THE IMPLEMENTATION OF MODELS FOR THE COMMERCIALIZATION OF PRODUCTS AND/ OR

SERVICES
(Burger Monster House)

ERIKA GISSEL FARFAN GUTIERREZ

INSTISTUTO SENA

TECNOLOGO EN GESTION DE MERCADOS

BOGOTA D.C

2020
 English Workshop Solution

1. Math the Word whit the corresponding meaning:

A) Supply = dispotition to affer products

B) Demand = Desire to buy any product
C) High Price = Expensive
D) Mass market = All people
E) Life cycle = The lifetime of godos and services

2. Acording to the tetx, mention the things people take into account to determine the
demand:
One of the main factors thet affect the demand for our service is the Price variation thet
exists in the market from day to day, due to this we must know how willing they are to
acquire our services and thus satisfy their need

3. Wrife F for false or T for true

A) prodction cost depends on Technology = (True)

B) as greater the expectations are, the lower will be the offer from the companies = (True)
C) one of the four ps of marketing mi is package = (Falso)
D) Price is the amount a customer pays for the product = ( True)
E) Planning is to transform adn develop marketing objetives to marketing strategies = ( True)

4. Answer the following questions

A) ¿What is benchmarking?
It is a technique or management tool that is base on taking the best aspects of each
company and different parts of itself and adappting them to the Company itself and
adding improvejments

B) ¿What is the process of benchmarking?

Continuous precess which takes products or services as a reference to compare them with
leading companies to later enhace and implement improvements
C) Number the aspects to be taken into account in Benchmarking:

 The Price
 The Finacial statements
 Marketing
 Human resourse

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each
word.
Vocabulary

 Action: word that indicates that somenthing is being done

 Benchmarking: serves to implement improvements in your
compsny
 Businesses: ocupation or asctivity that is carried to obtain a
benefit
 Créate: give reality to a material thing from nothing
 Demand: number of visits or service
 Fingers: That part of the body that cforreponds to the hand
 Great: Own of a genius
 Have: conjugation of the verb have
 It: It is used to refer to something
 Judged: Court or jurisdictional body constituted by a single
judged
 Life: Existence of beings that have that property
 Market: Place where supply and demand are found
 Objetives: End to be acvhieved and to which an action is
directed
 Product: Thing produced naturally or artifially or the resuklt of
a job or operation
 Stalls: Covere enclosure in which the cattle are enclosed for
their rest and feeding
 Times: Momento or occasion
6. Write a ten lines text that summarizes the topic of the activity.

The activity is base don the implementation of models for the commercialization of
products and/ or services, in our Burger Monster Hause Project we were able to better
identify the demand,knowing what affects it and, as we saw in the case, it can be the Price
variastion in the market among others for that we will implement benchmarking and
improve each snd meet the Project objetive