Aoife Fuller ton - Working to a Brief – Unit 5:2-3-4

Learning in a Pandemic
Project Synopsis and Guide to the e portfolio submitted as evidence for Examiner Grade
Assessment

Overview

For this Project I looked at Types of Brief used in the Creative Media Industry. I particularly
want to work as a Producer and am very interested in managing Projects. I looked at 4 types
of Brief in my essay for Outcome 1 Understand the requirements of working to a brief. I also
used examples of my own project work for ‘Working to a Brief.
https://aoifefullerton.weebly.com/working-to-a-brief.html 1

In Part 2 my project was based on the Covid Pandemic learning experience. My project
addresses the Learning outcomes:
2 Be able to develop a planned response to a brief
3 Be able to apply a response to a brief
4 Be able to review work on completion of a brief.

https://aoifefullerton.weebly.com/working-to-a-brief.html 3

My work is documented in full in my e-portfolio which includes My extensive Planning

Evidence for Learning Outcome 2. Be able to develop a planned response to a brief.

My Client was the Social Media Marketing Team at NWRC to cover the student experience
of Learning in a Pandemic in under 10 minutes to be uploaded to the college website and
social media sites. 4

1
E portfolio link to website evidence Assignment Brief 1 & Part 1 Essay on ‘Four Types of Brief”
2
Examples of my own project work on different types of brief.
3
E portfolio link to website evidence Assignment Brief 2 & Part 2 Evidence for Learning Outcomes 2-3-4
4
Media Marketing Team -Appendix 1
5
College Marketing Team populate college website and social media with news and project work from NWRC
Aoife Fuller ton - Working to a Brief – Unit 5:2-3-4
Learning in a Pandemic
The Portfolio presents research findings on Covid 19, Health and Safey constraints and all
the news documentary footage I would use to set the scene for my Film project. 6

My mind map illustrates the areas of investigation including: Style, types of Interviews;
locations, equipment, Audience and Participants.

My storyboard includes questions and planning for the range of interviews, individual
zooms; Live studio interviews; Zoom and Teams class interviews with dates and locations
covered and many used as B ROLL , cutaways and Extended student personal testimonials
of their experiences of Learning in a Pandemic.

For Learning Outcome 3 Be able to apply a response to a brief

6
https://aoifefullerton.weebly.com/working-to-a-brief.html Planning Evidence -
Aoife Fuller ton - Working to a Brief – Unit 5:2-3-4
Learning in a Pandemic
I have illustrated how I carried out my planning in film schedule over the second lockdown
when we were working exclusively online following class timetables. I did extensive edits for
each segment filmed and the three main edits show this work and the review feedback I
received. There is also an archive of emails as the project involved a lot of contact time with
my Lecturer Faustina Starrett. I directed and edited the project and for the studio segments
and classroom cutaways

I had a team of 3 class members. Benn Anderson and Jack O’Hara worked as Cameramen on
a studio Interview shoot with a Business Studies Lecturer and Student and Luke Mc Callion
acted as my Interviewer8

4 Be able to review work on completion of a brief.

Being aware of Covid was a Constraint that determined the style I used for the project.
We had to follow the legal; regulatory framework set out for production work. I did not have
any financial costs but the time for the project was very extended as I had to wait for students
to send me their own zoom recordings.

My time management was within deadlines although I had many revisions to make to edits
and to include more evidence for the planning across different film shoots. I used 3 class
members to help me in the actual shoot having briefed them with storyboard, locations and
interview questions. I applied good leadership skills in so far as people know what they were
doing. Benn Anderson and Jack O’Hara worked as Cameramen on a studio Interview shoot
with a Business Studies Lecturer and Student and Luke Mc Callion acted as my Interviewer.

7
Screenshots of online scheduling expressive online class

8
https://bennanderson.weebly.com/working-to-a-brief.html
https://oharajack.weebly.com/lockdown-on-creativity.html
https://lukemccallion.weebly.com/working-to-a-brief.html

9
Screenshots from e portfolio relating to edits and time schedules across different recordings
Aoife Fuller ton - Working to a Brief – Unit 5:2-3-4
Learning in a Pandemic
Communications were clear between us we had meetings on Zoom, email and in person
using social distancing when we did the Studio interviews. 10

I feel I achieved the agreed outcomes for the project addressing all the relevant salient points
working to agreed timescales within reason given how disruptive Covid 19 was .

I FOLLOWED UP on getting Feedback: from peers, from my main lecturers for the Project
Faustina Starrett acting as client, for marketing section . .11

The College Marketing officer, Conor Mc Gurgan did review the product and approved it for
NWRC Social media platforms including Facebook and the college website . My other
lecturers also gave me feedback by email. I think my project film showed a contribution to
workplace goals showing that students and staff were working to
maintain college goals and courses through their continued
online teaching and learning schedules.
12

10
Screenshot of Jack sent me B-roll
11
Screenshot relates to Feedback evidence completed for each of the 3 drafts and comments posted online
during review phases
Aoife Fuller ton - Working to a Brief – Unit 5:2-3-4
Learning in a Pandemic

Finally, I have completed the Competition entry form

for the NICMA’s and am hopeful my film is a worthy
entry.13

This would give it even more legacy as it would

feature on the college websites of all six FE Colleges in
Northern Ireland if it won.

Aoife Fullerton - NDYear 2

Unit 5 Working to a Brief

12
College website posted video 25-02-2021 and feedback from Marketing Director Conor Mc Gurgan and one
of my tutor posted to my email
13
Screenshot of my entry to Competition deadline 16-03-2021