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Scott A.

Nolen
New York, NY, 10036 ⏐ scottnolen@gmail.com ⏐ 415.852.0547 | https://www.linkedin.com/in/scottanolen/

Program Manager-
Global Events Marketing and Community Management
Relationship Management | Global Education and Mentorship | Diversity & Inclusion
Developer Relations | Global Tech Events | Field Marketing
 Highly organized, creative, and data driven Events, Experiential, & Community Project Manager with broad expertise over
multiple platforms
 Project lead for day 0 & of Google I/O 2019
 Developed and implemented events, grew communities, and content for Small Business Saturday for American Express
culminating in the highest one-day revenue for the brand
 Expert in creating global scalable community programs driven by strategic goals and diverse participant needs
 Strategically combined event and project management expertise with business acumen, financial management, UX design
testing for global conferences with 50K+ attendees for government, celebrity, corporate customers, marketing, developer
and technology leaders
 Developed and delivered global educational programs supporting diversity, community, and inclusion
Professional Background

Panaseer.com – Head of Global Event Marketing and Community-


New York City – Jan 2020 – March 2020
● Developed strategy for shift from in-person events to digital events, community development, and roadmap post covid.
● Oversaw field marketing and event initiatives for enterprise account-based marketing strategy for top 50 global financial
institutions resulting in 10% growth in sales.

Google - Google Developer Relations, Program Manager/ Events & Community-


New York City-Jan 2019 - June 2019:
● Lead Project Management for Google Global Developers Group Summit as a Google I/O 2019 event, including all content,
visuals, audience building, ROS, and managing call for white papers resulting in the largest and highest rated GDG event.
● As Global Lead for Google Developer Groups, directed programs and strategies to foster the success of a diverse inclusive
environment for all global chapters including mentorship and Go To Market strategies.
● Managed multiple internal stakeholders, external creative agencies, staging, logistics, and vendors.
● Directed executive keynotes, multi-track breakout sessions and experiential/interactive experiences for over 500
groups from 100+ countries featuring Google developer technologies using in depth data analysis
● Identified strategic internal and external partnerships to grow developer communities
● Managed developer communities program infrastructure, metrics reporting, vendor management, and dashboard
maintenance through Def Jam, Marketo, and internal Google systems.
● Managed marketing, PR, social media, communications (blog posts, dashboards, daily website updates), and creative asset
development in conjunction with relevant teams including external advertising and marketing firms.
● Responsible for the well-being and growth of the ecosystems community of mentors and proteges, through outreach,
events, product and program development by being an internal and external advocate for diversity and Google culture

Google – Google Ads Developer Relations, Program Manager, Global Events & Community-
New York City-May 2018-January 2019:
● Directed operations, content, and logistics of numerous workshops in the Americas, EMEA, and APACs
● Managed relationships between developers, account managers, channel sales teams and developer advocates, translating
into materials for workshops and community building and daily outgoing communications
● Managed external developer AdWords API & Google Ad scripts workshops and coding labs for Developers and Partners
● Lead programs and communities in audiences both domestic and international developing strategy using both formal &
informal market research
● Executed event logistics and content in multiple worldwide locations including sourcing attendees and speakers by data
driven methods.
● End to end ownership and management of the logistics of all community trainings including editorial, social media,
dashboard maintenance, blog posts, and email marketing
Scott A. Nolen scottnolen@gmail.com ⏐ 415-852-0547 Page 2

American Express
Small Business Saturday Coalition, Events/Community Manager
San Francisco, CA – May 2017-April 2018:
● Drove the Small Business Saturday Coalition in engaging 450+ national and local organizations in addition to
900+ local, state, and federal elected offices to support and grow core strategies
● Produced, managed and oversaw 30 key market activations, experiential events, and event portfolio for Small
Business Saturday; planning and executing project work plans and flow structure for each, based on data and market
● Designed outreach and community programs, external communications, marketing strategies, press engagement, blog
posts. and event structure to build communities in all 30 markets.
● Dedicated Salesforce and Marketo manager
● Effectively presented to C- Suite business stakeholders and leadership on a biweekly basis
Zoosk.com.- Event/Marketing Project Manager:
San Francisco, CA – March 2014 – March 2016:
● Produced numerous specialty, national, and international events to support the growth of a multi-million-dollar technology-
based operation
● Served a key role as liaison and member advocate among UX, Marketing & Communications, and User Ops for a
mobile dating app, driving improved user experiences to foster customer retention through weekly testing events
● Combined superior project management and organization expertise with events planning experience to design and direct bi-
monthly Board and weekly employee events, successfully executing at least two (2) events weekly
● Expertly met established year-long goals within Q1 in support of a Community Business Agreement by driving in- depth
and comprehensive territory and industry research that incorporates local business engagements
● Planed and reported 40+ corporate volunteer events, driving a team-centric work environment while cementing footprint as
a community partner through social responsibility, diversity, and inclusion
● Contribute traditional and non-traditional marketing strategies to lead campaigns that foster community spirit and
communicate Zoosk’s efforts in social responsibility

American Express/Women Impacting Public Policy -


Give Me 5, Program Manager, Event, & Community Management Director
San Francisco, CA – January 2010-September 2013:
● Organized, managed, promoted and executed twice-monthly country-wide events to drive individual business
engagement and facilitate customer and program success for Give Me 5, sponsored by AmEx
● Doubled program registrations and tripled social media following through content and marketing strategy
● Developed content road map to clearly communicate the complex contracting process to newcomers resulting in
multimillion dollar contracting awards to several users
● Represented issues and mission of Women Impacting Public Policy by serving as brand ambassador for programs and
events, engaging disparate audiences through insightful and motivating presentations to drive awareness and support
● Expertly vetted speakers developed impactful panels and coordinated weekly webinars and matchmaking events for
Give Me 5, an educational program supporting small and minority business growth
● Contributed broad and in-depth business acumen to marketing and project management/events management expertise to
co-manage the first WOSB Opportunity Forum at the U.S. Department of State

W. Consulting/Sotheby’s Asian Arts & Antiques –


Global Events Director/ Provenance:
Washington, DC & San Francisco, CA – November 2001 – December 2008
____________________________________________________________________________________________________

Project Management • Program Development • Event Execution • Virtual Events


Panel Development • Content Development • Scrum Master • Vendor Management • Global Social Media Campaigns
Go to Market Strategy• Community Management • Learning and Diversity •

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