PROJECT PROTOCOL

FACTOR AFFECTING THE

BUYING INTENTION OF
ORGANIC TEA IN
BANGLADESH
 Project Protocol
factor affecting the buying intention of organic tea in Bangladesh

Student's name ----

Supervisor's name -----

Background

Worldwide people become more knowledgeable of foodstuffs, which can have the
minimum standard perceived physiological advantages, both for human and animal
wellbeing as well as for the environment.. Organically speaking, the innovation in
organic agriculture needs a strategic or institutional adjustment, often requiring
economic retribution, on the one hand, and on the other hand, a mixture of cost saving,
premium pricing and subsidy will allow the transition to greater profitabilityConsumers,
not necessarily in the quest for high content and equal price, are mindful of the health
and environment problems. Consequently, in addition to the conventional Zeithaml
mechanical model we expanded our proposed model to add well-being, environmental
considerations, and faith in the labelling and registration. Organic agriculture's shift to
organic food consumption was fast. The influence of the lack of product quality, health
benefits, environmental knowledge, confidence and spending decides the value
perceived by customers in this report, is traditionally known as agri-bustiness in
Bangladesh and economy depends on the agricultural sector.
Purpose of the research

This research perpose to determine the factors which influence the buying intentions of
organic tea consumers.. Following the analysis of existing literature on organic treating
organic tea users' behavioural habits, eight constructs were detectable to assess
organic tea users' purchase intent in Bangladesh. characteristic of Bangladesh as an
overpopulated, developing country. Biotea production can therefore Reduce the
adverse impact of agricultural chemicals on welfare and ecosystems by organic
agricultural techniques. Organic tea without chemical pesticides is produced in
Bangladesh.
Instead, recycling obtains natural fertilisers, which ensures that all internal derived bio-
recourse is included in the process. Bangladesh has contributed to increased interest
and recognition of people in the world as a result of concerns about environment and
the health of food production.

Methodology and method

In order to determine the vector stimulating consumers to purchase organic tea goods,
exploratory research was conducted primarily because Organic is a new market term.
30 MBA students engaged in a group debate session to find out about the frameworks
shaping organic tea consumers' decision to purchase.I have conceptualism many
frameworks for the research process based on observations into the community debate
and literature review. In the last questionnaire, the proposed model was led by 22 latent
variables under eight constructions. A seven-scale Likert is used to calculate and
measure all variables.
Design of project: the study's research design is exploratory. The greatest focus

This kind of analysis architecture uses theories and observations to be discovered (Kothari and
Garg 2018).

Aim: The key goal of the research is to understand how the experiences of the Biological tea
user.

Primary data: The primary data needed for the analysis were gathered using Sampling and
standardised questionnaire ease. The query under the standardised survey Definite, functional
and predetermined for the analysis (Kothari and Garg 2018). The key facts During the 2018 era
was obtained (From January 2018 to March 2018).

Study Area: The study will be carried out in the district of Assam in the Golaghat district. It is
one of the richest and most mature places with a lot of literary minds and plays Effective part of
the Assam tea industry (Kuhar and Juvancic 2008).

secondary data: Numerous articles, journals and reviews include secondary data.
Sample size: 200 participants were chosen using ease for the current research Sampling and
questionnaires were spread between them accordingly. But the entire thing.

Questionnaires completed are not collected, 53 are missing, the results of which are 73.5
percent response time (147). Every questionnaire is circulated

Anticipated outcomes

There are numerous explanations

 why you are able to buy herbal tea and drink it.  
 additives are herbal.
 These are some of the clearest discrepancies between organic tea
 organic tea is processed without any need for pesticides, chemicals or herbicides
 Understanding the population profile of organic tea customers.
 Find and evaluate market preference variables in relation to organic tea products.

Ethics

The  most commonly recognised consumer ideology for organic tea products important
factors influencing consumer preferences for organic purchases Total Eigen tea
products with 1.736 and 14.470 percent difference. The main variables Factor include
increasing environmental concern, availability of organic tea Goods, flavour...
Organically speaking, the innovation in organic agriculture needs a strategic or
institutional adjustment, often requiring economic retribution, on the one hand, and on
the other hand, a mixture of cost saving, premium pricing and subsidy will allow the
transition to greater profitability. Therefore, a comprehensive evaluation that provides
for the presumed negative externalities Organic farming may inspire farmers to follow
more sustainable farming practises and the importance and value of organic food and
its agricultural systems. A successful and polymer partnership between organic
agriculture and integrated agricultural growth has been demonstrated.

References list
1. Biswas, A.; Motalib, A.M. Comparative Study on Tea Soils of South India and
Bangladesh. Tea J. Bangladesh 2012, 41, 27–36.
2. Bissinger, K.; Leufkens, D. Ethical food labels in consumer preferences. Br. Food
J. 2017, 119, 1801–1814. [

3. Bourn, D.; Prescott, J. A Comparison of the Nutritional Value, Sensory Qualities

and Food Safety of Organically and Conventionally Produced Foods. Crit. Rev.
Food Sci. Nutr. 2002, 42, 1–34.
4. BTB. Annual Report. 2009. Available online:
http://www.teaboard.gov.bd/index.php? option=historyteaarea (accessed on
20 January 2017).
5. Chang, H.H.; Wang, H.W. The moderating effect of customer perceived value on
online shopping behavior. Online Inf. Res. 2011, 35, 333–359.