<KOD KURSUS>

BACHELOR OF HUMAN RESOURCE MANAGEMENTS

SEPTEMBER 2017

BBPB2103

HUMAN RESOURCE MANAGEMENT

MATR
MATRIC
ICUL
ULA
ATION
TION NO : 931
93111805
180550
5046
4600
001
1
IDENTITY CARD NO : 931118055046
TELEPHONE NO : 013!6167517
E!MAIL : "#$%&#'#&()#*+#)(,#$-.$#(/$
"#$%&#'#&()#*+#)(,#$-.$#(/$
LEARNING CENTRE : OPEN UNIERSITY MALAYSIA
  SEREMBAN
 HUMAN RESOURCE MANAGEMENT BBPB2103

TABLE OF CONTENTS

TITTLE PAGES
10 INTRODUC
INTRODUCTION
TION
11 BRIEF DATA
DATA ABOUT AMA
AMAY
12 AMA
AMAY ORGANIATIONAL CHART
1-3

20 FOUR
FOUR CHANGE
CHANGES
S IN THE MALAYSI
MALAYSIAN
AN ECONOM
ECONOMY
Y THAT
THAT CAN
AFFECTHUMAN RESOURCE MANAGEMENT IN THE AMAY
1 MARET
MARET REACTI
REACTION
ON CUST
CUSTOME
OMERS
RS
2 HUMAN
HUMAN RESOU
RESOURCE
RCE DEELOPME
DEELOPMENT
NT COMPETI
COMPETITORS
TORS 4-9

3 GL
GLOB
OBAL
ALIS
ISA
ATION
TION
4 COST
COST REDU
REDUCT
CTIO
ION
N

30 FOUR CHANGES IN THE MALAYSIAN

MALAYSIAN TECHNOLOGY THAT
THAT CAN
AFFECT HUMAN RESOURCE MANAGEMENT IN THE AMAY

1. RESEARCH AND TECHNOLOGY DEELOPMENT

2 PRESER
PRESERIN
ING
G SCAR
SCARCE
CE RESOUR
RESOURCES
CES
 10-14
3 24 HOU
HOURS
RS ONL
ONLIN
INE
E SER
SERICE
ICE
4 E!LEAR
E!L EARNIN
NINGG MANA
MANAGEM
GEMENT
ENT SYSTEM
SYSTEM

40
40 SUGG
SUGGES
ESTI
TION
ONS
S TO ADDR
ADDRES
ESS
S TH
THE
E CHAN
CHANGE
GESS IN ORDE
ORDER
R TO
IMPROE THE AMAYS HUMAN RESOURCE MANAGEMENT

1. ADANCED RESEARCH AND TECHNOLOGY

15-19
DEELOPMENT
2 BUSINESS
BUSINESS AARENESS
ARENESS CAMP
CAMPAIGN
3 ORSH
ORSHOPOP AND TRAINI
TRAINING
NG EENT
EENTS
S
4 RE
REARDS
ARDS AND
AND BENEF
BENEFIT
ITS
S

50 CONCLUSION 20
60 REFERENCES  21-22
 HUMAN RESOURCE MANAGEMENT BBPB2103

10
10 INT
INTRODU
RODUCT
CTIO
ION
N
AMAY A$'(#& # is an Americ
AMA American
an multil
multilevel
evel market
marketing
ing

company that sell a variety of around 450 uality types of such as fitness! "eauty and
home care products. AMAY  #as esta"lished "y R(+ D,)  and ;# #& A&</ in
1959. AMAY is a part of the A/*('  group of companies $parental company% #ith the
head uarter (& A<#= M(+(.#&= USA . AMAY M#/#)(# has e&tended to support the
 "usinesses of its AMAY B%)(&)) O>&') ABO)   #ith a #idespread net#ork of 
AMAY 'etail
AMA 'etail (hops throug
throughout
hout M#/#)(#   an
and B'%&(=   and three local #arehouse
hu"s.

AMAY M#/#)(#  is one of the top 10 performing associates! supported

F%'*+'$'= AMA
 "y an impressive indicators such as sales turnover! profita"ility!
profita"ility! and a tough AMAY
B%)(&)) O>&' streng
strength
th #ithin
#ithin the AMAY >orld#ide
orld#ide group. According
According to B%')#
M#/#)(#
M#/#)(# M#(& M#'?*=
M#'?*= AMA M#/#)(# is a chie
AMAY M#/#)(# chieff dire
direct
ct sell
sellin
ing
g compan
company
y in
)alays
)alaysia
ia #ith a centra
centrall force
force of more
more than
than 239=000 AMAY B%)(&)) O>&') and
record
recorded
ed a profit
profitss @ RM102 (//(& @' *+ @()#/ #' &<< 31 D$' 2015 .
AMAY M#/#)(# #as a#arded a 10-year direct selling license "y the  M(&()*' @ 
D$)*( T'#<= C'#*(,) #&< C&)%$'()$ MDTCC in 2010.

*he AMAY +omp

+ompan
any
y offe
offeri
ring
ng a "roa
"road
d rang
rangee of ual
ualit
ity
y prod
produc
ucts
ts unde
underr its
its 5
funda
fundame
ment
ntal
al prod
produc
uctt line
liness such
such as N%*'(*(
N%*'(*(& //&)) $,*'/*
& #&< //&)) $,*'/* vitamin!
mineral
mineral and dietary
dietary supplement
supplements%!
s%! S?(& C#' #&< C)$*()  $A'*(*' skincare and
colour cosmetics%! P')&#/ C#'  $/(*' oral care! BODY SERIES $"ody care and
(A*, hair care%! H$ C#' $/..+. household cleaning products! (A laundry
care%! and H$ T+ $e-spring #ater treatment system! A*)(67' air treatment
syst
system
em%% over
over 40 years
years in )ala
)alays
ysia
ia.. n addi
additi
tion
on!! the
the AMAY  +ompany
+ompany88s P')&#/
S+') C#*#/.%  offers local consumer products.

1
 HUMAN RESOURCE MANAGEMENT BBPB2103

AMAY al#ays
al#ays has "een at the center
center of intern
internati
ational
onal market
market for the last
last 50 #')
therefore their motto is! T+(&? G/#/= A* L#/  +urrently!
 +urrently! more than 36 $(//(&
dura"le AMAY B%)(&)) O>&' distri"ute AMAY products in over 80 %&*'()  in
the USA  "y F') in 2012. )oreover!  AMAY  launc
launched
hed E!C$$'
E!C$$' )(*)  that
e&te
e&tend
ndss the
the AMAY "usiness
"usiness prospect into cy"erspace
cy"erspace to support
support the distri"uto
distri"utors.
rs.
AMAY8s vision is T  *+ )* %)(&)) '*%&(* (& *+ >'/<  and AMAY)
missio
mission
n is T+'%.+ *+ #'*&'(&. @ D()*'(%*')= E$/)= #&< *+ F%&<(&.
F#$(/()= #&< *+ )%'* @ %#/(* '<%*) #&< )',(= > @@' #// / *+
'*%&(* * #+(, *+(' .#/) *+'%.+ *+ AMAY S#/) #&< M#'?*(&. P/#&
+urrently!
+urrently! more than 19=000 $/)  #orld#ide "acking millions of A$># B%)(&))
O>&')  #ho sell AMAY products.

11 BRIEF DAT

DATA ABOUT AMA
AMAY

AMAY
ndustry: M%/*(!/,/ $#'?*(&.
*ype P'(,#*
 :ounded N,$' 9= 1959
:ounder R(+#'< D)
D)
;# #& A&</
 +hairman S*, #& A&</
 6resident D%. D)
D)
 +hief :inancial fficer M#'? S*,&)
 6roducts A$># H$= G/()*'= GH= N%*'(/(*= A'*()*'= A$>#%&= S'(&.=
A*$)+'= S E&'.
 mployees 19=000 2016
 (ales J88 B(//(& 2016
:iscal ear nd D 31= 2016
 7eaduarters A<#= M(+(.#&= U&(*< S*#*)
 ;e"site >>>#$>#./#/$

2
 HUMAN RESOURCE MANAGEMENT BBPB2103

1.2 AMAY ORGANIATIONAL CHART

3
 HUMAN RESOURCE MANAGEMENT BBPB2103

20 4 CHANGES
CHANGES IN THE MALA
MALAYSIAN
YSIAN ECONOM
ECONOMY
Y

;ith the e&isting ranks of the )alaysian economy! the indicators of recession have
gravely distress the entire economy. t has "een o"served that! the economic "usiness
 phase has move in to the recessionary period. *his recessionary period hints to positive
and negative effects on the "usiness as #ell as the economy. T+ S*#' O&/(&= 2010

1 MARET
MARET REACTI
REACTION
ON CUS
CUSTO
TOME
MERS
RS
+us
+ustom
omer
erss are
are ma<
ma<or inf
influen
luence
ce to the H%
H%$#
$#&
& R)
R)%'
%'
 M#&#
M#&#.
.$&* of the
$&*
organi=ation functions. (o! the employees in the organi=ation must contri"ute to#ards
attaining
attaining the uality
uality of goods. t is the o"ligation
o"ligation of every employee
employee to ensure that their 
#ork is of the highest standard.

>ue to recession! customers #ill tighten up their purses and spend the money frugally.
*here #ill "e an adversarial effect over the lu&ury items such as decrease in sales of 
goods and services due to a reduction in the overall num"er of sales. :or e&ample!
consumer may "e more likely to "uy AMAY products such as H$ T+ during an
e&pansion period! rather than during a recession. *he relative significance of o"<ects in
the C&)%$'
C&)%$' P'( I&<K CPI is "ased
I&<K CPI "ased on studie
studiess of consum
consumers
ers88 purchasi
purchasing
ng
 "ehaviour tells us ho# consumer purchases have changed over time. f the levels of sales
cannot "e controlled! this #ill cause a decline in the profit margins. *hus! the entire sales
#ill decrease and the H%$#& R)%' M#&#.$&*  in the organi=ation has to draft
another methods to attract the customers.

:urthermore! glo"al financial crisis has not helped uphold consumer confidence! neither 
in the glo"al economy nor in the local economy since 200. A$># M H/<(&.) B+<=
&ecutive
&ecutive director
director Y  B(&.   said tha
thatt AMAY) RM1 (//(& )#/) *#'.* "y
2015  is no more valid? as the consumer products merchant struggles #ith )alaysia@s
G<)) and S',() T#K GST and a #eaker
G< #eaker ringgit
ringgit contras
contrasted
ted #ith
#ith the US <//#'.
esides= )alaysian consumers start to feel the pain after #hat has "een a challenging
year for )alaysians! specifically #ith the introduction of the G<) and S',() T#K

4
 HUMAN RESOURCE MANAGEMENT BBPB2103

GST *he GST is e&pected to affect )alaysian consumer sentiment #hile a #eaker 
ringg
ringgit
it makes
makes AMA
AMAY) impo
import
rt produ
product
ctss from
from the
the U&(*< S*#*)   more e&pensive.
A"out 80 * 85  of AMAY products come from AMAY headuarters
 headuarters in U&(*<
S*#*)  and is transacted in dollars. *hus! AMAY) profit has #eakened. n FY14! the
group
group reco
record
rded
ed RM9995 $(//(& net prof
profit
it compa
compare
red
d to RM10908  million a year 
earlier. T+ E<. M#'?*) O&/(&= 2015

2 HUMAN RESOURCE
RESOURCE DEELOPM
DEELOPMENT
ENT COMPETI
COMPETITO
TORS
RS
+ompetition plays a very important part in the H%$#& R)%' M#&#.$&* @ *+
'.#&(#*(& . *he heights of competition #ithin the e&isting markets also #ould get
aggressive in terms of the margin received "ecause recession #ill cause great levels of 
uncertainty #ithin the "usiness enterprise. A recession
recession #ill irrefuta"ly lessen the demand
 pull of inflation pressures and reassures the price clashes on the street as companies seek 
to uphold the consumers. *his phase #ill affect the fragile competitors to close their 
industry. S#$%/)&  M#'?)= 2003

*he topmost competitors of AMAY C$#& are 3 #hich #' A,&

A,& P'<%*)
P'<%*) I&=
M#' # I&  and T+ P'*' and G#$/ C$#&. *he competition among this 3
rival sellers is great due to many other companies sell same products such as health!
 "eauty! and home products. According to AMAY M HOLDINGS BHD)  Annual
'eport
'eport 201B!
201B! AMAY)  products are some#hat e&pensive compared to other "rands
since it trade in all the products from AMAY I&''#*(& in the
the U&(*< S*#*) @ 
A$'(#  esides! the intimidation of ne# competitors is great due to lo# entry "arriers
for direct selling "usiness. +onferring
+onferring to D('* S//(&. A))(#*(&
A))(#*(& @ M#/#)(# ! there
are 75 <('* )//(&. $#&()  including AMAY have "een registered in its record.
As a resu
result
lt!! AMAY)  management only hires capa"le #orkers and allocate multi-
skill
skilled
ed people so that
that AMA
AMAY can maintain their tittle of great uality product and
services. *his can help H%$#& R)%' M#&#.$&*  to #ithstand company8s mission
and recompense employee in term of performance to compete #ith other organi=ation.

5
 HUMAN RESOURCE MANAGEMENT BBPB2103

)oreover! the risk of su"stitute products is great due to less differentiation "et#een
AMAY) products such as GLISTER toothpaste and SANTIUE hair care! and other 
 products availa"le in the market from other )/) companies
companies such as M#' #= A,&=
C)>#
C)># #&< H'
H'#/(@ eside
#/(@ esides!
s! +onsume
+onsumers
rs also
also are more
more conveni
convenient
ent to purcha
purchase
se
 products of goods and services from &&!MLM $#&()   #ith
#ith &$(#/
&$(#/ '(.
*hus!
us! AMAY need
need to compet
competee #ith
#ith other
other "rands
"rands through
through ualit
uality
y e&cell
e&cellence
ence of 
 products to attract more customers. *hen! the risk from suppliers "argaining po#er for 
AMAY is uite lo# "ecause AMAY has its o#n organic farm and industrial unit to
 produce its o#n high uality products. AMA
AMAY)  products use ra# materials from its
o#n farm and the supplier for all its products is the parental company itself #hich is
A$># C''#*(&   in the
the U&(*< S*#*) @ A$'(# . n additi
addition
on!! AMAY  is the
mem"er of '/< F<'#*(& D('* A))(#*(& in #hich the consumers
D('* S//(&. A))(#*(& consumers have
the right to return products and gain refund if they are discontented. *herefore! it #ill
upsurge the company #orth in the eyes
ey es of consumer and society.

3 GL
GLOB
OBAL
ALIS
ISA
ATION
ION
>ue
>ue to glo"
glo"al
alis
isat
atiion!
on! the H%$#&
H%$#& R)%'
R)%'
 M#&#.$&* are
M#&#.$&* are reu
reuir
ired
ed to play
play
challenging roles in creating a favoura"le #ork climate to initiate and implement changes
uickly
uickly. According
According to ;)+ 2012= H%$#&
H%$#& R)%'
R)%'
 D#'*$&*) #ill face "iggest
D#'*$&*)
challenge to manage
manage a #orkfo
#orkforce
rce diverse
diverse in cultur
culturee and language
language skill
skillss in variou
variouss
countries in order to develop a glo"al mindset among their employees. *his may consist
of issues involving age! education! ethnicity! gender! income! marital status! physical
limitations! and religion or any other things. H%$#& R)%') M#&#.$&*  also must
 play their part in leading the organi=ation in une&plored pro"lems of glo"ali=ation "y
understanding the issues and #orking together to provide "etter support in training the
employees.

(ince
(ince the #orld
#orld "egan
"egan to glo"al
glo"ali=e
i=e!! many
many compani
companies
es especi
especiall
ally
y the direct
direct sellin
selling
g
companies that speciali=ed in promoting nutrition products such as A);A
A);A +orporation
attempted to "ring the companies to the multinational level and most of them have no#
accomplished their achievements. AMAY C$#& +#) "een prominent in the field of 

B
 HUMAN RESOURCE MANAGEMENT BBPB2103

domestic enterprise ever since 50 years ago #ith familiar health! "eauty and home care
 products. *he A);A
A);A +ompany has successfully used its colla"orations to create the
strong net#ork marketing across its many associates and "usiness units across the glo"al.
At present! AMAY has "ecome the #orld8s largest direct sales "usiness #ith 3 million
AMA
AMAY B%)(&
B%)(&)) O>&' #ho promot
)) O>&' promotes
es more
more than
than 450 person
personal
al care!
care! hou
househ
sehold
old!!
nutrition and cleaning products.

F%'*+'$'= AM AY +ompany has e&panded its product line internationally in the
A MA
+hinese market as other direct selling "usiness in commercial market 20 years ago. *he
company had e&perienced success nevertheless at the same time it faced challenges as
+hina
+hina #as
#as "ecom
"ecomin
ing
g a democr
democrat
atic
ic count
country
ry.. *h
*hen
en in 199
199!
! +hin
+hinaa offi
offici
cial
alss place
placed
d
 prohi"ition on the direct marketing "usiness! as the +hinese government assumed direct
marketing "usiness #as the "ase of illegal activities. 7o#ever! they lifted the prohi"ition
after heavy petitioning
petitioning from American
American "usinessmen
"usinessmen and AMAY got its market "ack 
after 3 months. n addition! A);A +ompany has repositioned its production factories
in +hina in order to e&port products in the Asian
Asian countries. (urprisingl
(urprisingly
y! today +hina is
the
the leadi
eading
ng marke
arkett of AMAY8s sale
sales.
s. :urt
:urthe
herm
rmor
ore!
e! AMA
AMAY +ompany s#iftly
s#iftly
e&pan
e&panded
ded to A%)*'#/
A%)*'#/(#=
(#= E%'
E%'
== ;##&=
;##&= L#*(&
L#*(& A$'(#=
A$'(#= C+(&#=
C+(&#= A@'(#= I&<(#
I&<(# #&<
S#&<(&#,(#= R%))(# and (*&#$ /= 1994!2010  n 1999! AMAY  +ompany
S#&<(&#,(#= R%))(#
also esta"lished
esta"lished a reinstated
reinstated company named A/*(' and launched 3 ne# companies
namely %(K*#'
%(K*#'== A))
A)) B%)(&)
B%)(&))) G'%   an
G'% and PK()
PK() I&&,#*(&) . *hen! PK()
I&&,#*(&)
I&&,#*(&) su"s
su"se
eue
uent
ntly
ly replace
replaced
d "y F%/*& I&&,#*(&
I&&,#*(& to pursu
pursuee rese
resear
arch
ch and
and
deve
develo
lopm
pmen
entt and
and A
A))
)) B%
B%)(
)(&
&))
)) G'
G'% to handle
% handle fa"ric
fa"ricati
ation
on and logist
logistics
ics for 
AMAY! %(K*# r and third-party clients. C$#& H()*'= 2010

4 COST
COST REDU
REDUCT
CTIO
ION
N
H%$#& R)%' M#&#.$&*)  "udget is one of the largest dis"ursement components
in an organi=ation! e&clusively in administrations that specify in kno#ledge and services.
*he economic "ackground #ill affect the financial standing of an organi=ation! and the
organi=ation must change its "usiness approach to remain or compete in the market place.
sually! organi=ations #ill have to reorgani=e their  H%$#&
  H%$#& R)%' M#&#.$&* to

C
 HUMAN RESOURCE MANAGEMENT BBPB2103

redu
reduce
ce la"o
la"our
ur e&pe
e&pens
nses
es thro
throug
ugh
h acti
action
onss such
such as D>&)((&.= O%*)%'(&. ! and
D>&)((&.= O%*)%'(&.
M'.') . n the episode of economic progress! demand for la"our po#er #ill rise due to
an escal
escalat
atio
ion
n in manuf
manufac
actu
ture
re.. n thes
thesee posi
positi
tions
ons!! orga
organi
ni=at
=atio
ions
ns #ill
#ill e&per
e&perie
ienc
ncee a
circumstances #here"y the la"our market is inadeuate. 7o#ever! #hen an economic
depression ensues! the administration8s "usiness is affected and the num"er of #orkers
needs to "e reduced through some methods such as o"ligatory or voluntarily termination
and early retirement.

*he AMAY) $#&#.$&* #ill start to D /#@@  and <>&)((&.  the employees for 
a"sence of #ork as the operation no longer needs them to redeployment or reformation of 
the
the inst
instit
itut
utio
ion.
n. esi
eside
des!
s! the
the AMAY) $#&#.$&* als
also migh
mightt depe
depend
ndss on
%*)%'(&.  or @@!)+'(&.  to handover the #orkload to another organi=ation either 
locally or a"road in times of economic do#n-turn "ecause overall demand drops. :or 
instances! e&perts are employed "y AMAY) $#&#.$&*  on a temporary "asis on a
monthly payment to fill a void or deliver a certain level of proficiency. ;hen the specific
 pro<ect is completed! so are the associated e&penditures. ven #ith an annual turnover 
estimated
estimated to "e in e&cess of 40 percent!
percent! AMAY succeeds to keep emergent. )oreover!
the attainment "ehind  AMAY)  development is the locali=ation of the #orkforces!
 "usiness model! manufacture and ra# material. :or illustration! #hen AMAY M
HOLDINGS BHD use local #orker and local "usiness model that suit #ith )alaysian
customs and import ra# material from local country itself. *hus! this #ill minimali=e the
cost of H%$#& R)%') D#'*$&* .

:urthermore
:urthermore!! the AMA
AMAY) $#&#.$&* might starts to reduce "ack from three shifts
to t#o or one or discharge some employees even #hen only functioning one shift.
7o#ever! economy constrained layoffs are not permanent! and #orkers #ill "e #//<
#?  #hen things get "etter. f demand for goods and services is sta"le! the #orkers are
neede
needed
d to supp
supply
ly for
for the
the econo
economy
my.. *h
*hee AMAY) $#&#.$&* also
also may reduce
reduce
emp
employees intent
entional
onallly so that
hat more #ork
ork #ill have
ave to "e done "y less
 people. utput per
utput per employee may increase! "ut positivity may suffer as hours "ecome
lengthier
lengthier!! #ork "ecomes
"ecomes harder!
harder! #age increases
increases are stopped.
stopped. )oreover
)oreover!! do#nsi=ing
do#nsi=ing


 HUMAN RESOURCE MANAGEMENT BBPB2103

AMAY) organi
organi=at
=ation
ion is deteri
deteriora
oratin
ting
g revenu
revenuee due either
either to a poo
poorr econom
economy
y or 
increa
increased
sed foreig
foreign
n compet
competiti
ition.
on. :or e&ample
e&ample!! the AMAY C$#& stated
stated plans to
plans to
close
close its
its former
former %(K*#' <()*'(%*(&
<()*'(%*(&   center
center!! 5101 S#%/<(&. A,= in A<# T>&)+(
and reduce 100 local manufacture <o"s in 2010.

A
A'<
'<(&
(&.
. * M(+
M(+#
#// G P'#*
P'#**
*)) academi
academicc report
report S
S*$ 2000= EAs
$' 200
sales revenues and
revenues and profits
 profits d
 decr
ecrea
ease
se!! the
the AMAY managem
management
ent #ill
#ill confin
confinee on hiring
hiring
ne# employees! or free=e hiring #holly. nemployment #ill increase due to a reduction
in the #orkplace to minimi=e e&pense S#$%/)&  M#'?)= 2003 . n a determination
to cut e&pe
e&pens
nses
es!! the
the AMAY) $#&#.$&*   also #ill stop "uying ne# euipment!
confine research and development 
development  and stop ne# product manufactures. )oreover! the
costs
costs for
for mark
market
etin
ing
g and
and adver
adverti
tisi
sing
ng also
also #ill
#ill "e redu
reduced
ced "y H%$#& R)%')
D#'*$&* .? *hese saving efforts #ill influence other productions! "oth "ig and small!
#hich offer
offer the goods and services
services used
used "y the "ig company.
company. :urthermore
:urthermore!! AMAY
C$#&  has invested F1.5 million to focus on research and development model in
+hina "ecause the la"our cost in +hina is cheaper compared to the nited (tates! so 2000
+hinese #ere appointed as #orkers in this company. *his matter needs to "e handled
sensi"ly and <ust
ustly "y the H%$#&
H%$#& R)%'
R)%'
 M#&#.$&* team
M#&#.$&* eam to evad
evadee the
compli
complicat
cation
ionss and employ
employee
ee disappo
disappoint
intmen
mentt that
that might
might affec
affectt the admini
administr
strati
ation8
on8ss
 performance.

9
 HUMAN RESOURCE MANAGEMENT BBPB2103

30 4 CHANGES
CHANGES IN THE MALA
MALAYSIAN
YSIAN TECHN
TECHNOLOG
OLOGY
Y
H%$#& R)%' M#&#.$&*  influence "y the progress in technology in many
#ays such as une&pected change in form! structure and employment reuirements of 
organi=ation. *echnology process created a glo"al platform that allo#ed more people
coll
colla"
a"or
orat
atee and comp
compet
etee and
and shar
sharee kno#
kno#le
ledg
dgee on a scal
scalee neve
neverr seen
seen "efo
"efore
re..
Gno#
Gno#lledge
edgea"
a"lle empl
employ
oyee
eess need
need to "e eui
euipp
pped
ed #ith
#ith skil
kills to carr
carry
y out
out
responsi"i
responsi"iliti
lities
es and ne# roles.
roles. *herefore!
*herefore! H%$#& R)%' M#&#.$&*  needs to
R)%' M#&#.$&*
 prepare training and development programs to help employees increase their 
skills in order to fulfill the demands of a kno#ledgea"le employee.

1 RESEARCH
RESEARCH AND TECHNOLO
TECHNOLOGY
GY DEELOP
DEELOPMENT
MENT
*echn
echnol
olog
ogy
y fact
factor
orss such
such as ')#'+  an
and <,/$&*
<,/$&* #*(,(*! and rate of 
techn
echnol
olog
ogic
ical
al revo
revolu
luttion
ion can
can decr
decrea
easse o"st
o"stac
aclle of the H%$#&
H%$#& R)%'
R)%'

M#&#.$&* to enter
enter and influe
influence
nce outsou
outsourci
rcing
ng decisio
decisions
ns glo"al
glo"ally
ly.. AMAY)
$#&#.$&* did countless researches on ho# to cope a team#ork in the company in
order to reali=e its o"<ective.

*heref
*herefore
ore!! AMA $#&#.$&* launche
AMAY) $#&#.$&* launched
d AMAY I&@'$#*(& T+&/.
S',( in 2004 as the G/#/ D#*# C&*'
S',( C&*' #&< I&@'$#*(& T+&/. mutual
T+&/.
S',( H%  under M#/#)(# M%/*($<(# S%' C''(<' P'.'#$ to support the
development of AMAY) sales and distri"utor force around the #orld "y providing
them
them a ne#
ne# inco
incorp
rpor
orat
ated
ed and
and e&pa
e&pande
nded
d faci
facili
lity
ty ente
enterp
rpri
rise
se of * serv
servic
ices
es in
C'"## :or
:or e&am
e&ampl
ple!
e! inve
invest
stor
orss and
and stoc
stockh
khol
olde
ders
rs have
have to meet
meet AMAY
B%)(&)) O>&')= employees or "oard of directors to get further information of the
company. AMAY) $#&#.$&* today has developed a #e"site for its investors
and stockholders@ accessi"ility purposes. *he AMAY  +ompany8s #e"site such as
$#$>#$ can lessen the o"stacle of access for convenience of its investors and
stockholders. AMAY) technology changes in a #ay of its system.

ther than that! AM

AMAY)
Y) $#&#
$#&#.
.$
$&*
&* also take
takess its
its envi
enviro
ronm
nment
ental
al
respons
responsi"i
i"ilit
lities
ies deli"e
deli"erat
rately
ely.. (o! AMAY) ')#'+ <#'*$&*   continuously
')#'+ <#'*$&*

10
 HUMAN RESOURCE MANAGEMENT BBPB2103

make
make resear
research
ch and develop
develop their
their market
marketing
ing product
productss using
using curren
currentt techno
technolog
logica
icall
deve
develo
lopm
pmen
ent.
t. :or
:or e&am
e&ampl
ple!
e! mu
mult
lti-
i-pu
purp
rpos
osee clea
cleane
nerr L(%
L(%(<
(< O'.#&
O'.#&(
( C/#&
C/#&'
'
LOC  is a "iodegrada"le
"iodegrada"le concentrate
concentrate product. esides!
esides! AMAY  currently is
 persistently improving its products #ith the aim to accomplish its ecological
responsi"ility.
responsi"ility. :or instance! AMAY) product such as  SA8 /#%&<' <*'.&*  is
entire
entirely
ly transp
transport
orted
ed in "o&
"o&es
es that
that made
made from
from 100 '/< #' . n addition!
AMAY NUTRILITE FARMS produce its o#n food supplements #ith standards
of licensed organic farming in specific location. *he AMAY +ompany also depend
on rene#a
rene#a"le
"le energ
energies
ies and natura
naturall ingred
ingredien
ients
ts in manufa
manufactu
cturi
ring
ng progre
progressi
ssion
on to
 prevent harmful su"stances. 7ence! AMA
AMAY +ompan
+ompany
y has ackno#l
ackno#ledg
edged
ed and
received countless international a#ards for its devotion to the environment.

2 PRESER
PRESERIN
ING
G SCARC
SCARCE
E RESOU
RESOURCE
RCES
S
:urth
:urther
ermo
more
re!! AMA
AMAY)
Y) $#&#.$&** also
$#&#.$& also focu
focuse
sed
d on the
the redu
reduct
ctio
ion
n of the
the
consumption of scarce resources such as paper usage and plastic! in the form of 
>H>s
>H>s in 201B
201B.. *h
*hus
us!! AMA
AMAY) $#&#.$&* reduce
reduced
d the num
num"er
"er of printe
printed
d
catalogues and +>I>H>s and made it availa"le online for do#nload on AMAY)
#e"sit
#e"sitee and mo"ile
mo"ile applic
applicati
ations
ons.. n 201B!
201B! AMA
AMAY) $#&#.$&*   reduced the
uantity of +>s and >H>s that its company produced "y 29!1B3 pieces. n addition
to the environmental
environmental "enefit!
"enefit! "y going paperless!
paperless! H%$#& R)%' M#&#.$&*
reduce
reduced
d the admini
administr
strati
ative
ve #ork!
#ork! thus
thus leadin
leading
g to "etter
"etter #orkpl
#orkplace
ace effic
efficien
iencie
cies.
s.
&clusive
&clusive of the commemoration
commemoration 40th anniversary
anniversary edition
edition AMAGRAM $#.#(&
 produced in )arch and June 201B= AMAY) $#&#.$&* reduced the uantities
of printed monthly A)A'A) maga=ine copies and made it digitally availa"le as !
AMAGRAM. AMAY) $#&#.$&* also provide the training materials availa"le
for AMAY B%)(&)) O>&')  to do#nload online! #hich also allo#ed AMAY)
$#&#.$&*  to reduce the num"er
n um"er of printed copies for the "usiness kit materials.

)ovi
)oving
ng for#
for#ar
ard!
d! AMA
AMAY) $#&#.$&* introd
introduced
uced an e-usi
e-usines
nesss Git in the
seco
second
nd uar
uarte
terr of 201
201C.
C. )o
)ore
reove
overr! AMA
AMAY)
Y) $#&#.$&* also
$#&#.$&* also sup
suppor
ports
ts its
its
 "usiness o#ners through a fair compensation plan and a strong family of high uality
 uality

11
 HUMAN RESOURCE MANAGEMENT BBPB2103

 product lines. *hen! AMAY "usiness also offers the opportunity

opportunity for an individual to
 "uild their o#n independent "usiness "ased on their individual am"itions using
traini
training
ng and develop
developmen
mentt activi
activiti
ties
es includ
includee the determ
determina
inatio
tion
n and analysi
analysiss of 
educational programs online. :or e&ample! T+ AMAY A#<$ offers e-learning
courses! #e" presentations and personal training courses. n 2010! A$># A#<$
distri"uted more than 3!000 certificates across urope for online learners.

3 24 HOU
HOURS
RS ONL
ONLIN
INE
E SER
SERICE
ICE
>espite
>espite the fact! E!C$$' )(*)  no#adays are talking a"out offering same-day
delivery! Am#ay )alaysia has "een doing this for inner-city sites such as AMAY
C&*'#/ M#/#)(# # ' @'$ AMAY M#/#)(#) >)(* from 2B years ago!
and for its online orders as #ell! on condition that the order comes in "y 8:30 #$.
)alaysia is actually one of the fe# countries in the #orld #here AMAY offers such
a servic
service.
e. *he impact
impact of techno
technolog
logy
y factor
factorss influe
influence
ncess the outsou
outsourci
rcing
ng decisi
decision
on
 "ecause outsourcing can "ring the "enefits of economies of scale. :or instance! *he
AMAY B%)(&)) O>&')  can directly order the item #ith 7 using online #e"site
and deliver it directly to the customer using courier service such as P) L#"%. 7ence!
this can reduce the time of the good "een transported and improve the speed of 
servic
servicee for the conveni
convenience
ence of AMAY B%)(&)) O>&') . As a result!  AMAY
distri"utors can en<oy online access to data for 24 hours.

:urthe
:urthermo
rmore!
re! AMAY  also has em"raced the mo"ile and digital phase that #e
curren
currentl
tly
y live
live in! "y adopti
adopting
ng techno
technolog
logy
y as a ma<or
ma<or factor
factor to support
support AMAY
B%)(&)) O>&') * acce
B%)(&)) access
ss data
data O&!T+
O&!T+!G
!G @' 24+%')
24+%') &/(&
&/(& AMAY
central
central is a one-sto
one-stop
p desti
destinat
nation
ion for the latest
latest AMA
AMAY digital
digital applicatio
applications
ns and
 pu"lications such as ne# and enhanced version of accessi"ility to various AMAY
digital tools! anytime and any#here! all in one app. AMAY also developed and
launched AMA
AMAY M#/#)(#) $ (/ ',/%*(&  #ith the E !ABO /$ P#? ?
M# /#)(#) $(/
for ne# AMA B%)(&)) O>&') leaders to stay up-to-date on events and trips
AMAY B%)(&))
they
they may "e attendin
attending.
g. AMAY) $#&#.$&*   progressed from print to digital

12
 HUMAN RESOURCE MANAGEMENT BBPB2103

#orl
#orld
d to provi
provide
de mo
more
re compr
compreh
ehens
ensiv
ivee info
inform
rmat
atio
ion
n on all
all trip
tripss and
and even
events
ts for 
for 
AMAY B%)(&)) O>&')= #hich they can easily retrieve on their smart devices.

n )arch
)arch 201B!
201B! AMA
AMAY M#/#)(# launched nstagram and have a tremendous
respons
responsee #ith
#ith more
more than
than 9!000
9!000 follo#
follo#ers
ers.. AMAY)  nstagram posts differ from
:ace"ook posts "ecause it has more casual and fun responding from pu"lic. esides!
AMAY M#/#)(# also
also launche
launched
d ;e+hat
e+hat in >ecem"
>ecem"er
er 201B.
201B. ne mon
month
th after 
after 
;e+hat launch! AMAY) $#&#.$&* have more than 13!000 follo#ers on"oard.
;e+hat platform is proving to "e a great #ay for AMAY) $#&#.$&* to share
information on products and services for follo#ers. ;ith an increasing num"er of 
)alaysian
)alaysian smartphone
smartphone users using this mo"ile
mo"ile social
social communicati
communication
on application
application!!
AMA $#&#.$&* #ant
AMAY) $#&#.$&* #anted
ed to lever
everag
agee on the
the plat
platfform
orm to enha
enhanc
ncee
communication skills #ith AMAY B%)(&)) O>&') and the pu"lic.

4 E!LE
E!LEARN
ARNING
ING MANA
MANAGEM
GEMENT
ENT SYST
SYSTEM
EM
A /#'&(&. $#&#.$&* ))*$ LMS is a soft#are that ena"les the administration
distri
distri"ut
"ution
ion and e&tent
e&tent of an '.#&(#*(&)   corporate in e-/earning programs to
esta"lish success on the platform. )ost of the learning management systems are
cloud-
cloud-"as
"ased
ed soft#a
soft#are
re soluti
solutions
ons that
that compan
companies
ies use as their
their fundam
fundament
ental
al tool
tool for 
managing their H%$#& R)%' M#&#.$&*  training programs.

ver
ver the
the past
past fe#
fe# years
years!! e-/e
e-/ear
arni
ning
ng has
has also
also evol
evolve
ved
d into
into a H%$#& R)%'
R)%'
D#'*$&*  for the e&tended enterprise. ,e# advancements in learning technology
also
also have helped
helped H%$#& R)%' D#'*$&*  to support evolving learner needs
and revolutioni=e
revolutioni=e the e-/earning
e-/earning space "y allo#ing
allo#ing for more kno#ledgea"le
kno#ledgea"le data to
 "e collected and ena"ling mo"ile learning capa"ilities as a revenue for future
generation.

*herefore! AMAY) $#&#.$&* has successfully launched ne# soft#are such as

e-/ear
e-/earnin
ning
g sys
system
tem using
using S%$ T*#/ L#'&(&. M#&#.$&* S)*$ LMS and
BT)  to reach and effectively train their sales force! mainly
!#)< T'#(&(&.) BT)

13
 HUMAN RESOURCE MANAGEMENT BBPB2103

their AMA
AMAY B%
B%)(&
)(&) O>&')) in (!
))) O>&' (! +ana
+anada!
da! ,ort
,orth
h Am
Amer
eric
ica!
a! +hin
+hinaa and
and
)alaysia. :urthermore! S%$ T*#/ L#'&(&. M#&#.$&* S)*$  is also deployed
in three separate on-premise installations to manage learning activities around the
glo"e. AMAY G/#/ E<%#*(&  also plays the parts in emerging many plans in
T'#(&(&. for AMA
!B#)< T'#(&(&. AMAY) $#&#.$&*   to pu"lis
pu"lish
h D)(.& D%$&*
deta
detaiil a"ou
a"outt the I&)*'%
I&)*'%*(&
*(&#/
#/ S*'#*.
S*'#*. #&< D)(.& O,',(> . *his D)(.&
D)(.& O,',(>
D%$&* serves
serves as the guideline
guideline for AMAY C''#* $#&#.$&*   in other 
mark
market
etss to loca
locali
li=e
=e the
the !B#)< T'#(&(&. *h
*hee mo
most
st impor
importa
tant
nt aspect
aspect of 
locali
locali=at
=ation
ion is to use local
local langua
languages
ges to convey
convey the kno#led
kno#ledge
ge using
using !B#)<
T'#(&(&. *he adoption of local languages #ill help AMAY B%)(&)) O>&')  to
easily gain and a"sor" the kno#ledge that need to market the products such as the
 "randing and positioning of the NUTRILITE product
products!
s! the target
target custom
customer 
er 
su"divisions and marketing talents.

)oreover! AMAY M#/#)(# has decided 3 languages for the locali=ed version of 
course#are #hich is )alay! +hinese and nglish language. 7ence! the aspect of 
locali
locali=at
=ation
ion learni
learning
ng cultur
cultures
es is differ
different
ent in ( and Asian
Asian countri
countries
es partic
particula
ularly
rly
)alays
)alaysia.
ia. AMA
AMAY) $#&#.$&*   also design
designed
ed !B#)< T'#(&(&.   "ased on
te&t-driven concept! meaning all necessary content #ill "e contained in te&t elements!
audio is considered secondary. *his also means learners can have self-reading mode
at their o#n pace! "ased on their comforta"le learning speed. 7o#ever! AMAY)
$#&#.$&* also
also provid
providee altern
alternati
ative
ve method
method of learni
learning
ng "ecaus
"ecausee som
somee Asian
Asian
country such as )alaysia learners prefers story-telling kind of learning #ith audio as
 primary.
 primary.

14
 HUMAN RESOURCE MANAGEMENT BBPB2103

40
40 SUGG
SUGGES
ESTI
TION
ONS
S

1 ADANCE
ADANCED
D RESEARC
RESEARCH
H AND TECHNOLO
TECHNOLOGY
GY DEELOPM
DEELOPMENT
ENT
AMA
AMAY)
Y) H%$#&
H%$#& R)%'
R)%'
 M#&#.$&* mu
M#&#.$&* must
st do advan
advance
ced
d rese
resear
arch
ch and
and
technology development in order to maintain #ith great uality standard of products
to meet consumer needs and e&pectations #ithin the #orld#ide
#orld#ide market. ;ithin
;ithin its
 product improvement program! AMAY) practical
practical teams must use the company@s
consumer "ase to o"serve and e&periment ne# product ideas. AMAY management
have C5 specia
speciall la"ora
la"orator
tories
ies and appro&i
appro&imat
mately
ely 1!000
1!000 scient
scientist
istss account
accounta"l
a"lee for 
research and technology development and testing of the products pro<ects in progress
at any one time.

AMAY) $#&#.$&* must put more efforts

efforts to preserve
preserve resources!
resources! ease
#aste!
#aste! control
control cutting
cutting edge technology
technology and increase
increase the use of green products
products
throughout the lavatories. *hen! AMAY) research team must carry on to develop
the ne# innovative
innovative and ecological
ecological products. (imultaneously
(imultaneously!! AMAY)  research
team also need to continuously
continuously improve
improve the e&isting
e&isting products so that every product
they launched
launched #ill "e more ecological.
ecological. ther than that! AMA
AMAY) research team
must carry on to research e&tensively to minimi=e the amount of packaging to ensure
safe transport and storage of AMAY products. :or e&ample! AMAY) research
team
team can create
create packagi
packaging
ng that
that made
made of signif
significa
icant
nt uanti
uantitie
tiess of recycl
recycled
ed and
 "iodegrada"le resources such as #heat "ased loose fill "eads
"ea ds to protect the products
in conveyance cartons that can "e recycled.

F%'*+'$'= AMAY)  research and technology development team also have to

do e&tra research in order to improve and produce more "iodegrada"le products as a
 "asis of reduction and less #aste to protect environment. :or e&ample! AMAY can
use "iodegr
"iodegrada
ada"le
"le surfac
surfactan
tants
ts in deter
detergent
gent product
productss "ecause
"ecause no#ada
no#adays
ys many
many
consu
consume
mers
rs are
are demand
demandin
ing
g for
for "iod
"iodeg
egra
rada
da"l
"lee prod
product
uctss such
such as plas
plasti
ticc "ags
"ags..
Accord
According
ing to F<'#/ T'#< C$$())(&  regulation! "iodegrada"le defined as a
su"sta
su"stanti
ntial
al that
that is degrad
degrada"l
a"lee #hen
#hen e&posed
e&posed to air!
air! moistu
moisture!
re! "acteri
"acteriaa or other 
other 

15
 HUMAN RESOURCE MANAGEMENT BBPB2103

organisms
organisms #ithin
#ithin a reasona"le time after customary
customary disposal.
disposal. G'&' C+()=
2003!2010

2 BUSINES
BUSINESS
S A
AARENESS
ARENESS CAMPAIGN
CAMPAIGN
AMAY) H%$#& R)%' M#&#.$&*  team must create "usiness a#areness
campaign to create "rand "u== in the market. esides! "usiness a#areness campaign
is the first step in "uilding advertising o"<ectives to create a favora"le impression or 
motivate customers to "uy and "ecome a#are of certain "rand and its meaning.
AMA
AMAY)
Y) H%$#&
H%$#& R)%'
R)%'
 M#&#.$&* mu
M#&#.$&* must
st use
use mark
market
etin
ing
g mess
message
agess
delivered through various media to create a#areness a"out AMAY  products and
its uses.
uses. ;ith "us
"usine
iness
ss a#aren
a#areness
ess campai
campaign!
gn! AMAY)  management can make
 people a#are of their ne# products and create a traffic "u== to a "usiness in the
market.
market. :or e&ample!
e&ample! AMAY has an organi=ed a glo"al campaign such as O&
BY O& to support children in 2010. *his campaign illustrates the idea of making a
 "etter changes in children@s lives and it is also a part of an %$'//#   cause to
impr
improv
ovee the
the #elfa
#elfare
re of child
childre
ren
n T+
T+ T($ 100= 2010 Also!
100= 2010 Also! indire
indirectl
ctly
y this
this
campaign creates "rand a#areness glo"ally.

:urthermore! AMAY mus

mustt #ork togethe
togetherr #ith the U&(*< N#*(&) C+(/<'&)
F%&< UNICEF  to support the glo"al champion for children@s right. AMAY also
can promote "usiness
"usiness a#areness
a#areness campaign such as NUTRILITE P>' and
NUTRILITE P>'
G* T+ R(.+* P'*(& C#$#(.&  *he ENUTRILITE P>'? of 5 campaign
and G*
G* T+
T+ R(.+*
R(.+* P'*
P'*(&
(& C#$#
C#$#(.& can
(.& can rais
raisee aler
alertn
tnes
esss of chil
childh
dhoo
ood
d
malnut
malnutrit
rition
ion as they
they #ork
#ork #ith
#ith AMAY B%)(&)) O>&') ! employees and the
 pu"lic to#ards a glo"al solution. +onferring to the '/< H#/*+ O'.#&(#*(&
HO! C million children under the age of 5 die each year from inevita"le reasons
such as )alnutrition. NUTRILITE L(**/ B(*)  is a micronutrient supplement that
 provides 15 crucial vitamins and nutrients to children age B months to 5 years old
that need for the "ody system. esides! this is a can "e huge advantage in the market

1B
 HUMAN RESOURCE MANAGEMENT BBPB2103

especi
especiall
ally
y #hen
#hen custom
customers
ers $parents
$parents%% #ants
#ants to "uy som
somee product
product and AMAY
 products are the first "rand that comes to mind.

*he utmost
utmost level of "us
"usine
iness
ss a#aren
a#areness
ess is mind
mind a#aren
a#areness
ess.. AMAY  also can
achieve top of mind a#areness through repeated e&posure and consistent delivery of 
a goo
good
d prod
product
uct or serv
servic
icee over
over time
time usin
using
g late
latest
st onlin
onlinee tech
technol
nology
ogy such
such as
F#
F#?=
?= C+#*=
C+#*= I&)*#.'#$ and
I&)*#.'#$ and fe#
fe# mo
more
re appl
applic
icat
atio
ions
ns.. /ate
/atest
st onli
online
ne
tech
techno
nolo
logy
gy has "een
"een prove
proven
n effe
effect
ctiv
ivee in gett
gettin
ing
g cust
custom
omer
erss to reco
recogn
gni=
i=ee and
and
reme
remem"
m"er
er "ran
"rand.
d. usi
usine
ness
ss a#ar
a#aren
enes
esss is esse
essent
ntia
iall not only
only "eca
"ecaus
usee it "rin
"rings
gs
customers to "usiness for the first time! "ut it also encourages them to keep coming
 "ack. esides! consumer like to "uy products from "rands that they can remem"er 
and identify first #ith company8s logo and tagline. n short! AMAY can achieve
achieve
succes
successs and compet
competee #ith
#ith others
others "y strengt
strengthen
hen their
their "on
"ond
d #ith
#ith custom
customers
ers and
e&pand their products8 "rands #ith the help of "usiness a#areness campaign.

3 ORSH
ORSHOP
OP AND TRAI
TRAININ
NING
G EENTS
EENTS

AMAY) H%$#& R)%' M#&#.$&*  team must recogni=e the importance of 
investing in the employees #ho make up their #ork team. *his is "ecause the
continu
continued
ed educati
education
on and traini
training
ng of the team
team through
through profes
professi
sional
onal develop
developmen
mentt
 programs display the company@s
co mpany@s support of seeing the employees gro# professionally
and "ecome
"ecome an even more valued
valued mem"er
mem"er of the team.
team. AMAY) $#&#.$&*
team need to organi=e events! #orkshops and trainings in providing support and
recogn
recogniti
ition
on for their AMAY B%)(&)) O>&')   ;orkshop is very important to
improv
improvee the competen
competencie
ciess as #ell as skill
skillss of their AMAY B%)(&)) O>&')
ABO to help them gro# "etter. AMAY must conduct training programs such as
E$/
E$/ D,/$
D,/$&*
&* P'.'
P'.'#$=
#$= A$>#
A$># L#<')
L#<')+(
+( P'.'#$ and  N#*(&#/
P'.'#$
L#<')+( C&,&*(&   to improve
improve their
their AMA B%)(&)) O>&') kno#ledge
AMAY B%)(&))
and a"ilities
a"ilities *his
*his training
training and develo
developme
pment
nt programs
programs can improve
improve leadersh
leadership
ip
development and customer service.

1C
 HUMAN RESOURCE MANAGEMENT BBPB2103

:urthermore! AMA $ #&#.$&* team must announce a place called

AMAY) H%$#& $#&#.$&*
P'<%* '?)+  a place for AMAY B%)(&)) O>&') to recharge their positive
energy as #ell as to find comfort in the products #hich have "rought "enefits to them.
AMAY  can offers AMAY B%)(&)) O>&')  a holistic e&perience #ith greater 
acce
access
ss to the
the comp
comple
lete
te rang
rangee of prod
produc
ucts
ts and
and serv
servic
ices
es thro
throug
ugh
h this
this P'<%*
'?)+. AMA
AMAY) $#&#.$&* team also should provide #orkshop for ne#
AMAY B%)(&)) O>&')   such
such as NE ABO EPERIENCE ORSHOP
and MY ARTI
ARTIST
STRY
RY BUSI
BUSINES
NESS
S ORSHOP to incr
ORSHOP increa
ease
se the
the prod
produc
uctt
kno#ledge of AMAY B%)(&)) O>&') after <oining the Am#ay opportunity.

*he AMAY #orkshop can provide AMA

AMAY B%)(&)) O>&') #ith a dedicated
space
space to meet!
meet! connec
connect!
t! learn
learn and purchas
purchasee produc
productt #hile
#hile sharin
sharing
g the e&citi
e&citing
ng
AMAY %)(&)) '*%&(*   #ith
#ith prospects.
prospects. *he AMAY #orkshop also can
 provides fle&i"le spaces for product demonstrations! sampling! product
recommender
recommenderss and assessment
assessment tools such as A'*()*'= N%*'(/(*  and S '<%*) to
sho#case products and to keep in touch #ith top selling leaders so that they can share
their kno#ledge to enhance their marketing support. *he #orkshop also can provide
 proper guidance and solutions to AMA
AMAY B%
B%)(&
)(&)) O>&')) through
)) O>&' through special
special
#orkshops containing ho# to do AMAY "usiness! overcome of the o"<ections! ho#
to use the product and product trainings. *his can motivate the AMAY B%)(&))
O>&') and develop the "usiness positively. *he #orkshop also provide special
O>&')
traini
training
ng to#ard
to#ardss "us
"usine
iness
ss develo
developme
pment
nt #hich
#hich #ill
#ill help
help them
them to develo
develop
p their 
their 
AMAY "usiness so they can feel more secured and #orthy in associating #ith
AMAY ;hen
AMA ;hen AMA
AMAY B%)(&)) O>&')  participate regularly in professional
training! they are "eing prepared for professional advancement #ithin the company
should opportunities arise for changes #ithin the staff.

4. REARDS
REARDS AND BENEFITS
AM
AMAY)
Y) H%
H%$#
$#&
& R)
R)%'
%'
 M#&#
M#&#.
.$&* team
$&* team shou
should
ld valu
valuee empl
employ
oyee
ee
contri"utio
contri"ution
n and select
select re#ards
re#ards accordingly
accordingly.. AMA B%)(&)) O>&') #ho see
AMAY B%)(&))
the re#ards as #orth the effort #ill "e more motivated to #ork hard to o"tain them.

1
 HUMAN RESOURCE MANAGEMENT BBPB2103

AMA
AMAY)
Y) H%$#&
H%$#& R)%'
R)%'
 M#&#.$&* team
M#&#.$&* team sho
should
uld clearl
clearly
y deline
delineate
ate ho#
AMAY B%)(&)) O>&') can earn re#ards. ;hen AMAY B%)(&)) O>&')
AMA
have a comprehensive understanding of #hat is e&pected of them! they #ill "e more
capa"le
capa"le of achieving performance
performance standards.
standards. *his #ill increase
increase AMAY B%)(&))
O>&') motiva
O>&') motivatio
tion
n to achiev
achievee the desir
desired
ed perfor
performan
mance
ce result
results.
s. ;hen
;hen AMAY
B%)(&)) O>&') vie# the re#ard system as fair! they #ill "e more engaged in
B%)(&)) O>&')
trying to o"tain the re#ard.

'e#ards should "e distri"uted consistently according to predetermined policies to

AMAY B%)(&)) O>&') . ,ever engage in favoritism or cut corners as
corners as this #ill
have a detrimental impact on AMAY B%)(&)) O>&') performance. n order for 
re#a
re#ard
rdss to have
have the
the mo
most
st impact
impact on infl
influe
uenci
ncing
ng AMA
AMAY B%)(&))
B%)(&)) O>&')
 performance! they must "e directly linked to the desired "ehavior.
"ehavior. As the AMAY
+ompany gre#! distri"utors8 status and income in organi=ation increased and #ere
marked "y achievement levels identified as (& /,/)

n addition! AMAY) $#&#.$&* team also can pay cash "onuses in a lump sum
to motivate  AMAY B%)(&)) O>&'). ;he
;hen AMA
AMAY B%)(&)) O>&') are
e&cited a"out re#ards! they #ill #ork harder to achieve them. AMAY B%)(&))
O>&') shou
O>& should
ld "e re#a
re#ard
rded
ed #hen
#hen they
they meet
meet lar
large goals
goals as #ell
#ell as sm
smal
alle
ler 
r 
mile
milest
stone
ones.
s. :or
:or e&am
e&ampl
ple!
e! an asso
assort
rtme
ment
nt of part
partne
nerr provi
provisi
sions
ons rang
rangin
ing
g from
from
telecommunication! gyms! <e#elry! home appliances and more #ith e&clusive offers
are given to AMA
 AMAY B%)(&)) O>&') as a small appreciation. *his promotion
#ill give the AMAY B%)(&)) O>&') to push the products out to the market to
gain the "enefits from it. ndirectly! these give the company an advantage in the
spread of advertising and marketing cost over the volume! this result in a lo#er unit
cost and more competitive prices.

19
 HUMAN RESOURCE MANAGEMENT BBPB2103

50
50 CONC
CONCL
LUSIO
USION
N
AMAY A$'(#& #   is an American multilevel marketing company that sell a
variety of products such as fitness! "eauty and home care products. +hanges in )alaysian
economy such
such as mark
market
et reac
reacti
tion
on $cus
$custo
tome
mers
rs%!
%! huma
human
n reso
resour
urce
ce deve
develo
lopm
pmen
entt
$competitor
$competitors%!
s%! glo"alisat
glo"alisation
ion and cost
ost reduc
duction can aff
affect AMAY C&)%$'
K&<(*%'  is undou"tedly the foundation of various economies. +ustomers #ill tighten
up their purses and spend the money frugally. esides! the heights of competition #ithin
the e&isting markets such as A,& P'<%*) I&= M#' # I&  and T+ P'*' and
G#$/ C$#& also #ould get aggressive in terms of the margin received "ecause
recess
recession
ion #ill
#ill cause
cause great
great levels
levels of uncert
uncertaint
ainty
y #ithin
#ithin the "usiness
"usiness enterp
enterpris
rise.
e. A
recession #ill irrefuta"ly lessen the demand pull of inflation pressures and reassures the
 price clashes on the street as companies seek to uphold the consumers. A);A
A);A also #ill
face "iggest
"iggest challenge
challenge to manage a #orkforce diverse in culture and language skills in
various countries such as C+(&#= A@'(#= I&<(# #&< S#&<(&#,(#  in order to develop a
glo"al mindset among their employees. )oreover! the economic "ackground #ill affect
the financial standing of an organi=ation.

*echnology process created a glo"al platform that allo#ed more people colla"orate and
compete and share kno#ledge on a scale never seen "efore. *echnology factors such as
')#'+  an
and <,/$&*
<,/$&* #*(,(*! and
and rate
rate of tech
techno
nolo
logi
gica
call such
such as /#'&(&.
$#&#.$&* ))*$ LMS revolution
$#&#.$&* revolution can help company to succeed
succeed glo"ally
glo"ally.. esides
esides
that! they strive to practice on environment aspect and improved the e&isting products.
conomic changes can lead to e&treme levels of negative as #ell as )(*(, @@*)  over 
the
the "usi
"usine
ness
ss asso
associ
ciat
atio
ion
n A'
A'))  C//(&.
C//(&.== 2003 AMAY can esta"l
2003 AMA esta"lish
ish their 
their 
company "y doing some advance research to improve and create "iodegrada"le products.
AMAY also can launch "usiness a#areness campaign around the #orld to create "rand
a#areness.i
a#areness.in
n addition!
addition! AMAY also can provide "usiness o#ners a training #orkshop
and re#ar
re#ards
ds as a motiva
motivator
tor factor
factor to increase
increase sales.
sales. *his
*his specif
specifies
ies that the AMAY
+ompany and its related aspects are discussed concisely and in comprehensive manner 
throughout the assignment.
  5642ORDS

20
 HUMAN RESOURCE MANAGEMENT BBPB2103

60
60 REFE
REFERE
RENC
NCES
ES

 A$># T#?) # B/< S* (&* C'!S//(&.=  +osmestics nternational! June

25! 1999! p. C.

 A$># T'() E&'.=  rain8s

 rain8s >etroit usiness! ,ovem"er 1B! 199! p. 33.

 >r.(iti Ku"aidah thman! >r.Ann 7.J! ;an >in ;an >aud! )ei.*.(! ,or A=imah
+he# A"dullah.! 7<.aako"
7<.aako" "rahim. 7uman 'esource )anagement $:e"ruary
2011%! )eteor doc. (dn. hd.

 mployee 'elation L (trategic 7' nc. Availa"le

Availa"le online
httpIIstrategichrinc.comIservicesIemployee-relationsI

 7' +ompliance *he 7' :unction8s +ompliance 'ole L +orporate +ompliance

nsi
nsigh
ght.
t. Avail
vaila"
a"le
le onli
online
ne httpII###.corporatecomplianceinsights.comIhr-
function-compliance-roleI
 httpII###.theedgemarkets.comIarticleIam#ays-rm1"-sales-tar
httpII###.theedgemarkets.comIarticleIam#ays-rm1"-sales-target-2015-no-
get-2015-no-
longer-relevant
 httpsIImyassignmenthelp.comIcase-studyIam#ay-case-study-s#ot-analysis.html
 httpsII###.am#ay
httpsII###.am#ay.myIam#ay-glo"alIam#ay-malaysiaIa"out-us
.myIam#ay-glo"alIam#ay-malaysiaIa"out-us
 httpsII###.researchgate.netIpu"licationI3201329BM6artneringMofMAm#ayMer 
hadM;ay
 httpsII###.the"alance.comI#hat-is-human-resource-management-191143
 7uman 'esource >evelopment N :uture +hallenge L :aei=.co. Availa"le online
httpII###.faie=.coI#p-contentIuploadsI7uman-'esource->evelopment-And-
*he-:uture-+hallenges.pdf 
 7uman 'esource
'esource )anagement
)anagement +hallenges
+hallenges L Hillanova
illanova niversity
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vaila"le
online httpsII###.villanovau.comIresourcesIhrIhuman-resource-management-
challengesI

21
 HUMAN RESOURCE MANAGEMENT BBPB2103

 7uman
7uman 'esour
'esources
ces +ompens
+ompensati
ation!
on! enefi
enefits
ts N 'e#ard
'e#ardss L All a"out
a"out +areer
+areers.
s.
Availa"le online httpsII###.alla"outcareers.comIcareersIcareer-pathIhuman-
resources-compensation-"enefits-re#ard
 mpact of lo"ali=ation on 7uman 'esource )anagement L hushan Gapoor.
Availa"le online httpII###
httpII###.<ims<ournal.orgIBO20hushanO20Gapoor
.<ims<ournal.orgIBO20hushanO20Gapoor.pdf 
.pdf 
 )alaysia mployment N /a"or /a# 201C L lo"al /egal roup /imited $%.
Availa"le online httpsIIiclg.comIpractice-areasIemployment-and-la"our-
la#Iemployment-and-la"our-la#-201CImalaysia
 (teps *o +reate A +areer >evelopment 6lan L *he alance. Availa"le online
httpsII###.the"alance.comIsteps-to-create-a-career-development-plan-191CC9
 *he ig ssue :acing 7' L (ociety for 7uman 'esource )anagement (7').
Availa"le online httpsII###.shrm.orgIhr-todayIne#sIhr-
maga=ineI031BIpagesIthe-"ig-issues-facing-hr.asp&
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Availa"le online httpIIsmall"usiness.chron.comIrole-human-resource-
management-organi=ations-210CC.html
 *hee *radi
*h raditi
tion
onal
al 7' :unc
:uncti
tion
on of m
mpl
ploy
oyee
ee 'ela
'elati
tion
on.. Avail
vaila"
a"le
le onli
online
ne
httpIIsmall"usiness.chron.comItraditional-hr-function-employee-relations-
3C00B.html

22