F – ACAD - 29

SYLLABUS
COLLEGE OF EDUCATION AND SCIENCES
Program: BACHELOR OF SCIENCE IN LEGAL MANAGEMENT

1 Course Code FBM2

2 Course Title FUNDAMENTALS OF BUSINESS MANAGEMENT 2
3 Semester & Year Offered 2nd Semester 2020-2021
4 Credit Units Total: 3 Lecture: 3 Laboratory:
5 Contact Hours Total: 54 Lecture: 54 Laboratory:
Pre-requisite (if any) FBM1
7 Co-requisite (if any) None
8 Course Description This course is designed to familiarize the students with the principles and practices in marketing of
goods and services. It is divided into five parts, namely: marketing and the Filipino consumer,
products, price and the factors affecting price, place; and promotion of goods and services.

9 Vision We envision the University of Batangas to be the center of excellence committed to serve the
broader community through quality education.

10 Mission The University of Batangas provides quality education by promoting personal and professional
growth and enabling the person to participate in a global, technology- and research-driven
environment.

F- Faith in God
10 UB Core Values
L – Love of wisdom
S – Service to fellowmen
B- Builders and Innovators of Knowledge
E – Effective and efficient communicator
11 UB Graduate Attributes
S – Social, moral and global-minded citizen
T- Transformative life-long learner
IO1. Pursue academic excellence through continuing search for the application of truth, and
Institutional Objectives knowledge and wisdom via traditional and alternative modes of instructional delivery.
12
(IO) IO2. Promote moral and spiritual development through an integrated educational process that will
enhance human character and dignity;
Revision No.5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

IO3. Develop cultural, economic and socio-civic conscience through an educational content
relevant to national development needs, conditions and aspirations;
IO4. Strengthen involvement in community services through varied economic and environmental
projects;
IO5. Attain institutional self-reliance through responsive programs for staff, facilities and systems
development;
IO6. Ensure financial viability and profitability
IO7. Adopt internationalization to meet the shifting demands in the national, regional and global
labor environment; and
IO8. Increase the University's productivity and innovation in research, scholarship and creative
activities that impact economic and societal development
13 Program Educational PEO1 Assume supervisory and/or managerial responsibilities within their organization
Objective (PEO) PEO2 Pursue graduate studies in business and management
PEO3 Manage a business
PEO4 Participate in gender-responsive activities geared towards improvements of the local
community, professional organization and the society as a whole.
14 Program Outcomes (PO) PO1 Analyze the business environment for strategic direction
PO2 Prepare and manage budget, financial, and operational plans
PO3 Innovate business ideas based on emerging industry
PO4 Manage a strategic business unit for economic sustainability
PO5 Conduct business research
PO6 Manage quality customer service
PO7 Develop and use emotional intelligence
PO8 Manages personal work priorities and professional development
PO9 Lead and manage team effectiveness
PO10 Apply ICT skills as required by the business environment
PO11 Express oneself clearly and communicate effectively with stakeholders
both oral and written forms
PO12 Exercise high personal and ethical standards
15 Course Outcomes (CO) At the end of this course the learner should be able to:
CO1. Demonstrate understanding of the fundamental concepts of marketing
CO2. Formulate effective marketing strategies and explain relevant marketing activities
CO3. Analyze the marketing environment and consumer behavior
Revision No. 5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

CO4. Prepare a marketing plan

CO5. Perform critical analysis, research, decision making, and effective communication

16. Alignment of Program Educational Objective (PEO) with Institutional Objectives (IO)
Program Educational Objective (PEO) Institutional Objectives (IO)
IO1 IO2 IO3 IO4 IO5 IO6 IO7 IO8
PEO1 Assume supervisory and/or managerial responsibilities       
within their organization
PEO2 Pursue graduate studies in business and management      
PEO3 Manage a business       
PEO4 Participate in gender-responsive activities geared towards     
improvements of the local community, professional
organization and the society as a whole.

17. Alignment of Program Outcomes (PO) with Program Educational Objectives (PEO)
Program Outcomes (PO) Program Educational Objectives
PEO1 PEO2 PEO3 PEO4 etc
PO1. Analyze the business environment for strategic direction  

PO2. Prepare and manage budget, financial, and operational plans  

PO3. Innovate business ideas based on emerging industry  

PO4. Manage a strategic business unit for economic sustainability   

PO5. Conduct business research   

PO6. Manage quality customer service  

PO7. Develop and use emotional intelligence   

PO8. Manages personal work priorities and professional development    

PO9. Lead and manage team effectiveness  

Revision No.5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

PO10. Apply ICT skills as required by the business environment  

PO11. Express oneself clearly and communicate effectively with    

stakeholders both oral and written forms
PO12. Exercise high personal and ethical standards    

18. Alignment of Course Outcomes with Program Outcomes

Course Outcomes Program Outcomes
PO1 PO2 PO 3 PO 4 PO 5 PO 8 PO10 PO11 PO12
CO1. Demonstrate understanding of the fundamental concepts     
of marketing

CO2. Formulate effective marketing strategies and explain     

relevant marketing activities

CO3. Analyze the marketing environment and consumer   

behavior
CO4. Prepare a marketing plan   

CO5. Perform critical analysis, research, decision making, and    

effective communication

Revision No. 5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

19. Course Learning Plan

Topic Learning CO Domains Topic Time Activities/ Performance Learning
Outcomes C-A-P Allotment Strategies Indicators/ Resources
(Cognitive, (hr.) Assessment
Affective, Tools
Psychomotor)
Relate the C/A UB PVMGO WEEK1/ Lecture/ Reflection Student Handbook,
relevance of UB 3hrs Discussion Paper/Essay UB Website
PVMGO on the (Synchronous) (with rubrics)
attainment of
their personal Learning
and Management
professional System (LMS)
goals

Explain the Subject Course Syllabus Course Syllabus

topics and Orientation/
course Syllabus
requirements discussion and
distribution

Define CO1 C/A What is WEEK Lecture/ Written Works: Library Books
marketing CO4 Marketing 2 to 3/ Discussion
CO6 4.5hrs (Synchronous) 1. Quizzes Videos/Recordings
Identify 2. Discussion
evidence of Learning Questions Independent
marketing in Management Learning Material
everyday life System (LMS) Performance task
(with rubrics): Online sources
Demonstrate a
1. Concept Map
clear
Design
understanding 3. Oral Recitation
of the marketing 4. Essay questions
concept
Revision No.5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

Describe the
role of
marketing in
building and
managing
customer
relationships

Describe how
different types
of
organizations,
such as
nonprofits,
consumer
product (B2C)
firms and
business-to-
business (B2B)
organizations,
use marketing

Explain how
marketing
creates value
for the
consumer, the
company, and
society

Revision No. 5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

Explain why the The Marketing WEEK Lecture/ Written Works:

customer is the Function 3 to 4/ Discussion
cornerstone of 4.5hrs (Synchronous) 1. Quizzes
marketing 2. Discussion
Learning Questions
Briefly explain Management
the concepts of System (LMS) Performance task
segmentation (with rubrics):
and targeting
1. Marketing Mix
activity/Case Study
Describe the 2. Oral Recitation
marketing mix 3. Essay questions

Explain how
organizations
use the
marketing mix
(often called the
four Ps) to
market to their
target
customers

Explain the role

of a marketing
plan as a
guiding
document for
marketing
activities

Week 5 – FIRST MONTHLY EXAMINATION

Revision No.5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

Explain the CO1 C/A Segmentation WEEK Lecture/ Written Works: Library Books
purpose of CO2 and Targeting 6/ Discussion
segmentation CO6 3hrs (Synchronous) 1. Quizzes Videos/Recordings
and targeting in 2. Discussion
marketing Learning Questions Independent
Management Learning Material
Describe System (LMS) Performance task
common (with rubrics): Online sources
segmentation
1. Case Study
approaches
2. Oral Recitation/
Discussion Forum
Explain the 3. Essay questions
process of
selecting an
appropriate
segmentation
approach and
deciding which
customer
segments to
target for
marketing
activities

Explain how
targeting
influences each
element of the
marketing mix

Revision No. 5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

Evaluate how Marketing WEEK Lecture/ Written Works:

marketing Strategy 7/ Discussion
strategies align 3hrs (Synchronous) 1. Quizzes
with corporate 2. Discussion
strategies Learning Questions
Management
Explain the System (LMS) Performance task
inputs and (with rubrics):
components of
1. Case Study
a marketing
2. Oral Recitation/
strategy Discussion Forum
3. Essay questions
Show how
common
analytic tools
are used to
inform the
organization’s
strategy

Give examples
of corporate
strategies

Explain how the

development
and
maintenance of
customer
relationships
are an essential
part of an
organization’s
marketing
Revision No.5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

strategy

Describe the CO1 C Consumer WEEK Lecture/ Written Works: Library Books
stages of the CO3 Behavior 8/ Discussion
consumer CO6 3hrs (Synchronous) 1. Quizzes Videos/Recordings
buying process 2. Discussion
Explain the Learning Questions Independent
different buying Management Learning Material
processes for System (LMS) Performance task
low-involvement (with rubrics): Online sources
and high-
1. Risk Profiling
involvement
Output
decisions (using Investor Risk
Profiling
Describe the Questionnaire)
major factors 2. Oral Recitation/
that influence Discussion Forum
consumer 3. Essay questions
purchasing
decisions

Explain the B2B

buying process
and key factors
influencing B2B
purchasing
decisions

Week 9 – MIDTERM EXAMINATION

Revision No. 5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

Define CO1 C Positioning WEEK Lecture/ Written Works: Library Books

positioning and CO3 10/ Discussion
differentiation, CO6 3hrs (Synchronous) 1. Quizzes Videos/Recordings
and why they 2. Discussion
are important to Learning Questions Independent
marketing a Management Learning Material
product or System (LMS)
service Performance task Online sources
Research (with rubrics):
Explain the
process of 1. Case
Study/Activity
selecting a
2. Oral Recitation/
positioning and Discussion Forum
differentiation 3. Essay questions
strategy 4. Research output

Develop and
evaluate
positioning
statements
based on
defined criteria

Explain
repositioning
and the
associated risks
and
complexities of
repositioning a
product or
service
Describe the
process of
Revision No.5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

implementing a
positioning
strategy
Describe the Branding WEEK Lecture/ Written Works:
elements of 11/ Discussion
brand and how 3hrs (Synchronous) 1. Quizzes
brands add 2. Discussion
value to an Learning Questions
organization’s Management
products and System (LMS)
services Performance task
Research (with rubrics):
Define brand
equity and its 1. Case
Study/Activity
role in
2. Oral Recitation/
measuring Discussion Forum
brand strength 3. Essay questions
4. Research output
Explain the how
marketers use
brand
positioning to
align marketing
activities and
build successful
brands

Explain the
importance of
name selection
in the success
of a brand
Discuss the role
Revision No. 5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

of packaging in
the brand-
building process

Explain key
strategies for
developing
brands
including brand
ownership,
brand and line
extensions, co-
branding and
licensing
Explain what a CO1 C/A Product WEEK Lecture/ Written Works: Library Books
product is and CO5 Marketing 12/ Discussion
the importance CO6 3hrs (Synchronous) 1. Quizzes Videos/Recordings
of products in 2. Discussion
the marketing Learning Questions Independent
mix Management Learning Material
System (LMS)
Discuss the Performance task Online sources
product life (with rubrics):
cycle and its
implications for 1. Case
Study/Activity
marketing
2. Oral Recitation/
Discussion Forum
Explain product 3. Essay questions
portfolio 4. Research output
management
and how it
relates to the
organization’s
marketing
Revision No.5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

strategy and
tactics

Define the
process for
creating new
products

Identify the
challenges
associated with
creating a
successful new
product
Week 13 – SEMIFINAL EXAMINATION
Discuss how CO1 C/A Pricing WEEK Lecture/ Written Works: Library Books
price affects the CO5 Strategies 14/ Discussion
value of the CO6 3hrs (Synchronous) 1. Quizzes Videos/Recordings
organization’s 2. Discussion
products or Learning Questions Independent
services Management Learning Material
System (LMS)
Explain the Performance task Online sources
primary factors (with rubrics):
to consider in
pricing 1. Case
Study/Activity
2. Oral Recitation/
Compare Discussion Forum
common pricing 3. Essay questions
strategies 4. Research output

Explain price
elasticity and
Revision No. 5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

how it can be
used to set
price

Explain the use

of competitive
bidding for B2B
pricing

Explain what C/A Place: WEEK Lecture/ Written Works: Library Books
channels of Distribution 15/ Discussion
distribution are Channel 3hrs (Synchronous) 1. Quizzes Videos/Recordings
and why 2. Discussion
organizations Learning Questions Independent
use them Management Learning Material
System (LMS)
Explain how Performance task Online sources
channels affect (with rubrics):
the marketing of
products and 1. Case
Study/Activity
services
2. Oral Recitation/
Discussion Forum
Describe types 3. Essay questions
of retailers and 4. Research output
explain how
they are used
as a channel of
distribution

Explain how
integrated
Revision No.5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

supply chain
management
supports an
effective
distribution
strategy

Define Promotion WEEK Lecture/ Written Works:

promotion as 16/ Discussion
one of the 3hrs (Synchronous) 1. Quizzes
marketing mix 2. Discussion
Learning Questions
Explain decision Management
making in System (LMS)
promotion Performance task
(with rubrics):
List and explain
the different 1. Case
Study/Activity
tools in
2. Oral Recitation/
promotion mix Discussion Forum
3. Essay questions
Analyze the 4. Research output
factors affecting
promotion mix

Discuss the
method that
companies may
use to set their
promotional
budget
Revision No. 5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

Identify the key Developing a WEEK Lecture/ Written Works:

elements of the Marketing Plan 16/ Discussion
marketing plan 3hrs (Synchronous) 1. Quizzes
2. Discussion
Present a Learning Questions
marketing plan Management
System (LMS)
Explain how the Performance task
marketing plan (with rubrics):
is used by
marketing and 1. Case
Study/Activity/
the overall
Critiquing a
organization Marketing Plan
2. Oral Recitation/
Discussion Forum
3. Essay questions
4. Research output

Week 18 – FINAL EXAMINATION

Revision No.5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

20. Final Course Requirement

As evidence of attaining the course outcomes stated, student-learners are required to submit the following requirement during the
indicated dates of the term:

Course Outcomes Required Output TARGET

Submission
CO1. Demonstrate understanding of the fundamental concepts of Concept Map Design Week 4
marketing Research Output/ Case Study
CO2. Formulate effective marketing strategies and explain relevant Research Output/ Case Study Week 8
marketing activities

CO3. Analyze the marketing environment and consumer behavior Research Output/ Case Study Week 12
CO4. Prepare a marketing plan Critique paper/ Sample Marketing Plan Week 18
Research Output
CO5. Perform critical analysis, research, decision making, and Compilation of all outputs and activities Week 18
effective communication

21. Assessment and Grading System

Midterm Final
Written Works.............................................................30% Written Works.............................................................. 30%
Performance Tasks ....................................................40% Performance Tasks ..................................................... 40%
Major Examinations ...................................................30% Major Examinations .................................................... 30%

Final (Semester) Grade = 40% Midterm + 60% Final

Passing Grade: 75

Passing Grade Conditions: The student shall pass the course after all requirements have been satisfactorily completed and
Revision No. 5 Issue Date: January 04, 2021 Revision Date: January 04, 2021
 F – ACAD - 29

accomplished.

22. Course References

A. Books

1. Camilar, S (2019). Marketing Management. Mindshapers Co. Inc

2. Graham, H. (2017). Marketing Management. Larsen&Keller
3. Kamarulzaman, Y. (2017). Marketing Management. Oxford University Press
4. Mendoza E. (2019). Consumer Behavior: dynamics, dimenstions and model. Unlimited Books
5. 3 G E-learning (2019). Core Concepts in Business and Management: Marketing . 3 G E-learning

B. Journals

C. Internet Sources

https://courses.lumenlearning.com/suny-marketing-spring2016/chapter/learning-outcomes/

23. Outcomes Assessment

Please refer to the attached F-ACAD-52

Prepared by: Reviewed by: Approved by:

________________ _________________ ___________________

Faculty Department Head Dean/ Director

___________________ ___________________
Librarian VP-Academic Affairs

Revision No.5 Issue Date: January 04, 2021 Revision Date: January 04, 2021