digital

marketing
HELP US TO HELP YOU

Digitaalmarketinginternshala
2/15

what we
discussed on our
content
what is digital marketing
types of digital marketing
digital marketing assets
digital marketing strategy

Digitaalmarketinginternshala
3/15

what is
digital
it’s is advertising delivered
marketing?
through digital channels.

Channels such as social media,

mobile applications, email,

web applications, search

engines, websites, or any new

Digitaalmarketinginternshala digital channel.

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The 7 big categories of online

marketing are:
1. Search engine optimization (SEO)

Types of 2. Search engine marketing (SEM)

3. Content marketing
digital 4. Social Media Marketing (SMM)

marketing
5. Pay-per-click advertising (PPC)
6. Affiliate marketing
7. Email marketing

Digitaalmarketinginternshala
5/15

Search engine optimization

"SEO (Search engine optimization) is a process in which we help

google and other search engine to learn our website content, back

link , website structure so that they can rank our web site on there

search result pages and improving your site to increase its visibility for

relevant searches".

There are two type of SEO

On page SEO

Off page SEO

Digitaalmarketinginternshala
6/15

Search engine marketing (SEM) is a

digital marketing strategy used to
search increase the visibility of a website in
engine search engine results pages
(SERPs).With an increasing number of
marketing consumers researching and shopping
for products online, search engine
marketing has become a crucial
online marketing strategy for
increasing a company’s reach.

Digitaalmarketinginternshala
 Content
7/15

marketing Content marketing is a form of

marketing focused on creating,

publishing, and distributing content

for a targeted audience online.

Content marketing attracts new

customers by creating and sharing

valuable free content It helps

companies create sustainable brand

loyalty, provides valuable information

to consumers.

Digitaalmarketinginternshala
 Social media
marketing
Social media marketing is the use

of social media platforms to

connect with your audience to build

your brand, increase sales, and

drive website traffic. This involves

publishing great content on your

social media profiles, listening to

and engaging your followers,

analyzing your results, and running

Digitaalmarketinginternshala social media advertisements

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PPC marketing
PPC stand for Pay-Per-Click Pay-per-click (PPC) marketing is a complex

digital marketing channel. It presents a significant opportunity for

digital marketers to grow their traffic and conversion metrics. But

without a smart strategy and careful tactics, pay-per-click can cause

major headaches.

PPC platform -

Google Ads

Microsoft Advertising

Amazon Advertising
Digitaalmarketinginternshala
10/15
Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in

which a business rewards one or more affiliates for each visitor or

customer brought by the affiliate's own marketing efforts.

Types of affiliate marketing -

Coupon-site programs. ...

Review-site Programs.

Loyalty Portals. ...

Incentive Programs. Digitaalmarketinginternshala

 Email
11/15

marketing
Email marketing is the act
of sending a commercial
message, typically to a
group of people, using
email. It involves using
email to send
advertisements, request
business, or solicit sales
or donations.
Digitaalmarketinginternshala
12/15

thank you

Digitaalmarketinginternshala