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Huum - Info Sanjay Nandrajog Ceo Amp Director Fieldfresh Foods PVT LTD A Bharti Enterpr PR
Huum - Info Sanjay Nandrajog Ceo Amp Director Fieldfresh Foods PVT LTD A Bharti Enterpr PR
Huum - Info Sanjay Nandrajog Ceo Amp Director Fieldfresh Foods PVT LTD A Bharti Enterpr PR
FieldFresh Foods Pvt. Ltd. was established in 2004 with an objective of ‘Linking the Indian Fields to
the World’, primarily out of the desire to make a difference in one of the most underserved sectors in
the country—horticulture. Bharti FieldFresh is a 50:50 JV between Bharti Enterprises, one of India’s
largest business groups, and Del Monte Pacific Limited, Philippines. The partnership was initiated to
offer processed food and beverage products in India under the ‘Del Monte’ brand and fresh
vegetables in its export markets under the ‘FieldFresh’ brand.
Since inception, FieldFresh has pioneered the creation of export oriented agri-supply chains for select
fresh fruits and vegetables for the UK, EU, Japanese and Australian markets. At FieldFresh’s state-
of-the-art ‘Agri Centre of Excellence (ACE)’, Ludhiana, through extensive R&D and trainings, Baby
Corn, Sweet Corn, varieties of Chillies, Beans and Snow Peas etc have been successfully transferred
to the farmer fields as diversification crops. Farmers are offered a Price & Pick-up (P&P) guarantee
and full technical support, so as to enable them to follow Global GAP standards and meet stringent
pesticide controls. As a result, the partner farmer incomes have gone up by 25% to 30% on an
average as compared to alternate crops.
FieldFresh has a commercial relationship with over 4,500 small and marginal farmers in the Punjab,
Maharashtra and Andhra Pradesh, by either engaging directly or through agri-entrepreneurs. It is the
largest Indian exporter of fresh baby corn and fresh sweet corn to the UK/EU markets, built on the
foundation of strong customer relationships. With a focused effort on creating partnerships with stake
holders across the supply chain, FieldFresh offers itself as a platform to develop and test innovative
solutions for the Indian Agriculture.
The journey so far has been extremely eventful, filled with several learnings. FieldFresh Foods has
been able to steadily evolve a differentiated agri-business model with a positive impact on the lives of
thousands of farmers.