Professional Documents
Culture Documents
Feasibility Study
Feasibility Study
By:
Ambrocio, Angeline
Valencia, Judy Anne
Mallari, Renz
Evangelista, Mark
March 2016
I.INTRODUCTION
II.OBJECTIVES
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III.BUSINESS BACKGROUND
Structure of Business
1. FORM OF OWNERSHIP
Advantages of a Partnership
Disadvantages of a Partnership
*Partners are jointly and individually liable for the actions of the other
partners.
*Since decisions are shared, disagreements can occur.
*Some employee benefits are not deductible from business income on tax
returns.
*The partnership may have a limited life; it may end upon the withdrawal or
death of a partner.
To combat the disadvantages there should be an open communication
between each partner. Every transaction and every decision that they will
going to acquire will approve the other partner.
2. THE LOCATION
3. COMPETITION
The report said the convenience store format would continue to serve
consumers especially those from the business process outsourcing industry
because of its 24/7 operations.
“The company is accelerating its store openings. Its target this year is to hit
a network of 1,600 stores and to reach 10,000 stores by end-2024.
Expansion is not just happening gin Metro Manila but also in the provinces.
From 41.74 percent in 2010, the distribution of stores from outside Metro
Manila has increased to 54.6 percent. Seven has started to operate a new
logistics centre in Visayas where it operates 103 stores as of end-2014. This
should help facilitate more store openings in the Visayas region,” May bank
said.
The report noted Robinsons Retail is also expected to hitch a ride on the
growing BPO boom and expanding urbanization in the country.Ayala Land
and SSI, for instance, formed a 50-50 joint venture for a 60 percent stake in
Philippine Family Mart CVS Inc., the operator of Family Mart in the country.
The joint venture is eyeing to have a total of 150 stores by yearend from 100
outlets as of end-June.
“Over the medium term, the goal is for 400 stores by 2017 or 2018,” it said.
Another entrant in the convenience store space is Pure gold and Lawson Inc.
of Japan, which formed a 70-30 percent joint venture for Lawson
Convenience stores.
“Based on initial plans, the target is to have 500 Lawson convenience stores
operating in the country by 2020, of which 40 to 50 stores will be opened
this year,” it said.
D. FORM OF INVESTMENT
Franchise Fee
P600, 000 (will increase to P1, 000,000 within the year)
Payback Period
3.5 years – 4 years
FRANCHISE AGREEMENT
2.1 All right, title and interest (including all copyrights, trademarks and other
intellectual property rights) in this Site belong to 7-Eleven or by the original creator
of the material. Further, all names, images, pictures, logos and icons on the Site are
proprietary marks of 7-Eleven or by the original creator of the material. The
compilation of all content, including the look and feel of the Site, is the exclusive
property of 7-Eleven and is protected by U.S. copyright law. Except as may be
expressly provided herein, nothing contained in this Terms and Conditions of Use or
elsewhere shall be construed as conferring any license or right, by implication,
estoppels or otherwise, under copyright, trademark or other intellectual property
rights.
2.3 You also may not, without the permission of 7-Eleven, Inc. "mirror" any material
contained on this Site on any other server. Any unauthorized use of any material
contained on this Site may violate copyright laws, trademark laws, the laws of
privacy and publicity, and communications regulations and statutes.
You agree not to: (1) post or transmit anything that is defamatory, abusive, libelous,
unlawful, obscene, threatening, harassing, fraudulent, pornographic, or harmful, or
that could encourage criminal or unethical behavior; (2) submit or upload anything
that violates the copyright or intellectual property rights of any person or entity; (3)
post or transmit a virus or any other harmful component; and (4) contact other site
users through unsolicited e-mail, telephone calls, mailings or any other method of
communication. You are responsible for making sure all Submissions that you
originate or require are properly backed up so you have ready access thereto in the
event of loss, corruption, or interruption.
2.5 The trademarks, service marks, and logos (the "Trademarks") used and
displayed on this Site are registered and unregistered Trademarks of 7-Eleven and
others. Nothing on this Site should be construed as granting, by implication,
estoppel, or otherwise, any license or right to use any Trademark displayed on the
Site, without the written permission of the Trademark owner.
7-Eleven aggressively enforces its intellectual property rights to the fullest extent of
the law. The name of 7-Eleven, Inc. or the 7-Eleven logo, may not be used in any
way, including in advertising or publicity pertaining to distribution of materials on
this Site, without prior, written permission. 7-Eleven prohibits use of the 7-Eleven
logo as a "hot" link to any site, including 7-Eleven sites, unless establishment of
such a link is approved in advance by 7-Eleven in writing.
The franchisee agrees under the franchise agreement to devote his or her best
efforts to the store and to actively and substantially participate in the actual
operation of the franchise. Franchisees further agree to work full time in their store
and supervise day-to-day operations, and make themselves available to meet with
the franchisor at reasonable times, at the franchisor’s request, but in any event
franchisees agree to meet with the franchisor at least once a week at their store
during reasonable business hours. If a franchisee is temporarily out of town or
otherwise temporarily unavailable to meet with the franchisor at any time, the
franchisee agrees that the franchisor can meet with the franchisee’s employees to
discuss the franchisee store's business and take any action contemplated or allowed
under your franchise agreement. The store must carry all categories of inventory
specified.
E. MARKETING STRUCTURE
SELECTION OF PRODUCTS
GULP SLURPEE SIOMAI
SIKSIK MEALS
E. MARKETING STRATEGIES
Business Strategy
Franchise model- as per franchise model of 7 eleven , it allows local
entrepreneurs to invest and makes the business expand faster. The company
monitors all the framework of its franchises to ensure that they always provide good
quality service, cleanliness, and value for the money offered by the company to its
customers.
1. PRODUCT
Every day, product is available only at 7 eleven bring millions of loyal
customers through franchises’ doors. A leader in bringing fresh items into the
convenience space , 7 eleven delivers fresh sandwiches, salads, fruits and
pastries daily. 7 eleven also has a full line of 7 select private label products,
which offer customers food items they love at low everyday prices. And of
course, no one can forget about 7 eleven legendary, iconic products, like Slurpee
drink, Big gulp drink and famous coffee.
2. PRICING
Convenient stores compete with each other in coffee price, fountain
drinks price, and other private owned products price. Price for items that the
stores buy from vendors are not significantly different. Due to it is the top
company , 7 eleven prices its private label products relatively high compare
to other convenient stores. In addition the company has the potential to set
price for the items that other convenient stores do not carry.
3. PLACE
Place along major arterial road.
* Near place in road and bus stop that bus passes.
* Near place in school and company.
* Near Gasoline stations
4. PROMOTION
The company introduced Tote’m store in 1927 and begun selling
gasoline the next year. Then the store name, 7-Eleven, was introduced in
1946 after changing the store hours from 7 a.m. until 11 p.m. sharp to 24
hours store. The 7-Eleven first campaign in 1969, the campaign was & quot.
In almost 30 years, 7-Eleven focused developing its new products and
services such as ATM, Slurpee, Deli Central, World Ovens, Café Select, Gulp,
Domo. Slurpee is one of customer’s favorite beverages. It is a slushy
carbonated frozen drink that serves at 28 degrees Recently, 7-Eleven started
to add a bonus for everyone entering the 7-Eleven Day instant win game on
the Slurpee website. After entering the instant win game, they will receive a
code and website link to purchase $7.11 lawn tickets for concerts at select
Live Nation venues across the country. In addition, 7-Eleven made collectible
slurpee cups and slurpee straws featuring Domo & quot the fuzzy brown
creature with a trademark enigmatic open-mouth expression that is taking 7-
Eleven store by storm this fall & quot. 7-elevent also Domo-nized its food and
beverages, such as the Big Bite and hot dog. Energy drink. CEO Rich Collins
of Big Tent Entertainment, the marketing and licensing company for Domo,
cmmented & quot because Domo has such a hugely devoted, cult-like
following among kids, teens and young adults, we believe he’s a perfect
match for 7-Eleven and its iconic Slurpee brand & quot
H.TRENDS
.
The report noted Philippine Seven Corp., operator of 7-Eleven,
would continue to be the leader in the industry 1,282 outlets that
delivered P17.1 billion revenues and P20.6 billion sales last year
I.HISTORICAL CHANGES
You need determination to do it, the smarts to get it done, the power to
motivate your employees and the financial commitment to make it all
happen. It can be a rewarding experience for those willing to take the
challenge.
7-Eleven offers:
A popular and reliable global brand with a wholesome image. The top-
of-mind convenience store among customers in the Philippines;
An established retail operating system proven over 28 years of retail
experience;
Access to 7-Eleven‘s logistics and distribution resources;
Continuous developmental marketing, product R&D, and operational
support;
A comprehensive 4 to 8-week training program on the operation and
management of a 7-Eleven store;
Assigned Operations Field Consultant (OFC) who visits with the
Franchisee at least once a week to provide counsel on every aspect of
the business;
Monthly financial and marketing records prepared by 7-Eleven for the
franchisee
IV.FRANCHISE PLAN