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    BSBMKG501 Appendix 2

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    Sharon Zhou
    The document profiles competitors by estimating their market share, sales, marketing tactics, strengths, weaknesses, costs, and profitability. It rates 4 competitors and collects data on their estimated sales, market share, sales force, marketing tactics, selling terms, advertising, distribution channels, service, support, pricing, and product or service. It assesses each competitor's costs and profitability.

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    BSBMKG501 Appendix 2

    Uploaded by

    Sharon Zhou
    15 views3 pages
    The document profiles competitors by estimating their market share, sales, marketing tactics, strengths, weaknesses, costs, and profitability. It rates 4 competitors and collects data on their estimated sales, market share, sales force, marketing tactics, selling terms, advertising, distribution channels, service, support, pricing, and product or service. It assesses each competitor's costs and profitability.

    Original Description:

    BSBMKG501 Appendix 2

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    The document profiles competitors by estimating their market share, sales, marketing tactics, strengths, weaknesses, costs, and profitability. It rates 4 competitors and collects data on their estimated sales, market share, sales force, marketing tactics, selling terms, advertising, distribution channels, service, support, pricing, and product or service. It assesses each competitor's costs and profitability.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    15 views3 pages

    BSBMKG501 Appendix 2

    Uploaded by

    Sharon Zhou
    The document profiles competitors by estimating their market share, sales, marketing tactics, strengths, weaknesses, costs, and profitability. It rates 4 competitors and collects data on their estimated sales, market share, sales force, marketing tactics, selling terms, advertising, distribution channels, service, support, pricing, and product or service. It assesses each competitor's costs and profitability.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    Competitor profiling activity

    Rate the competitors by number and estimated market share.

    Number Competitor Estimated Market Share

    Look a little deeper and make some estimations of the competition:

    Competitor Number

    1 2 3 4

    Estimated sales
    per year $

    Estimated
    market share %

    Description of
    their sales force

    Marketing
    tactics

    BSBMKG501 Identify and evaluate marketing opportunities – Appendix 2 Last Updated: April 2018, Version No. 1.2
    Page 1 of 3
    Competitor Number

    1 2 3 4

    Selling terms

    Advertising and
    promotion

    Distribution
    channels

    Service and
    support

    Pricing

    Major strengths

    Major
    weaknesses

    Assess each competitor’s product or service and profitability:

    Competitor Costs and Profitability

    BSBMKG501 Identify and evaluate marketing opportunities – Appendix 2 Last Updated: April 2018, Version No. 1.2
    Page 2 of 3
    Product or
    Service

    Sales Price

    Sales Level

    BSBMKG501 Identify and evaluate marketing opportunities – Appendix 2 Last Updated: April 2018, Version No. 1.2
    Page 3 of 3

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