One of the things that you might ask your selves is how do we create corporate

objectives, strategies and structure. To learn more about this matter and to apply what
you have read about corporate objectives & strategies, do the following:
 
 1. Research about the corporate objectives of two large existing companies belonging
to the same industry.
2. Identify their corporate objectives.
3. Then, compare and contrast their corporate objectives.
4. Explain how their objectives differ. 
5. What strategies have they applied for these objectives? If their strategies are not
mentioned, what strategies do you suggest to attain those objectives? 
6. Identify the corporate structure of these companies. Upload an image of their
organizational structure. Then, compare and contrast their organizational structure. 
Discuss how their current organizational structure could help their strategy and in
attaining their objectives.

Apple's mission is committed to Lenovo’s mission is to become

providing the best innovations and
technologies in the world. The
company is also committed to
protecting the environment, to
ensure good health and safety of
the company's employees,
customers and the global
communities where they are
established.
one of the world's great personal
technology companies. We aspire
to achieve this objective by leading
in three key areas: Personal
Computers: Lead in PCs and be
respected for our product
innovation and quality.

Similarities Differences
Differences
 Lenovo focuses their
 Apple is also committed to
 They provide the best product quality and
protect the environment.
innovation and technology in services.
 Ensure good health and
the world.
safety of the company's
employees, customers
and the global
communities where they
are established.
Apple Strategy

Personal Computers (PC) (including

notebook computers and desktop
computers) and mobile handsets.
The company’s research centers are in
Japan, China, and the US. The recent
strategy of Lenovo is
Lenovo is engaged in developing,
manufacturing and marketing products
and services related to
Personal Computers (PC) (including
notebook computers and desktop
computers) and mobile handsets.
The company’s research centers are in
Japan, China, and the US. The recent
strategy of Lenovo is
Lenovo is engaged in developing,
manufacturing and marketing products
and services related to
Personal Computers (PC) (including
notebook computers and desktop
computers) and mobile handsets.
The company’s research centers are in
Japan, China, and the US. The recent
strategy of Lenovo is
Lenovo is engaged in developing,
manufacturing and marketing products
and services related to
Personal Computers (PC) (including
notebook computers and desktop
computers) and mobile handsets.
The company’s research centers are in
Japan, China, and the US. The recent
strategy of Lenovo is
Apple's corporate strategy is to constantly expand their product
base. Apple's business began in the computer industry, but Apple has
developed itself to become much more than that specific industry. Apple
now offers a variety of different products that include home computers,
personal computers, phones and music devices. Apple utilizes economies
of scope to increase efficiency by using many of the same resources for
their many products. Apple's ability to design and develop its own
operating systems, hardware, application software and services to
provide its customers products and solutions with innovative design is
placed at the core of its corporate strategy.

A way that Apple incorporates its strategy is by using product

differentiation. There is a list of different innovations introduced by
Apple. One innovation Apple created is the iPad, the first device that
could store thousands of songs that you could shuffle through. Another
one of their unique innovations was the development of the Macintosh.
The Macintosh is the first computer to use a graphical user interface.
Apple's ability to produce their innovative design helps create a huge
competitive advantage and is why it is placed in the core of its
strategy. First mover advantage is another element of Apple competitive
advantage. An example of this is the IPhone, which was the first great
touchscreen phone combined with single-click app purchases. The company
does this by using cues from already existing products and improving
them further by removing undesirable qualities and integrating
differentiating features.

Lenovo Strategy

Lenovo is engaged in developing, manufacturing and marketing

products and services related to Personal Computers (PC) (including
notebook computers and desktop computers) and mobile handsets. The
company’s research centers are in Japan, China, and the US. The recent
strategy of Lenovo is Globalization Strategy. Slow and steady no longer
wins the race. Globalization teaches Lenovo to embrace risk and leave a
lumbering legacy behind. To go global Lenovo, the leading PC
manufacture in China took various steps like: Lenovo is sponsoring the
2008 Olympic Games; Lenovo acquired IBM's PC unit; Lenovo changed its
corporate name from Legend to Lenovo. After Lenovo purchased IBM's PC
business, because of IBM's personal computer business, it has become a
new leader in the global PC market Although the company becomes more
competitive and globalize, it still faces lots of threats and risks
(Lenovo Company, 2007).

Apple Organizational Structure

Lenovo Organizational Structure
Comparison

Base on both organizational structures, we can see that Apple Inc.'s

organizational structure is collaborative in nature with the company's
CEO as the nucleus. Apple follows a vertical organizational structure,
where the major decisions are taken by. Each of those managers has
their own unit comprising of team members who assigned with a variety
of responsibilities. While in Lenovo itself is using the organizational
method of a centralized structure , the basic leadership control is
gathered in the best layer of the administration and tight control is
practiced over offices and divisions. It became highly conservative after
the acquisition of IBM’s PC system . In a decentralized structure, the
basic leadership control is circulated and the offices and divisions have
fluctuating level of self-governance. In a decentralized structure, the
decision making power is distributed and the departments and divisions
have varying degree of autonomy.

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