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    Marketing Management: Group E

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    Mohd Tawher Ashraf Siddiqui Sadat
    The document summarizes a marketing plan for a new luggage startup. It introduces the team leading the venture and provides an industry analysis of the luggage market. It then outlines the venture's mission, product details, and marketing strategy. The plan performs a SWOT analysis and assesses risks such as competitor retaliation. Finally, it presents the financial plan, with initial capital targeted at 90 lacs and total asset valuation at 1.6 crore.

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    Marketing Management: Group E

    Uploaded by

    Mohd Tawher Ashraf Siddiqui Sadat
    17 views19 pages
    The document summarizes a marketing plan for a new luggage startup. It introduces the team leading the venture and provides an industry analysis of the luggage market. It then outlines the venture's mission, product details, and marketing strategy. The plan performs a SWOT analysis and assesses risks such as competitor retaliation. Finally, it presents the financial plan, with initial capital targeted at 90 lacs and total asset valuation at 1.6 crore.

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    Presentation on Marketing Management

    Original Title

    Marketing-Management-Presentation

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    The document summarizes a marketing plan for a new luggage startup. It introduces the team leading the venture and provides an industry analysis of the luggage market. It then outlines the venture's mission, product details, and marketing strategy. The plan performs a SWOT analysis and assesses risks such as competitor retaliation. Finally, it presents the financial plan, with initial capital targeted at 90 lacs and total asset valuation at 1.6 crore.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views19 pages

    Marketing Management: Group E

    Uploaded by

    Mohd Tawher Ashraf Siddiqui Sadat
    The document summarizes a marketing plan for a new luggage startup. It introduces the team leading the venture and provides an industry analysis of the luggage market. It then outlines the venture's mission, product details, and marketing strategy. The plan performs a SWOT analysis and assesses risks such as competitor retaliation. Finally, it presents the financial plan, with initial capital targeted at 90 lacs and total asset valuation at 1.6 crore.

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    of 19

    Marketing Management

    Group E
    Meet our Team

    01 02 03
    Sonia Akter Nushrat Jahan
    Nusrat Jahan
    Chowdhury

    04 05
    Arfin Ara Nishi Ashikur Rahman

    06
    Mohammad Sami Iftee
    01
    INTRODUCTION
    Introduction:

    Company Name

    Tagline

    Purpose
    02
    INDUSTRY ANALYSIS
    Industry Analysis

    • Online page
    • General Environment & Demographic Trend
    TREND

    • President • Samsonite
    • Lotto • American Tourister
    COMPETITORS

    • Upper Middle Class


    • Require higher security facilities
    • Upper Class
    • Carries expensive items
    MARKET • Upper Upper Class
    SEGMENTATION

    Data collection from: Surveys, websites, webpages, articles

    Analysis done by experts


    INDUSTRY & MARKET
    FORECAST
    03
    Description of Venture
    Mission Vision

    Objectives
    Office
    Product Equipment &
    Personnel
    Pledge Office
    • Security System • Capital Intensive

    • Temperature • Skilled Labour


    Management
    • Some part-time
    • Charging Port employees

    Personnel
    • In-Office Day Care

    • Accomodations for
    women
    04
    Marketing Plan
    Marketing Mix

    Product Price

    Innovative Idea Premium Pricing


    Marketing Mix

    Promotion Place

    Advertising Distribution
    05
    SWOT Analysis
    SWOT Analysis
    Strengths Opportunities

    ● Unique features like ●Target higher income class


    security alert system,
    temperature control and GPS
    consumers STRENGTHS
    W
    ●Unique idea may bring

    WEAKNESS
    ●Lightweight and very strong investments from venture

    ●Rain protection layer on the


    outer side.
    capital

    ●Generate new workforce.


    S
    SWOT
    Weakness Threats

    OPPORTUNITIES
    ●High price

    ●Difficulty in creating
    ●Competitors may imitate our
    features very quickly T
    awareness ●Existence of strong
    competitors
    ●High repairing cost
    ●Airlines may not allow such
    O THREATS

    ●GPS navigation requires luggage


    continuous internet or mobile
    network connection
    06
    Assessment of Risk
    Risk Factors

    Changes in trends and consumer


    behaviour

    Competitor Retaliation Mismanagement of Resources

    Break down in the supply chain Lack of Consultation and


    Guidelines from experts

    Financial Allocation Problems


    07
    Financial Plan
    Financial Plan

    Initial Investments done through savings


    Initial Capital Target = 90 Lacs

    Factory installation is budgeted for around


    TK25 Lacs including machines and equipment

    Strict Cash Flow Management


    Ensure positive acid test ratio
    Avoid Debt Financing

    Total Asset Valuation = BDT 1.6 Crore


    THANK YOU!

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