Detailed Lesson Plan

Senior High

JUNALITH A.
MANANTAN
I. OBJECTIVES
At the end of the lesson, the students should be able to:

 Introducing the 7Ps in Business Oppurtunity.

 Recognize the Importance of marketing mix in the development of marketing
strategy.
 Arranging letters into word to form the formula in 7 Ps in Business Oppurtunity.

II. Content:
Subject Matter: The 7Ps in Business Oppurtunity
References: Book –Entrepreneurship
CG_EP 11/ 12 ENTREP-Oh j-10
Materials:
Projector
Visual Aids
Real object
Printed Materials

III.PROCEDURE
Teacher’s Activity Student’s Activity
-Prayer
-Good morning class! Good morning ma’am
-How are you today? We’re good ma’am
Nice to hear
-Before taking your seat please pick all the litters (Students will pick the litters)
under chair
-Is there any absent? None ma’am

Review
Last meeting we discussed about? Methods of Generating New
What are the methods of generating new products? Products/ Services

-Focus Group
-Brainstorming
-Problem Inventory Analysis
Very Good !
Motivation
What business do you want to have in the future?
-Catering Service
-Cleaning Service
-Owner of beauty Product
- Coffee Shop
(Showing of picture of businessman)
I know that you are familiar with this person
Henry Sy
Exactly! -Sy had topped the Philippine
Rich List for Eleven Years
Yes! -businessman

Because of his eagerness

Presentation

I have a here a scramble letter (They arrange)

Please group yourself into seven
Arrange letters into words.
Group 1- Product
What word can you make? Group 2- Price
What’s the word scramble? Group 3- Promotion
Group 4- Place
Group 5- Packaging
Group 6- Positioning
Group 7- People

Correct!
That’s the 7Ps in Business Oppurtunity

1. Product
- An article or substance that is manufactured or
refined sale.
(Showing of Products)
To begin with, develop the habit of looking at the
product as an outside marketing consultant brought
in to help the company decide whether or it’s in the
right business at the time.

What do we need to remember in designing a - Product Variety

product? - Quality
- Design
- Features
- Brandname
 - Sizes
- Warranties
- Return

Correct! Why do we remember that? We need to satisfy the needs of

the costumers.

Correct!

2.Price

The second P In the formula is Price

-the amount of money expected, given in payment .
- Set a value based price
-Work out your costs.
How do you Price a Product? Anyone? -You need to find out the out
how much costumers will
pay, as how much competitors
charge.

Very Good!

Develop the habit of continually examining and re –

examining the prices of the products.

- List Price
What are the things to remember in creating the right - Discounts
price? - Allowances
- Payment Period
- Credit terms

3.Promotion

Promotion includes all the ways to tell costumers about

the product or services and how to market and sell.
What are examples of promotional strategies?
-Sales promotion
-Advertising - television,
radio, fliers
-Public relations
-direct marketing
4. Place

The fourth P in the marketing mix is the place where

the product is actually sold.
- door to door
Product may not only sold in shop, it may all sold in? - online
- in trade fairs of market

Very Good! The entrepreneur must make the right

choice about the very best location for the costumer to
receive.

5. Packaging
The fifth element in the marketing mix is the
packaging.
Packaging refers to the way the product or service
appears from the outside. It is the beauty of your Product.
What else?

These are the example of packaging

6. Positioning

The Next P is positioning. Positioning develops the The first attraction

habit of thinking continually about how the products
are positioned in the hearts and minds of the costumers.
How do customers think and talk about the product? A product could easily
recognized by it’s appearance.
It is the First Distinction of a
Product,
Nice Answer!

People
7. The Final P of the marketing Mix is____?
Why people is important in creating a product?
Correct!

Yes. The Children , Adult They are target costumers of the

company.
They are the ones who are the
Generalization: costumers.
What are the 7 Ps in Business Oppurtunity?

-Product
-Price
-Promotion
-Place
-Packaging
IV.Application: -Positioning
-People
Why do we need to learn about 7Ps in Business
Opportunity?

-Because it is key principles in

marketing strategy.
Valuing: -The elements are useful for
What is the importance of 7Ps in Business creating product.
Opportunity?

-help us to design and gives us

an idea to become a successful
businessman.
V. Evaluation :
Matching Type: Match the terms in Column A with the definitions in Column B.

1.Positioning a. an article or substance that is manufactured or

refined sale.
2. Place b . refers to the way the product or service appears
from the outside.
3. Packaging c. where the product is actually sold.

4. Price d . develops the habit of thinking continually about

how the products are positioned.
5. Promotion e. includes all the ways to tell costumers about the

product
6. Product f. target costumers of the company.
7. People g . the amount of money expected, given in payment

Assignment:
What can you do to make a new product that is better than those of the competitors?