Royal College of Science and Commerce

Advertising Design – Aroma Beans Cafe

Project submitted for the purpose of externals as directed by the University of
Mumbai

By,
Sahil Bendre
Seat Number:
Roll Number: 9404
TYBMM - Semester V

Dr. Vivek Kumar Patil Prof Rajkumar Pillai Prof. Rashmi Mishra

Principal Co – Ordinator Project Guide

 CERTIFICATE

Date:
Place: Dombivli

TO WHOM SO EVER IT MAY CONCERN

This is to Certify that Sahil Pravin Bendre seat no. 9404, BMM Final year student of
Royal College of Science and Commerce,Dombivli (East) has completed the project
work in advertising design on “Aroma Bean’s Café” under the guidance of Prof.
Rashmi Mishra and with help of Prof. Rajkumar Pillai toward the fulfillment of the
award of Bachelor’s in Mass Media during the period of July 2020 to November
2020.

Prof. (Ms.) Rashmi Mishra Prof. Rajkumar Pillai

Internal Examiner External Examiner Co – Ordinator

 ACKNOWLEDGEMENT

It gives me immense pleasure to present this project of “Advertising Design” in the

partial fulfillment graduate course of BMM. I take this opportunity to express my
profound gratitude and deep regards to my guide Prof. (Ms.) Rashmi Mishra for her
exemplary guidance, monitoring and constant encouragement throughout the course
of this project. The blessing, help and guidance given by her time to time shall carry
me a long way in the journey of life on which I am about to embark.

I am grateful to Royal College of Science and Commerce, Dombivli (East) and

University of Mumbai for giving me an opportunity to carry on this task.

Lastly, I thank almighty, my parents, brother and friends for their constant
encouragement without which this project would not be possible.

Sahil Bendre
 Index

Sr.
Content Page Number
No.
1 Logo unit &company name 5
2 Company background in brief 6
3 Brand name inspiration 6
4 Typography &treatment 6
Shape or symbol used for trademark or
5 7
moogram
6 Colour /s reasoning for choice 8
Single colour (logo in black overwhite &
7 9
reverse)
8 Three different size( small to large ) 10
Logo unit

Brand Name
The name “Aroma Bean’s Cafe” stands for excellent quality and guarantees the best
quality Coffee. Getting into the right Drink is never an accident; it is an outcome of
the right decision at the right time. And thus the name is Aroma Bean’s Cafe. Aroma
Bean’s Cafe provides an environment which is warm, safe and fun-filled. Best stands
for the most excellent or desirable type or quality.

Company background in brief

Aroma Bean’s Café was founded by Mr. Sahil Pravin Bendre, Shreyash Rahate,
opening its first store in 2014 near the Samrat Hotel in Dombivli. The two Aroma
Bean’s Café founders had one thing in common; they loved coffee and tea. They
invested and borrowed some money to open the first store in Dombivli and named it
“Aroma Bean’s Café”.

Yash Bhogale, a coffee-roasting entrepreneur, was a major inspiration to the founders

of Aroma Bean’s Cafe. Yash was a Hindu who had begun importing fine arabica
coffees into the Mumbai during the 1990s. In 1999 he opened a small store, Yashaaz
Coffee and Tea, in Dadar, Mumbai, that specialized in importing first-rate coffees and
teas. Yash’s success encouraged the Aroma Bean’s Café founders to base their
business model on selling high-quality coffee beans and equipment, and Yash’s
became the initial supplier of coffee beans to Aroma Bean’s Café. The partners then
purchased a used roaster from Mumbai, and experimented with Yash Bhogale’s
roasting techniques to create their own blends and flavours.

Our Philosophy
The Aroma Bean’s Cafe’s  mission statement reads as “To inspire and nurture the
human spirit – one person, one cup and one neighborhood at a time”. In his book
Sahil’s Kitchen, former Aroma Bean’s Cafe President and CEO Mr. Rahate says,
“Success is not sustainable if it is defined by how big you become”.

MISSION : To create a foundation for life.

VISION : Joyful years of blooming and learning in a stimulating environment.

Our Quality Policy :

We are providing free high-speed Internet wi-fi to our customer.

include services provided if they apply, such as catering, delivery or custom baking.

Books Collection

We Provide a vibrant, flexible workspace setting

high-quality food and drink, comfortable workstations

business secure/dedication to making your business and your day easier.

Merchandise

Typography & treatment

The font style used is Calibri (Headings) Calibri is a modern sans serif family with
subtle roundings on stems and corners. It features real italics, small caps, and multiple
numeral sets. Its proportions allow high impact in tightly set lines of big and small
text alike. Calibri’s many curves and the new rasteriser team up in bigger sizes to
reveal a warm and soft character.

Shape or symbol used for trademark or monogram

Color of beans and logo is brown which brings a feeling of warmth,
comfort, and security. It awakens a sense of strength and reliability in
teens and youth who enjoy coffee. Coffee isn’t just a beverage it's a
passion, an escape for taste, energy to move forward in life.

Colour/s reasoning for choice

The logo is natural colours of coffee are given the colour of Brown. Coffee is a
brownish color that is a representation of the color of a roasted coffee bean. Different
types of coffee beans have different colors when roasted—the color coffee represents
an average. The first recorded use of coffee as a color name in English was in 1695.

Logo In Two Colours

Single colour
 Logo in Black and White

Four different size ( small to large )

Size - 1” * 1”

Size - 2” * 2”

Size - 3” * 3”