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    Mini-Case 1

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    santiago bernal torres
    The document provides marketing case study questions about ending polio in India from chapters 1-3 of the textbook "Social Marketing: Changing Behaviors for Good." Students are asked to explain the social issue of polio in India, describe the marketing strategies used including the marketing mix, identify barriers faced, discuss the most important factor for success, and describe the upstream and midstream audiences in the case. Contact information is provided for the teaching assistant if students have difficulty accessing the required textbook.

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    Mini-Case 1

    Uploaded by

    santiago bernal torres
    7 views1 page
    The document provides marketing case study questions about ending polio in India from chapters 1-3 of the textbook "Social Marketing: Changing Behaviors for Good." Students are asked to explain the social issue of polio in India, describe the marketing strategies used including the marketing mix, identify barriers faced, discuss the most important factor for success, and describe the upstream and midstream audiences in the case. Contact information is provided for the teaching assistant if students have difficulty accessing the required textbook.

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    The document provides marketing case study questions about ending polio in India from chapters 1-3 of the textbook "Social Marketing: Changing Behaviors for Good." Students are asked to explain the social issue of polio in India, describe the marketing strategies used including the marketing mix, identify barriers faced, discuss the most important factor for success, and describe the upstream and midstream audiences in the case. Contact information is provided for the teaching assistant if students have difficulty accessing the required textbook.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7 views1 page

    Mini-Case 1

    Uploaded by

    santiago bernal torres
    The document provides marketing case study questions about ending polio in India from chapters 1-3 of the textbook "Social Marketing: Changing Behaviors for Good." Students are asked to explain the social issue of polio in India, describe the marketing strategies used including the marketing mix, identify barriers faced, discuss the most important factor for success, and describe the upstream and midstream audiences in the case. Contact information is provided for the teaching assistant if students have difficulty accessing the required textbook.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Marketing for Social Change

    Chapters 1, 2, (& 3)
    Mini-Case 1 (2021-10)

    After reading the marketing highlight in chapter one*, Ending Polio in India,
    prepare the following to discuss in class:

    1. Explain the social issue.


    2. Briefly describe the marketing mix strategies (product, price, place, promotion)
    and state why you think they went with these choices.
    3. Identify the main barriers faced in the case.
    4. What do you think was the most important factor leading to success in ending
    polio in India?
    5. Describe the upstream and midstream audiences from the case.

    *If you have problems finding the textbook “Social Marketing: Changing Behaviors for
    Good.” (Lee, Kotler), please speak to our Teaching Assistant, Sofia Botero
    (bo_sofia@javeriana.edu.co). You’ll need the textbook for this workshop and the entirety of
    the semester.

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