This document is a session outline for a class on enterprise applications. It discusses how enterprise systems can help businesses achieve operational excellence through coordination of planning, production and logistics. It also examines how customer relationship management systems can help firms obtain customer intimacy. The session will cover challenges of enterprise applications and how they are adapting to new technologies. Finally, it poses the question of how management information systems can help students in their careers, and includes a discussion of case studies in Indonesia.
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Original Title
PPT BIS Sesi 10 - 2021 - Achieving Operational Excellence and Customer Intimacy Enterprise Applications
This document is a session outline for a class on enterprise applications. It discusses how enterprise systems can help businesses achieve operational excellence through coordination of planning, production and logistics. It also examines how customer relationship management systems can help firms obtain customer intimacy. The session will cover challenges of enterprise applications and how they are adapting to new technologies. Finally, it poses the question of how management information systems can help students in their careers, and includes a discussion of case studies in Indonesia.
This document is a session outline for a class on enterprise applications. It discusses how enterprise systems can help businesses achieve operational excellence through coordination of planning, production and logistics. It also examines how customer relationship management systems can help firms obtain customer intimacy. The session will cover challenges of enterprise applications and how they are adapting to new technologies. Finally, it poses the question of how management information systems can help students in their careers, and includes a discussion of case studies in Indonesia.
coordinate planning, production, and logistics with suppliers? Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
9-3 How do customer relationship management
systems help firms achieve customer intimacy? Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
9-4 What are the challenges that enterprise
applications pose, and how are enterprise applications taking advantage of new technologies? Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
9-5 How will MIS help my career?
Discussion: Case studies in Indonesia
References
Laudon K.C. & J.P. Laudon. (2020). Management
information systems: managing the digital firm. Pearson Education, Inc. - Chapter 9. Page 338 - 371
The Effect of Service Innovation On Customer Satisfaction Indihome Internet Provider in Central Java Through Corporate Reputation As Variable Intervening