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BUSINESS INFORMATION SYSTEMS

SI13014

Dosen: Ir. Jap Tji Beng, MMSI., PhD.

Session 10. Achieving Operational Excellence and Customer


Intimacy: Enterprise Applications
2021
Achieving Operational Excellence and Customer
Intimacy: Enterprise Applications

9-1 How do enterprise systems help businesses


achieve operational excellence?
Achieving Operational Excellence and Customer
Intimacy: Enterprise Applications

9-2 How do supply chain management systems


coordinate planning, production, and logistics
with suppliers?
Achieving Operational Excellence and Customer
Intimacy: Enterprise Applications

9-3 How do customer relationship management


systems help firms achieve customer intimacy?
Achieving Operational Excellence and Customer
Intimacy: Enterprise Applications

9-4 What are the challenges that enterprise


applications pose, and how are enterprise
applications taking advantage of new technologies?
Achieving Operational Excellence and Customer
Intimacy: Enterprise Applications

9-5 How will MIS help my career?

Discussion: Case studies in Indonesia


References

Laudon K.C. & J.P. Laudon. (2020). Management


information systems: managing the digital firm.
Pearson Education, Inc.
- Chapter 9. Page 338 - 371

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