ENDTERM ASSESSMENT

IN
EMPOWERMENT
TECHNOLOGIES

ONE NOTE ACTIVITY

Rojas, Kristina Timothy

Galang, Mikaela
Neypes, Alyana Mikka
Cruz, Alfea
Yerro, Andrea Marie
Jimenez, Jourdanne Mionette
 ADVERTISING IN BUSINESS
Advertising is the attempt to influence the buying behavior of customers or clients with a
persuasive selling message about products and/or services. In business, the goal of advertising is
to attract new customers by defining the target market and reaching out to them with an effective
ad campaign.

Promotion is important for any type of business to let others know about the business.
Any type of business, whether it is run online or offline requires customers so that it can
experience a good business turnaround. However, the only means of reaching customers is
advertising. This is why advertising is important for a business. Once a business advertises about
its products and services, it is able to run in a competitive environment.

It plays an imperative role for both manufacturers and consumers. Advertising is

important for the business on the whole as it lets the business gain more customers, thereby
increasing business turnaround. Advertising can be achieved using various media like television,
newspapers, radio, banners, pamphlets, websites etc. Each advertising media has its own pros
and cons and one must evaluate all of them before selecting a particular media. The main thing
that needs to be considered is that the advertising medium selected must be able to reach a large
number of customers.

Some processes or stages in promoting a product:

• Market analysis- The advertising agency first studies the market to know the target audience
and the needs of the target audience.

• Selecting the advertising media- Once the advertising agency has decided to go ahead with the
advertising campaign, it starts to select the advertising media.

• Cost-benefit analysis- This analysis is performed for two reasons. The first is to decide whether
the advertising campaign will benefit the business in the sense will advertising help to earn good
business turnaround. The other reason why a cost benefit analysis is done is to check whether the
cost of promoting a product or service using a particular advertising media justifies the benefits it
reaps.

• Deciding the mode of advertisement- The market consultant at the advertising agency then
decides about how the message will be conveyed to the target audience.

• Creating the actual advertisement- Once all aspects are looked into, the Small Business
Marketing Consultant at the advertising agency proceeds with the creation of the advertisement.

Why is advertisment important for consumers?

Advertising helps a business to earn profits by enabling more people to know about the
products and services and thus resulting in more sales. The consumers on the other hand will
never get to know about the products and services if they are not advertised. Advertisements help
the consumers to make decisions regarding which product and service to buy.

Reasons to advertise :

• Advertising invites your target audience to evaluate how your product or service measures up
against your competitors, says Gerard Tellis, author of "Effective Advertising: Understanding
When, How, and Why Advertising Works."
• To remind your existing customer that you are still existing or around.

Three primary objectives of advertising:

 Informative Advertising creates awareness of brands, products, services, and ideas.

 Persuasive Advertising tries to convince customers that a company’s services or products
are the best, and it works to alter perceptions and enhance the image of a company or
product.
 Reminder Advertising reminds people about the need for a product or service, or the
features and benefits it will provide when they purchase promptly.

Disadvantage of Advertising:

The primary disadvantage of advertising is cost.

Tips:

People tend to fall in two strategies the Informational appeal and emotional appeal.

The informational appeal offers facts and information to help the target audience make a
purchasing decision. It tries to generate attention using rational arguments and evidence to
convince consumers to select a product, service, or brand.

The emotional appeal targets consumers’ emotional wants and needs rather than rational logic
and facts. It plays on conscious or subconscious desires, beliefs, fears, and insecurities to
persuade consumers and influence their behavior.

Why advertise in Facebook?

With 2 billion monthly active users on Facebook, you might wonder if Facebook advertising is
the best course of action to help you grow your business

Anyone can advertise

Whether you're an admin managing a Page or a seasoned advertiser who is just getting started
with Facebook advertiser tools, there's a range of advertising options to help you reach your
business goals regardless of your advertising experience.
Simple set up

• To get access to Facebook advertising, you need to either 1) create a new Facebook Page or 2)
be given the role of Advertiser on an existing Facebook Page.
Your audience is on Facebook

As mentioned, there are 2 billion people active on Facebook each month. That means you have
the opportunity to reach current customers, new customers and people interested in your business
or organization.

Ads tailored to your specific goals

Facebook offers a range of advertising objectives, so you can choose the options that suit your
needs and business goals.

Simple ad solutions

You can create ads quickly and easily directly from your Facebook Page.

• Boosted posts:Boosting a post may help you get more people to like, share and comment on the
posts you create. Boosted posts are also a way to reach new people who are likely interested in
your content but don't currently follow you on Facebook.
• Page ad: Promoting your Page may help you get more people to like and follow your Page.
• Website ad: Promoting your website may help you get more people to visit your website.
• Promote call-to-action button: People can interact with your Page through your page's call-to-
action button.
• Facebook moves fast
• If you want to keep up with the latest advertising features available, there are several resources
you can use to stay informed

HOW TO ADVERTISE YOUR BUSINESS?

Small companies who want to increase their sales through ads need to make sure that
they select advertising styles that suit their budget and make sense of their business model. Here
are some of the best forms of ads used for marketing a product, service or material by small
businesses:

1. Social media advertising

For small companies, social media advertisement is a common option because the
expense is reasonably affordable and the audience you reach can be highly selective. For
example, if you own a retail store, you can use ad targeting options to limit the audience so that
your social advertisements are only served to individuals of a certain demographic residing
within a certain mile radius of your store. Some social media platforms are facebook, Instagram,
linkedIn, etc.

2. Pay-per-click advertising
It is a type of online advertising where advertisers pay a charge, typically through a
search engine, any time a user clicks on one of their ads. In the search engine, marketers bid on
ad placements, meaning they set a maximum price they are willing to pay for a user to click on
their ads. You are not paid anything if a person sees your ad but doesn't click on it.

3. Broadcast advertising
Broadcast ads encompasses channels such as TV and radio in the mass market. While
broadcast advertising, especially TV advertising, can be cost-prohibitive for small businesses, the
cost could be more economical if you have local TV and radio stations near you, and the
audience could be highly important to your local business.

THE ODDS IN BUSINESS

Starting a company is an overt act of overconfidence. It requires willful blindness to the

odds against you and a conviction--based on little or no evidence--that you are different from the
vast majority of would-be entrepreneurs who've come before you. Among the young
entrepreneurs whom Blank was addressing, those who kept their hands in their laps were the
ones with the firmer grasp of logic and the laws of probability.
No amount of thinking will tell you whether your company will succeed or fail.

HOW TO BEAT THE ODDS IN BUSINESS

Instead of simply operating day to day hoping for better results tomorrow, successful
small business owners and entrepreneurs practice many of the same principles. There is no need
for a failure statistic if you can be a performance statistic by adopting the following seven
strategies:

1. Have a plan
All businesses, whatever their size, must plan for the future. In practical terms, planning
the future of a small company requires a shorter period of time than planning the future of a large
business. However, a small business needs to plan for a short and intermediate period of time.
Questions must be asked and answered with well-considered strategies. A strategy is basically a
road map to get from point A to point B, but point B would most likely never be reached without
a realistic road map.

2. Understand cash flow

Too often, small business owners can not predict the sum of cash inflows and outflows
for the near future on a shoestring budget. If revenue is not sufficient to support current business
operations, then additional funding, which comes either from additional investments or
borrowing, is required to function. The bottom line is to understand not only the business, but
also how cash will be produced and when.

3. Start slow and be conservative

 By default, small business owners are optimistic; otherwise, the risk of business
ownership will never be taken. Although it's an admirable trait to still think the glass is half full
rather than half empty, too much optimism can have negative consequences. While owners may
think they have the best product or service to sell, have done the required amount of market
analysis, and have received guidance from trusted experts, after operations begin, the real proof
of success is.

4. Know your customers

As easy as it sounds, organizations need to know their clients. This theory becomes
easier after a company has been developed. However, the owner must know who and where the
majority of consumers are during the early life cycle of a brand, so that the right choices can be
made during the early stages.

5. Be flexible

It is not necessary for small business owners to be rigid in their thinking. For a small
company, the world can change rapidly, necessitating immediate changes. Owners must be
versatile and willing to make adjustments that are required. Change is one thing which is certain
in industry. Company owners who remain inflexible are a liability to their own firms.

WHAT ARE THE ODDS OF BEING A SUCCESSFUL ENTREPRENEUR?

1. Annual turnover rates

From annual turnover rates collected by the U.S. Small Business Administration's Office
of Advocacy, one predictor of the odds that entrepreneurs face can be seen. In2009, an estimated
552,600 new employer firms opened while an estimated 660,900 closed their doors, amounting
to a turnover rate of about 10 percent.

2. Cash flow practices

A significant cause of company failures is inadequate funding. Too many entrepreneurs
underestimate the start-up capital and contingency financing required to finance a new company,
as the National Federation of Independent Business advises.

3. Entry barriers
Generally speaking, research indicates that many years of work experience in a similar
field greatly increases the chances of survival of a new venture. Many entrepreneurs, however,
start with little to no formal training in management practices, according to the magazine
"Business Know-How." Entrepreneurs who understand this idea are more likely than those who
sweep it aside to succeed.

REFERENCES:

https://www.freshbooks.com/hub/marketing/types-of-advertising

https://work.chron.com/disadvantages-being-businessman-7282.html
https://www.forbes.com/sites/allbusiness/2017/01/13/how-entrepreneurs-can-beat-the-odds-7-
strategies-for-business-success/?sh=7d9003316772

https://www.inc.com/magazine/201802/eric-schurenberg/leap-decision.html

https://www.facebook.com/business/help/205029060038706

https://smallbusiness.chron.com/advertising-important-business-3606.html

https://courses.lumenlearning.com/suny-marketing-spring2016/chapter/reading-advertising/

https://adarmygroup.com/2019/07/why-advertising-is-important-in-todays-economy/

FINAL SCRIPT SAETECH TALK SHOW

Kristina: Good Day Metro Manila Folks! Welcome to the DAMAKA Show. I am Kristina
Rojas, your host for today. We will be talking about the “Ads and Odds that Matter” when it
comes to business. We have two special guests. Miss Dana Jimenez, a successful entrepreneur
and Miss Mika Galang, a flourishing businesswoman. They are very much intelligent when it
comes to their chosen fields. So Good Day to you miss Dana!

Dana: Hello, Good Day to you too miss Kristina.

Kristina: So miss Dana, how are you feeling now that you are one of the guests
today?

Dana: Well I am very much excited about this event because finally I will have the opportunity
to share my insights about the topic.

Kristina : Yes! I love the enthusiasm miss Dana, now let us hear it from miss Mika, hello miss
mika can I get a chicken from my nuggets? Nuggets?

Mika : Chicken!

Kristina: Alright! Nice energy miss Mika so are you ready to share your thoughts
about the topic today?

Mika: Absolutely ready! Let’s get it on!

Kristina: That’s what I’m talking about! And of course, the show will not be complete without
the expert! Our resident businesswoman who has already achieved numerous awards because of
her excellency, miss Alyana Neypes.

Alyana: Hello, good day to everyone!

Kristina: We’re thrilled to have your advice Ms. Alyana.

Alyana: And I’d be more than happy to do so Ms. Kristina.

Kristina: That’s what we like about you miss Alyana, now going through the main reason of this
event, we are now going to talk about the “Ads and Odds that Matter.” Let us have our blooming
miss Mika, may you share with us to why advertisements especially in businesses are important?

Mika: Once a business advertises about its products and services, it is able to run in a
competitive environment. It plays an imperative role for both manufacturers and consumers. It is
important for the business on the whole as it lets the business gain more customers, thereby
increasing business turnaround. It helps a business to earn profits by enabling more people to
know about the products and services and thus resulting in more sales. The consumers on the
other hand will never get to know about the products and services if they are not advertised. It
helps the consumers to make decisions regarding which product and service to buy. There are
also processes that I always follow strictly when it comes to this and these are market analysis,
selecting the advertising media, cost benefit analysis, deciding the mode of advertisement, and
create the actual advertisement.

Kristina: Wow that was truly informative and convincing miss Mika, now I want to have my
own ads too haha! May we know what your reasons are, why you have decided to finally make
use of ads?

Mika: Well I have two reasons, one is I wanted to invite my target audience to evaluate how our
products and services against our competitors, and two is I want to remind our existing
customers that we are still existing, we are still here.

Kristina: Thank you very much miss Mika, and now let us hear it from our expert, what can you
add up on miss Mika’s thoughts miss Alyana?

Alyana: Yes miss Kristina, I highly agree with miss Mika’s points. Also, I would like to share a
tip to those newbies or even existing employees in the field of business. People tend to fall on
two strategies, the facts and information that help the target audience make a purchasing decision
and the emotional wants and needs rather than rational logic and facts. Also the three primary
objectives of advertising are first to create awareness, second is to convince customers that a
company’s services or products are the best, and third is to remind people about the need for a
product or service. And some of the best forms of ads used for marketing are social media
advertising, where the expense is reasonably affordable and the audience you reach can be highly
selective. Second is the Pay-per-click advertising where advertisers pay a charge, typically
through a search engine. And lastly is the Broadcast advertising which encompasses channels
such as TV and radio in the mass market.

Kristina: Thank you very much Miss Alyana for adding wonderful tips when it comes to
advertisements. Now let us move on to our next beautiful guest miss Dana Jimenez who will
share to us the Odds in Businesses.
Dana: Starting a company is an overt act of overconfidence. It requires willful blindness to the
odds against you and a conviction--based on little or no evidence--that you are different from the
vast majority of would-be entrepreneurs who've come before you. Those who kept their hands in
their laps were the ones with the firmer grasp of logic and the laws of probability.

Kristina: Yes you are correct miss Dana, now can you share with us what the needed strategies
are in order to prevent failure?

Dana: There is no need for a failure statistic if you can be a performance statistic by adopting the
following strategies: First is to have a plan. All businesses, whatever their size, must plan for the
future. Next is to understand the cash flow. The bottom line is to understand not only the
business, but also how cash will be produced and when. Remember to start slow and be
conservative. Do not be pessimistic. Next is to know your customers. As easy as it sounds,
organizations need to know their clients. And lastly, be flexible because change is one thing
which is certain in industry.

Kristina: Thank you very much miss Dana that was way too inspiring, now let us hear what our
expert has to add up on this.

Alyana: Yes, miss Dana is truly correct when it comes to the odds in business. The odds of being
a successful entrepreneur are favorable the first couple years but decline precipitously in
succeeding years. There are reasons for these failures, including poor location, too much
competition and choosing the wrong organizational structure. But there also are ways to improve
your odds of succeeding in a business and to create your own lengthy career. You can enhance
your odds of succeeding as an entrepreneur by choosing the right business. Turn a favorite hobby
into a business, or sell a product or service in which you have lots of knowledge. Start a business
based on the experience you gained
working for employers because Entrepreneurs who understand this idea are more likely than
those who sweep it aside to succeed.

Kristina: Very well said miss Alyana! Thank you so much. Now let us proceed to our question
and answer portion. First to be addressed are the questions for miss Mika.

Alfea: Good Day! Here are my questions for miss Mika, first is What online platform do you
recommend to advertise a business for it to gain popularity, and why? and What do you think is
the disadvantage of advertising? Thank you!

Mika: Thank you for the questions, Well I definitely recommend social media, specifically
facebook because there are 2 billion people active on Facebook each month. That means you
have the opportunity to reach current customers, new customers and people interested in your
business or organization. As for the second question, the primary disadvantage of advertising is
cost and the misrepresentation of facts regarding products and services.

Kristina: Thank you very much miss Mika, and now for the questions for miss Dana.

Andrea: Good Day! Here are my questions for miss Dana, First is what are the odds of a “new”
small business surviving during pandemic and What are the odds that your newly opened
business could be on the top search online?
Dana: Thank you for the questions, The chances are, it can possibly survive but the income
would all depend on how high the demand is for the products being sold. As for the second
question, Newly opened business chances on being on the top search in any online platform if
the said business is in demand, know the market of people and affordable with good quality
compare to others.

Kristina: Thank you so much miss Dana! We have truly learned a lot in today’s talk.
Unfortunately we have to wrap up the show already! Can you all give me a chicken to my
nuggets if you have enjoyed this event? Nuggets?

Mika, Alyana, Dana, Alfea, Andrea: Chickeeeen!!

Kristina: Alright! Thank you so much everyone for tuning in, this has been your host, Kristina
Rojas leaving you with a lesson that, the Ads and Odds must constantly be inside a business-
minded person. Have a great day folks!

Kristina, Mika, Alyana, Andrea, Alfea: (wave)