-SECTIONAL STUDIES • Data are collected at one point in time
• Practical, easy to do, economical
PROSPECTIVE Study begins with Brook, et. al. (2000) conducted a prospective study
independent variable and to examine clinical and cost outcomes of early versus
looks forward for the late tracheostomy in patients who require prolonged
mechanical ventilation. Early tracheostomy was found
effect
to be associated with shorter lengths of hospital
stay and lower cost.
15
STEP
Identifying the
population to be
studied
Identifying the population to be studied
✓ In any research the
researcher has to identify the
population under study
✓ As with almost all decisions in
the planning stage this is
determined by the research
question
17
Identifying the population to be studied
POPULATION
is the group of interest and
for whom the results will be
applicable.
needs to be defined in fairly SAMPLE
formal and precise terms so if sample involves humans then
that it is clear who falls within sample is refer to as a group of
your definition and who falls people from which data is to be
outside of it. collected. (subjects of the
are usually large which is why, study)
for practical purposes, a study if analyzing secondary data,
sample is taken in order to sample is refer to as data sets.
represent the population.
18
STEP
Sampling plan
Identifying the population to be studied
Sampling
means selecting the group that you will
actually collect data from in your
research.
Sampling plan
a term widely used in research studies
that provide an outline on the basis of
which research is conducted. It tells
which category is to be surveyed, what
should be the sample size and how the
respondents should be chosen out of the
population. 20
Sampling Techniques
PROBABILITY SAMPLING
- means that every member of the
population has a chance of being selected.
It is mainly used in quantitative research.
Systematic sampling
Fishbowl method
21
Sampling Techniques
SYSTEMATIC SAMPLING
Every member of the population is listed with a number,
but instead of randomly generating numbers, individuals
are chosen at regular intervals.
For example, a researcher intends to collect a systematic sample of
500 people in a population of 5000. He/she numbers each element of the
population from 1-5000 and will choose every 10th individual to be a part of the
sample (Total population/ Sample Size = 5000/500 = 10).
FISHBOWL METHOD
a sample is selected by drawing a random piece of paper
from the bowl, or a computer program for random
sequence generator or by using the random number table.
22
Sampling Techniques
NON-PROBABILITY SAMPLING
- Individuals are selected based on non-
random criteria, and not every individual
has a chance of being included. Non-
probability sampling techniques are often
used in exploratory and qualitative
research
Purposive/Judgmental Sampling
Snowball Technique
Convenience/Accidental Sampling
23
Sampling Techniques
PURPOSIVE/JUDGMENTAL SAMPLING
-Also known as selective, or subjective
sampling, this technique relies on the
judgement of the researcher when choosing
who to ask to participate.
-It is often used in qualitative research, where
the researcher wants to gain detailed
knowledge about a specific phenomenon rather
than make statistical inferences, or where the
population is very small and specific.
24
Sampling Techniques
SNOWBALL TECHNIQUE
-If the population is hard to access, snowball
sampling can be used to recruit participants via
other participants. The number of people you
have access to “snowballs” as you get in
contact with more people.
25
Sampling Techniques
CONVENIENCE/ACCIDENTAL SAMPLING
- Convenience sampling is perhaps the easiest
method of sampling, because participants are
selected based on availability and willingness to
take part. Useful results can be obtained, but
the results are prone to significant bias,
because those who volunteer to take part may
be different from those who choose not to
(volunteer bias), and the sample may not be
representative of other characteristics, such
as age or sex.
26
STEP
Methods to
measure research
variables
Different Methods of Data Collection
✓ BIOPHYSIOLOGIC MEASURES
- measures of biological function obtained
through use of technology, such as
electrocardiogram or hemodynamic
monitoring
- Biophysiological measures include blood
pressure, weight, heart rate
- There are 2 types:
In vivo measures
In vitro measures
28
Different Methods of Data Collection
Types of Biophysiologic Measures
1. In vivo measures
-measurements performed directly with in or on living
organisms themselves; May use complex instrumentation
system
2. In vitro measures
-Measurements performed outside the organism’s body;
Gathered from participants by extracting some
biophysiologic material from then and subjecting it to
laboratory analysis
29
Different Methods of Data Collection
✓ SELF-REPORTS
- The variables of interest are measured by asking
the subject to report on their perception of the
value of the variable
- It can be used to measure attitudes, psychological
tendencies, and behaviors
- For example, many common measures of attitudes
such as:
Thur-stone scales
Likert scales
Semantic differentials
30
Different Methods of Data Collection
✓ OBSERVATION
- In observation the activity of interest is
observed, described, and possibly recorded
via audio or videotape
- Many phenomena are more suitable for
observation than self-report (e.g., sleep-wake
state, environmental conditions)
- For example, studies examining administration
of cardiopulmonary resuscitation may collect
data such as observed depth of compression
or adequacy of chest rice during ventilation
31
STEP
Finalizing the
research study
Finalizing the Research Plan
✓ PRETEST OF QUESTIONNAIRE
is the stage in survey research when survey
questions and questionnaires are tested on members
of target population/study population, to evaluate the
reliability and validity of the survey instruments prior
to their final distribution.
an important way to pinpoint problem areas,
reduce measurement error, reduce respondent
burden, determine whether or not respondents are
interpreting questions correctly, and ensure that the
order of questions is not influencing the way a
respondent answers.
33
Finalizing the Research Plan
✓ CONDUCTING A PILOT STUDY
The pilot is the study in miniature and
is essentially a way of testing the water to iron
out problems early on. The pilot study enables
the researcher to check the following:
The accessibility of the sample group.
The likely response rate.
Whether or not the method of data
collection can generate the depth, range and
quality of information required.
34
The
Empirical
Phase
Empirical Phase
This involves the collection of data and the
preparation of data for analysis. A data collection
plan needs to be developed specifying:
✓ What data will be collected;
✓ How the data will be collected (i.e., in person, over the
phone);
✓ Who will collect the data;
✓ How data collectors will be trained;
✓ The data collection procedure (i.e., what order forms are
filled out, what the interview questions are).
36
Important Dimensions:
1. Structure 2. Quantifiability
Structured Method Subjective to
-Limited opportunities to analysis must be
explain and includes fixed gathered in such
set of question to be a way that data
answered.
can be
Unstructured Method quantified.
-No formal instrument;
“essay type”, and; Very
hard to analyze.
37
Important Dimensions:
3. Researcher’s 4. Objectivity
Obtrusiveness No feelings
Obviousness of the Evident when 2
researcher independent
researchers
arrive at similar
observations
Checklist
38
Identify the data collection methods
Data is collected in a variety of ways
depending on the research question, the
study design, and the nature of your
sample. The method of data collection
chosen for a study should be appropriate
for the type of information required.
39
Identify the data collection methods
✓ The following are the most
commonly used methods of
collecting information:
40
Important points to Remember
Researchers must:
1. Maintain confidentiality
41
Data analysis
Data analysis. Refers to a step in the research process
where the investigator summarizes data collected and
prepares it in a format to determine what occurred. For
quantitative studies, data analysis will mean summarizing the
numbers, whereas for qualitative studies, it will involve
reviewing the narrative data to determine trends.
A statistician will be able to tell you whether certain tests are
appropriate for the data you are working with
42
Thank You!
PRESENTORS:
✓ DE GUZMAN, BRENT MIKHAIL
✓ DOMINGO, RACHELLE ANN
✓ LUCAS, JELMAR
✓ SOTELO, KRISA JANE
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IV. ANALYTIC PHASE
V. DISSEMINATIVE PHASE
Group 2
Constantino, Yousuf
Bravo, Krista Jinky
Cureg, Kaycee Joy
01
Natividad, Ruby Lalaine
IV. ANALYTIC PHASE
Once the data collection and surveying activities have yielded sufficient and relevant data, it is
time to systematically organize the data so that it can be interpreted and analyzed by
researcher. As it is written by Brink et al. (2006) the data collected in the empirical phase are
not reported in „raw“form. They must be summarised and subjected to various types of
analysis and interpretation. Before starting to analyse or process the data, the researcher
must examine them for completeness and accuracy. Incomplete and inaccurate data can be
discarded. Then data are organised in an orderly, coherent fashion so that he/she can discern
https://www.campuscareerclub.com/5-steps-
of-the-research-process/