1.

INTRODUCTION
 1. INTRODUCTION

1.1 INTRODUCTION TO ORGANISATION AND PROJECT WORK

An organised group of people with particular purpose such as a business or

government department. According to LOUISE ALLEN “organising is in the process
of identifying and grouping the work to be performed defining and delegating and
responsibility and authority and establishing relationship for the purpose enabling
people to work most effetely together in accomplishing objectives”.
According to L H HANEY “ Organisation is a harmonious adjustment of
specialised parts for accomplishing of some common purpose or purposes
organisation is the adjustment of various activities for the attainment of common goal.
Parle Products Limited was originally established in 1929 as small company Parle’s
first product is an orange candy that was soon followed by other confectioneries and
toffees.
It producing Biscuits snacks cakes rusk platina orange hand sanitizers.
Its head quarter “vile parle” [east] Mumbai Maharashtra India.
When India become independent the company launched an and campaign show
casting its Gluco brand of biscuits as an Indian alternative to British branded biscuits
parle –G recently become available in plastic wrapping.
The Parle means that P-Perfect A-attractive R-relishing L-learning E-eatable.
Parle Products has been India’s best manufactures of biscuits and confectionary for
almost 80 years.
1.2 OBJECTIVES OF THE STUDY

 To do organisation study in Parle Products Limited

 To understand management procedures functions in the organisation

 To understand organisation settings and marketing strategies

 To do SWOT analysis of Parle Products Private Limited

 To give suggestions for improvement in all area of the organisation

1.2 RESEARCH METHODOLOGY

1.31 Meaning

A search for knowledge is known as research. It is an intellectual action with a set of

principle of find solutions of problem through collection analysis evaluation of data. It aim
also is to advance knowledge for leading the society towards progress. Research is a process
of systematic and in debt study

Research methodology is the path through which researchers need to conduct their research.
It shows the path through which these researchers formulate their problem and objective and
present their result from the data obtained during the study period.

This research design and methodology chapter also shows how the research outcome at the
end will be obtained in line with meeting the objective of the study. This chapter hence
discusses the research methods that were used during the research process.

It includes the research methodology of the study from the research strategy to the result
dissemination. For emphasis, in this chapter, the author outlines the research strategy,
research design, research methodology, the study area, data sources such as primary data
sources and secondary data, population consideration and sample size determination such as
questionnaires sample size determination and workplace site exposure measurement sample

Research methodology is the specific procedures or techniques used to identify, select,

process, and analyze information about a topic. In a research paper the methodology , section
allows the reader to critically evaluate a study's overall validity and reliability.

Data may be grouped into four main types based on methods for collection: observational,
experimental, simulation, and derived.

In conducting research, sociologists choose between six research methods: (1survey , (2)
participant observatio, (3), secondary analysis, (4) documents, (5) unobtrusive measures, and
(6) experiment.
Research methodology is the specific procedures or techniques used to identify, select,
process, and analyze information about a topic. In a research paper, the methodology section
allows the reader to critically evaluate a study's overall validity and reliability.

Research is done with the help of study, experiment, observation, analysis, comparison and
reasoning

1.32 DEFINITION OF RESEARCH

According to CRESWELL “Research is a process of step used to collect and analysis

information to increase our understanding of topic or issue.

According to MARTYNSHTTLE WORTH “In the broadcast sense the word research include
any gathering of data. Information and fact for the advancement knowledge”

Research can be defined as a scientific and systematic search for pertinent information on a
specific topic.

According to MUGEND MUGEDA (2003) define “research following come logical

sequence”

Research is an academic activity that contribute original knowledge to existing stock of

knowledge.

According to RAJASEKAR (2006), research is a logical and systematic search for new and
useful information on a particular topic. It is an investigation of finding solutions to scientific
and social problems through objective and systematic analysis

According to KOTHARI 2004 “The research methodology is the systematic, theoretical

analysis of the procedures applied to a field of study .It involves procedures of describing,
explaining and predicting phenomena so as to solve a problem; it is the 'hows' the process or
techniques of conducting research”
According to BOWLING (2002) explains that methodology is the complete structure of the
research study; the size and sample methods, the practices and techniques utilized to collect
data and the process to analyse data.

According CLIFFORD WOODY “Research comprises defining and redefining problems,

formulating hypothesis, collecting, organising and evaluating data making deduction
and research conclusions to determine whether they fit.”

1.33 RESEARCH DESIGN

The research design refers to the overall strategy that you choose to integrate the different
components of the study in a coherent and logical way there by ensuring you will effetely
address the research problem . It constitute the blueprint for the collection measurement and
analysis of data.

Research design is the framework of research methods and techniques chosen by a

researcher. ... The design of a research topic explains the type
of research (experimental, survey, correlational, semi-experimental, review) and also its sub-
type (experimental design, research problem, descriptive case-study).

There are three main types of research design: Data collection, measurement, and analysis.

The type of research problem an organization is facing will determine the research design and
not vice-versa. The design phase of a study determines which tools to use and how they are
used.
 An impactful research design usually creates a minimum bias in data and increases trust in
the accuracy of collected data. A design that produces the least margin of error in
experimental research is generally considered the desired outcome. The essential elements of
the research design are:

1. Accurate purpose statement

2. Techniques to be implemented for collecting and analysing research
3. The method applied for analysing collected details
4. Type of research methodology
5. Probable objections for research
6. Settings for the research study
7. Timeline
8. Measurement of analysis

Proper research design sets your study up for success. Successful research studies provide
insights that are accurate and unbiased. You’ll need to create a survey that meets all of the
main characteristics of a design. There are four key characteristics of research design
The purpose of a research design is to provide a plan of study that permits accurate
assessment of cause and effect relationships between independent and dependent variables.
The classic controlled experiment is an ideal example of good research design.

1.34 DEFINITIONS

According to the American sociologist Earl Robert Barbie “Research is a systematic

inquiry to describe, explain, predict, and control the observed phenomenon. Research
involves inductive and deductive methods.”

Research design is the conceptual blueprint within which research is. conducted. A scholar
for his research, prepare an action plan, it. constitutes the outline of collection, measurement
and analysis of data.
1.35 SOURCES OF DATA COLLECTIONS

There are two sources of data collections. They are ;

1. primary data

2. secondary data

1. primary data

Primary data is data that is collected by a researcher from first-hand sources, using methods
like surveys, interviews, or experiments. It is collected with the research project in mind,
directly from primary sources. The term is used in contrast with the term secondary data.

2. secondary data

Secondary data refers to data that is collected by someone other than the user.
Common sources of secondary data for social science include censuses, information
collected by government departments, organizational records and data that was originally
collected for other research purposes.

1.36 TOOLS USED FOR DATA COLLECTION

In this organisation study only secondary data used so questionnaire and interview method is
not used for data collection.

1.37 SOFTWARE USED FOR PROJECT PRESENTATION

The softness used for the study is MS word and MS excel.

1.3 SCOPE OF THE STUDY

This study conducted in Parle Products Private Limited. Here the researcher could
understand the organisation settings procedure work settings functions strategies etc.this help
the researcher to understand SWOT competition of the industry. This help the researcher and
entrepreneur take various decisions regarding the industry at various times.
1.4 LIMITATIONS

 Only secondary data is used in the study primary data is not used because the data
collection

 Sources of information is website and Wikipedia.

 Time constraint is the major limitations of the study

CHAPTER 2
2. INDUSTRY PROFILE
2. INDUSTRY PROFILE

The food industry is a complex, global collective of diverse businesses that supplies most of
the food consumed by the world's population. The term food industries covers a series
of industrial Most food produced for the food industry comes from commodity crops using
conventional agricultural practices. Agriculture is the process of producing food, feeding
products, fiber and other desired products by the cultivation of certain plants and the raising
of domesticated animals. On average, 83% of the food consumed by humans is produced
using terrestrial agriculture

The food industry has a large influence on consumerism. Organizations, such as The
AMERICAN ACADEMIC OF FAMILY PHISICIAN (AAFP), have been criticized for
accepting monetary donations from companies within the food industry, such as Coca-
Cola. These donations have been criticized for creating a conflict of interest and favouring an
interest such as financial gains.

Food processing includes the methods and techniques used to transform raw ingredients into
food for human consumption. Food processing takes clean, harvested or slaughtered and
butchered components and uses them to produce marketable food products. There are several
different ways in which food can be produced.

Since World War II, agriculture in the United States and the entire national food system in its
entirety has been characterized by models that focus on monetary profitability at the expense
of social and environmental integrity. Regulations exist to protect consumers and somewhat
balance this economic orientation with public interests for food quality, food security, food
safety, animal well-being, environmental protection and health.

Whole sale market for fresh food products have tended to decline in importance
in urbanizing countries, including Latin America and some Asian countries as a result of the
growth of supermarkets. which procure directly from farmers or through preferred suppliers,
rather than going through markets.
2.1 FOOD INDUSTRY TECHNOLOGIES

Modern food production is defined by sophisticated technologies. These include many

areas. ,AGRICULTURE MACHINERY originally led by the tractor, has practically
eliminated human labour in many areas of production. Biotechnology is driving much change,
in areas as diverse as agro chemical and brand beading and food processing. Many other
types of technology are also involved, to the point where it is hard to find an area that does
not have a direct impact on the food industry. As in other fields, computer technology is also
a central force, with computer networks and specialized software providing the support
infrastructure to allow global movement of the myriad components involved. For food to be
totally safe, food traceability is of prime importance and this is where block chain technology
is doing wonders. It is all the more necessary since food by its very nature is perishable and
when foodborne diseases threaten public health, the first step is to track down the source of
contamination through block chain.

The Passaic Agricultural Chemical Works, an agrochemical company, in Newark, New Jersey, 1876
The Food Industry Center will develop leaders for tomorrow’s food industry. Through
research, educational programs, and industry collaboration, it is a leading source of
knowledge on how food reaches consumers efficiently and contributes to safe and healthy
lives.

Parle Agro is the largest Indian food and beverage company, which started in 1959 as Baroda
Bottling Company for carbonated beverages. The original Parle company was started in the
year 1929 and was owned by the Chauhan family.
Parle became popular with the release of its products such as Frooti and Parle-G. Parle Agro,
today, is a Rs 2,200 Crore (US$ 364.93 million) organisation. They are known as much for
their diversification into the foods sector as for their leadership in the beverages sector. Parle
operates under four business verticals: Beverages (fruit drinks, nectars, sparkling drinks and
carbonated soft drink), Packaged Drinking Water, Foods, and pet preforms. Each of these
verticals operates as independent entities.
In the recent past, Parle has aggressively grown their infrastructure to 76 manufacturing
facilities, both in India and overseas, and has developed a widespread network of 3,500
distributors that cater to more than 600,000 outlets in the country. It also has a strong
presence in about 44 countries.

Economic decision factors such as food price and income do influence people's food choices.
Moreover, food costs are a barrier for low income-families to healthier food choices. ...
Rising food prices are having severe impacts on population health and nutritional status.

The Indian food processing industry accounts for 32 per cent of the country's total
food market, one of the largest industries in India and is ranked fifth in terms of production,
consumption, export and expected growth. ... India's organic food market is expected to
increase by three times by 2020

The key sub-segments of the Food Processing industry in India are Dairy, Fruits &
Vegetables, Poultry & Meat processing, Fisheries, Food retail, etc. Key facts: 296.65 MN
tonnes of horticulture food grains in 2019-20. Milk production of 187.7 MN tonnes during
2018-19.
 Food packaging is defined as enclosing food to protect it from tampering or contamination
from physical, chemical, and biological sources, with active packaging being the most
common packaging system used for preserving food products.

2.2 Basic Functions and Definitions of Food Packaging

 a reliable way of guaranteeing safe, cost-effective delivery to the final consumer in

optimum condition.
 an efficient, coordinated system of preparing commodities and produce for transport,
dissemination, storage, retailing and the ultimate use for which it is intended.

Packaging is the planning, creating, manufacturing, wrapping, boxing, or bottling of goods

for consumer, industrial, and military markets. The packaging industry, in fact, plays a role in
nearly all of the industries and manufacturing .establishment in the unit states.
The production function is a technical relationship between the amount of inputs that a firm
uses and the maximum level of output that can be obtained. As such, it is not based on any
important behavioural assumption imposed on producers.

The three stages of short-run production are readily seen with the three product curves--
total product, average product, and marginal product. A set of product curves is presented in
the exhibit to the right. The variable input in this example is labour.

2.3 Advertising in the Food Industry

Food industry advertising introduces distinct challenges to marketers while providing
significant benefits at the same time. Food marketers deal with highly perishable products
that can appeal to as wide or narrow of a niche as they would like. Food advertising
strategies can leverage sensual appeals – taste, smell, sight, texture – on a more powerful
level than other product categories, and food products can appeal to consumers on a
practical, physiological and emotional level at once.

2.4 Traditional Media Advertising

Businesses in the food industry make wide use of traditional media outlets, such as
television, magazines, newspapers and radio to spread the word about their products.
Traditional advertising campaigns can work for most players in the industry, including
wholesalers, grocery retailers and restaurants. Traditional media food advertising
techniques are not always as effective for producers such as farms and packaged-food
manufacturers, who can rely on personal selling for most of their income.

2.5 New Media Advertising

Consumer-focused food businesses are uniquely positioned to leverage new media food
advertising techniques, such as social media, email and text messaging. The essence of
creating a winning social-media advertisement is to send a message that makes people want
to spread the word. Food and culinary experiences are virtually guaranteed to top people's
list of the things they like to share and talk about.
2.6 FOOD MARKETTING PROBLEMS

Marketing and advertising food products may seem unnecessary. Why would a business
need to market something that everyone needs to survive? Like with any other product or
service, food is marketed to attract certain customers and to increase the awareness of the
company and its brand. There are some problems with marketing food, however, that need
to be taken into consideration.

2.7 SOP for food industry

Standard Operating Procedures (SOPs) are an important component of your food safety
system because they ensure consistency in daily operations. They contain detailed, written
instructions of routine operations. Some examples of SOPs include: labelling chemicals,
storing utensils, receiving raw materials.

A production procedure is an internal regulatory document of the enterprise that determines

the methods of production, technological standards, facilities, conditions and
processing procedures. This document ensures compliance of finished product with
regulatory requirements (Russian, international, etc.)

The food industry has to continually respond to society’s demands of l stewards environment
stewardship in the form of sustainability, biodegradable packaging material, reduced reliance
on chemicals, “green” manufacturing, and reducing or managing food wastes. Electron beam
(beam) technology can play a pivotal role in many of these contemporary challenges that the
food industry faces.

This concluding chapter provides an overview of how e-beam technology can address many
of the challenges that the food industry will face in the coming years, as well as provide a
snapshot of how e- beam technology can be combined with complementary technologies to
improve the nutritional quality. Microbiological safety, environmental sustainability, and
aesthetic appearance of food.
The food industry is sensitive to contamination and although novel strategies are in
development, bacteria can evolve and overcome several barriers of preservation. The
knowledge of the microenvironment of each critical point of the production chain is
necessary to avoid spoiling and contamination of the products and constitute an important
part of HACCP plan (hazard analysis critical control point). The microbiological analyses
give information about the diversity and taxonomic identity of the species that could
contaminate the food at every stage of production.

Continuous study about the behaviour of bacteria in different environments found in food
industry are necessary for understanding resistant mechanisms and improve every day the
developed technologies used in the food industry. In relation to novel processing discussed in
this chapter, interventions should be studied more and evaluated before being applied in the
food industry because the equipment’ and its implementation have a high cost.

On the other hand, bacteriophages seem an incredible tool for application in the food
industry due to their advantages. However, more studies about their side effects are necessary
for implementing adequate regulations of use. Additionally, the researchers in food
preservation must continue the search for natural and clean alternatives to combat anti
microesistance .

2.8 Effluents from the food industry

The food industry is an extremely productive sector worldwide but produces a large amount
of waste from its processes. Because water is the universal solvent, it is expected that most
solid and gaseous waste residues are also carried by it, generating waste water or effluents .
Wastewater has high levels of organic matter, levels that tend to be increasingly higher due to
the constant decrease in water consumption for environmental and economical reasons. The
development of a logical and functional sequence of processes and operations is the main tool
for mitigating the environmental impact caused by food industry effluents.
The Food and Drink Manufacturing sector is the largest manufacturing sector in the UK. In terms of
economic contribution, it accounts for 17% of all UK manufacturing GVA (£28.2 billion)1. It
comprises just over 6,800 businesses2 and employees nearly 400,000 people3. It is also a
growing sector.

2.9 Contribution of FPI in the growth of GDP

Going forward, the Indian domestic food market is expected to grow by nearly 40% of the
current market size by 2015, to touch USD 258 billion by 2015 (FICCI, 2010). The
Agriculture sector has 26% contribution towards the GDP of our country.

The Indian food industry is poised for huge growth, increasing its contribution to
world food trade every year. In India, the food sector has emerged as a high-growth and high-
profit sector due to its immense potential for value addition, particularly within the food
processing industry.

Industry is viewed as leading sector to economic development. We can have economies of

scale by applying advanced technology and division of labour and scientific management. So
production and employment will increase rapidly. This will bring economic growth and
capital formation.

The foodservice industry is nearly equal in size to food retailing: The food marketing system,
including food service and food retailing, supplied about $1.77 trillion worth of food in 2019.
Of this total, $969.4 billion was supplied by foodservice facilities.

Rising affluence in major developing countries (principally China and India) and increasing
diversion of agricultural resources for energy production (USA and Brazil) sharply increase
agricultural resource demand. Food consumption and production changes during
development are analyzed using resource-based cereal-equivalent measures. Diet upgrades to
livestock products require fivefold increases in per capita food resource use, reflecting a
consistent pattern which is only marginally affected by land base.
Food consumption increases exceed production during early development, leading to imports.
Consumption eventually stabilizes at high incomes, but production falls short in land-scarce
countries. Pork and poultry consumption increase the most; less efficient beef and dairy
production command a majority of agricultural resources.

2.10 Types of Food Production

Food production is further classified into different types including, cultivation, selection, crop management,
harvesting, crop production,preserving, baking, pasteurizing, pudding, carving, butchering, fermenting,
pickling, drink and candy making, restaurants, etc.

2.11 METHODS OF FOOD PRODUCTIONS

 Chopping or slicing of vegetables.

 Curing food.

 Grinding and marinating.

 Emulsification.

 Food fermentation.

 Fermenting beer at brewing industries.

 Boiling, broiling, frying, grilling, steaming and mixing.

 Pasteurization.

 Fruit juice processing.

 Removing the outer layers either by peeling and skinning.

 Gasification of soft drinks.

 Preserving and packaging of food products by vacuum packs.

The food industries in India are thriving with immense profit every year. Thirty-two percent
of India’s consumption market is ruled by food industries and groceries, which drive the
government of India to develop efficient food-processing industries.

2.12 FOOD ECOSYSTEM IN INDIA

The Indian food India is the 7th largest country3 with an area of 31.7 Mn square kms, the
2nd most populous country and the 2nd largest producer of food in the world3 . The task of
ensuring that the food produced reaches 1.2 Bn Indians is complex and involves a number of
stakeholders. About 210 Mn farmers and agriculture labourers4 cultivate various crops which
they harvest and sell in Agriculture Produce Market Committee (APMC) markets or ‘mandis’.
There are 2,477 APMCs and 4,843 submarket yards5 regulated by the respective states in
India.

Multiple levels of value addition activites are undertaken on the agri-produce in a food
processing plant, which in turn produces the packaged and processed food products. There
were 38,608 registered food processing units6 in FY 15. Distribution in India involves
serving a large fragmented base of kirana shops. There are ~14,000 organized retail outlets
concentrated largely in urban areas. Unorganized retail consists of 12-14 Mn7 stores spread
over 5,000 towns and 600,000 villages across India. The diversity in Indian culture and
changing needs of customers creates further complexity in the food production and
distribution system in the country.

2.13 HEALTH IN FOOD

Changing demographics, fast paced lifestyle, low work-life balance and changing
consumption pattern has led to growth of lifestyle diseases in India. Close to two thirds of the
disease burden in India is due to lifestyle diseases with National Health Policy 2017 for the
first time recognizing the shift in epidemilogy of diseases. With 30 MN diabetes patients15,
India is known as the diabetes capital of the world. India has 61 MN patients15 suffering
from cardio-vascular diseases and recording an increase in number of people suffering from
thyroid problems, obesity, hypertension etc.
increase in awareness has led to people looking for prevention of these disease. People are
increasingly looking for healthier alternatives in food to incorporate health in daily consumption

2.14 Online food ordering and delivery

Changing consumer lifestyle, young population and increasing disposable income have led
to a demand for online food delivery players. These food delivery apps provide convenience
of scanning menus, prices and peer reviews across the restaurant. Apart from the restaurants,
many aggregators like Food Panda, Swiggy, Zomato, etc. and standalone kitchens like
HolaChef, Frehmenu etc. have ventured into online food delivery. Recognizing potential in
this space, many global giants like Google and Uber have entered this space with Google
Areo and UberEATS respectively.

2.15 Online payments

Payment mechanisms like digital wallets and credit and debit cards have reduced the need of
carrying cash. Increased confidence of consumers in security of these mechanisms have
largely benifited online transactions of food items. Many apps like paytm, mobikwick, etc.
have started giving offers and discounts on payments to selected restaurants.

2.16 Online grocery and packaged food shopping

A significant change that we have seen in favour of online food shopping is that consumers
are increasingly overcoming their biases against purchasing items without inspection and
safety of online transactions. The e-FMCG market was estimated to be USD 600 MN in 2016
and is set to grow at 60% YoY to reach USD 960 MN by the end of 201720. Many online
giants like Amazon and Flipkart, have launched online grocery businesses in 2017.

2.17 Growth of food chain

While unorganized food retail is growing at 7%25, standalone organized food chains are
expected to grow at 14% and chained food brands at 20% in India. BBQ Nation a large food
chain, grew from 32 outlets26across 11 states and union territories in FY 13 to 81 outlets
covering 19 states and union terrirotes by June 2017
2.18 Products to Services

Historically, product companies introduced variants, new product categories and packaging
to gain market share. However, we have seen that there is a growing trend of companies
launching services to promote captive consumption, increasing share of wallet, creating
synergies through wage. look—for example, might know that the workers earn relatively low
wages; indeed, they may very well be earning minimum

Across the street, however, see a very different kind of establishment: a fancy restaurant. The
chef there is also preparing food for customers, but he undoubtedly earns a much higher wage
than KFC cooks.

2.19 MICRO ECONOMICS IN FAST FOOD RESTUARENT

The kitchen, now know, is an example of a production process that takes inputs and produces
output. Some of the inputs are perhaps obvious, such as basic ingredients like raw chicken
and cooking oil. Before you took the economics course, might have thought only about those
ingredients. Now know that there are many more inputs to the production process, including
the following:

 The building housing the restaurant

 The tables and chairs inside the room
 The people working behind the cash register and in the kitchen
 The people working at KFC headquarters managing the outlets in Paris
 The stoves, ovens, and other equipment in the kitchen used to cook the food
 The energy used to run the stoves, the ovens, the lighting, and the heat
 The recipes used to convert the ingredients into a finished product
2.20 Relationship between Fast Food Industry and Microeconomics

The fast food industry is one those industries which does not have strong correlation with
economic downturn. Many people take fast food as a quick, tasty, and cheap alternative in
times economic downturns. Taste is one the most pressing factors for fast food lovers.
Microeconomics studies the decisions of individuals, which also includes households (food
consumers) and businesses (fast food businesses), and the interaction among different units.
Today, we have some majors name in fast food industry (such as McDonald's and KFC),
which have become the routine parts of our lives.

2.21 PRODUCTION THEORY IN FOOD INDUSTRY

Food production from farm to fork, in general, simply means processing raw materials from
the primary sector such as the farm and the sea into food in the food factories, fulfilling the
consumer demand. The food then undergoes further preparation or minor processing before it
is served for consumption.
2.22 FOOD PRODUCTION TECHNOLOGY

Food technology is a branch of food science that deals with the production, preservation,
quality control and research and development of the food products. Early scientific research
into food technology concentrated on food preservation.

2.23 TRADIOTIONAL FOOD PRODUCTION

Several traditional food-processing and preparation methods can be used at the household
level to enhance the bioavailability of micronutrients in plant-based diets. These methods
include thermal processing, mechanical processing, soaking, fermentation, and
germination/malting.

Advantages of traditional food are cheap, easy to buy, attract tourism, etc. Disadvantages of
traditional food are not every people can eat especially for tourism who come from another
country, it will become very boring food if you eat it too often.
2.24 Advantages of traditional food
1. it's easily available.
2. cost is not much.
3. it's don't take much time to prepared food.
4. you can eat every where.
5. when home made food don't available, you can easily buy it form street.
6. people satisfied with the food.
7. people save time from make food.
8. people who haven't enough time to make food then they can buy from street easily.
2.25 Disadvantages of traditional food
1. it's not a hygienic food.
2. people fall ill after taking it food.
3. it invite obesity.
4.many time people get steal food
5. people get sieve ring kind of health
 2.26 IMPORTANCE OF TRADITIONAL FOOD

Traditional foods are nutrient-rich and have a long history of supporting health and wellness.
Indeed, these foods have been consumed for thousands of years. Traditional foods are simply
prepared and basic – from vegetables and fruits, to meat, poultry, and fish, to dairy, eggs,
legumes, nuts, and seeds.

2.27 MODERN FOOD PRODUCTION

Contemporary or Modern Food Production is a method that uses technology to maximize the
efficiency of agricultural production. The FDA, the USDA and the EP work together to
ensure that modern agricultural practices are safe for consumers, producers, animals and the
environment.

2.28 Advantages of modern food

Obtaining and eating food is easier and faster than in the past. More variety of food is
available because foods can be imported from other regions and countries, and grocery stores
offer large varieties of foods. Preservatives make foods last longer.

2.29 Disadvantages of modern food

Processed foods are not healthy. Modern diets often contain too many refined carbohydrates
and sugar, causing obesity. Fast food is often the cheapest option, creating a correlation
between income and health.

2.30 ADVANTAGES AND DISADVANTAGES OF FAST FOOD

2.31 1 . Advantages of Fast Food

There are three main advantages to fast food.
 You can save money because fast food tends to be cheaper than the alternatives.
 You can save time as there is very low or no waiting time for food to be served.
 There are many healthy fast food options now so no need to eat fat-filled burgers
and fries.
 2.32 2 .Disadvantages of Fast Food
Fast food had many more disadvantages in the past couple of decades. Today, the industry is
expanding into offering types of foods that cater to virtually anyone.
There are two main disadvantages we’ll take a look at:
 Lower quality foods that are usually caused by a large-scale production process.
 More fattening foods that are mainly caused by the lower quality food sources.

2.33 Lower Quality Food

There’s no doubt about it, fast food is made in a bulk production process, which tends to
lower the overall quality of food. Granted, chicken is chicken, so we’re not talking about
eating rat meat here.
A lot of the fast food restaurants such as Chipotle have started using organic vegetables,
hormone-free beef, and cage-free chickens. This is greats news for both consumers and
animals.
2.34 PRICE A FOOD PRODUCT

Raw food cost is similar to your cost of goods sold (COGS). Calculate your price. Use the
following equation: Price = Raw Food Cost of Item / Ideal Food Cost Percentage. You can
slightly alter the price to make it a rounder or cleaner number.

2.35 THE GLOBAL FOOD SYSTEM AND THE EXPANSION OF

COPORATE CAPITALISM

The root cause of the global food crisis is to be found in a system designed to sustain
corporate profits rather than meet people’s needs.

2.36 1.Overproduction

In the 1970s many corporations in the USA and Western Europe found themselves with a
serious problem of overproduction.
The growth in consumption in the post-war period, although large, had proved insufficient to
absorb everything the corporations could produce. If they were to continue growing, they
needed to expand far more aggressively into the rest of the world.

2.37 2.Free trade and forced evictions

This corporate expansion has not only led to the eviction of millions of families from their
land, but is also transforming the very way in which countries farm.

Many national systems have been converted to export-oriented agriculture, at the same time
as the countries have been forced to open their own markets to food imports, including
imports dumped on them by US and EU companies at less than the cost of production. As a
result, millions of small farmers have seen their livelihoods destroyed.

2.38 3.Profit before people.

What lies behind the model of free trade and export-oriented agriculture is the naked self-
interest of multinational corporations driven by their obsession with maximising profit.

This becomes glaringly obvious when one examines the brutal way in which these policies
are implemented in the world’s weakest countries.

2.39 FAST FOOD INDUSTRY AFFECT IN THE ECONOMY

Compared to the overall economy, fast-food jobs are twice as likely as other jobs to pay so
little that workers are forced to rely on public assistance (52 percent versus 25 percent). Full-
time jobs in the corporate fast-food industry do not pay enough for workers to get by.

2.40 FOOD SYSTEM AND CAPITALISM

Capitalism turns food, a life essential, into a commodity to be bought and sold. And
while capitalist agriculture is adept at producing that commodity cheaply and making
corporations richer, it is no good at providing living wage jobs, or sustaining healthy
environments or bodies.
2.41 Capitalism In The Fast Food Industry.

The private sector is a battlefield where the doves and hawks are absent. Businesses on a
daily basis are pushed towards reaping in the most profits with the least amount of work. The
war is for profits and these businesses are willing to do whatever it takes to win. The fast
food industry can be seen as a military power in its own right. It has tiered leadership, hordes
of soldiers at their command, and the influence to drive change. With this much power they
are powerless to none. The fast food industry fights for capitalism. It is what powers their
workforce and their passion to continue working or at least, that’s what they want you to
think. They mask their good will of embracing capitalism when what they really are is a
military takeover.

2.42 FOOD INFLATION

Food Inflation in India averaged 6.13 percent from 2012 until 2020, reaching an all time high
of 14.72 percent in November of 2013 and a record low of -2.65 percent in December of
2018.

2.43 Causes food inflation

There have been short-term supply constraints such as bad weather. Rapid economic growth
in China and India is increasing demand for more resource intensive foods. ... As incomes
rise, people tend to spend a higher % of While on meat and dairy products.

2.44 Inflation affect food prices

One effect of higher food prices in a given country is higher consumer price index
(CPI) inflation. However, higher food prices affect people in different economies differently.
In short, higher food prices don't hurt everyone equally. Poorer, developing economies feel it
much worse.
2.45 Inflation affect the fast food industry

When inflation is low, consumers have more purchasing power. So, there is a higher
spending capacity. This is a positive sign for restaurant companies such as Chipotle Mexican
Grill (CMG), Yum! ... If prices increase too quickly, it may result in negative sentiment
among consumers and slow down the economy.

2.46 Food inflation in India

Food Inflation in India averaged 6.13 percent from 2012 until 2020, reaching an all time high
of 14.72 percent in November of 2013 and a record low of -2.65 percent in December of
2018.
CHAPTER: 3
3. COMPANY PROFILE
3.1 COMPANY PROFILE

Company: PARLE PRODUCTS PRIVATE LIMITED

Tagline: The Tasty Healthy Food: World's Largest Selling Biscuit

Country: India

Parle Products began manufacturing biscuits in 1939. In 1947, when India became
independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits
as an Indian alternative to British-branded biscuits. Parle-G biscuits were earlier called
'Parle Gluco' Biscuits until the 1980s.

The original Parle Company was split into three separate companies, owned by the different factions of the
original Chauhan family, with a majority of it owned by Parle Agro products.

 Parle Products (1950s), led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G,
20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi Toffee Bar, Monaco
and KrackJack).
 Parle Agro (1960s) led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner
of the brands such as Frooti and Appy).
 Parle Bisleri (1970s, led by Ramesh Chauhan, his wife Zainab Chauhan and their daughter Jayanti
Chauhan.

All three companies continue to use the family trademark name "Parle". The original
Parle group was amicably segregated into three non-competing businesses. But a dispute
over the use of "Parle" brand arose, when Parle Agro diversified into the confectionery
business, thus becoming a competitor to Parle Products. In February 2008, Parle Products
sued Parle Agro for using the brand Parle for competing confectionery products. Later,
Parle Agro launched In 2009, the Bombay High Court ruled that Parle Agro can sell its
confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it
clearly specifies that its products belong to a separate company, which has no relationship
with Parle Products.
3.2 ACHIEVEMENTS

Many of the parle products – biscuits or confectionaries are market leaders in their
category and have won acclaim at the monde Selection, since 1971.
With a 40% share of the total biscuit market and a 15% share of the total confectionary
market in India, Parle has grown to become a multi-million
Dollar company.
It has also been shining with golds and silvers
Consistently

Biscuits

 Parle-G (introduced in 1938 as Parle Gluco)

 Monaco (1941-1945) India's first salted cracker
 Cheeselings (1956)
 KrackJack (1974)
 20-20
 Golden Arcs
 Parle Marie
 Milk Shakti
 Parle Hide & Seek (1996)
 Parle Hide & Seek Bourbon
 Fab!
 Top
 Parle Gold Star
 Happy Happy
 Simply Good
 Namkeen coconut
 Magix
  Parle-G Gold
 Milano
 Nutricrunch
 Bakesmith

Sweet confectionery

 Orange Bite (1929) [First Parle Product]

 Kismi Toffee Bar (1963)
 Poppins (1966)
 Melody (1983)
 Mango Bite (1986)
 Londonderry
 2 in 1 Eclairs
 Mazelo
 Kaccha Mango Bite
 Strawberry Bite (2020)
Snacks

 Mexitos Nachos
 Parle's Wafers
 Full Toss
 Parle Namkeens
 Parle Rusk
 Parle Cake

Since they have been entered at the food competition of Monde Selection in 1971, the brands
have received consistently gold and silver Quality Awards at the World Quality Selections.
3.3 INFRASTRUCTURE

Apart from the original factory in Mumbai, Parle has manufacturing facilities
at Neemrana (Rajasthan), Bengaluru (Karnataka), Hyderabad(Telangana), Kutch
(Gujarat), Khopoli (Maharashtra), Pantnagar (Uttarakhand), Sitarganj (Uttarakhand),
and Bahadurgarh (Haryana). Bahadurgarh (Haryana), Muzaffarpur (Bihar) and Pantnagar
(Uttarakhand) plant are one of the largest manufacturing plants of Parle in India. It deploys
large-scale automation for manufacturing of quality biscuits. It also has several
manufacturing units on contract.

3.4 POPULARITY

Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For
decades, the product was instantly recognized by its iconic white and yellow wax
paper wrapper. The wrapper features a young girl (an illustration by Everest creative
Maganlal Daiya back in the 1960s).

Parle-G has recently become available in plastic wrapping. The modern packaging retains its
traditional design. The change in materials was promoted with advertisements showing a
Parle-G packet placed into a fish tank.

As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores
in India.

The low price is another important factor in Parle-G's popularity. Outside India, it is sold for
99 cents for a 418 gram pack as of 2012. A more common 80-gram "snack pack" is sold for
as low as 15 cents (5 INR) at Indian grocers, and 40 cents at major retailers. By 2016, smaller
56.4-gram packs were being sold as eight for one dollar at Indian grocers in the United States.
Also the first TV commercial for Parle-G was made in 1982. The Indian superhero
Shaktiman also endorsed the brand in the 1990s.

3.5 Crore Packs Donation initiative

Parle donated 3 crore packs of Parle G biscuits through government agencies.

3.6 Olympic Gold Quest

Maintain that the success of tomorrow begins today. Through the Olympic Gold Quest, we
support Indian sportspersons who have the potential to win medals at the Olympics. In a bid
to build an international reputation for our athletes, we work to bring about a positive change
in the perception of sports in the country.

3.7 GLOBAL PRESENCE

3.8 Parle biscuits and confectionaries are fast gaining acceptance in

3.9International markets, across all continents.

The major first world markets like U.S.A., UK, Canada, Australia, New Zealand and Middle
East are relishing Parle products. As part of the efforts towards a larger share of the global
market, Parle has received some globally recognized certifications (FSSC:22000, ISO:22000
and Halal Certification) and we have the membership of some of International associations
like BCMA, (USA) etc. Parle now has manufacturing units in 7 countries outside of India-
Cameroon, Nigeria, Ghana, Ethiopia, Kenya, Ivory Coast, Nepal. In 2018, we also added
a new manufacturing plant at Mexico.

PARLE –G BISCUITS

Parle G 40 gms packet of tasty and healthy biscuits with total pack of 48.

Type Private limited

Founder Chauhan family

Headquarters Vile Parle (East), Mumbai, Maharashtra , India

Parle-G, 20-20 Cookies, Happy Happy, Hide & Seek, Krackjack, Magix Creme, Milano,
Products
Monaco
Owner Vijay Chauhan, Sharad Chauhan & Raj Chauhan

It is made up of wheat flour, sugar, partially hydrogenated edible vegetable oils, invert syrup,
leavening agents, salt, milk solids, emulsifiers,dough conditioners,added flavours,Glucose
and Levulose. The flavours are delicately balanced such that the biscuit is well-liked by
adults and kids.

Parle G Original Glucose Biscuit, 800g

M.R.P. ₹ 70.00

Price: ₹ 64.00 (₹ 8.00 / 100 g)

₹ 6.00 (9%)
You Save

Parle G Girl Age Now is 70 years (as in 2020).

3.10 Parle-WORLD LARGEST SELLING BISCUITS
Parle Products claims to make the world's biggest-selling biscuit by volume. In fact it is so
popular, "Most people know the company as Parle G now - it's that big a brand now", says
the company's executive director Ajay Chauhan.
Parle-G biscuits provide instant energy. As in the case of all biscuits, they should not be
consumed in excess as they contain sugar and fats.

VIJAY CHAUHAN - OWNER OF THE PARLE-G BISCUITS

2020 India's Richest NET WORTH Vijay Chauhan is the patriarch of the family that
controls Parle Products, best known for its popular glucose biscuit, Parle G. The privately
held biscuit, confectionery and snacks maker gets the bulk of its estimated $1.6 billion
revenues from biscuits.

3.11 Difference between Parle G and Parle G Gold

With the consumer preferences and needs changing with time, we would like to offer them an
option of premium glucose biscuit with richer formulation. Parle G Gold offers exactly the
same to them. ... Parle-G Gold will give its consumers a richer and a better formulation
along with a bigger biscuit and a better bite.

These include tasty biscuit brands such as Hide n Seek, Monaco, Marie Biscuits (which are
best dipped in hot chai tea), Parle Hide & Seek Bourbon Biscuits, Britannia, and Khari
Biscuits. These are all local brands that manufacture vegan snacks.
3.12 MELODY CHOCOLATY

Parle Melody toffee is a layer of caramel on the outside and a chocolate filling within. This
toffee contains an unspecified edible vegetable oil, and the brand does not specify which
edible vegetable oil has been used.
Parle Products (1950s), led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G,
20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi Toffee Bar,
Monaco and KrackJack).
According to his tweets, the candy has Soy-Lecithin as its key ingredient which not only
helps increase the shelf-life of the toffee but also controls sugar crystallization and the
fluidity of the chocolate. He also further explained how the ingredient helps in
making Melody chocolaty.

3.13 Kaccha mango bite

Brand Parle

Weight 277 Grams

Units 277.0 gram

Container type Bag

Ideal for kids who are looking for something that can give the perfect taste of raw-mango.
The tangy taste is supreme, giving your taste-buds a tantalising feel. If you are looking for
something that is synonymous to raw mango, Parle kaccha mango bite her is for your
rescue. .

3.14 HAND SANITISER IN PARLE PRODUCTS

 PARLE ALCOHOL BASED HAND SANITIZER 5 LITRE (80%) Hand S... 5 L. 4.1.
(93)
 PARLE HAND SANITIZER Hand Sanitizer Bottle. 5 L. 3.6. (50) ₹1,625. ₹2,500.
35% off.
 PARLE HAND SANITIZER Hand Sanitizer Can. 5000 ml. 3.6. (50) ₹1,599. ₹2,084.
23% off.
 PARLE HAND SANITIZER Hand Sanitizer Can. 5 L. 3.6. (50) ₹1,599. ₹2,500
Hand sanitizers labelled as containing the term “alcohol,” used by itself, are expected to
contain ethanol (also known as ethyl alcohol). Only two alcohols are permitted as active
ingredients in alcohol-based hand sanitizers – ethanol (ethyl alcohol) or isopropyl
alcohol (isopropanol or 2-propanol).

3.15 Marketing Strategy of Parle

Parle - G and Price mix• Parle G has adopted the Market Penetration strategy i.e. low price
along with capturing of a large market• Also they focus on providing good
quality products at the same time, which means it uses the value pricing method.

Starting its operations in 1929 with just 12 peoples, Parle Company has come a long way in
the last 8 decades. It has emerged as the largest biscuit brand globally. To reposition itself
and drive a fresh campaign Parle has roped in earlier famous writer – lyricist Javed Akhtar
for the campaign “Bharat ka apna Biscuit”. With this repositioning Parle is eying on
increasing its market share in premium segment biscuits from current 15 % to 20 % in the
year 2017-2018.

3.16 Segmentation, targeting, positioning in the Marketing strategy of Parle

Segmentation is the process of defining the characteristics of the subdivision of a population

or the market. Parle uses psychographic and demographic segmentation strategies to
understand the different set customers and their respective needs. Demographic segmentation
is majorly used for standard range of biscuits which have to be distributed far and wide.
Psychographic segmentation is used for premium range of biscuits such as Milano targeted
towards the SEC A and SEC B classes.

It’s customer targeting process both and undifferentiated segmentation strategies depending on the
kind of product. Like it has Parle –G which is a product for customers of all group and income while
it has premium biscuits brand also meant for middle/upper-middle income customers.

3.17 Competitive advantage in the Marketing strategy of Parle –

3.17.1Parle – G – Parle G is one of the most widely distributed biscuit brands in India and
has fantastic mass appeal. Many people love to have Parle G with their evening tea or Coffee.
It is found in all nooks and corners of the country and is exported to several other countries as
well. The turnover of Parle G is the driving force behind all other products of Parle.

3.17.2 Heritage: Parle has a strong legacy of more than 70 years and its associations with
people for such long time is helping the company in being competitively ahead of its
competitors.

3.17.3 Pricing: Keeping price same from 1996-2006 without compromising on quality, Parle
did this by adding more manufacturing locations, increasing efficiency of the factories and
reducing transport cost which helped the company in emerging as the largest selling biscuits
in the world by volume.
3.17.4 Economies of scale – Because Parle has become such a big brand, it enjoys fantastic
economies of scale. A single Parle distributor can distribute many different products of Parle.
The fixed costs remain the same whereas variable cost increases which is always good for a
company.

3.18 Distribution strategy in the Marketing strategy of Parle –

Parle produces nearly 400 million biscuits a day and makes it available to more than 5 million
outlets. Parle make its products available through a variety of distribution channels. It
distributes it through retail outlets, distributors, e-commerce sites, resellers etc.

3.19 Competitive analysis in the Marketing strategy of Parle –The market in

which Parle operates is overcrowded with a large number of companies eating up each
other’s market share. Parle has 27.5% market share as of 2015 whereas in 2015, Britannia
had overtaken parle with 28% market share. So you can see the neck and neck competition
which is happening in the biscuit industry in India.

3.20 DISTRIBUTION CHANNEL IN PARLE PRODUCTS LIMITED

Parle has nearly 1500 wholesalers, catering to 425000 retail outlets directly or
indirectly.. Parle has level 1, level 2, level 3 distribution channels levels - Level 1:
Availability of Parle G biscuits at all departmental stores across the length and breadth of the
country.

3.21 PARLE AGRO

3.21.1 Parle Agro is an offshoot of Parle Products, which was founded in 1929 in British
India. It was owned by the Chauhan family of Vile Parle, Mumbai. ... Parle Products, led by
Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins,
Kismi Toffee Bar, Monaco and Krack Jack).

3.21.2 Parle Agro is an Indian private ltd company founded in 1984 that owns Frooti, Appy,
LMN, Hippo and Bailey. They are the largest Indian food and beverage company, with
brands that have won the hearts of consumers everywhere, they are in almost every home
across the length and breadth of India.

The original Parle company was split into three separate companies owned by the different
factions of the original Chauhan family:

 Parle products led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G,
Melody, Mango Bite, Poppins, Kismi Toffee Bar, Monaco and Krack Jack)
 Parle Agro, led by Prakash Chauhan and his daughters (owner of the brands such
as frooti and Appy)
 Parle bisleri, led by Ramesh Chauhan

All three companies continue to use the family trademark name "Parle".
3.22 ORGANISATIONAL STRUCTURE
3.22 MARKET SHARE OF PARLE PRODUCTS PRIVATE LIMITED .

3.22.1 Parle eyes 50% market share of super premium biscuits

"This segment is six per cent of the total biscuit market," Shah said adding the company has
presence in the segment through its Platina brands such as Hide & Seek, Black Bourbon,
Milano, Choco Rolls Cookie.

Parle Platina is a separate division set up for the company's premium products.

"Presently export contributes around 10 per cent of the total and we are expecting to take it to
15 per cent in next two years,"

Parle eyes 50% market share of super premium biscuits. Image for representation purpose
only. Parle Products is aiming to grab half of the super premium biscuit market in one year
with its Platina range, said a top company official. "We have around 40 per cent
plus market in this segment.
3.23 MISSION AND VISION OF PARLE PRODUCTS PRIVATE LIMITED.

3.23.1MISSION
To work on the popularity, adoption, and implementation of the concept of Corporate Social
Responsibility while adding measurable values to the community and to our company along
with managing related processes to the advantage of all concerned in a way that becomes
model for other corporations for replication.

3.23.2VISION
To ensure benefit to society and to the corporation for sustainable development by imparting
measurable values to all stakeholders in every aspect of our operations. Ensuring Corporate
Social Responsibility is adopted through principles implementations that contribute to our
country's social, cultural, and environmental development and help in developing the
awareness on these issues.

The Company’s CSR mission is to contribute to the social and economic development of the
community. Through a series of interventions the Company seeks to mainstream
economically, physically and socially challenged groups and to draw them into the cycle of
growth, development and empowerment. At the core of this is its commitment to reach out to
marginalized communities through its LEAP – “Livelihood Empowering Action
Plans“ that ensures multi-stakeholders approach in creating a sustainable impact through
various social-economic projects listed in “Annexure A”.

3.24 SWOT analysis of Parle G

3.24.1 Strengths in the SWOT analysis of Parle G

3.24.2 Most widely distributed Indian biscuit brand – Parle G is without a doubt the most
widely distributed Indian biscuit brand. It crossed Rs 5000 crores in retail sales a couple of
years back and it is increasing since then.

3.24.3 Largest sold biscuit in the largest market – India is the largest market for biscuits
across the world and has a major market share of the biscuits segment. So within India, Parle
G has the highest market share. Quite simply, this is the strongest advantage for Parle G
because it is the largest sold biscuit brand in the largest market for biscuits.
3.24.5 Amazing Packaging – Parle G is appreciated for its packaging because it has small 5
rs variants as well as large variants which package 10 biscuit packets together. It even has a
small 2 rs packaging. When there were Floods in Mumbai or when there are floods in other
areas, Parle G biscuits are the first ones to be distributed because of their small packaging and
easy distribution advantage and because of their glucose content.

3.24.6 The parle Girl – The Parle Girl is one of the most famous brand mascots because it
belongs to one of the most famous brands of the country.

3.25 Weaknesses in the SWOT analysis of Parle G

3.25.1 Missing premium range biscuits – Parle G is missing the essential part which can
make it an all round brand – Premium range biscuits. Although Parle G is the single widest
selling biscuit brand, a premium range biscuit will help Parle attract a lot of inroads.

3.25.2Marketing is very less – Marketing of Parle G is very less. It came as

a product placement during the “Shaktimaan” series. Alternatively, there have been ATL ads
or some BTL involvement. However, the majority market has already adopted Parle G biscuit.
The marketing might be less because of cost constraints but a bit of marketing will help the
brand.

3.25.3Manufacturing bottlenecks – Massive distribution requires massive manufacturing

and this creates problem if its own with consistent manufacturing bottlenecks coming up.
Because of the huge demand, Parle G has to cater to exports as well as domestic sales.

3.26Opportunities in the SWOT analysis of Parle G

3.26.1Increase marketing communications – A first step which Parle G can take is to

increase its efforts of Marketing communications. It needs something unique like
the AMUL girl which helps people to connect with the brand even further. This need not
mean a lot of expenses. Just mind share and retention is needed from time to time.
3.26.2 Start a premium range – Parle G can start a premium range or a mid tier separate
range to have an even better market share. But doing this can affect its mass range biscuits as
well so whether to focus or diversify is a call Parle G needs to take.

3.26.4Use distribution for more mass products – Parle G can use its distribution potential
for other products which also attract the customers. Distribution is an asset for Parle G and it
should use this asset to maximum advantage.

3.26.5Tie ups with schools and hospitality segment to increase sale – There are many
schools which need breakfast at low prices and Parle G is one component which can be a part
of this because of the glucose component of the biscuit. Thus, tie ups with the schools /
education as well as hospitality segment like Hotels can help the brand in achieving more
sales.

3.26.6Widen manufacturing base to more countries – Parle G can widen its manufacturing
base by having a manufacturing plant in countries which are good markets in the future.

3.27 Threats in the SWOT analysis of Parle G

Consistent competition – Parle and Britannia are evergreen FMCG competitors and ITC is
close behind. Similarly there are other national and regional players also vying for a footprint
in the biscuit market.

3.27.1Rising Income – Because of the rising income, Parle G becomes outdated when
someone can afford other biscuits. This is a threat to the brand in the long term.

A realistic recognition of the weaknesses and threats that exist for your effort is the first step
to countering them with a robust and creative set of strengths and opportunities. A SWOT
analysis identifies your strengths, weaknesses, opportunities and threats to assist you in
making strategic plans and decisions.

SWOT is a simple yet comprehensive way of assessing the positive and negative forces
within and without your organization, so you can be better prepared to act effectively.
The more stakeholders you involve in preparing the SWOT, the more valuable your analysis
will be.

Whatever courses of action you decide on, the four-cornered SWOT analysis prompts you to
move in a balanced way throughout your program.

 build on your strengths

 minimize your weaknesses
 seize opportunities
 counteract threats

A SWOT analysis will be most helpful if you use it to support the vision, mission, and
objectives you have already defined. The SWOT will at least provide perspective, and at best
will reveal connections and areas for action.

This 70 year old biscuit has been an iconic brand in the biscuit industry and widely
recognized for its superior quality and taste. Parle has been able to maintain low price
for Parle-G because of to its strength in raw material procurement, transport and distribution
channels.

3.28POPULARITY OF PARLE PRODUCTS

Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For
decades, the product was instantly recognized by its iconic white and yellow wax paper
wrapper. The wrapper features a young girl (an illustration by Everest creative Maganlal
Daiya back in the 1960s).

Parle is a very good organisation they always look for employee development.
Workplace culture is friendly top management is active and supportive. Always fun to work
in this organisation you will learn daily. High paced company due to market leader in biscuit
category which leads to high pressure of target sales .
It's a really relaxed and calm environment, even though the work we do can be fast paced. I
don't dread coming into work on Monday mornings and the managers are extremely patient
and understanding.

-Good Salary
-Flexible With Vacation Time
-Benefits
-Fully Stocked Kitchen

Although steps have been taken to reduce it, there is still a feeling of the company being more
reactive than proactive with things sometimes being left to the last minute.
• At times there seems to be a slight divide between the departments upstairs and downstairs,
which may be down to the varied nature of the work being carried out in each department.

3.29GREATE PLATFORM TO PERFORM

High paced company due to market leader in biscuit category which leads to high pressure of
target sales .
Handling of distributors is priority job along with secondary.

3.30PRODUCTIVE WORK PLACE

Fantastic company to start a career in Sales and Marketing. Has a vast portfolio of products
which gives you total exposure to Market any kind of Consumer Non Durable.

Worked at various levels in company and grew with the company. A typical day at work
starts early with reporting and analysing performance till last day and planning for ahead.
Speaking to key Team members. Market audits for half day. Generation of feedbacks, Second
half sitting for MIS. Learnt to Generate and run large Distributor Infra, analyse the
performance, take correctives, Managing Top line sales as per objectives. Management is
supportive and is available for Guidance.
3.31PRODUCTIVE

It was the learning phase for me in parle, because i was fresher in the sales career. This
company taught me everything related to sales like : selling the products, retailer handling &
distributor handling.

3.32PRODUCTIVE AD FUN LOVING AT WORK

Typical day at work meeting with ppds and market minimum 25 retailer at a day, visiting cfa
twice/thrice a week. Learned channel management/people management/distribution
management.

3.32.1PRODUCTIVE AND GOOD ATMOSPHERE AT WORK

There is very discipline & well manage company.

Co-workers are very helpful.
10 hours working.

The company has got into snacks, bakery items like cakes and rusks and ventured into staples
such as pulses. It is present in premium chocolate segment.

Parle Products is now tapping both - retail as well as institutional markets as hotels, which
buys in bulks through its innovative offerings as Zeera Jeffs biscuit.

"While we consolidated our biscuits and confectionery portfolio we felt that was not very
innovative. In the last couple of decades, we have made movements as a whole food
company rather than as a company which has only couples of line," said Parle Products
Category Head B Krishna Rao.

Parle Products which has ventured into staples segment by launching pulses six months back,
plans to increase its offerings and distribution.

Presently, in pulses Parle is present in two states- Maharashtra and Karnataka in five
segments - arhar daal, Chanal, masoor, urad and moong daal.
Pulses is a big opportunity and its a future for us," he said adding gradually Parle would
expand its presence to a pan India level.

"There is trend to buy more packed item. Moreover, people have become more sensitive
towards quality and issue of adulteration, which is the biggest problem," he said adding that
there is trend of conversion of unorganised to branded segment.

The company is expecting contribution from its Platina range to grow too.

"We are targeting one fourth of total sales coming in next one and a half years," said Shah
who handles management, advertising and promotions for biscuits and chocolates for the
company.

Besides, it also expects the contribution from its Platina range of premium products to go up
by 25 per cent in next three years in the biscuits segment, which presently adds 65 per cent of
its total fold.

Platina handles its four premium brands as Hide & Seek Milano, Mexitos and Simply Good.

3.33Recission

At Parle Products, sales have slipped about 7-8%, as the slowdown in economy and sluggish
demand hits the biscuit industry. Biscuit makers face dual-issue of the economic slowdown
that has led to lower demand and hike in raw material prices due to which it had to increase
biscuit prices.

3.34 PROJECT PARLE PRODUCTS INTRODUCTION

Parle products has been India’s largest manufacturer of biscuits and confectionary for almost
80 years. Makers of the worlds largest biscuit, PARLE-G and a host of very popular brands,
the Parle name symbolises quality, nutrition and great taste. With a reach spanning even to
the remotest villages of India. While to the consumers, it is a beacon of trust and faith,
competitors look upon Parle, as an example of marketing brilliance.
Thus courtesy of its achievements, today the greatest strenght of Parle Products is its extreme
widespread distribution network. HISTORY Parle Products company was founded in 1929 in
British India.

It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing
biscuits in 1939. The Parle brand became well known in India following the success of
products such as the Parle-G biscuits and the Thumbs Up soft drink. The original Parle
company was split into three separate companies, owned by the different factions of the
original Chauhan family. Parle Products, led by Vijay, Sharad and Anup Chauhan. Parle
Agro, led by Parkash Chauhan and his daughters Shauna, Alisha and Nadia. Parle Bisleri led
by Ramesh Chauhan.

BRANDS The original Parle group was amicably segregated into three non-competing
businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified
into the confectionary business, thus becoming a competitor to Parle Products. In February
2008, Parle Products sued Parle Agro for using the brand Parle for competing in
confectionary products. In 2009, the Bombay High Court ruled that Parle Agro can sell its
confectionery brands under the brand name "Parle" or "Parle Confi."

Biscuits - Parle-G, KrackJack, Monaco, Kreams, Hide & Seek, Parle Marie, Milk Shakti.
Sweet confectionery - Melody, Mango Bite, Poppins. Snacks - Monaco Smart Chips, Parle's
Wafers, Fulltoss. ACHIEVEMENTS Many of the parle products biscuits or confectionaries
are market leaders in their category and have won acclaim at the monde selection, since 1971.
With a 40% share of the total biscuit market and a 15% share of the total confectionary
market in India, Parle has grown to become a multi-million dollar company.

It has also been shining with golds and silvers consistently. Monde selection is an
international institute for assessing the quality of foods. Currently, it is the oldest and most
respected organisation in the fields of selecting quality foods worldwide. The value for
money positioning allows people from all classes and age groups to enjoy Parle products to
the fullest. Various Parle Brands are: PROJECT OBJECTIVE As Parle is one of the worlds
biggest biscuit and confectionary manufacturing company, there are millions of people that
are fond of its products, (snacks, biscuits, confectionaries).
There are various changes taking place in respect to the consumers tastes and preferences,
therefore they try to opt for those products which will help satisfy them, plus a persistent
knack for competition does not help. Therefore in order to know the various drawbacks,
limitations, improvements, changes, we have conducted this project by visiting the PARLE
factory and thus have collected information through questionnaires. This has thus helped us
in the completion of this project. SCOPE OF THE AREA FACTORIES Located at Parle
Products Pvt. Ltd. V.S. Khandekar Marg, Vile Parle East, Mumbai - 400057, Maharashtra.

The factory is set up in a very systematic fashion, the plant is organised very well, floor
spacing is given adequate importance, this has thus helped it to produce their goods in a very
efficient and cost Mould. 3. Cooling Conveyor. 4. Laminator. 5. Oven. 6. Rotary Cutter. 7.
Counting Unit. 8. Sugar Grinder. QUALITY SYSTEM What is the Parle Quality Control
System? At Parle, we hope to maintain the highest quality.

3.35Promotion techniques in parle products

Sales Promotion involves engaging in activities which help toincrease the revenue of the
company. Every company practices some or theother kind of promotion to boost their sales.
Every year Parle holds day fairs at branded venues where games and fun events are organized
for the employees ofParle and their families, where Parle products are given away as prizes.
In theyear 1997, Parle-G sponsored the tele-serial of the Indian superhero,Shaktimaan that
went on to become a huge success. In the year 2002, a nationallevel promo - `Parle-G Mera
Sapna Sach Hoga' was run for a period of 6months. The promo was all about fulfilling the
dreams of children.
ParleSaraswati Vandana, one of its initiatives, is an inter-school contest based on
theSaraswati Puja celebrations. Since it started in 2002 it has seen a tremendousincr.

Product Extensions.
Pentration Pricing.
Intensive Distribution.
Build Awareness.
Advertising is High.
Reduce Expenditure on Sales.
 Rapidly Rising Sales.
Rising Profits.

The other biscuit variants like parle marie, parle hide and seek, parle magix are alsopromoted
by offering the customer a certain percent extra at the same price. Thishelps the company to
attract more customers as the customer feels that it is worththeir money. Other offers such as
selling at a lesser price during festivals or thescheme of buy one and get one free are also
popular.Confectionary items of Parle such as Melody and Mango bite are sold in packs of100,
250, 500 and 750 pieces.
These packs are sold at a discounted rate so that thetarget base gets tempted to buy a higher
quantity of the product.Parle Cheeselings, Rola Cola, Poppins etc also offered at certain
percent more ofthe regular quantity to boost the sales.
Parle is associated with many NGO’s, many of them being schools for orphans andunder-
privileged children. Parle provides the schools with their products for thechildren free of
cost.In many cities of India, Parle organises inter-school cricket tournaments which
helpsthem to promote their brand amongst school going children.

3.36RELATIONSHIP MARKETING
Employee Relationship Marketing (ERM) is the process of creating, maintaining and
enhancing strong, value-laden relationships with staff. In other words, ERM uses marketing
to influence employee behaviour and create a workforce that values the MFI and its mission
so that customer service becomes an operational priority. In the same way that microfinance
institutions market their products and services to their clients, they must market their brand,
their products and the principle that customer service excellence drives their business to their
staff. A well developed

ERM strategy may actually include a reward programme in which employees earn points for
customer service excellence and staff development initiatives (i.e. points are awarded for
excellent service delivery, taking professional development courses, or consistently scoring
100% on product knowledge quizzes). Employees can then “cash-in” their points for branded
merchandise, corporate sponsored events, or to support community initiatives supported by
the MFI. Building an ERM programme, however, takes time and may require a significant
change in corporate culture.
Consider starting with simple initiatives to acknowledge the value and contribution of staff to
the success of your MFI. “Surprise and delight” employees, introduce mystery shopping with
rewards for excellence, or organise a day of “voting” for employees to provide feedback on
the corporate culture by setting up polling stations with climate survey questions that allow
you to gauge and respond to internal satisfaction.

An effective ERM programme is also underpinned by clear customer service standards that
are effectively communicated to all staff. Like most service industries, the financial service
sector is built on creating quality relationships with clients. Staff is responsible for
establishing and maintaining these relationships, primarily through the service they deliver to
both internal and external customers. Service standards should be concise and measurable.
Effective ERM programmes involve staff in the development of standards, resulting in more
effective buy-in and ensuring that appropriate internal and external customer service issues
are addressed in the service policy.

3.37BRANDING IN PARLE PRODUCTS

Parle Products Private Limited is an Indian food products company. It owns the famous
biscuit brand Parle-G. As of 2020, as per Nielsen, it is the largest selling biscuit brand in
the world.

Since 1929, we have grown to become India's leading manufacturer of biscuits and
confectionery. As the makers of the world's largest selling biscuit, Parle-G, and a host of
other very popular brands, the Parle name symbolizes quality, nutrition and superior taste.
CHAPTER 4

DISCUSSION
4.1 LITERATURE REVIEW

ADVERTISEMENT

A notice or announcement in a public medium promoting a product, service, or event or

publicizing a job vacancy.

An advertisement (often shortened to advert or ad) is the promotion of a product, brand or

service to a viewership in order to attract interest, engagement and sales. Advertisements

come in many forms, from copy to interactive video, and have evolved to become a crucial
feature of the app marketplace.

4.1.1 DEFINITION
As per American Marketing Association “ADVERTISING is any paid form of non personal

presentation and promotion of ideas goods and services by an identified sponsor”.

According to JOHN S WRIDTH “ advertising is controlled, identifiable information and

persuasion by means of mass communication media”.

According to JOHN J BBERETT “ Advertising is the non personal communication in

marketing

related information to targeted audience usually paid for by the advertiser and delivered
through

mass media in order to reach the specific objectives of the sponsors”.

According to wheeler “Advertising is the any paid form of non personal presentation of ideas,

goods or services the purpose of including people to buy”.

According to William J Stanton “Advertising consist of all the activities involves in

presenting to

a group, a non personal, oral or visual openly sponsored message disseminated through one
or more media and is paid for by and identified sponsors”.

4.1.2 MEANING OF ADVERTISEMENT

1. It is a mass communication reaching a large group of consumers.

2. It is non personal communication, because it is not delivered by an actual person nor

addressed to a specific person.

3. It is a commercial communication because its assure the advertiser a long business life

with profitable sales.

4. The communication is speedy, permitting and advertiser to speak a millions to by in few

hour.

5. Advertisement is identifiable communication the advertiser shows his name in

advertisement for the purposes of publicizing his identity.

4.1.3EVOLUTION IN ADVERTISEMENT.

In fact, the origins of advertising go back to ancient times or even earlier, right to the stone
age! From rock carvings and papyrus to the radio and T.V. and the latest addition of online

advertising, the journey of advertising has been a most metamorphic one.

Modern advertising originated with the techniques introduced with tobacco advertising in the

1920s, most significantly with the campaigns of Edward Bernays, considered the founder of

modern, "Madison Avenue" advertising.

Modern advertising began to take shape with the advent of newspapers and magazines in.

the 16th and 17th centuries. The very first weekly gazettes appeared in Venice in the early
16thcentury. ... Almost from the outset, newspapers carried advertising to defray the cost of
printing and distribution.

4.1.4Types of advertising

A successful advertising campaign will spread the word about your products and services,
attract
customers and generate sales. Whether you are trying to encourage new customers to buy an

existing product or launching a new service, there are many options to choose from.

what is the most cost effective way to reach as many of them as possible, as many times as

possible. The advertising option chosen should also reflect the right environment for your

product or service. For example, if you know that your target market

1.Newspaper

Newspaper advertising can promote your business to a wide range of customers. Display

advertisements are placed throughout the paper, while classified listings are under subject

headings in a specific section.

2.Magazine

Advertising in a specialist magazine can reach your target market quickly and easily. Readers

(your potential customers) tend to read magazines at their leisure and keep them for longer,

giving your advertisement multiple chances to attract attention. Magazines generally serve

consumers (by interest group e.g. women) and trade (industry/business type e.g. hospitality).

3.Television

Television has an extensive reach and advertising this way is ideal if you cater to a large
market

in a large area. Television advertisements have the advantage of sight, sound, movement and
colour to persuade a customer to buy from you. They are particularly useful if you need to

demonstrate how your product or service works.

4.Radio

Advertising on the radio is a great way to reach your target audience. If your target market
listens to a particular station, then regular advertising can attract new customers.

5.Directories

Directories list businesses by name or category (e.g. Yellow Pages phone directories).
Customers who refer to directories have often already made up their mind to buy - they just
need to decide who to buy from.

6.Outdoor and transit

There are many ways to advertise outside and on-the-go. Outdoor billboards can be signs by
the

road or hoardings at sport stadiums. Transit advertising can be posters on buses, taxis and

bicycles. Large billboards can get your message across with a big impact. If the same
customers

pass your billboard every day as they travel to work, you are likely to be the first business
they

think of when they want to buy a product.

7.Direct mail, catalogues and leaflets

Direct mail means writing to customers directly. The more precise your mailing list or

distribution area, the more of your target market you will reach. A direct mail approach is
more

personal, as you can select your audience and plan the timing to suit your business. A cost
effective form of direct mail is to send your newsletters or flyers electronically to an email

database. Find out more about direct mail.

8.Online

Being on the internet can be a cost-effective way to attract new customers. You can reach a

global audience at a low cost. Many customers research businesses online before deciding
whom

to buy from.

4.1.5 Importance of Advertising: For Manufacturers, Middlemen,

Consumer and Society

1.Importance of advertising in manufactures

Every manufacturer and producer, who wants to make available his goods to people at profit,
do take full advantage of advertising to popularize their products and services.

The major benefits that are available to manufacturer are:

(a) Increasing Sales – Even the best product cannot be sold on its own, unless people know
about the product. In today’s highly sensitive and competitive market, a firm cannot
maximize its profit, unless it multiplies its sales turnover. A regular and frequent advertising
helps the producer to obtain this objective.

(b) Helps in maintain existing market and explore new market – Every forward looking

company eyes on future prospects without losing its current position. A company’s success is

reflected by how it maintains its current position and future expansion. Advertising helps the

manufacturer, in this regard, to face competition effectively.

(c) Helps to control price of product – Through advertising, it is possible to control price of
the product especially in retail market. Very often greedy retailer charge higher price from
the customer. The manufacturer can help them by printing the price on the packages

2 .importance of advertising for middlemen

Middlemen are essential link between producer and consumer.

The benefits which advertising offers to middlemen are:

(a) Quick Sale – Every retailer holds stock of different producer. Advertising, by making the

range of products known to customer, helps the retailer to quickly sell its stock.

(b) Act as Salesmen – Advertising has been rightly described as salesmanship in print.

Advertising perform task of travelling salesmen at least cost. That is why; most of the retail

organizations do not employ large number of travelling salesman. Instead, they spend on

advertising, which attracts customers to the shops, where counter salesmen cater to their need.
3. importance to advertisements for consumers

Ultimate aim of all marketing efforts is to satisfy the needs of the customer by providing the

goods and services.

Advertising is essential for consumer due to following reasons:

(a) Quick decision making and saves time – In today’s competitive world market is full of

different types of product which satisfy needs and want. Every producer claims his product to
be superior one. In such situation, advertising helps the consumer in comparing features;
price;

utility; quality etc. of the product, and select the best.

(b) Better Quality Product at Reasonable Price – Advertising promotes good quality
product

by printing their image in the minds of consumer. Due to this, bad product goes out of the
market. Moreover, it increases competition in the market, which helps consumer in getting
the product at reasonable price.

4. IMPORTANCE OF ADVERTISE FOR SOCIETY

ADVERTISEMENTS:

Advertising is not only beneficial for manufacturer; retailer and customer but also for the
society.

Various benefits offered by advertising to the society are:

(a) Uplift Standard of Living – Advertising has made it possible for general public to use
those

products which were luxuries of yesterday. Advertising increases the consumption pattern, it

results in more production at least cost, which in turn increases earning of the society and
thus, standard of living of the society.

(b) Generates Employment – Advertising generates gainful employment opportunities both

directly and indirectly. It directly generates employment painters; artist; photographers;

technician etc. Indirectly, it gives employment by supporting all those industries like – paper;

color electronic etc. which supply inputs for the advertising activities.

4.1.6 Advantages and Disadvantages of Advertising

Advantages of advertising
1.From Viewpoint of Manufacturers:

A well-advertised product is easier to be sold by the salesman in the market. If a brand is

popular

and well-known, people respond favourably to the salesman’s efforts. It provides a support to

salesmanship, as the audience understands the product and its uses more clearly through the

advertisement and the salesman’s effort is reduced to convince the buyers.(a) Increase in
Sales: The main object of the manufacturer in advertising his products is to

promote the sale of his products. Produced on a mass scale are marketed by the method of
mass persuasion through advertising. Repetition of advertisements, the manufacturers are not
only able to retain existing markets but are also able to expand the markets both by attracting
more people to their products and also by suggesting new uses for them. Advertising is a
helping hand to selling.

(b) Supplementing Salesmanship:

It creates a ground for the efforts of the salesmen. When a salesman meets its prospect, they
have just to canvass for a product with which the consumer may already have been
familiarised, through advertisements. Therefore, the salesman’s efforts are supplemented and
his task is made easier by advertising.

(c) Lower Costs:

Sales turnover and encourage mass production of goods are enhanced by advertising that
results
in large scale production, average cost of production reduces and results in higher profits. At
the same time, when the cost of advertising and selling costs gets distributed over a larger
volume of sales, the average cost of selling also lowers down.

(d) Greater Dealer Interest:

Advertising creates demand by which every retailer gets an opportunity to share with others.

Hence, the retailers who deal in advertised goods are materially assisted by advertising in the

performance of their functions. The retailers have not to bother much about pushing-up the
sale of such products. Therefore, they evidence more interest in advertised products.

(e) Quick Turnover and Smaller Inventories:

A highly responsive market is created by well-organised advertisement campaign thereby

facilitating quick turnover of the goods. Resulting, in lower inventories in relation to sales
and being carried-on by the manufacturers.

(f) Steady Demand:

Seasonal fluctuations on demands for products are smoothened by advertising generally the

manufacturers tries to discover and advertise new possible uses of which a seasonal product

maybe put. The innovation of cold tea and cold coffee for the use during summer has helped
in increasing the demand for these beverages even in that season. The same maybe said for

refrigeration.

2.From Viewpoint of Consumers:(a) Improvement in Quality:

Usually, goods are advertised under brand names. When a person is moved by the
advertisement
to use the product, they proceeds on the hope that the contents of the particular brand will be

better than the other brands of the same goods.

When his experience confirms his expectation, a repeat order can be expected. Or else, the
sales may rise very high once but may drop down very low subsequently when the
consumer’s confidence in the quality of the product fails.

(b) Facility of Purchasing:

Purchasing becomes easy for the consumers after advertising. Generally, the re-sale prices

(prices at which the goods are to be sold by the retailers) are fixed and advertised. Thus,

advertising offers a definite and positive assurance to the consumer that they will not be

overcharged for the advertised product. The consumer can make his purchases with utmost
ease and confidence.

(c) Consumer’s Surplus:

The utility of given commodities is increased by advertising for many people. It points-out
and pays even more for certain products which appear to have higher utility to them. If these

products are available at the original lower prices, there will naturally be a certain amount of

consumer’s surplus in terms of increased satisfaction or pleasure derived from these products.

(d) Education of Consumers:

Being an educational and dynamic principle, the prime objective of advertising is to inform
and educate the customers about new products, their features, prices and uses. It also
convinces them to adopt new ways of life, giving up their old habits and inertia and have a
better standard of living.
3. From the Viewpoint of Middleman:

(a) Retail Price Maintenance becomes Possible:

The consumers are quite keen on getting quality products at stable prices over a period of
time. Each consumer has his or her own family budget where he or she tries hard to match the

expenditure to the disposable income for a socially acceptable decent living.

In case the prices go on changing abruptly, these individual budgets are likely to be distorted
to such an extent that the consumers will have to think of substitutes for the products they are

enjoying at present.

(b) Acts as a Salesman:

What a travelling salesman does for this organization is done by the advertising at least cost.

This is the reason that most of the retail organizations do not employ large army of travelling

salesman, rather they are willing to spend on advertising which attracts consumers to the
sores where the counter salesmen cater to their needs.

(c) Ensures Quick Sales:

Every retailer having the stock of different producers needs a quick turnover. By bringing the

wide range of these products to the notice of the consumers, advertising boosts up of sales.

Faster sales imply the specific advantages such as reduced capital look-up, reduction in losses
of holding stock over longer period, increased profits even by reducing the profit margin per
unit. Further, advertising gives much leeway and freedom to better serve the needs of the
consumers.
4. From the Viewpoint of Society:

(a) Change in Motivation:

Radically advertising has changed the basis of human motivation. While people of earlier

generations lived and worked mainly for bare necessities of life, the modern generation works

harder to supply itself with the luxuries and semi-luxuries of life.

(b) Sustaining the Press:

For support and sustenance the newspapers, periodicals, journals, looks for advertisers, press,

look to advertisements. In the absence of income from advertising, the newspapers have to be

produced at a higher cost and may not be able to keep themselves free from its competitors.

(c) Encouragement to Artists:

Designing artists, writers to do creative work. They earn their living from preparing

advertisements.

(d) Encouragement to Research:

When manufacturers are assured of sufficient profits. They undertake research and discover
new products or new uses for existing products.
4.2 OBJETIVES ASSESSMENT OF THE COMPANY

• Advertisement of the parle products private limited is very good.

PARLE is a multinational company of biscuits and confectioneries. Its advertising plan is

intact but still great things have loopholes. So in this project we have plucked out the

insignificant loopholes and tried to cover it up with “IDEAS”. Make the audience buy the

product. Promote the products during puja. Provide maximum exposure for the

audience. Create a “TOMA” effect.

• Strength - Advertisements (hoardings, billboards) were given throughout the city during

the puja to create a “TOMA” effect. No other advertisement were as widespread as

PARLE was during the pujas. Moreover Parle was renowned and multinational company.

Limitations – OOH advertisements were only given in urban areas of Bengal during the

pujas. No special television ad was forecasted during the pujas. Print ad was used but it

was less.

• Opportunity – As Parle products target audience was heterogeneous, puja was the perfect

time to get their exposure. During the pujas it was a piece of cake for Parle to reach their

desired audience and they did it marvelously specially through OOH. Threat – There

was obviously threat from the competitors but their immediate threat was ignorance of

the audience about their product’s ad.

• A strict policy was followed by Parle which was to advertise through ATL activities.

Their main objective was to create “TOMA”. They wanted to promote both their BDI
and as well as CDI through the advertisements. Radio broadcast of Parle ads were not

given during the pujas.

• Distribution of complimentary gift hampers, specialty to pandal hoppers queuing up.

Significant presence of the Brand Endorser in all the events sponsored by the brand, to

make the audience more aware and get their concerned exposure and attention.

Collaborating with any tea company and providing free cup of tea with biscuits to pandal

hoppers. Radio broadcast of Parle sponsoring an event may have been more frequent.

Special puja edition programs in television may have been sponsored by Parle and would

have hosted by the brand endorser.

• As PARLE belongs to the FMCG family, it has a wide and heterogeneous target

audience. So, the promotional strategies opted by the brand provides them an edge over

other competitors. But more measures could have been implemented to enhance the

awareness and growth of the brand, PARLE.

• Parle company’s manufacturing facilities is very good . It means buildings and structures,

including machinery and equipment, the primary purpose of which is or will be the
manufacture of tangible goods or materials or the processing of such goods or

materials by physical or chemical change. So the Parle’s manufacturing unit is too good .

• Organization structure is very understandable Organizational structure affects

organizational action and provides the foundation on which standard operating

procedures and routines rest. It determines which individuals get to participate in which

decision-making processes, and thus to what extent their views shape the organization's
actions. Organizational structure can also be considered as the viewing glass or

perspective through which individuals see their organization and its environment.

• Infrastructure is the set of fundamental facilities and systems that support the sustainable

functionality of households and firms. Serving a country, city, or other area, including

the services and facilities necessary for its economy to function Infrastructure is

composed of public and private physical structures such

as roads, railways, bridges, tunnels, water supply, sewers, electrical grids,

and telecommunications (including Internet connectivity and broadband access). In

general, infrastructure has been defined as "the physical components of interrelated

systems providing commodities and services essential to enable, sustain, or enhance

societal living conditions" and maintain the surrounding environment.

4.3 OBJETIVE ASSESSMENT OF THE TOPIC

• Expansion of the Market:

It enables the manufacturer to expand his market. It helps in exploring new markets for the

product and retaining the existing markets. It plays a sheet anchor role in widening the
marketing

for the manufacturer’s products even by conveying the customers living at the far flung and
remote areas. Parle operates in 5 segments of businesses namely biscuits, Confectionaries,
Rusk,

Snacks and chocolates. Its segments of biscuits, snacks and Rusk are stars in the BCG matrix.

They are stars because the market share of Parle is quite high but the market growth rate and

potential is also high at the same times

• Increased Sales:

Advertisement facilitates mass production to goods and increases the volume of sales. In
other

words, sales can be increased with additional expenditure on advertising with every increase
in

sale, selling expenses will decrease. Parle Products topped the charts among food companies
in India during 2014-15, with sales exceeding Rs8,300 crore, according to a recent Nielsen
report sourced from industry executives. The 85-year old company, the market leader in the
largest category of biscuits and owner of Parle G, India’s biggest food brand, had a 29%
share in the biscuits category during the year with sales of over `5,000 crore. Britannia,
India’s secondlargest biscuit maker, and chocolate giant shared the second spot with revenues
of ` 6,800 crore.

• Fights competition

Advertising is greatly helpful in meeting the forces of competition prevalent in the market.

Continuous advertising is very essential in order to save the product from the clutches of
Below are the top 3 Parle G competitors: 1. Britannia Tiger 2. Horlicks Biscuits 3. Local
glucose biscuits The brand guide table above concludes the Parle G SWOT analysis along
with its marketing and brand parameters. Similar analysis has also been done for the
competitors of the company belonging to the same category, sector or industry .Enhances
good will. Advertising is instrumental in increasing goodwill of the concern. It introduces the
manufacturer and his product to the people. Repeated advertising and better quality of
products brings more reputation for the manufacturer and enhances goodwill for the concern.

• Educates The Consumers:

Advertising is educational and dynamic in nature. It familiarises the customers with the new

products and their diverse uses and also educates them about the new uses of existing

productsThis type of buying behaviour also has high consumer involvement. In terms of

expensive and infrequent purchase, consumer also undergoes reducing dissonancy behaviour.
It is extremely difficult for consumers to differential among brands in this type of buying

behavior’s .

• Elimination of Middlemen:

It aims at establishing a direct link between the manufacturer and the consumer, thereby

eliminating the marketing intermediaries. This increases the profits of the manufacturer and
the consumer gets the products at lower prices.

• Better Quality Products:

Different goods are advertised under different brand names. A branded product assures a

standard quality to the consumers. The manufacturer provides quality goods to the consumers

and tries to win their confidence in his product.

CHAPTER 5

CONCLUSION
5.1 FINDINGS

• Parle products is one of the fastest growing FMCG companies in in the country. And

their products are easily available in market.

• The organisation structure of parle products private limited campany is very good.

• In this study we find the awareness about parle products is more.

• After this study we find that parle have a good position in the market. And also the

brand loyalty is good.

SUGGESTIONS
• The company should improve their market strategies because contains the
company's value proposition, key brand messaging, data on target customer

demographics, and other high-level elements.

• The company should improve their after sales service. Becouse After-sales
service is any support provided to a customer after the product or service has

already been purchased.

• The company should use more advertisement medias. Because it

communicating a promotional message

5.2 CONCLUSION

The study is conducted to uses and effectiveness of advertisements in parle products

private limited. The main objective of the study is know the management procedures

and athe market strategies used in the parle products private limited. Only secondary

data used in the study. Because the collection is disturbed due to the pandemic

covid 19.The main strength of the parle products private limited is extensive

distribution channel systems and also advertisements. The original Parle Company

was split into three separate companies, owned by the different factions of the

original Chauhan family, with a majority of it owned by Parle Agro products.

Parle Products (1950s), led by Vijay, Sharad and Raj Chauhan

Parle Agro (1960s) led by Prakash Chauhan and his daughters Schauna, Alisha

and Nadia .Parle Bisleri (1970s, led by Ramesh Chauhan, his wife Zainab Chauhan

and their daughter Jayanti Chauhan.

5.3 BIBILIOGRAPHY

• Research methodology , prakash publication, MC baby.

• www.parleG.com

• www.foodsystem.com

• www.advertisement.com