Good morning!

all my dear friends , I’m................... and I’m here to tell something about Advertising agencies,
JWT India.
Dear friends,
As we know that today, advertising has become necessary and most important part for
launching new product or to start up a new business.
Advertising is a part of the promotion of a product or service of any company in the market. It
gives knowledge and information to the public about their needs, wants or about their lifestyle.
It means, the more consumer know about that product or service, the more company grow
their business. It helps the companies to project themselves in the public, who brings them
from the greenlight to the limelight, who brings them from the darkness of the ignorance to the
light of recognition.
Nowadays everyone advertises of the product or service of their company so that can become
brand image of their in the consumer’s mind. Advertising agencies help them to grow up their
business. No Companies can raise up without advertising. A product of a company come to be
identified their brand name, like “ Cadbury & Amul". It is possible only through advertising.
Before we go ahead with the discussion about Jwt India advertising agency. I would like to
explain the important functions of advertising agency:
1- Attracting clients

 Advertising agency needs clients (advertisers). Without them, it cannot survive. 

2- Account Management

 Within an advertising agency the account manager or account executive is tasked

with handling all major decisions related to a specific client. 

 The account manager works closely with the client to develop an advertising
strategy. 

3- Creative Team

 The principle role of account managers is to manage the overall advertising

campaign for a client, which often includes delegating selective tasks to specialists. 

 Advertising agency put the advertising-plan into action under its creative
function. Creation of ads is the most important function of an ad agency.
Generally, it involves activities like: 
  Copy writing, Drawing photographs, Making illustrations, layouts, an effective
ad message, etc. 

 These jobs are done by experts like copy writers, artists, designers, etc.
These people are highly skilled and creative. They make an advertisement
more appealing. Attractive ads help to increase the sales of the product. 

4- Researchers

 Full-service advertising agencies employ market researchers who assess a

client’s market situation, including understanding customers and competitors,
and also are used to test creative ideas. 

 Advertising agency gathers information related to the client's product. It

collects following information about a product under its research function: 

 Features, quality, advantages and limitations of a product, Present and future

market possibilities, Competition in the market, Situation in the market,
Distribution methods, Buyers' preferences, so on 

 Ad agency analyses (studies) all this collected information properly and

draws conclusions for its research. It helps in planning an advertising
campaign, selecting proper media and creation function. 

5- Media Planners

 Advertising agency helps an advertiser to select a proper media (ad platform)

to promote his advertisement effectively. 

 Media selection is a highly specialized function of an ad agency. It must

select the most suitable media for its client's ad. 

6- Advertising budget

 Advertising agency helps an advertiser to prepare his ad budget. It helps him

to use his budget economically and make the best use of it. 

 Without a proper advertising budget, there is a risk of client's funds getting
wasted or lost. 

7- Coordination
  Advertising agency brings a good coordination between the advertiser, itself,
media and distributors

8- Sales promotion

 Advertising agency performs sales promotion. It helps an advertiser to

introduce sales promotion measures for the dealers and consumers. This
helps to increase the sales of the product. 

9- Public relations

 Advertising agency does the public relations (PR) work for its clients. It
increases the goodwill between its clients and other parties like consumers,
employees, middlemen, shareholders, etc. It also maintains good relations
between the client and media owner. 

10- Non-advertising functions

 Advertising agency also performs many non-advertising functions: 

 It fixes the prices of the product, It determines the discounts, It designs the
product, It also designs its package, trademarks, labels, etc.

THE STORY
JWT India is a leading integrated communications company, headquartered in
Mumbai since 1929. It specializes in Advertising, Digital, Activation, Public
Relations, Direct Marketing, Design, Social and Rural Communications. It now
operates in six cities and partners India’s best and most admired blue-chip
companies. JWT is part of the WPP group, the world leader in marketing
communications services.

Mike Khanna, the high-profile CEO of India's largest advertising agency J Walter
Thompson, has finally called it a day. In the wake of this development, Colvyn
Harris, President, Contract, a JWT sister agency, is stepping into Khanna's
shoes.

Speculation had been doing the rounds in the industry for some time that Harris
was being groomed to succeed Khanna at JWT. Harris, a veteran in the group,
has been with them for 24 years and served in several leadership positions both
internationally and in India with JWT and Contract Advertising. He has a wide
experience having worked on a host of global and national brands.

Jagdip Bakshi, currently Senior Vice-president and General Manager of JWT

Delhi, the largest JWT office in India, has been promoted as CEO, Contract
Advertising. Bakshi has been with the company for 24 years, and was previously
Global Business Manager on Unilever at JWT London. 

After having successfully led the company for the last 20 years, Khanna is being
appointed to the position of Chairman Emeritus with effect from January 2005.
After being the CEO for nearly two decades, Khanna received a two-year
extension as chairman in 2002. On the developments, Khanna said, “Over the
years I have watched Colvyn and Jagdip develop into leaders and watched them
building strong brands and robust businesses. I have every confidence in their
ability to take these agencies to new heights in the future.”

Commenting on Khanna’s retirement, Michael Maedel, Worldwide President,

JWT, said, “Mike is a shining example of one of those rare leaders who have
transformed JWT India into one of the finest agency groups worldwide. JWT has
been No. 1 in India for 75 years and under Mike’s leadership has helped build
some of India’s most trusted brands. It is a testament to his leadership skills that
we have such fine talent to take over the reins of the company”

THE REACH
JWT India is an integrated network, offering total communication solutions to its
clients through its six offices across Delhi, Mumbai, Kolkata, Chennai, Bangalore
and Hyderabad. It has over 1,100 employees across India, which includes JWT
Mindset, Encompass and Hungama Digital Services. As the future evolves and
throws open absolutely new communication opportunities - from user created
content to virtual communities - JWT India is committed to creating ideas that
consumers want to spend time with.

 
THE PRACTICES
Mainstream Advertising; Digital, Relationship Marketing and Loyalty Solutions;
Encompass for experiential marketing; IPAN Hill & Knowlton for Public Relations
and Public Affairs; Design@JWT for Branding, Corporate Identity and Retail
Design Solutions; Thompson Social for Social Development Sector
Communications, Rootmap for Rural Communications; and Design C for 3D
displays and exhibitions.

THE NAME
JWT derives its name from James Walter Thompson, who bought the company
in 1878 from William James Carlton, who founded it in 1864.

THE CLIENTS
Airtel, Aditya Birla Financial Services Group, Bharti Retail, PepsiCo, FritoLay,
ITC, Godrej, Hindustan Unilever, GSK Consumer Healthcare, Hero MotoCorp,
Ford, Nike, Nestle, Nokia, Levi’s, Pizza Hut, UB Group, Kingfisher,
Kellogg’s, Tisco and Exide among others.

RECENT WINS
JWT India has recently won the creative mandate for some of the best brands in
the country, the key ones being Titan Perfumes, Louis Philippe, VLCC, GRT’s
Jewellery business and Sun Group’s IPL account.

RECENT BIG CAMPAIGNS

Some of the best campaigns done by JWT recently include:

• Pepsi - Change the Game

• Timex - Helix watches
• Airtel - Airtel Money
• Set Max - IPL
• Nokia - Asha
• Nike - Parallel Journeys
• Good Knight - Old Couple