APRILPASS

CONTACT WORK EXPERIENCE

MARKETING AND COMMUNICATION COORDINATOR

April Pass KILLIS LTD - MARCH 2020 - PRESENT
10 Ringwood View
Chesterfield Responsibilities
S43 1PW
• Complete responsibility of website and social media - Producing creative
content, tracking engagement, encouraging increase in followers and post
07896 871 918 engagement
• Working together with the Sales and Marketing Director to execute a marketing
aprilpass@hotmail.co.uk strategy and plan new ideas
• Supporting and encouraging internal communications throughout the company
• Working closely with the sales team to provide key materials for partners,
dealers and end-users

PROFILE
• Designing effective copy with strong visual qualities using the Adobe Suite
whilst following strict brand guidelines. Including brochures, leaflets, articles,
videos and motion graphics etc.
• To oversee and plan the workload of the Marketing Assistant
Experienced senior digital • Providing knowledge in articles to support and educate customers to build
brand loyalty e.g. advice through the COVID-19 pandemic
marketing professional.
Key Successes

I would love to work • Obtained full responsibilities for company design work and created consistent
in a role where I can branding across 3 separate entities
• Increased Linkedin following by over 1000 during a 12 month period
combine my creativity with • Significantly increased Instagram following by over 600 in 2 weeks, through
strong management and successful competition
organisational skills. • Successfully organised and implemented COVID-19 secure measures for a
dealer product roadshow
• Supported expansion into new ventures - Killis Robotics as recently shown on
“The Late Late Show with James Corden”, the Daily Mail and the BBC News.

KEY SKILLS
HEAD OF MARKETING AND COMMUNICATIONS
P&B METAL COMPONENTS LTD - OCTOBER 2019 - MARCH 2020*
LEADERSHIP *Redundancy

COPYWRITING
DESIGN Responsibilities
EVENTS MANAGEMENT
• Encouraging top down, inter-site and inter-departmental communication
COMMUNICATION throughout the business
• Developing and implementing marketing plans and strategies to reach
consumers and align vendors
• Developing and designing campaigns to use online and offline
• Creating / designing captivating content for social media channels and website
• Conducting market research for customer and competitor insights
• Co-ordinating both UK and international marketing
• Executive assistant to MD

Key Successes

• Implemented social media strategy which increased unique engagement

• Website redesign including web development briefings
• Organising successful events and event marketing for recruitment
LINKEDIN PROFILE • Started a rebrand across the company
• Building successful relationships with external suppliers and designers
 MARKETING EXECUTIVE
ADOBE CC PHYSIOLAB - MARCH 2019 - JULY 2019*
*Redundancy

Photoshop Responsibilities
InDesign
PremierPro • Responsible for all social media platforms - requiring daily monitoring,
monitoring ambassador social activity, increasing page likes and weekly statistics
Illustrator
• Producing social media competition ideas, competitor analysis and weekly
Acrobat Pro marketing schedules
• Creating a monthly email newsletter using Mailchimp
• Writing weekly blog content by conducting research into events and news
• Creating a database of current and potential clients UK wide

INTERESTS Key Successes

• Social media platforms increased largely in following with Instagram increasing

by 200 and Facebook increasing by 300 between April and July 2019

EDUCATION

MSC MANAGEMENT | LOUGHBOROUGH UNIVERSITY - 2016 - 2017

DISTINCTION

Developed practical, functional business knowledge and skills to improve

understanding of a business internally and externally.

The flexibility of optional modules allowed tailoring of the programme towards

Marketing and Branding – receiving 80% in Brand Management module.

BA HONS FINE ART | LOUGHBOROUGH UNIVERSITY - 2011 - 2014

FIRST CLASS HONOURS

Gained theoretical and practical understanding of both the artists’ and viewer’s
needs.

A personal interest in experiential spaces was reflected in the Final Project –

receiving 75%.

“
I have had the pleasure of working closely with April for over a year now after recommending her for her previous role.

When the role became redundant, I had no hesitation in offering her a position here at Killis.

Her work ethic is second to none, which is also shown in the positivity she brings to the working environment, even whilst
embracing the difficulties faced during the pandemic working remotely.
“
She is a highly qualified and creative individual, possessing drive and passion to complete a whole host of different tasks!

I cannot recommend her highly enough!

DANIELLE PIKE - SALES AND MARKETING DIRECTOR AT KILLIS LTD