Digital marketing is a form of marketing products or services through electronic media or

the Internet!

Digital marketing has been one of the most popular topics in marketing over the last few years
and it will be the main channel for marketing in the years to come. Every business should follow
digital marketing, hire digital marketing experts and increase ROI through digital marketing.

Digital marketing is becoming a profession for many professionals in sales, information

technology and other fields!

Although the industry is small, large or develops technology in the industry (technology)  helps

greatly. Technologies are used at many levels of the industry. Digital marketing technology
greatly helps to market the product and service.

Digital Marketing is the marketing of a product or service through electronic media. Many of

these digital marketing strategies (strategy) by-products service    cantaippatuttalam. Many
digital marketing can be done online at no cost.

Social Media Marketing:

While the majority of today's social networks (Social media) is used. A product and service need
to follow social web marketing to reach them.

Starting separate pages in the company name on many social networking sites like Face
book, Twitter, Google plus, linked in, pinterest, Instagram, about the company and the features,
what products / services you offer, how it differs from other companies, why customers You
should frequently post information on the pages of the social website such as what kind of
services you want to buy, what benefits you are going to get from what customers buy from you.

Using images, videos, infographics, graphics & designs to convey business information can help
customers reach out easily.

You can post about business in Face book group, google plus collection etc. People who have a
large following on the social network, people with personality, celebrities can reach out and
share about the business on their website page. 
Video Marketing

Make a video and post it on many sites like YouTube, Facebook and Vine, Dailymotion and
Vimeo, Snapchat, Instagram. This can be done completely at no cost.

Search Engine Optimization (SEO) 

Most of the time we search for any information we need through search engines

like Google and Yahoo. If a business wants to gain more customers, its websites need to be
featured on search engine pages. Searchers will often only access what websites are featured in
the first 4 pages. 

Thus it is important to place the business website on the front pages of the search engine. For this
purpose, the   Search Engine Optimization (SEO) techniques are used.  Search Engine
Optimization (SEO) brings the website to the forefront of the search engine.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a type of internet marketing. PPC (Pay per click) ads, CPC
(cost per click) ads, CPM (cost per impressions) ads - for example Google, Adwords, Search
analytics, Web analytics, Display advertising, Ad blocking, Contextual advertising, Behavioral
targeting, Affiliate marketing, Mobile used in advertising etc. Etc. This type is used in digital
marketing. Internet companies charge specific service fees for this.

Content Marketing

Content marketing is the marketing of content about a business. Utilizing the best content on the
website, often posting company, product and service related articles (blog) on the blog, easy to
understand best images (Illustrations), Testimonials, infographics etc. To use,

Content marketing can be done in a variety of ways, such as posting content on social media,
publishing it online and offline media, magazines, newspapers, using videos (visuals, video) and
marketing it.

Email Marketing 
Email Marketing is the process of sending information to customers about their product and
service to their email address. You can send bulk emails through many email marketing
companies. Many companies like Mailchimp, Aweber, Constant contact, freshmail, madmimi,
icontact offer free service up to a specific email address.

Story Sharing

Many online media start-ups post career stories . You can access those online media to write
stories and articles about the company, product and service. For example  You can post about
business at medium.com , quora.com , linkedin etc.

Influencer Marketing

You can reach out to the most famous and influential people and tell them about the business on
their social media pages, blogs, networking, contacts, books.

Local Listings
Specify local business directory, google map, bing map, local citations. It can also be advertised
through Justdial.com, sulekha.com, quikr.com, olx.com, clickindia, locanto, click.in.

Mobile Marketing

Most people use the internet through mobile. So doing Mobile Marketing is very essential for the
industry. Push notifications This is a form of mobile marketing. This allows you to send
notifications such as information and messages directly to the customer's mobile. Service
providers like pushengage.com , foxpush.com, pushcrew.com, izootoo.com offer free service to
send notification to specific mobile.

You can use many mobile marketing such as App based marketing (android & iOs App),  Mobile
search ads, Mobile image ads,  Location-based marketing, SMS, QR codes, In-game mobile
marketing to market the product and service  .

The Benefits of Digital Marketing over Traditional Marketing!

துல்லியமான இலக்கு: டிஜிட்டல் மார்க்கெட்டிங் விளம்பரதாரர்களை வயது, பாலினம், ஆர்வம்,
தலைப்புகள், முக்கிய வார்த்தைகள், வலைத்தளங்கள், நகரம், முள் குறியீடு போன்றவற்றை
உள்ளடக்கிய பார்வையாளர்களை துல்லியமாக குறிவைக்க அனுமதிக்கிறது. பாரம்பரிய
ஊடகங்களுடன் ஒப்பிடும்போது இது மிகவும் துல்லியமானது, அங்கு மேலே உள்ள அளவுருக்களை
பார்வையாளர்களின் அடிப்படையில் குறிவைப்பது கடினம்.

நிகழ்நேர உகப்பாக்கம்: டிஜிட்டல் மார்க்கெட்டிங் மூலம் எங்கள் விளம்பர பிரச்சாரங்களை

நிகழ்நேரத்தில் மேம்படுத்தலாம் (மாற்றங்களைச் செய்யலாம்), அதாவது மூலோபாயம்
செயல்படவில்லை என்றால், நாங்கள் உடனடியாக மற்றொரு மூலோபாயத்திற்கு மாறலாம்,
அதேசமயம் பாரம்பரிய மார்க்கெட்டிங் வடிவத்தில், எங்கள் விளம்பரம் வெளியானதும் உங்களால்
செய்ய முடியாது அதில் மாற்றங்கள்.

Scalable: Digital marketing is scalable, easily understands how many users our ads have
reached, how many people have clicked on our ads, how many people have switched from our
ad, how much time people spend on our website, and how many pages they visit. On the website,
how long it takes for the change to change, whereas in traditional media, it is not possible to
measure different parameters.

Build engagement: Digital marketing brands help build engagement with their consumers,
which enables real-time communication with users through social media. Brands can stay in
touch with consumers in real time and engage with their brand communication throughout their
business journey.

Personalized Communication: One of the great benefits of digital marketing is that you can
customize communications for every user on digital, allowing advertisers to effectively
communicate with their audience, understand their need, and deliver important messages to
individual users, further achieving brand objectives.

Low cost: Digital marketing is low cost, you only pay for clicks or there are no times when you
advertise. You can start with any budget to advertise digitally, which allows advertisers to test
their marketing campaign digitally and further define their marketing strategy. You can reach a
wider audience compared to traditional media with a minimal budget that will help you reduce
your overall marketing costs.
High ROI: Digital marketing has a higher ROI compared to traditional media because the goal
is precision, which helps reduce the display of ads to inappropriate users to help achieve your
business purpose. Digitally you can track the users who clicked on the ad and change it by
different brand