CARD STACKING

Well, for starters, card stacking is a term that originated with gambling, where card players would try to
stack the deck in their favor. So, from a business standpoint, card stacking propaganda is a way to
manipulate information so that one product looks better than another.

TESTIMONIAL
Transcript of Testimonial and Transfer Propaganda. This is a technique that is used to carry over
approval or authority from something or someone that is respected to something they would want to
appear good or have us accept. Transfers feelings from one thing to another.

TRANSFER
The transfer propaganda technique is used to transfer or project an image from one person or object to
another to provoke either positive or negative emotions.

PLAIN FOLKS
"Plain folks" is a form of propaganda and a logical fallacy. A plain folks argument is one in which the
speaker presents him or herself as an average Joe — a common person who can understand and
empathize with a listener's concerns.
BAND WAGON
A propaganda technique is an improper appeal to emotion used for the purpose of swaying the opinions
of an audience. The following propaganda techniques are common: 1. Bandwagon: This technique
involves encouraging people to think or act in some way simply because other people are doing so.

NAME CALLING
Name-calling, also called stereotyping or labeling is another propaganda technique. Direct name-
calling is a direct attack on an opponent. If it is likely to annoy the audience, indirect name-calling is
used. In this case, sarcasm is employed.

GLITTERING GENERALITY
A glittering generality (also called glowing generality) is an emotionally appealing phrase so closely
associated with highly valued concepts and beliefs that it carries conviction without supporting
information or reason. Such highly valued concepts attract general approval and acclaim.