STATEMENT OF PURPOSE

This business plan is all about ZipPhone. This is beneficial to all and it
provides a good quality of sound, comfortable to wear and it is not hustle
to fix the cords because it is design as zipper so that whenever you wanted
to wear just zip it and it can make your hands free while you are busy
working and have an important call to attend. Most teachers, adults and
teens use their phones without any sort of sound or music. Earphones are
important in this day, especially in a working or learning environment. Even
when you aren’t working or in school, earphones can be used for fun, like
listening to music or watching videos. Teens most used earphones
because music can provide for only their ears to hear and music to
teenagers is everything because it helps us speak their minds and feelings
without actually speaking.
 IN BUSINESS DESCRIPTION IT INCLUDES THE VISION AND
MISSION. MISSION IS TO Give users a very high definition
earphones that give them supreme sound and help them to listen and
enjoy music. WHILE VISSION IS Have an earphone brand to most
people and know this brand as a good one.
 ZipPhone will provide customers with a unique and innovative
environment for enjoying listening to music. ZipPhone, soon be
located in SM Lipa and other mall in Batangas. The opening date will
be on January 1, 2021, 8:00 am and ZipPhone will be having a Buy 1
take 1 for only 120.00. ZipPhone will hire employees for managing
the shop like the manager, sales manager, cashier, and guard.
 Design of this ZipPhone is can be Glow in the Dark or just the normal
Earphone color it can be color White, Black, Blue, Orange, Red,
Yellow, Green, Purple, Grey, and Pink.
 Promoting this ZipPhone by social media, flyers, free commercial or
video made and posted online and promo for example Buy 1 Take 1
or 20% off. It is very useful especially to those who are working
because it can help for them to answer the call immediately even you
are working.

PRODUCT AND SERVICES

ZipPhone (Zipper Earphone) is a unique earphone that lessen the
stress to fix the cords of it. It is design as a zipper because unlike the
normal earphone with wire, if you don’t have case of it, it can be damage
because of tie cords. If the headphones line is instead by the zippered, I
believe it is not only smart looking but also more convenient for receiving.
However, our designer show the unique zipper earphone wire which is
made by a long earphone zipper wire composition from the jack to the ear
plugs, headset zipper on each side of the inside have a headset with
ordinary as conductor. What differs it from the ordinary headphone is the
characteristic headphone zipper wires with mutual cooperation zipper body.
However, this two headphone wires with the zipper body can pull zipper up
and down by a zipper head. What’s more, there is even a volume control
switch on some of the zipper headphone wires. The zipper headphone wire
adopts single head and end-closed zipper technology which can fix both
ends of the zipper headphone wire to prevent the zipper head from
slipping. Both the appearance and the function of zipper earphone are quite
the fashion trend. Be careful and do not hold zipper with your shirt, hair or
skin together!
QUALITY OF THIS ZIPPER EARPHONE:
1. Excellent Sound Quality – this zipper earphone has a high definition
audio and you can hear the words are clearly .
2. Superior Comfort – It does have sound good , and it feels good when
you wear them.
3. Extreme Durability – It can last long than the other cheap ones.

THERE ARE THE BENEFITS OF THIS ZIPPER EARPHONE

COMPARED TO OTHER CHEAP EARPHONE:
1. Better Isolation from the outside World.  Earphones allow a much
greater immersion, because they can cancel out the outside
noise and any similar distractions.
2. Better Experience. As mention before, it does have good sound,
and also the experience when you wear it, is so good.
3. The ability to focus. One of the most important benefits of quality
headphones is your ability to focus on the task you’re supposed to
do. Whether you’re studying, reading, or doing some other work,
you’d definitely appreciate not being distracted by unnecessary
noise.
4. Easy to use. Quality headphones allow you to control the volume
or you can simply take them off if you find yourself in a situation
where you need to be exposed to the sounds and conversations
around you.
 5. Don’t damage your hearing. Although headphones are often seen
merely as a fashion accessory, quality products are also vital for
your health, since they help you not be exposed inappropriate
volumes, static or humming noises which could really affect your
hearing. You may wish to buy a pair of headphones simply based
on the design, but you also need to understand that there’s so
much more to making the right choice. So, first check the quality
and narrow your search before choosing your next pair.

MARKET ANALYSIS

The Zipper Earphone company marketing efforts are to raise

awareness of the earphones and to raise awareness of their cause. In
terms of marketing though there is not a much of a presence They have
had much free publicity which is excellent, from reviews of the earphones in
magazines and websites to the earphones being featured on the Today
show. It has helped to get their “foot in the door” of the earphones market
as a whole. Another avenue they have taken to help market the existence
of their company is through videos on YouTube. This though has not
reached a great audience because they are simple videos on their channel
and they only advertise mainly to people who subscribe to the channel.
Another way they advertise is their products being sold in stores. This
brings about awareness of the products to customers of these stores. They
also have social media accounts on Facebook and Instagram, but the
advertising is only limited to the people who follow these accounts. In
general, these elements have seemed to pay off overall but, in order to
broaden the customer base more needs to be done within these elements
and outside them.
STRENGTH WEAKNESS OPPORTUNITIE THREATS
S

1. Known 1. Small 1. Celebrity 1. People

for it’s Product Endorsers. making fake
brand. Line. 2. Lower Price news about
2. Using 2. Small size but sounds the lower
Zipper company. good. price
Earphone 3. New to 3. Expand the earphones.
to the brand. 2. Many
 introduce market. 4. Demand for competitors
it’s own 4. Weak earphones .
brand. marketing are 3. Changing
3. Stylish . increasing. customer
look with 5. Demand for tastes.
a variety earphones 4. Consumer
of colors. with unique Loyalty with
4. Product features are existing
Quality growing. brands
5. It is good
for
everyone.

Zipper Earphone current customers tend to be the hipster crowd.

Their age runs from 16 to 40, they tend to be people who love music but
also have a taste for fashion, specifically the hipster fashion mindset(whose
fashion choices and music interest fall outside the mainstream or young
person who is trendy, stylish, or progressive in an unconventional way). To
the current customers, over the earphones are somewhat of a necessity to
them. It helps portray to the public that they are fashionably “in” as well as
lovers of music in general. As far as potential customers go, they could be
considered audiophiles. This term meaning that they crave earphones that
provide extraordinary sound and do not care about the cosmetic appeal of
them. Zipper Earphone adhere to these basic features of their customers.
They provide a product that is different than any of the other products
offered in their market. This is because the Zipper Earphone are made from
electronic providing a different yet exceptional listening experience than
other earphones. They also have a strong cosmetic appeal which hints
towards the more fashionable side different than any of the other products
offered in their market. This is because the Zipper Earphone are made from
electronic providing a different yet exceptional listening experience than
other earphones. They also have a strong cosmetic appeal which hints
towards the more fashionable side which the customers strive to find in
over- earphones. Customers also like the ability to talk on the phone with
the use of their headphones. Zipper earphone provide that with an in-line
microphone. Zipper earphone are available in small businesses and small
record stores across the Philippines.
OPERATIONS

For Operation plans, the personnel who are in charge is the owner. The
owner will provide all the needs and she will manage all the things that her business
will needed. Operations will be handled by the owner and the cost or amount needed
is about 50,000. It will divide by the materials and also for renovating the store
inside the mall. The owner will hire staff but only the owner will manage her store
on her own. The first step is to buy materials. The second one is to make it to
become an earphone and third is setting up the store, giving flyers to anyone and
have a discount.
This zipper earphone will cost 70.00 to 100.00 and it is durable also it can last
long. This zipper earphone is not like the other cheap ones because it is built with
pre-molded plastic, carbon elements, polymers and metal components with
additions like gel cups for your ears and rubber for your protection or comfort.