Discovering The Mindset: Impossible

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Discovering the Mindset

to Pursue the Impossible


ⒸCape Point Advisors, 2021 chuckswoboda.com
Lessons learned on
Cree’s journey from startup to
global technology company

ⒸCape Point Advisors, 2021 chuckswoboda.com


My approach to Innovation

Start with People not process

Focus on Mindset not toolset

ⒸCape Point Advisors, 2021 chuckswoboda.com


The Innovator’s Spirit

Beliefs than enable innovative behaviors

• Embrace risk
• Strive for better
• View crisis as an opportunity

ⒸCape Point Advisors, 2021 chuckswoboda.com


Innovation is more than a new idea

New
+
Solves problem
+
Creates value
ⒸCape Point Advisors, 2021 chuckswoboda.com
Resetting your core beliefs

ⒸCape Point Advisors, 2021 chuckswoboda.com


Candor

Start with being honest about the facts

Prioritize constructiveness over collegiality

Embrace the Brutal Truth


ⒸCape Point Advisors, 2021 chuckswoboda.com
Initiative
Cycles of learning are critical to innovation

Don’t become so focused on being right,


that you miss opportunities for success

Don’t wait for perfection


ⒸCape Point Advisors, 2021 chuckswoboda.com
Resolve

Give yourself no choice but to innovate

Backup plans have negative value

Make success the only option


ⒸCape Point Advisors, 2021 chuckswoboda.com
Courage

There is no innovation without risk

Resiliency must be learned

Become unafraid of failure


ⒸCape Point Advisors, 2021 chuckswoboda.com
Leadership

The future doesn’t just happen

Boundary conditions are a choice

There is no box
ⒸCape Point Advisors, 2021 chuckswoboda.com
Engagement

Answers often lie in the details

Innovation is messy

Get your hands dirty


ⒸCape Point Advisors, 2021 chuckswoboda.com
Candor
Engagement Initiative
Innovation
Leadership Resolve

ⒸCape Point Advisors, 2020


Courage chuckswoboda.com
What is the biggest barrier to
Innovation?

ⒸCape Point Advisors, 2021 chuckswoboda.com


The bias against change

“The mind is like a rubber band; you can easily stretch it


temporarily, but it snaps back to its resting position.
We resist change.” - Jennifer Kunst

ⒸCape Point Advisors, 2021 chuckswoboda.com


Leading the LED Lighting
Revolution

ⒸCape Point Advisors, 2021 chuckswoboda.com


Taking Lighting to the next level

Not better light for the sake of better light

Question: Does Human Centric Lighting


solve a problem that the customer cares
about and is willing to pay for?

ⒸCape Point Advisors, 2021 chuckswoboda.com


How to better translate research to
practice?

That is the wrong goal for DOE funded


research. Focus on a BIG longer-term
problem that needs to be solved

ⒸCape Point Advisors, 2021 chuckswoboda.com


Opportunity for small companies to lead
the industry

The big players are not going to change


until they have to change.

ⒸCape Point Advisors, 2021 chuckswoboda.com


This is your chance to start

the next revolution!


ⒸCape Point Advisors, 2021 chuckswoboda.com

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