HISTORY OF BENJERRY

In 1977 lifelong friends Ben Cohen and Jerry Greenfield completed a correspondence course on
ice cream making from Pennsylvania State University's Creamery. On May 5, 1978, with a
$12,000 investment the pair opened an ice cream parlor in a renovated gas station in downtown
Burlington, Vermont. In 1979, they marked their anniversary by holding the first-ever free cone
day, now a nationwide annual celebration.
In 1980, Ben and Jerry rented space in an old spool and bobbin mill on South Champlain Street
in Burlington and began packing their ice cream in pints. In 1981, the first Ben and Jerry's
franchise opened on Route 7 in Shelburne, Vermont. In 1983, Ben & Jerry’s ice cream was used
to build “the world’s largest ice cream sundae” in St. Albans, Vermont; the sundae weighed
27,102 pounds. In 1984, Häagen-Dazs tried to limit distribution of Ben & Jerry’s in Boston,
prompting Ben & Jerry’s to file suit against the parent company, Pillsbury, in its now famous
“What’s the Doughboy Afraid Of?” campaign. In 1987, Häagen-Dazs again tried to enforce
exclusive distribution, and Ben & Jerry’s filed its second lawsuit against the Pillsbury Company.
In 1985, the Ben & Jerry’s Foundation was established at the end of the year with a gift from
Ben & Jerry's to fund community-oriented projects; it was then provided with 7.5% of the
company’s annual pre-tax profits. In 1986, Ben & Jerry’s launched its “Cowmobile”, a modified
mobile home used to distribute free scoops of Ben & Jerry’s ice cream in a unique, cross-country
“marketing drive”—driven and served by Ben and Jerry themselves. The “Cowmobile” burned
to the ground outside of Cleveland four months later, but there were no injuries. Ben said it
looked like “the world’s largest baked Alaska.
In 1988, the pair won the title of U.S. Small Business Persons Of The Year, awarded by U.S.
President Ronald Reagan. Also this year, the first brownies were ordered from Greyston Bakery,
which led to the development of the popular Chocolate Fudge Brownie flavor.In 1992, Ben &
Jerry’s joined in a co-operative campaign with the national non-profit Children's Defense Fund;
the campaign goal was to bring children’s basic needs to the top of the national agenda. Over
70,000 postcards were sent to Congress concerning kids and other national issues.

Ben & Jerry's ice-cream branch at the United Square Shopping Mall in Singapore.
In April 2000, Ben & Jerry's announced its acquisition by British-Dutch multinational food giant
Unilever. Unilever said it hopes to carry on the tradition of engaging "in these critical, global
economic and social missions." Although the founders name is still attached to the product, they
do not hold any board or management position and are not involved in day-to-day management
of the company.
In 2001, Ben & Jerry's U.S. completed transition to "Eco-Pint" packaging, which packaged all
pint flavors in environmentally-friendly unbleached paperboard Eco-Pint containers, a decision it
later reversed. The use of brown-kraft unbleached paperboard had been a critical first step
toward a totally biodegradable pint made without added chlorine. However, due to what they
described as increasing supply, quality, and cost challenges, Ben & Jerry's discontinued their use
of the Eco-Pint in 2006, transitioning to a pint container made out of a bleached paperboard that
it said was more readily available with superior forming characteristics.
On Earth Day in 2005, when a vote in the U.S. Senate proposed the opening of the Arctic
National Wildlife Refuge to oil drilling, Ben & Jerry's launched a protest by creating the largest
ever Baked Alaska, which weighed 900 pounds, and placed it in front of the US Capitol
Building.
In March 2009, "CyClone Dairy" launched an advertising campaign and a website to promote its
milk products, which purportedly came exclusively from cloned cows. On April 1, 2009 (April
Fool's Day), Ben & Jerry's announced that it was behind this fake company. Ben & Jerry's had
created the tongue-in-cheek hoax to raise awareness of the increasing presence of products from
cloned animals within American food, and to campaign for a tracking system of cloned-animal
products.[11] The hoax was revealed on April Fool's Day with the message: "We believe you
should have the right to choose which foods you eat – and not to eat cloned foods if you don’t
want to. And that's why Ben & Jerry’s believes we need a national clone tracking system, so
people and companies can know where their food is coming from."
Objectives
Theory Objective: The project design will explore objective, formal imaging relative to building
meaning, form and space of a specific, unique corporate occupancy. Additionally, the role of the
urban setting to reinforce building meaning, form and space will be closely examined and
emphasized.
Technical Objective: To establish an appropriate level of proficiency in programming, execution
of space planning, and demonstrate a basic knowledge of technical systems relative to the
building typology.
 strengths
• Prestigious, established, successful, global operation, with sales in USA, Europe and
Asia, which is synonymous with social responsibility and environmentalism. For
example, its products are packed in unbleached cardboard containers.
• Ben & Jerry's also donates a minimum of $1.1 million of pretax profits to philanthropic
causes yearly. The company sponsors PartnerShops, which are Ben & Jerry outlets
independently owned and operated by nonprofit organizations such as Goodwill
Industries. The company is also involved in other good causes, including global warming,
gun control and saving family farms.
• The company sells its colorfully named ice cream, ice-cream novelties, and frozen yogurt
under brand names such as Chunky Monkey, Phish Food, and Cherry Garcia. It also
franchises some 750 Ben & Jerry's Scoop Shops worldwide.
• Ben and Jerry's were bought by consumer products manufacturer Unilever in 2000, but
were still able to retain their social responsibility platform and kept both co-founders
closely involved with product development. Their brands complement Unilever's existing
ice cream brands.
• In 2009 Ben and Jerry's Chunky Monkey ice cream flavor was named in a top ten list of
the best ice cream in London.
• In 2007 Ben and Jerry's co-founders, Ben Cohen and Jerry Greenfield were asked to join
Lance Armstrong in speaking about clean technology and alternative energy at the Ernst
and Young national entrepreneur of the year awards.
• In 2008, their market share was second only Haagen-Dazs who had a 44% market share
while Ben and Jerry's had 36%. This was achieved in spite of a premium price point. The
premium price of the product was supported by a high quality image, and high quality
products.
products

The franchisee will operate a “Ben & Jerry’s” ice cream scoop shop featuring
a menu of ice-cream, ice milk, sorbet, frozen yogurt, soft serve, frozen
deserts, toppings, confections, novelties, fountain drinks, and other food and
beverage items.

Snack Foods
Kraft foods offers dozens of snack food brands, especially crackers, cookies, and other savory
and sweet items, including the popular 100-calorie snack packs; Athenos brand feta cheese,
hummus and pita chips; Arrowroot/Nabisco World snacks, including Ritz, Triscuit, and Wheat
Thins crackers; Balance bars (sports nutrition bars); Barnum animal crackers; Cheez Whiz and
Velveeta processed cheese-like products; Corn Nuts; Garden Harvest toasted chips; Honey
Maid graham crackers; Kraft Cheese Nips and Handi-Snacks; Planters nuts; Red Oval and
Premium crackers; Teddy Grahams; and Wheatsworth and Zweiback crackers.

Sweets and Confectionary

Kraft's major sweet/confectionary food brands include Baker's chocolate; Cameo cookies; Kraft
classic caramels; Chips Ahoy cookies; Nabisco ginger snaps; Jell-O and Knox gelatin; Jet-
Puffed Marshmallows; Mallomars; Newtons; Nilla Wafers; Nutter Butter and Oreo cookies;
Snackwell's; Cool-Whip, and Peek Freans imported cookies. Kraft condiment brands and foods
include A1 Sauce; Bulls-Eye BBQ sauce; Claussen pickles; Good Seasons; Grey Poupon
(mustard); Kraft Mayo with olive oil; Kraft salad dressings; Miracle Whip; and Sure-Jell fruit
preserves.

Convenience, Packaged Foods and Beverages

Kraft brands in this category include the Boca soy products; California Pizza Kitchen and
DiGiorno frozen pizzas; Deli Creations and Lunchables; Easy Mac, Easy Cheese and Kraft
Macaroni and Cheese; Oscar Meyer deli meats and hot dogs; Polly-O Italian foods; South
Beach Living food products; Stove Top Stuffing; and Taco Bell Home Originals. Beverage lines
that feature the Kraft name include Country Time lemonade, Crystal Light, Capri Sun, General
Foods International Coffees, Maxwell House, Yuban coffees, Gevalia premium coffees, Kool-Aid
and Tang.

Read more: http://www.livestrong.com/article/63080-list-kraft-foods/#ixzz1CghaTIKH