SADE WYCHE

Prof. Roop Virk

Virtual Field-Trip
Los Angeles Destinations
FASM 415
 Destination 1:
Rodeo Drive
Rodeo Drive’s 3 iconic, palm-dotted blocks are
home to more than 100 of the world’s leading
luxury brands with deep connections to art and
culture, housed in buildings designed by the
most distinguished names in international
design and architecture.

Draws the world’s most sophisticated artists, A-list movie stars, philanthropists and cultural institutions.
 Shopping (Retailers):
Amiri
Gucci
Dior
Dior Homme
Dolce & Gabbana
MaxMara
Guess
Alexander McQueen
Prada
Hermes
Rolex
Michael Kors
Jimmy Choo
Versace
Tiffany and Co
Saint Laurent
Richard Mille
Ralph Lauren
Giorgio Armani

Demographics Psychographics Fendi

Chanel
White: 84.8% Cartier
Hispanic/Latino: 5.4% Typical Luxury Consumer Burberry
Two or More Races: 4.9% Disposable income Vera Wang
Asian: 4.1% Spend liberally across multiple luxury categories Tod’s
Black: 0.8% High social status Moncler
Population Density: 8,023 per sq mile Seeks exclusivity Louis Vuitton
Median Household Income: $127,305 Trend setters Goyard
Median Rent: $2,336 Influencer Balenciaga
Average Household Size: 2.2 people Bottega Veneta
Infrastructure
+ Competition
Overall infrastructure places emphasis on
pedestrians-- implementing larger sidewalks
and medians, and all-ways crosswalks

Streets are lined with palm trees: Majestic

Date Palms for the median are contrasted
with the more elegant King Palms on the
sidewalk.

Encourages cafe seating and comfortable

night time strolling
 Destination 2:
The Grove: West Hollywood
Shopping, Dining and Lifestyle destination
with a mix of retail, restaurants and
entertainment in an open-air environment
pulsing with style and energy.

575,000-square-foot (53,400 m2) outdoor marketplace is located in Los

Angeles' Fairfax District
Population: 16,618

Located adjacent to the Original Farmer’s Market & home to the Grove's infamous Christmas Tree
 Location + Details
Shopping (Retailers):
The Grove provides a dynamic shopping
experience with fashion-forward collection
of stores and ever-changing pop-up shops

Dining:
Breakfast, lunch, dinner and shopping-break
treats

Events:
Interactive activations
Live entertainment/shows
Home to Dancing with the Stars
finales
The Grove Christmas Tree The Original Farmer's Market Regular TV show tapings
Pop-up shops
In-store styling
Demographics Traffic + Infrastructure
White: 78% Modeled architectural designs on indigenous Los Angeles buildings
Hispanic/Latino: 9% Influenced by classic historic districts, with shopping alleys, broad plazas, and
Two or More Races: 6% intimate courtyards.
Asian: 4% The design features a series of Art Deco-style false fronts, with boxy interiors
Black: 3%
Average high volume traffic associated with West Hollywood
Median Household Income: $117,575 Attraction for visitors
Average Household Size: 2 people Pedestrian-heavy community: Streets, Alleys & Crosswalks
 Destination 3:
Venice Beach Boardwalk
Known as a “global tourist destination”the only
place that with a boardwalk right along the
sand, where shops selling everything from
beach basics like surfboards, boogie boards,
wetsuits, bathing suits, sunscreen and flip flops
to hippie jewelry, incense and stoner
paraphernalia

1.5 miles along the sands of the Pacific ocean

West side: Street vendors and performers (musicians, mimes, break-dancing)
East side: storefronts

“Hub of artistic inspiration and creativity”

Location + Demographics Shopping (Retailers):
Tattoo + piercing stores,
Skate + surf shops,
Medical marijuana dispensaries
Flea markets

Dining:
Large selection of restaurants,
Juice spots and Bars
Fine Dining
Patio Dining

Events/Entertainment:
Venice Pier
Boardwalk
Live Music
Skate Park
Basketball courts

Total Population: 35,873

98% of people say LGBT

residents are very accepted
67% of residents say there is a
good sense of community.
Infrastructure
+ Competition
3 miles of coastline with 238 acres of beach
Known for famous murals by local artists
Originally established as a planned city imitating Venice, Italy,
Venice is home to a large number of early 1900s buildings built in to emulate
Italian renaissance architecture.
Only through the efforts of local preservationists were the few buildings that
remain able to be preserved, although many were substantially modified.

“Venice is the place that generates the image of the freewheeling, laid-back, eccentric and
slightly crazed, yet creative and cutting edge city that many people envision Los Angeles to
be.”
 Sources

https://rodeodrive-bh.com/about/
https://rodeodrive-bh.com/events/
http://www.city-data.com/neighborhood/Rodeo-Drive-Beverly-Hills-CA.html
https://duttonarchitects.com/beverly-hills-downtown-plan/
https://thegrovela.com/
https://thegrovela.com/dining/
https://www.point2homes.com/US/Neighborhood/CA/Los-Angeles-County/Los-Angeles/Fairfax-Demographics.html
http://www.venicebeach.com/the-venice-beach-boardwalk/
https://www.niche.com/places-to-live/n/venice-los-angeles-ca/residents/
https://beaches.lacounty.gov/venice-beach/

Thank you.