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Synopsis On "Measure The Satisfaction Level of Customers of Dominos in Surat"
Synopsis On "Measure The Satisfaction Level of Customers of Dominos in Surat"
Synopsis On "Measure The Satisfaction Level of Customers of Dominos in Surat"
on
“Measure the Satisfaction Level of Customers of Dominos in Surat”
1) Introduction to industry:-
I have selected fast food industry as a subject matter of my study. Fast food
is the term given to food that can be prepared and served very quickly. My
major reason for selecting this industry is:-
Hence, it can be seen that there is tremendous scope in this industry and a lot
of investment has also been made to reap the benefits.
To be able to carry out the marketing research process successfully, it is
important to understand the industry well. Hence, I will study the history of the
fast food industry; fast food industry in India, reasons for its emergence since
eating at home remains is very much ingrained in Indian culture, challenges
and problems faced by the industry and trends in the Indian market.
2) Introduction to company:-
I have selected dominos because it is one of the major players in the fast
food industry. To promote customer satisfaction they have undertaken several
innovative strategies such as enabling order through internet, 30 minutes or
free home delivery campaign , offering pizzas with an Indian touch etc . In the
past few years they have expanded very rapidly. I want to study how satisfied
the customers are with dominos and the various strategies adopted by them .
To carry out the marketing research process successfully , I will study the
company details , company history , offerings , strategies , innovations made ,
customer grievance redressal , plans for the future, problems and challenges
faced etc in detail . I will try to learn as much as possible about the company
to be able to frame a good questionnaire and carry out the research process
properly .
3) Objectives:-
4) Research Methodology:-
Once the data has been tabulated , interpreted and analysed , I will prepare a
report consisting of introduction to industry , introduction to company ,
objectives , research methodology followed , limitations , findings and analysis
, conclusion and suggestion .