Professional Documents
Culture Documents
MBA-FM 2009-2011 (Updated 0n July 3'2010)
MBA-FM 2009-2011 (Updated 0n July 3'2010)
Trimester IV
2.4.1 Strategic Management
Credits-4 L-3 T-1 P- 0
Objective: The course aims at making students understand concepts, philosophies, process and techniques
of managing Strategic operations of a firm & Strategic decision making
Unit I
Introduction to Strategic Management Components of Strategic Management: Vision, Mission,
Objectives, Policies & Plans, External Environment, Levels of Strategy: Corporate Level,
Business Level, Functional, Strategic Management Process, Resource-Based Model &
Industrial - Organizational Model (8 Hrs)
Unit II
Analyzing the External Environment: Porter’s 5-Forces Model, PESTEL, Analyzing the
Internal Environment: Resources, Capabilities & Core Competencies, Value-Chain Analysis,
SWOT, Strategy Formulation Business Level Strategy: Cost Leadership, Differentiation
& Focus Strategy, Formulating Long-Term Objectives: Grand Strategies
(10Hrs)
Unit III
Corporate Combinations Joint Ventures, Strategies Alliances, Consortia, Keiretsus &
Chaebols, Strategic Analysis and Choice: Strategic Analysis at Corporate Level: BCG Matrix,
GE Nine Cell Planning Grid, Strategic Analysis at Business Unit Level: SWOT, Leader Vs
Runner-Up, Offensive Vs Defensive, Stability, Low-Cost, Leadership, Product
Differentiation, Niche Strategy, Seeking Sustained Competitive AdvantageValue Chain &
Competitive Scope, Value Chain & Generic Strategies
(12Hrs)
Recommended Text Books:
1. Johnson Gerry and Scholes Kevan, Exploring Corporate Strategy
Forth Edition, Prentice Hall of India.
2. John A Pearce-II, Richard B, Robinson Jr. Strategic Management,
Strategy Formulation and Implementation
Suggested Readings:
1. Hitt. Ireland & Hoskisson, Strategic Management, Thomson Learning
2.4.2 Consumer Behavior
UNIT I
Introduction to Consumer Behavior: Basic concept of Consumer Behavior, Scope of Consumer
Behavior, Consumer and market segments, Theories of Consumer Behavior, Limitations of
Demographics in predicting consumer behavior, Lifestyle & psychographic segmentation.
(10 hrs)
UNIT II
Consumer as an Individual: Consumer Needs and Motivation, Consumer Perception &
Attitude, Customer Decision Making process. Consumer Protection Act :- Salient features and
objectives of Consumer Protection Act, 1986. Different Consumer Redressal Forums,
Composition and Jurisdiction of district, state and National Forums, Mode of Complaints,
procedure and disposal of complaints.
(10 hrs)
UNIT III
External Determinants of Consumer Behavior- Cultural Influence, Sub-Cultural and Cross-
Cultural Influences, Reference Groups and Family Influence, Social Class, Impact of Media
and Globalization, Post Purchase Consumer Behavior and Marketing Strategy , Introduction to
CRM, Overview of Industrial / Organizational Buying Behavior.
(10 hrs)
UNIT IV
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units. (10 hrs)
Suggested Text Books:
. Scheffman, LG and Kanuk, L.L. (1997). Consumer Behaviour. Prentice Hall of India,
New Delhi.
Reference Books:
1. Consumer Behavior in Indian Perspective – Sujua R. Nair Himalaya Publishing House
(Reference this book for in depth study of the subject in a practical persepctive).
2. Assel, Henry. (2005). Consumer Behaviour. Biztantra, New Delhi.
2.4.3 Financial Derivatives
UNIT I
10 hrs
UNIT III
10 hrs
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units.
10 hrs
Textbook
Suggested Readings:-
UNIT I
10 hrs
UNIT II
Role and functions of various Development Banking Institutes viz IDBI, IFCI, ICICI, IIBI,
SFC, NABARD, SIDBI & EXIM Bank.
10 hrs
UNIT III
10 hrs
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units.
10 hrs
Suggested Readings:
UNIT I
10 hrs
UNIT II
Management of Cash: Motives of holdings cash, Basic problems of concerned with cash
Management, Cash Management Models---Baumol Model, Miller Orr Model, Inventory
management.
10 hrs.
UNIT III
Working Capital Control and Banking policy; Reports of Raheja Committee, Tondon
Committee, Chore Committee, Recent Guidelines of regarding Working Capital Finance.
10 hrs.
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units.
(10 hrs)
Suggested Readings
2. I.M.Pandey, Financial Management, Vikas Publishing House Pvt Ltd, New Delhi
OBJECTIVE: The Course would provide a valuable insight to students in the area to
understand formulation of corporate investment strategies, prepare feasibility reports and
projects.
UNIT I
Introduction to Project Management: Definition, functions, evolution of project Management,
Classification of Projects, Project Management in different environment, The Project
Management System, Methodologies & System Development Cycle: System Approach,
System Analysis, The phases of System Development Life Cycle. 10 hrs
UNIT II
Managing Risk in Projects: Risk Concept, Risk assessment, risk priority, risk management
methods, Project Control: Information Monitoring, Internal & External project Control,
Control Process, Performance Analysis, Variance Limits, and issues in project control
10 hrs
UNIT III
Project Management Information System: Computer based tools, Features of PMIS, using
Project Management Software, MS Projects, Project Evaluation, Reporting & Termination:
Project reviews & reporting, Closing the contract. 10 hrs
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units. 10 hrs
Suggested Reading
Objective: To familiarize the students with the Legal Laws and right made for the women,
which may be useful in day to day life.
UNIT I
Rights at work place: Equal Remuneration / Minimum Wages Act / Rights under, Factories
Act, Maternity Benefit Act, Mines and Plantation Act, Rules of work - in such specific areas,
Sexual harassment at Work place. 5 Hours
UNIT II
Reproductive Health Rights:- Foeticide, Infanticide, Preconception and Prenatal Diagnostic
Techniques (Prohibition Of Sex Selection) Act 1994, The Medical Termination of Pregnancy
Act.
5Hours
UNIT III
Economic Empowerment of Women: Poverty Eradication, Women and Economy, Micro
Credit facility, Women and Agriculture& Industry, Social Empowerment of Women.
5Hours
UNIT IV
Project Report on a Successful Women. Current Affairs, Case study
5 Hours
Suggested Readings:-
1. The legal rights of women by Lemuel H. Foster, Publisher Women,s Publishing Company
1913
2. Women’s Empowerment; Issue,challenges and strategies. (A Source book) by Hajira
Kumar and jaimon varghese, Regency.
2.5.3 Sales & Distribution Management
Credits-4 L-3 T-1 P-0
Objective: This Paper aims at imparting skills and knowledge required to manage sales force
and distribution function so as to gain a competitive edge. To develop skills critical for
generating evaluating and selecting sales and distribution strategies.
Unit I
Concept of Sales Management Nature and Dimension of Sales Management, Role of Sales
Management, Selling Process, The Sales Role in the Marketing Mix, Determining Sales
Related Marketing Policies, Personal Selling Function- Sales Territory Design, Different
Strategies – Sales (10 Hrs)
Unit II
Sales Department and Management Basic Marketing Plans for the Sales Manager, Managing
Expenses and Compensation, Motivating Sales Evaluation Program, Sales Planning and
Coordination- Forecasting, Budgeting, Territory Management, Sales Analysis & Evaluation,
Sales Cost & Cost Analysis, Designing Sales Evaluation Program
(10 Hrs)
Unit III
Distribution Management Evolution of Distribution Channels-channel functions, Importance
and Framework of Channel Management, Distribution Channels-Form & Management, Levels
of Channel-Segmentation for Channel Design and Service Output, Channel integration-
vertical & horizontal marketing systems, Channel Design Process – Channel Structure,
Evaluating channel performance, channel profitability, Managing Channel Conflict.
Wholesaling, Retailing. Importance of Logistics, Building Blocks of Logistics, Concept and
Principles of Supply Chain Management
(10 Hrs)
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units. (10 hrs)
Text Books:
1. Still, Cundiff & Govani, Sales Management: Decision Strategies and
Cases, Prentice Hall
2. Lancaster Geoff Ray & Jobber David, Selling and Sales Management,
McMillian India
Suggested Readings:
1. Cowden Jim, The Field Sales Hand Books, Pitam Publishing
2. Clearly Patrick J, The Negotiation Hand Book, PHI, EEE
Objective: The paper aims to provide an insight into the Capital Market in India and its
structure.
UNIT I
UNIT II
Structure of Capital market- Methods of New Issue- stock Exchanges in India- SEBI and its
Role- BSE, NSE – Credit Rating – Recent Trends in Capital Market
10 hrs
UNIT III
Portfolio Analysis- Scope- Morkowitz Theory- Share single index model- Efficient Frontier
Portfolio Selection- Risk & return- Types of portfolio- Portfolio Evaluation & Portfolio
Revision – Formula Plans
10
hrs
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units.
(10 hrs)z
Suggested Readings:
Objective: The paper aims to provide an insight into the insurance and Pension schemes and
risk management.
UNIT I
Basic concepts in Risk management and Insurance: Understanding various risk in our society,
Insurance and Risk, Insurance Market dynamics, Loss forecasting, classifications of Insurance,
Analysis of Insurance Contracts, Principles of general insurance
UNIT II
UNIT III
Employee Benefits: Group Life and Health Insurance, Social Insurance Pension Scheme:
Annuities, Retirement Plans Insurers and Marketing Systems: Insurance Company Operations,
Insurance Pricing, Making Legal Principles in Risk and Insurance: Fundamental Legal
Principles, Role of IRDA
10 hrs
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units.
(10 hrs)
Suggested Readings:
Objective: The basic objective of this course is to provide an in-depth insight into the concept
of tax planning and to equip the students with a reasonable knowledge of tax planning devices.
The focus is exclusively on income tax.
UNIT I
UNIT II
Tax Planning: Concepts relating to Tax Avoidance and Tax Evasion, Tax Planning with
reference to: Location of Undertaking, Type of Activity, Ownership Pattern, Dividend Policy,
Issue of Bonus Shares, Tax Planning relating to: Amalgamations and Mergers of Companies.
Tax considerations in respect of specific managerial decisions like Make or Buy, Own or
Lease, Close or Continue, Sale in Domestic Markets or Exports,
10 hrs
UNIT III
Fringe Benefits Tax Law, Capital Gain Tax Agreement, Securities transaction Laws, Tax
Management: Filing of Returns and Assessments, Penalties and Prosecutions, Appeals and
Revisions, Advance Tax, TDS, Advance Rulings, Avoidance of Double Taxation Agreements.
10 hrs
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units
(10 hrs)
Suggested Readings:
1. Ahuja, G. K. & Gupta, Ravi, Systematic Approach to Income Tax. Allahabad, Bharat Law
House.
2. Bhagwati Prasad, Direct Taxes Law & Practice, Wishwa Prakashan.
3. Kanga, J. B. and Palkhivala, N. A., Income Tax, Bombay, N. M. Tripathi.
4. Singhania, V. K. Direct Taxes: Law and Practice. Delhi, Taxman.
VI Trimester
Objective: The Paper aims at enabling students to understand Entrepreneurial Perspective and
Inculcating Entrepreneurial Skills.
UNIT I
Concept and Significance of Entrepreneurship, Nature and Development of Entrepreneurship,
Entrepreneurship as the process, Role of Entrepreneurship in Economic Development,
Entrepreneurship as a Career Option and Education, Prospects of Entrepreneurship
10 Hrs
UNIT II
Personal and Environmental Barriers in Entrepreneurship, Entrepreneur V/S Entrapreneur,
Corporate V/S Entrepreneurial Culture, Entrepreneurial environment, Entrepreneurial
Leadership Characteristics 10 Hrs
UNIT III
Definition of Small Enterprises and Their Scope in Emerging Scenario, Sources of Finance
Including Venture Capital, Project Appraisal and Financial Institutions, Select Case Studied of
Leading Entrepreneurs of India 10 Hrs
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units. 10 hrs
Suggested Readings:
Objective: To familiarize the students with the Legal Laws and right made for the women,
which may be useful in day to day life.
UNIT I
Introduction/Overview: The meaning of law, various social security legislations, free legal aid
to the poor, Indian Evidence Act, various modes of dispute settlement Mechanisms i.e. Lok
Adalats, Family Courts, Mahila Courts, Crime Against Women Cells, NCW, NHRC, State
Commissions etc.
6 Hours
UNIT II
Women and the Constitution:- Apart from others, stress should be laid on .Fundamental Rights,
Constitutional Remedies (Writs), Electoral Law, Voting Rights for Women, Participation in
Panchayats, etc.
4 Hours
UNIT III
Women & Family Laws & Women in Custody:- Marriage Law, Separation, Divorce,
Maintenance, Adoption, Family Laws, Right to Property and Succession, Guardianship,
unmarried mother And the legitimacy of her children. Arrest, grounds of arrest, kinds of
offences (bailable and non-bailable), Arrest warrant, powers of police, rights of arrested
persons including the Right to bail, the immediate procedure to be adopted in case of violation
of Rights available etc. may be discussed with the help of case law in a more
Practical manner
10 Hours
UNIT IV
Criminal Law of Women and Procedure in Action: Offences of dowry, rape, molestation, child
rape and child abuse etc some recently decided cases may be discussed in detail. Procedure for
seeking redressal to be explained along with visits to police station, courts, Lok Adalats field
studies
5 Hours
Suggested Readings:-
The legal rights of women by Lemuel H. Foster, Publisher Women,s Publishing Company
1913
Women’s Empowermen; Issue,challenges and strategies. (A Source book) by Hajira Kumar
and jaimon varghese, Regency.
2.6.3 Disaster Management
Credits-2 L-2 T-0 P- 0
Objective: At the end of the course students are expected to appreciate the significance of
disaster management, various approaches, elements and tools of disaster management. They
should appreciate the importance of policy in disaster management and various dimensions of a
sound disaster management policy.
UNIT I
UNIT II
UNIT III
Suggested Readings:
Objective: The objective of the course is to impart knowledge to the students regarding
problems faced and techniques used in Investment Banking process. Also acquaint them with
different terms related to investment banking.
UNIT I
Investment Banking: Meaning, Objective, Main activities and units: Front office, Main office,
Back Office, Possible conflicts of Interest, Investment Banks & Private Equity Firms, Book
Value and Market Value,
10 hrs
UNIT II
Investment Banking Process :M&A and Private Placement ,Investment Bank ,Industry
Overview ,Market Overview ,Client ,Valuation, Process ,Buyer/Investor Descriptions,
Financing, Investment Bank, Industry Overview,
10 hrs
UNIT III
Market Overview, Client - Positioning , IPO Valuation, Marketing, Pitch Process ,Sell-side
Process ,M&A Process ,Private Placement, Investment Banking & Private Equity specific
insight, Investment Banks v/s Industrial Bank
10 hrs
UNIT IV
Case Studies, Group Discussion, Presentation and Seminars, Business games and quiz based on
the topics of preceding units.
(10 hrs)
Suggested Reading:
2.6.5 International FM
Objectives
The objective of this paper is to give students an overall view of the International
Financial System and how Multinational Corporation Operative.
Unit-I
Foreign Exchange Market: Trans National Corporation (TNC) & its Operation Global financial
Involvement Foreign Exchange Markets and Operations Exposures and Risk Management,
Futures, Options, Swaps Exchange Rate Movements and Theories
Unit-II
International Investments: Direct Investments and Forms Portfolio Investments and
Instruments ADS/ GDR/ FCCB/ Enquiry and Others Global Stock Markets, International
Banking and Role of BIS Euro-Currency Markets Interest Rates – Currency Swaps Financial
Innovations
Unit-III
International Cost of Capital MNC / TNC Capital Budgeting Transfer Pricing Global FDI
Status and Movements Foreign Investments in India Indian Investments Abroad, International
Accounting & GAAP Taxation Including DTAA
Text Book:
1. Bhalla V.K., International Financial Management: Text and Cases
2. Seth A.K., International Financial Management
Suggested Reading:
1. Apte P.G., International Financial Management
2. Jain P.K., Josette Preyrard and Yadav Surendra S., International Financial
Management
3. Varshney R.L., and Bhashyam S., An Indian Perspective: International
Financial Management