1.

Opinion essay:

,,The aim of commerce is not to sell what is best for people, or even what they really
need; its final standard is a successful sale.’’

Have you ever thought about the purpose that merchants have when they try to persuade
you to buy their products? Today we live in a consumer society, therefore, the commerce is an
essential part of the contemporary era. However, its aims and objectives do not seem to be
honourable. I totally agree with this quotation, because I consider that the main aim of
contemporary companies is to sell products and get as much profit as possible. 
On the one hand, commerce is a promotional method by which the traders uses their skills
and abilities in an attempt to make a sale. For instance, they try to highlight various features
of the product to convince the customer that it will only add value. As a result, some people
are influenced by these traders and buy products they may not need or products of poor
quality, just because their prices are affordable. However, as you probably know, advertisers
most frequently deceive people to get more money, by using catchy photos in order to
make commodities more presentable and trustworthy. 
On the other hand, getting a customer to buy a product is not the motive behind personal
selling every time. Often companies try to follow this approach with customers just to make
them aware of a new product. Nowadays we can see that the various types of trade and
advertisements are highly widespread. The cities are filled with the full-page spread posters
and catchy slogans drew our attention. Some of the products we see in such advertisments are
qualitative and may be helpful, but most of these products do not turn out to be as they are
described in the ads.
All things considered, I think that we can not abandon commerce and advertising industry
as we are in need of following the offers in the stores, but we should not be totally influenced
by these ads because we may be disappointed with certain products we buy. We have to be
very careful and to think many times if it is worth believing the description of a product in an
advertisement is true or not.