WOLLEGA UNIVESITY

FACULTY OF BUSINESS AND ECONOMICS NAME: KORYOM

BICHIOK GAK. ID
0656
COLLEGE OF COMMERCE

DEPARTMENT OF MARKETIN

PROMOTION PROJECT ASSIGNMENT

1. Introduction

‘’WAK’’ Reduces Gastritis Disease.

Naathdial Grocery had been introduced the ‘’WAK Foods’’ in 2019. It’s a partnership grocery owned by
four individual ‘’ Mr.Koryom, Mss. Nyamuoch, Mr. Ding and Mr.Buom.

The word WAK is an abbreviation of three traditional foods reads walwal, accida and koop
which are the traditional foods of the so called Nuer society’ found in Gambella which is
Ethiopian regional state. Through repeated observations and the repeated words of mouth, the
grocery owners had recommend the product to create good for the consumption against
gastritis disease after observation and reading across various country’s minister of health
program analysis where it’s found that up to 35% of the population above 35 years hold is
attacked by gastritis disease.

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.The name’’ Naathdial’’ stands for service without ethnic border. The grocery also provides
other public foods for the choice of user’s friend to bring into the same condition. That means
when user’s friend does not need ‘’WAKS’’ he or she will get the food of his choice around and
enjoy the time together. The company use advertisement and sales promotion3 as base for its
product promotion. The company had programmed well organized invitation which received up
to 500 government officials. It advices its stakeholders to apply equal treatment among
customers. It also posts the words on different objects saying, fill the environment as its yours!
The company also establishes remote branches which are objectively for the vulnerable groups
like the oldest ones and others like lambs. It prepares free Wi-Fi for the customers in which, it
was thought to be very advantageous since the area has no more system or Wi-Fi which is seen
as one of the attribute for the success of the grocery operation. It had chosen the populous
areas in the towns.

1.1 Objectives of the project

1.2 The General objective of the project is;
 To measure the effect of promotional mix elements on progressive success of the
company brand services and its financial strength or achievement.
1.3 The specific objective of this project is:
 To assess the effect of a certain marketing mix element on its promotional success
 To analyze the level of marketing mix elements like advertisement on the brand
marketability
 To appreciate the contribution of the promotion on the successfulness of marketing
the product.
 To evaluate the cost profit of the ongoing marketing plan
 To lastly making a decisive decision about whether to continuous the operation or
stop it based on the result appraisal.

2. Project Problem

This project deals with the local grocery which is taken as the case problem where the project presenter
is given a choice to design on creating 10-15 creative ideas for the success of and assess the effect of
promotional elements in the excellence performance of the product.

3. Project Scope

This project cover only the historical background of establishment of ‘’Naathdial Grocery’’ and the
functional success of the promotional mix elements on the market effectiveness of the Naathdial
Grocery.

4. The Trends of the project.

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The Trends that were putting into consideration by the project before, during and after its operation:

I. The ongoing technology: The current pastiest of the technological change has to be put into
road map by the company.
II. The expansion number of the business seekers,: The company had given more attention to the
movement of the numbers of the business seeker or people who are currently want to engage
in business.
III. The flow of the customers: the company should daily engage in observing on the daily flows of
its caught up customers (the customers who already became friends).

5. The Company SWOT Analysis.

5.1 Strength, Weakness Opportunities and Threats of the company.

5.1.1 Strength and weakness; are the internal force of the company either effecting its operation
positively or negatively.

5.1.2 Strength: Are the positive internal forces affecting business operation. Therefore, Naathdial
Grocery has mentioned the followings as its internal strength;

I. Its recruitment of knowledgeable cooks.

II. The finance of initial operation.
III. The employment of trusted observers or managers.

5.1.3 Weakness: These are the company’s internal environment challenges. The Grocery had mentioned
the following as its threat;

I. Lack of qualified workers

II. Lack of good financial management
III. Lack of training to the workers

5.2 Opportunities and threats; are the company external forces affecting its operation.
5.2.1 Opportunities; are the company’s external environments affecting its operation positively.

5.2.2 Threats; the company’s external effecting its operation negatively. These are; 1 availability of
more users, 2 the ongoing technology 3 location of the business environment in the town.

6 project Methodology

In the project method, both quantitative and qualitative were used as procedures

And observation was used technique of collecting in formations.

7. The Financial Analysis of the Company

Financial analysis is a process of measuring the financial effectiveness of the company in proportion to
the company’s current activities. The company used Advertising as it medium element of promoting its

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brand to the market as we know market involves the buyer and seller. Therefore here in our case, we
have measured the financial effectiveness of ‘’Naathdial Grocery’’ based on advertisement.

The company had used three (3) term period as a time of project operational assessment and it needed
a minimum number of 85-100 who are likely to consume the product per day and to be accumulated in
three( 3) months.

The company took Advertizing as its target measure in addition to the given expenses which
are;Invitation expenses, workers wage expenses and the services operation expenses

Table 1 Analyzing Advertisement cost of the company in addition to other expenses the case’’ Naathdial
Grocery’’ Gambella new land Zone.

   
    price/ expens   Total
S/N0 Items Units unit es Period of 3,months expense
3000
printed 2Birr/sh
1 Advertizing papers eet 3000*2  6000*3=18,000Br 18,000Br
sales 2000leafle  3Bir/un
2 promotion ts it 2000*3 6000*3=18,000Br 18,000Br
 1500/u 10*150
3 yaptas 10 yaptas nit 0 15,000*3=45,000Br 45,000Br
workers'  40
4 wage workers      
for first  24 2500/u 24*250
  salaried workers nit 0 60,000*3=180,000Br 180,000Br
for second  16 1500/u 16*150
  salaried workers nit 0 24,000*3=72,000Br 72,000Br
0ther 1500*3
5 services 2500/day same 0 45,000*3=135,000Br 135,000Br
 
Total Average cost  
per 3, months  
    480,000Br COST

Table 1 analyzing the direct frequency of daily incoming customers to be applied per month

S/N0 Items

1 number of customers entering each day Total The pay Average average of three,3 months period
person of 30
days
morning afternoon evening
to night
150 150 150 450 40*450 18,000*3 540,000*3=1620.000
0

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Less 1620.000-480,000=1140.000MBr

8. Evaluation and recommendation

8.1 Evaluation the table 1 indicates the total average cost of company throughout three month is
480,000ETBr.and the total profit for the months is 1620,000MEBr.To analyze that, the less is 1620.000-
480,000=1140.000MEBr.

8.2 Recommendation.
Depending on the result from the above in which operated 1140.000milion birr profit for the three
months services, I recommend that the company should continue to operate.