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Marketing Research

Article  in  Journal of Marketing Research · February 1996

DOI: 10.2307/3152023

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3 authors, including:

Paul Chao Alvin Burns

Eastern Michigan University Louisiana State University
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Marketing Research
Chao, Paul
JMR, Journal of Marketing Research; Feb 1996; 33, 1; ProQuest Psychology Journals
pg. 121

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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